Monetizing your Blog

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First of all, I would like to thank all of those who attended our Facebook Live Session about Monetizing your Blog. For those who want to view it, here it is! Thank heavens for Facebook’s embed functionality!

I hope that you learned a lot from what we shared with you. I’d like to add a few more things and stress on parts that we didn’t have time to focus on due to time limitations, but before that, please don’t forget that the offer for Php 200 off on WORDPRESS BLOGGING BASICS for the Early Bird Rate will end on Wednesday. The CODE is WORDPRESS!

THINGS THAT I FAILED TO MENTION

Since I was panicking because I had to be at a meeting, I failed to mention some important points about earning from your blog. First of all, define what your objective is for your blog. Those with unclear objectives oftentimes fail. Also, please do not make earning money an end goal for putting up a blog. The end goal should be bigger than that. We, bloggers or “soon-to-be-bloggers” are given a huge opportunity to change the world — to fix things, to share ideas, to help make the world a better place. Money should not be END, but the means to an END.

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Also, think of your blogs as your own personal newspaper or letter or journal. Yes, you can write about anything under the sun, but be responsible. Your intentions may be good, but sometimes, the interpretation of others or how people perceived and absorb the information may be different. I know that whatever action your reader takes after reading your blog may not be your responsibility, but let’s try to avoid starting fights, insulting people, etc. That’s just my opinion.

This is also linked to earning from your blog, because brands, advertisers and possible partners will always partner with bloggers with the same values. If you share the same values with a brand, you will possibly and more likely be chosen as a partner blogger or commissioned to write about their products.

Some of the things that you can Earn From as a Blogger

Advertising Space: You can places ads that are situated in certain areas of your blog. How you earn from these ads are either from a monthly rate booked by an advertiser or through either Pay Per Click or Cost Per Mille. What you get from Pay Per Click (PPC) ads differ based on the amount of traffic your website gets. Check on what percentage of those who visit a site actually click on ads for blogs that are of the same genre as you. This will give you an idea on how much you can earn with the traffic that you have. Cost per Mille advertising (CPM) is when you earn based on the number of impressions (page views) you get. You earn from every 1000 impressions.

Sponsored Posts / Text Link Ads / In Text Ads  / Advertising Widgets: Sponsored posts are a thing here in the Philippines. Most of the brands ask for this and pricing again depends on the number of people who read your posts. Text Link Ads are a bit related to sponsored post since this allows you to place text based ads within the text of your articles. Cliking on those words will send you directly to a brand’s page or social media account or a lead page. In text ads are the same as text link ads but are usually more obvious than Text Link Ads. And advertising widgets are widgets that you install in your site and display a mixture of different kinds of ad types (affiliate, PPC, etc.)

Affiliate Marketing: A blogger earns commission for every product sold. There are different ways that a brand can go about doing this: using a code, using a link, a widget, etc.

 

Audio Advertising where you are paid every time someone plays and ad on your site (Pay per Play or PPP).  These ads usually play a video that can’t be stopped or stopped only after a few seconds.

Cross-sell services: We shouldn’t look at our blogs as the “product or the service” that we offer. We can take a step back and see if our blog is actually a tool that we can use to cross-sell other services like coaching, an ebook, a book, a workshop, etc.

The other way that you can earn are through Pop up Ads, creating membership sites, create some kind of listing in your site and earn though listing fees, ask for donations or you can eventually sell your website.  Brands sometimes look for an existing site so that they need not build new content.

Please do let me know if you have more questions on blogging and I’ll be happy to answer them for you. Also, again, we are looking forward to seeing you on August 20 for WORDPRESS BLOGGING BASICS. Sign up now and get Php 200 off!

 

 

 

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