How to Write Relatable Blog Titles

MG Blog Series

It’s been a few days that my blog has been wonky. I told my husband to help me move my blog to a new host, either to Bluehost or to a new Hostgator account. He has been so busy lately that he doesn’t have time for it. I may seem like I know the technical side of blogging (sure I now how widgets work and how plug-ins work), but I don’t — REALLY. But, what I know also is that the success of one’s blog relies heavily on the understanding or your audience. It relies deeply on how interesting or engaging your posts are. Sure, I can get someone to teach you get-rich-quickly tips on blogging, but they would all say that it those that create great content will still have an advantage.

So for the next few weeks, hopefully every Friday (if my time permits), I will write something that I know about blogging. I will create my own blog series! For today, I am bent on teaching you how to create relatable titles.

I love the word RELATABLE. It is a word that we take for granted, but in my eyes, being relatable is very important when you are creating an engaging blog title. Relatable means that you really understand your readers, and you give them the content that they want and they deserve. In blogging, we take titles for granted, but it’s really the first thing that the readers sees. If they see and like the article, they click and read further. Okay, so how do we create relatable titles?

Step 1: Listen to how your readers sound. Assuming that you know your specific market, look for at least 3-5 samples from your reader base, and talk to them about the topic that you have in mind. Be very observant of the words that they use. Write words that stood out in the conversation — what word or group of words did they use.

Step 2: Now that you know “how” they sound, it’s time to empathize. Put yourself in the shoes of your reader. If they were searching about the topic online, what do you think they will type? What words or what set of words would they use. This particular method is also a rough way on how to identify keywords. Write these words or set of words.

Step 3: Identify the kind of content that they are looking for when they search for the topic at hand. Will they search for steps, tips, photos, experiences, etc. Keep this in mind!

Step 4: Mix and jumble words and come up with combinations that they would think would be unique and catchy enough to read. Also infuse the kind or type of article that they would look for. If they are searching for a guide, try to use the word “GUIDE”. For those looking for method or process, try to us “STEPS”. If they want to learn about a particular topic, you can use “HOW TO” (this the reason why I used the title above).

These are the ways on how I come up with the titles that I use for my blogpost. There are some titles, too, that are a bit overly dramatic or vague, but these titles that I use are intentionally used and crafted to be that way. Most of those will probably contain personal thoughts and feelings (wherein I wouldn’t really care about SEO or rankings).

Just as a thank you for watching this, I am giving you a FREE VIDEO where my friend Marv De Leon talks about (Click on this: The Essentials of an Epic Blog.) I’d like to think that we are all striving to be one!

Hope you enjoyed my post today! Until next Friday for another entry for my Blog Series!


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Some Would Just Sit. But I’m not the Type.

While some of us would just sit and complain about things that happen to them or to everyone else, I prefer to stand, walk or even run around and do something about it. I am just not the type. Although, I am not the type who would openly rally for change, too. Even if I talk a lot, I say what I think and believe (with gusto and passion), but I don’t force my thoughts and beliefs on anyone. I hate conflict and I believe in respecting each other’s opinions. I am the type who would likely manoeuvre through things in the background to make change happen.

Let me tell you a secret though. I always seem so ready and able to conquer the world, but sometimes,  I’m scared.

I’m scared that I may not be as brilliant enough or as influential enough. I fear that I might be too optimistic. I know what I’m doing then suddenly I don’t, and I’m scared that it has always been the latter rather than the former. I look at my team and I think I know what they’re thinking, then suddenly, I doubt myself and my leadership skills. Yes, I doubt myself, and thinking about these things make me crazy.

What happens next is that I recognize my “craziness” and drop all of these thoughts and just say YES. Yes, to opportunities (that make sense) that come my way. A particular moment when I said YES recently was when I was invited to represent the country for the DLD Tel Aviv Innovation Festival. I represented our start-up TAXUMO, our online, end-to-end tax assistance SaaS that helps small business owners and professionals process their taxes. I went there together with another founder, May Montero of Tambio. We are both part of the growing number of Ideaspace startups.*

Start Tel Aviv

Start Tel Aviv

For Start Tel Aviv, I was part of a delegation that was composed of 33 women from 31 countries. Hearing the stories of these strong, determined women made me feel so blessed. Why blessed? I was thinking that there is a high chance that most of these women will be the reason for a lot of improvements and positive change in the world. We’re talking about women who create prosthetics, solar panels that charge mobile phone, hardware that measures water level in crops, job platforms that changes peoples lives, application for speech therapy of gifted children and a whole lot more! I tell you, if you were amidst these ladies, you will definitely stand up and think of ways on how you can make this world a better place.


Some of the thoughts that I had during that trip are that 1) there are a lot of talented people that we fail to see, and 2) let us not waste our talents.

We fail to see talented people around us, and we fail to allow ourselves to be “touched or moved” by them and their stories, because we are too involved with ourselves or we are too frightened to see what’s beyond the enclosure that we built for ourselves. Stepping out and listening to the stories and experiences of others are ways of developing ourselves and widening our view of things. Talking to others may even point you to the right and clearer direction.

I come across people with great skill and talent, and oftentimes, I become excited for them. I see that they have bright futures ahead of them. But somewhere along the way, I see them missing out on great opportunities. I see them turn blind to the things that could have changed their lives for the better, and I can’t do anything about it. I am just sad that most of us don’t see that they have what it takes to make a huge impact.

In Tel Aviv, I learned saw something clearly. I saw that it was mostly the fear of failing that was stopping us — stopping us from trying, from seeing the world, from talking to people, from pursuing our dreams, from using our talents, from living. It was fear acting like a magnet, which leads us to sit forever more in that chair of complacency.

Aren’t you tired of sitting? Break loose and stand up. Stand up for your family. Stand up for your passions and for dreams. Shake away the fear. We all need to stick together and encourage one another. Let’s be more tolerant of failure — we’re all imperfect.

Stand up.


*Thank you to the Israeli Government, the Embassy of Israel and to Ideaspace for the opportunity.


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Simple yet Perfect — Happy 7th Wedding Anniversary

I love songs. Songs are simple yet they’re perfect for lifting up moods. I play tunes when I feel stressed, anxious, depressed, lonely and sad, and it almost instantly picks my mood up.

I also love that with the simple use of lyrics, hymns and melodies, you can convey emotions that you can’t express by just merely “telling” a person how you feel. With songs, a gush of emotions and feelings are injected in a simple sentence. Songs tell stories and convey messages that hit right at the mark of how you feel about another person or situation.

On the 17th of October, my husband and I will celebrate 7 years of marriage.

Photo Credits: Dino Lara

Photo Credits: Dino Lara

7 years is a long time, though it seems like it was just yesterday when this tall guy with braces came and picked me up from my house. Ever since that day, my life completely changed. I never felt as safe and secure in my life. Thank you, Ej, for always making me feel that way. Thank you for showing me that life shouldn’t be so serious (haha! because I always am). Thank you for always reminding me that family is important, and that I should love and value myself more, that I should set aside time for myself, too.

Panggah, I thought of giving you something that would tell you exactly how I feel.  Here it is…

Thank you for being my rock. Thank you for putting up with all of my crazy ideas, my tendency to be a workaholic, my insecurities, etc. etc. etc. I truly wish that you receive more blessings, because you are such a great person. I always ask myself what I did to deserve you. You are the kindest person I know.

I’ll always be here for you. I love you.



Video/Song from OSerenade:




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The Philippine Homeschool Conference 2016

Parents need to have the numerous and the best options when it comes to raising their children. It nice to see how a lot of things have changed since the time of our parents. I remember growing up without all of these new technology: no iPads, no smart phones, no internet. And with all of these new things, the available channels for our children to learn new things have increased exponentially, too.

With the fast paced lifestyle and with information readily available, lifestyle, habits and mindsets have also changed. In terms of education, the only choice that we had before was to go to school (as we know it) and listen to our teacher. A new option though has risen which is now believed to be an equally great option — homeschooling. Homeschooling or home education is when the parents personally teach their children.

For those who want to learn more about homeschooling, please do attend this conference!


PHC 2016-For Social Media Posts (with logos) -As of Sept 27)

This year, HAPI, in cooperation with Philam Life, is setting up the PHC to be even bigger and better than before. This event is set to take place from 7 a.m. (start of registration) to 6 p.m. on October 22, 2016 at the SMX Convention Center, SMX Aura Premier in Taguig City, the PHC 2016 with the theme “From Roots to Wings: Homeschooling through the Stages”.

Hoping to meet the needs and address the concerns of homeschooling families at different stages – from learning more about homeschooling, getting started, and staying the course perhaps even up to the end of high school – the theme was inspired by the following lines of this poem:

“If I could give you just two things,
One would be Roots, the other, Wings.”
Roots, not to tie you to the ground,
But to guide you to
where your fulfillment is found
The nourishing start, the firm
The source of your inner determination.
Wings to soar over obstacles,
wings to fly free,
Wings to glide to the heights of the
best you can be.”

Bearing the theme in mind, the PHC 2016’s line-up of speakers includes international and local speakers who are passionate homeschooling advocates, and are also experienced homeschoolers. The PHC 2016 Expo is also sure to delight any homeschooler with its offerings of products and services that can help them provide their kids with a rich learning experience.

I guarantee that this event will not disappoint. If you want to know more about the Philippine Homeschool Conference 2016, please any of the following:

The Philippine Homeschool Conference Website:

The Philippine Homeschool Conference Facebook Event:

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Zero to Hero : How to Start your Own Business From Nothing!

My daughter found this life coaching book which I found in National Bookstore late last year. I started writing and answering some of the pages, but stopped after around 5-6 pages. Hey, it wasn’t a case of laziness, but the book encouraged contemplation. I’m not kidding! It made me think about my life, my skills and my weaknesses.

My dad used to tell me that there were some people that had “the golden touch” when it comes to business. Whatever they touch, turns into gold. I’d like to think my dad was that way. I always wanted to have that golden touch, too. When I was a kid, I frequently wondered about creating something out of nothing.

I equate creating business ideas to making magic. What people see is the end result of every magic act, but what actually occurs beforehand, is deep observation, a deep understanding of how the audience will react and skills needed to complete the act.


In this workshop on the 15th, these great speakers will actually teach you how to create something out of nothing — from Zero to Hero! Zero to Hero is a half-day conference dedicated for those who would like to start their own businesses from scratch, using zero or very minimal capital. If I were still in college or just graduated, I would have attended this conference. Parents, encourage your kids to start having the entrepreneurial mindset early in life!

Here is the program!


Part I. “Dream Works” – Idea Creation for Business by P.L.U.S. Factor

Part II. “Blazing The Trail” – Sharing of Actual Success Stories of Crowd-funded Start-Ups by Mr. Patch Dulay, founder and CEO of The Spark Project

Part III. “Moneytize It” – Earning from Your Core Gifts by Ms. Aileen Santos, Relationship Coach, Trainer & Author

Part IV. “Magnetic Marketing” – Informing the World of Your Product/ Service by Mr. Ferdinand Bondoy, Managing Director & Partner of ComCo Southeast Asia

Part V. “Altruistic Legacy” – The Responsibility of an Entrepreneur by Mr. Edmund Lee, President & CEO of Caylum Trading Institute


Patrick “Patch” Dulay is a startup enabler. He is the founder and CEO of The Spark Project, an online crowdfunding platform for passion-driven Filipino projects.

As a lifelong learner and teacher, his passion for education and entrepreneurship inspires him to serve entrepreneurs by providing them access to tools that help accelerate their business ideas to reality. He’s an experienced resource speaker and facilitator on various topics like crowdfunding, social entrepreneurship, business model canvas, lean startup, innovation and design both here and abroad. He’s been conducting workshops and mentoring entrepreneurs young and old since 2013.

As an innovation and program consultant, he has worked with Ayala Land Inc. in mounting IDEA’YALA, the flagship youth challenge of the Ayala Malls crowdsourcing innovative ideas that shape the mall of the future.

Patch got his undergraduate degree in Management Information Systems at the Ateneo de Manila University in 2005. He completed his Master’s degree in Global E-business at the University of Lille, France in 2010. Patch also spent two years as a lecturer in the Department Information Systems and Computer Sciences at the Ateneo de Manila University.

He is one of 4 Filipino delegates chosen to be part of the Economic Empowerment cohort of the Young South East Asian Leaders Initiative Professional Fellows Program (YSEALI PFP) for Spring 2016, and the current Entrepreneurship head of the Global Shapers Community Manila hub.

Aileen Santos is a Relationship Coach & A-ha! Trainer whose workshops, training products, and personal growth & professional development programs bring about self-directed transformation and lasting change.
She has a Master’s Degree in Counseling Psychology and is a Certified Professional Coach. She has also been happily married for more than 13 years and has a passion for helping more people build more rewarding relationships of their own.

Aileen is a Certified Professional Coach with a Master’s Degree in Counseling Psychology,
and she develops & delivers customized training programs that address issues of
Leadership, Team Dynamics, Communication, and Personal-Professional Development
in order to bring about creative solutions & self-directed transformation.

Ferdinand “Ferds” Bondoy is a champion of strategic integration, a multi-awarded communications practitioner with core expertise in Integrated Marketing Communications, Strategic Communications Planning, Brand / Consumer Marketing, Digital Strategy and Integration, Influencer Marketing, Media Maximization, Events Management, and Video Production.

He is the former Vice President of global communications firm, Fleishman Hillard Pte. Ltd., and lead the Manila office’s Digital and Consumer Marketing practice groups that service brands like Electrolux, KakaoTalk, SM Lifestyle Entertainment, 51Talk, Anytime Fitness, Krem-Top, Nobu Hotel, Volkswagen, Pru Life UK, Pioneer Insurance, Mentos, M&M’s and WWF, among others.

He already serviced some of the biggest global and local brands in the industry such as Globe Telecom, First Metro Investment, Luen Thai, Shell, Spain Tourism Board, Converse, P&G, GSK, Wyeth, Rockwell, Cortal SQR, Dulcolax, Philam Life, Philips, Skyscanner, AirAsia, Isla Lipana, HP and Abbott, among others. He also managed advocacy campaigns for reputable NGOs like UNICEF and World Vision.

The campaigns and projects he led were recognized by the International Association of Business Communicators (IABC) Quill Awards such as “P&G’s 3-Pid Handog Edukasyon (Gift of Education)”, “GSK’s Tour of Hope”, “Safeguard’s Global Handwashing Day”, “Electrolux’s Clothes & Hugs (Washing Marathon)”, “WWF’s Earth Hour”, and “SM Lifestyle’s Championing the Champions ice skating program”.

The Public Relations Society of the Philippines’ (PRSP) Anvil Awards honored his works for “Icons at MoA Arena: the Launch of Mall of Asia Arena”, “WWF’s Earth Hour” and “Electrolux’s Discover-E: Advocating the Neo Filipino Cuisine”

Recently, the Electrolux Discover-E campaign also bagged the Bronze Award from UA&P Asia-Pacific Tambuli Awards. KakaoTalk’s disaster relief program on the other hand won the InnoCSR AIM Responsibility Award.

Edmund Lee is the President and CEO of Caylum Trading Institute (CTI), a private, financial educational institute that focuses on developing professional traders who can execute effective trading strategies across global markets. The institution is dedicated to offering a well-founded education. It’s primary purpose is to produce skilled and competent trading professionals who have been supplemented with formal market training and practical application of the systems.

Edmund worked as an analyst for COL Financial and Citisecurities where he analyzed various companies using different valuation methods, designed financial models in the mining and consumer sectors, and formulated research reports, including industry and company backgrounds.

Edmund got his undergraduate degree in Management, major in Entrepreneurial Development at the Ateneo de Manila University in 2010. He completed his Master of Science (MSc), Global Finance at New York University – Leonard N. Stern School of Business last year, and is also a Chartered Financial Analyst.

I highly encourage you to sign up now for ZERO TO HERO! Please click on this link:

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Payoneer: It’s about TRUST and FAMILY

Hello from Tel Aviv! I apologize for not updating my blog for the past few days. It has been a busy week for me. I am now in Israel for the DLD Tel Aviv Innovation Festival, and everything has been amazing. This is my first time traveling alone to another part of the world. I love it! I think moms should do this more often. It’s so empowering! Haha!

What I have noticed is that we really have a lot of Filipino “kababayans” scattered all over the world (W-O-W!). Case in point, I was tasked to deliver a pitch during the Cities Summit here in Tel Aviv and amongst the audience was a college friend, whom I have not seen for the longest time! How cool is that? It was surprising to see a fellow Filipina. Also, while leaving the Intel Exhibit in DLD, this other woman talked to us in Filipino from out of the blue, and we chatted after. She worked for Fujitsu and she was there for the conference. So, yes, we Filipinos are everywhere!

I am so proud of all of the Overseas Filipino Workers that we have. I’m just here for a week and staying here, away from home, feels completely different. I know that all of us are trying to make ends meet and trying to build a better life for our families. I salute all of the OFWs and the Filipino workers all over the world.

That hard earned money should aptly go directly to the hands of our loved ones in the Philippines. Most of us use our social connections or MTOs or use wire transfers to send the money to our loved ones. But let me give you another option. I have tried using Payoneer and it’s fantastic. This is how it works!

So all you need to do is ask your loved ones to open a Payoneer account and transfer money via Payoneer. It’s also way cheaper than the current options that you have. The also have the lowest conversion rates and a low total processing time.

ltp-philippines-847x1084The reason why I use Payoneer is not only about these advantages and benefits. It goes beyond the stuff that you already know by reading other blogs, like Cath’s article: It’s about TRUST. It’s about family.

I have met the people behind Payoneer for more than a year; They have been nothing but supportive. I consider them as family. From experience and interacting with them, I have gotten to know them. I have trust the brand and the people behind the brand. If I were to make payments or to send / receive payments, I would definitely want to course it through an entity that I TRUST. This is my hard-earned money and I very much want to interact and deal with someone (or a brand) that can guarantee me that it gets to my family on-time. I know that Payoneer can and will deliver.

Give it a try! If you want to learn more about Payoneer, this is their website (CLICK HERE) or you can visit The Freelancer Fair on November 19, 2016 (CLICK HERE). Payoneer is one of the Major Sponsors of The Freelancer Fair 2016.


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Preparing for Pregnancy

Hey there, pretty pregnant mommas! It’s that time of the year again! Manila Workshops will hold a 4 part workshop series on preparing for pregnancy and for parenting! This will be the 4th and final run for this year, and the workshops seem to get bigger and better every time! This series of workshops is in collaboration with our friends from The Parenting Emporium.

First Time Parents workshop series is one of the most successful workshop series of Manila Workshops. We have been offering this workshop series since 2013. This is designed to help expectant parents to prepare for the coming of the baby; However, we also do invite singles, relatives and caregivers to attend too!

These are the different topics that we have!

October 15, 2016 (9AM-12NN) – What to Know Before Giving Birth (OB Check-ups and Pregnancy Nutrition)
October 15, 2016 (2PM-5PM) – Preparing for Delivery Day/Newborn Care (Delivery Options, Newborn Care)
November 12, 2016 (9AM-12NN) – All About Breastfeeding
November 12, 2016 (1PM-5PM) – Baby and Toddler Nutrition and Care

Get a better deal when you sign up for 4 workshops!

Individual Rate show details + P600.00 (PHP)
Couple Rate (one workshop) show details + P1,000.00 (PHP)
Couple Rate (attending 2 workshops) show details + P1,750.00 (PHP)
Couple Rate (attending 3 workshops) show details + P2,400.00 (PHP)
Couple Rate (attending 4 workshops) show details + P3,200.00 (PHP)


This event is supported by StemCord Philippines, Cetaphil Philippines, Mamachows, Beginnings, Pampers, VPharma, Cradle/Cycles.

Hope to see you soon!

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Business Lessons: Cost and Volume

Today, I had a class on COSTS and the relationship of cost and volume. Starting a business means that you won’t be escaping this concept anytime soon. In order to manage and sustain a business, we need to monitor and control costs, because ultimately, to increase profits, you need to increase revenue and decrease costs while maintaining the value of your service.

Understanding costs

Now one of the things we need to look at is the behavior of costs. Here are the three behaviors:

VARIABLE – These are the costs that are directly proportional to the volume (level of activity).

FIXED – These are costs that you incur whether there is volume or not.

MIXED OR SEMI VARIABLE – These are costs that have a variable component and a fixed component. A classic example of this are utilities and manpower (when employees who receive pay but sometimes go overtime).

To be able to make profit, we need to increase volume to be sold to increase sales.

So how do we increase volume and sales?
1. Look for the customers who find value in availing your product.
2. Deliver great service so that your customers will be brand believers. This will be FREE advertising for your company.
3. Pray for sales!

Learning about Costs

Now there is this term, Full Cost which is Unit Variable Cost + Unit Fixed Cost.

Total Variable Cost increases as volume goes up but Unit Variable Cost is constant on a per unit basis.

Total Fixed Cost remains constant as the volume goes up, but Unit Fixed cost decreases on a per unit basis. With this, you are trying to achieve what you call Economies of Scale. This is the reason why we can give discounts when people order in bulk or in huge volume. Check different tiers so that you would know at what volume you will start to earn a margin.

The next term that I learned is Contribution Margin. Contribution Margin is the difference between sales and total variable costs or the difference between selling price and unit variable cost. This margin covers (or supposed to cover) for your fixed cost. Contribution Margin Ratio is Contribution Margin divided by Sales.

You need to find out where the biggest margin is. If you find out that the segments that you are tapping all bring in the same margin, look for the segment that will bring in the most volume.

I wanted to share these things. I just thought of sharing it, since I think it will be useful for startups and entrepreneurs to understand. Hope this helps!


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