Personal Branding: Is it that Important?

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The world that we live in has become so competitive. People compete for jobs. Products compete for attention. Advertisements are competing for attention from viewers, too. In the world of freelancing and solopreneurs, like myself, you really need to develop a good brand to stand out from the rest. That’s how Personal Branding comes in.

Why is Personal Branding important based on my experience? As you think about what brand you want for yourself, it helps you understand yourself better and it helps you create clearer goals for yourself and for your endeavor. I remember when we started developing our mobile applications, we all wanted to get into different things which were a little bit related to why we developed our start-up business. Some ideas though were really far from what we initially talked about so we had to move away from that. With knowing what your personal brand is, you can ditch those irrelevant ideas and concentrate on the things that WILL MATTER for your brand.

The next importance of personal branding is that you establish your presence in that space that you want to be know in. Without a good brand for yourself as a freelancer or solopreneur, you will just be one of the other players in that field. Obviously, if you stand out and are different from the rest, there will be that certain group of clients who will particularly want your service. This means that you can earn more.

I still have a lot to say about Personal Branding so I invite you to join me at the Personal Branding Workshop for Freelancers and Solopreneurs on April 18, 25 and May 2.
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Let's Talk about Personal Branding!

Let’s Talk about Personal Branding!

This 3-session in-depth workshop series from Freelance Blend, Manila Workshops, Freelance Pro and LifeQuest, will help you grasp the basics of creating a personal brand, learn how to promote and grow a powerful personal brand that everyone is talking about, attract more customers like bees to honey, and become an in-demand influencer in your niche! This highly collaborative and interactive workshop includes learning sessions, group break out activities, and hands-on action breaks.

I will be with other guest speakers also. I will be with Showbiz Bro and The Bull Runner, Jaymie Pizarro.

What’s exciting is that you can get a chance to win the “Most Promising Personal Brand of the Workshop” in the culminating activity – the “Brand Me Exhibit” – where you will dress up as your brand and pitch your personal brand story to the experts and your peers!

What You’ll Get From This Workshop (Key net takeaways):

– Personal Branding – what it is and why you need to create one for yourself or your business.
– Learn how to build, promote and grow a powerful and irresistible Personal Brand.
– Learn how to stand out, win more clients and become a well-respected influencer in your niche.
– Highly collaborative and interactive sessions with experienced coaches.
– A Real “Crack Your Knuckles” Workshop – very hands-on activities and actionable steps.
– Pick an Expert’s Brain – valuable tips and Q&A sessions with top influencers in the fields of freelancing, business and entertainment featuring Makoy Pare “Showbiz Bro”, Jaymie Pizarro “The Bull Runner” and Ginger Arboleda “Mommy Ginger”, and a lot more!
– Pitch Your Story – a “Brand Me Exhibit” to pitch and showcase your new Personal Brand to the world.
– Win the “Most Promising Personal Brand of the Workshop” and get featured in the Freelance Blend Podcast, Manila Workshops, Manila Reviews, WhenInManila.com, Malaya Business Insight newspaper and other media sites.
– Join Our Tribe – become part of a thriving exclusive Facebook group of freelancers, Freelance Blend Workshops & Events Group, where you have access to experts and peers 24/7.
– PLUS much, much more!

When and Where
Session 1: “Me: Who Am I and Why Brand Myself?”
With Marv de Leon of Freelance Blend and Sonny del Rosario of LifeQuest
Date: Saturday, April 18, 2015
Time: 9:30am to 4:00 pm
Venue: 2F Multi-Purpose Hall, Insular Life Building, Ayala Avenue, Makati City

Session 2: “Build a Powerful Personal Brand” ­
With Marv de Leon of Freelance Blend and Sonny del Rosario of LifeQuest
Date: Saturday, April 25, 2015
Time: 9:30am to 4:00 pm
Venue: O2 Space, Mile Long Building, Amorsolo Street, Makati City

Session 3: “Win More Customers. Grow Your Personal Brand and Your Influence.” ­
With Marv de Leon of Freelance Blend, Sonny del Rosario of Lifequest and special guests
Date: Saturday, May 2, 2015
Time: 9:30am to 4:00 pm
Venue: O2 Space, Mile Long Building, Amorsolo Street, Makati City

Learning Fee:
Early Bird Rate – P6,000 (until April 11, 2015)
Regular Rate – P7,500 (starting April 12, 2015)
Bring-A-Friend Rate – P11,000 for 2 participants
Persons With Disability Rate – P5,500

To sign up and to learn more about personal branding, just go to: http://manilaworkshops.com/events/personal-branding

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