Let’s talk about unique ways of promoting your products and services. I always believed that the best advertising campaigns are those that get your audience or consumers to promote your products also. These campaigns get key influencers who really believe and trust the products that they endorse. Speaking of key influencers, I recently attended an event that had a campaign that was so smart and unique. It was the event of Girl Stuff Nail Polish to launch their Bloggers’ Elite Summer Collection.
With these pictures, you would have thought that this event was just the usual nail polish event launch with ladies giving attendees a manicure. Well, we did have that but what made this event interesting is that it was actually the launch of the Blogger’s Elite Summer Collection. Girl Stuff got four shades of its nail polish and named it after four of the widely followed, sassiest lifestyle, fashion, mommy and beauty bloggers. It was a great idea since these four ambassadors were people who truly believed in the brand.
The bohemian pink has been named after the blog AskMeWhats. Behind this blog is working mom Nikki Tiu. An HR professional who moonlights as a make-up artist, Nikki is a nail art enthusiast who absolutely adores the color pink. The moment she laid eyes on Girl Stuff AskMeWhats, she fell in love with it. “Girl Stuff’s bohemian pink is not the usual pink shade that you see in other polish brands. AskMeWhats is an extraordinary , very feminine shade. Kind of like an orchid because of its lilac undertone. What’s more, it reminds me of my Mom whose favorite color is lilac. This perfect blend of pink and lilac reflects a very young, cheerful vibe just like my personality. “
Fashion entrepreneur, event organizer and blogger Christina Decena’s Struttingonsunshine blog inspired Girl Stuff’s sky blue shade. “What struck me the most with this blue shade is its brilliance! I see sunny skies and cerulean seas… This shade speaks to me. It’s like a dreamy cruise in a bottle!” she enthuses. “It’s the perfect shade for me because it encapsulates my wanderlust for the world!”
Girl Stuff’s lime green shade reminds blogger Jackie Go of a tropical paradise. “Girl Stuff totally nailed it with this shade. It has captured the calming hue of nature. And this type of shade works well with any skin tone. So it’s a perfect shade to frolic in this summer.” A mother of two and a model, Jackie’s blog Go Jackie Go is a channel for spreading good news and good vibes to women.
An editor-in-chief of a baby magazine and my dear friend, blogger Frances Amper Sales’ sunnier-than-the-sun disposition is best captured in Girl Stuff’s chartreuse shade. “This yellow shade is so bright and happy, you just won’t be able to ignore it! It’s bold and fun!” she pronounces. On her Topaz Horizon blog, she shares stories of her many roles as a woman.
I’m really impressed by this campaign that they ran. This is really a unique way of involving brand ambassadors and a unique way of involving your users in your marketing campaign. In times like these where word-of-mouth really matters, they found a unique way to create brand awareness and possibility an increase in purchases.
I had a great time in this event. Thanks, Marilen, for the picture!
* Girl Stuff Bloggers’ Elite Summer Collection uses their well-loved sophisticated gel-type formula to turn four fun shades into sassy, shiny, trendy and long lasting polish! Girl stuff is made in France and free of harmful chemicals!