Understanding Digital Marketing

I had a conversation with a friend recently about the best way of using Facebook for advertising our products and services. We are both business owners and one of the tedious parts of the running a business is really marketing. Marketing is essential and requires strategic thinking. Because of technological advancements, marketing has changed. There are new tools that you can use in the realm of Digital Marketing.

According to Digital Marketing Philippines, Digital Marketing helps generate better revenues. Companies using digital marketing strategies have 2.8 times better revenue growth expectancy. Small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business. The internet will remarkably help the growth for small and medium enterprises. Business2Community (business2community.com) forecasts that digital marketing budgets will increase by 35% in 2016. This is a great opportunity for freelancers to ride the wave and earn money through digital marketing jobs.

For traditional business owners and for those like me, who were born in the era where tri-media and below-the-line advertising were popular, Digital Marketing may be a bit hard to comprehend (especially for one without a marketing background). We know the importance of understanding this and we really want to know how, but we don’t know where to begin. Lucky for you, Freelancer.ph and ManilaWorkshops.com have partnered up to bring you this session for the Talino Talks Workshop Series.

Talino Talks Digital Marketing

Our speaker for this series is Cath Quiambao from Freelancing.ph. The session is entitled How to Win at Freelance Digital Marketing Workshop. Freelancers, business owners, employees, employers, WAH-ers are all welcome to join! This will be on August 7, 2015, Friday from 6:00 – 9:00 PM.

You can sign up at this link: http://manilaworkshops.com/events/talino-talks-digitalmarketing

Here are more details about the workshop!

COURSE DESCRIPTION
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:

COURSE OUTLINE
Introduction
Speaker Intro
Digital Marketing Defined
Digital Marketing vs Traditional Marketing

Digital Marketing Dynamics
Trends
Customer Behavior/ Millennials
Brand Persona
Goal Setting
ROI Driven Strategy

Pillars of Digital Marketing
Content Marketing
Social Media
Email Marketing
PPC/Adwords
CRM/Automation
Mobile Marketing
Affiliate Marketing
SEO

In Focus: SEO
Illustrations
Case studies
Successful Digital Marketing Campaign

Measuring Performance
Google Analytics
Facebook Insights
Other useful tools of the trade
Community building

Closing
Opportunities in Digital Marketing
Potential Income
Last words for aspiring digital marketers
Connect with me

Q&A

SIGN UP NOW AT: http://manilaworkshops.com/events/talino-talks-digitalmarketing

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