Create a Blog and BRAND It!

MG Blog Series

Today was a light day! I got to squeeze in time for learning. I was watching and listening to videos from the Teachable summit. For 2017, I want to create a course, but I don’t know what course to create and share with you. This endeavour is something new to me. I felt confused as to where to start and how to start. I then remembered that 8 years ago, blogging was also new to me. It moved me to think about how I started blogging, and to think of the factors that made me get to where I am today. I’m pretty happy that I have gotten this far in blogging, and I attribute a big part of it to branding. Create blogs with great branding, and you’ll go places!

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What is good branding? When you create blogs, consider thinking about the following:

1. Define a blogging objective.

What is the main thing or specific thing that you want people to do, learn or read from your blog. It is important that you have this in mind 24/7 when you create blogs. The topics that you choose, the videos that you make or even the picture or font that you use should be with aligned with the mood, tone or feel of the objective of the blog. Everything should be consistent. Consistency will come in when you have a clear objective.

2. Check on what you can offer that others cannot.

Uniqueness is a big part of the game. All of us can be a certain type of blogger (mom blogger, travel blogger, etc.). What sets you apart can be how you craft your content, the tools and methods of how you relay your message, the tone of your message, and the chosen angle of your message. These are all dependent on what particular niche you are trying to talk to. Knowing your readers really well is what makes you know of your “uniqueness”.  Truly listening and engaging with them will steer you towards the direction you alone will be taking.

3. Don’t forget offline marketing.

Talking to people offline is as important as chatting with them via social media. Building trust or just getting to know people who are part of your chosen community or niche is one big factor for successful branding. People should know who you are as a person. They will trust you more once you connect with them in both the online and offline world. This is especially true when you don’t have your own flock of brand believers who will tell others of who your are and your story.

These are just some tips that worked for me. Do you know of other tips that may have worked for you to develop a good brand. Share them with me please at the comments section below.

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Best Place to Start a Blog When you Want to Monetize It

The best place to start a blog when you want to monetize it is to think of it as a business.

MG Blog Series

The best place to start a blog when you want to monetize it is to have that mindset that it will really be a business. You need to be profitable in order for you to sustain a business. On the on set, if you really want to make blogging your main source of income, you should be committed to do everything you can, learn everything you can, and make a living out of it.

People would think it’s taboo to talk about money when you are talking about passion. As bloggers who are in business, we need to realize early on that we shouldn’t be allergic to talk about money in exchange for the value that we give. There is nothing bad about earning from blogging. Blogging is a legitimate profession — that is why there is a growing number of professional bloggers out there. And when you think about it, it’s great that these people wake up every day, do something that they are passionate about, and earn from it.

I have been silently analyzing different kinds of bloggers for the longest time and I have observed something quite interesting. Those bloggers who earn figures that you wouldn’t believe is possible are those who love numbers and charts. Haha! I’m not generalizing, but since the time that I have been intrigued by quant-based marketing, I have slowly seen the difference. These bloggers who earn huge amounts, in thousands of dollars, do not realize that they are experts in quant-based marketing. They take time to undertand trends, charts, ups and downs of their clicks, visits, and even bids. What they do is very interesting!

Another interesting characteristic of these people is that they don’t stop learning. They search online and try to understand how to make their blogs more engaging to their audience. These bloggers take time to understand what their readers want. They painstakingly go through each report on Google Analytics to see whether their performance is better than what it was yesterday.

So the best place to start a blog is really when you know clearly what your objective is for having the blog. If it’s about monetization, then go all-out!

Love lots,

Mommy Ginger

Mommy Ginger

 

 

 

 

PS. See you tomorrow at The Freelancer Fair!

PPS. See you on November 29 for Payoneer’s Freelancer Forum

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Blogging and Earning Thousands of Dollars

MG Blog Series

I met with a friend earlier today. We talked about how I was and how she was. She mentioned that she was focusing on her blog since she was making around $1000 a month. “Whaaaaat?!” I couldn’t believe my ears. Then, she went on to say that in good months, she would actually earn more, around close to $2000. I nearly fell of my seat. The $2000 would probably be one contract for me that spans 6 months. And she quickly said that she was nothing compared to others out there who are earning way beyond what she is getting. “Whaaaaat?!”, I said again in disbelief. I would have sworn I said “Whaaaaat?!” quite a few times during that conversation, dubbing it my word for the day. I found it bewildering that I have been in this industry for the longest time and yet, I still learn new things!

This conversation got me thinking. Why didn’t I think about all maximizing monetizing my blog?! haha! And the other thought was, I need to tell the world (maybe not the world)… or probably just those who have a knack and talent for it, that yes, you can earn through blogging.

Talking about blogging and earning has been an issue for some. It was probably because some scenarios that involve discussing blogging and earning touched on ethics. But most of the scenarios, where pure talent, passion and effort come into play (which doesn’t involve ethics), shouldn’t be an issue. A person with unquestionable talent in writing, who uses that skill to create a blog,, should be given the opportunity to earn from it and make it his or her profession. To tell you honestly, I now at least have a handful of people (2 of which I am pretty sure) who earn a living by writing down relevant and useful content.

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Hopefully now, the non-believers are believers, the more pressing issue (because we need to start blogging A-S-A-P) is where do we start? I suggest that you better start quickly and make things happen and to START, check out the WordPress Blogging Basics Course.

The WordPress Blogging Basics Course was created by my friend, Marv De Leon — a very skilled, talented, brand builder. He built his brand with the main intent to help freelancers focus and live a life pursuing their craft. Now, why do I say you need to take this course? In this WordPress Blogging Basics Course, you will learn…

tips about blogging, why blogging is still relevant for you and your business today
practical tips on how to start your first blog with WordPress — the most robust blogging tool in the market today
the key elements and essentials of a powerful WordPress blog
the difference between WordPress.com and WordPress.org
how to create a WordPress blog, step-by-step, and publish your first blog post in under 10 minutes
more about writing a killer blog post that your readers will love and share with their friends
how to effectively market and monetize your WordPress blog
tips on building a blogging empire from the nation’s award-winning bloggers

These are just some of the benefits of signing up for this course. You can read more about it by clicking on Register now!

Register Now

 

If you have the time and if you really want to make things happen next year, start now! Really, what’s stopping you? There are a lot of things in my life that I have said YES to. I never regretted saying YES. All of these are things that you learn from and learning is always a good investment.

I love how Marv placed this in his announcement:

THIS COURSE IS NOT FOR…

People who won’t commit to finish the training

Those who will not commit to taking action and apply what they learned from the training

People who who don’t have the patience and think that blogging is a “get rich quick” scheme

I know we are talking of thousands of dollars here, but blogging isn’t a get-rich-quickly strategy. It takes a lot of patience and perseverance. The name of the game is consistency. If you don’t decide to place time and effort into it, don’t even try. It’s a commitment. All of the professional bloggers I know will give you the same advice. If you place your heart into it, it is something that will give you fulfilment and financial success.

So again, I HIGHLY RECOMMEND that you start by enrolling in this course: WORDPRESS BLOGGING BASICS

 

Register Now

PS. See you tomorrow for our WEBINAR! Just click on the image to register!

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How to Write Interesting Articles for your Blog

MG Blog Series

I am sitting in a coffee shop across two people. One of the guys is in his twenties and he’s wearing a red jacket and the other is an elderly fellow who is probably in his late 30s. Both of them are playing chess, and they seem very engrossed with the game. Occasionally, they would raise their voices. This made me think if chess was really that exciting.

We often form judgements, even for the things that we have never tried before. For blogging, we think that it’s only for people who know how to construct perfect sentences. My personal opinion though of blogging is that it can also just be a personal diary — where you write down your own thoughts and feelings. When you have trouble relaying thoughts using sentences, I’m sure you research about how to write it and, then, you learn something new. Writing and blogging consistently makes you a better writer, a better blogger.

Consistency is the name of the game. But, if you write posts every day or even every week, won’t you run out of things to say? How do you write interesting topics for your blog? How do you come up with new ideas?

For today’s post, I will share some tips on how I do it.

1) First, I think of topics and articles that I would want to read about. If you write about topics that you yourself will not be interested in reading, then don’t expect your audience to be interested in reading it, too!

2) Next, write articles in an tone that fits your brand personality. If you usually use a serious tone with a bit of wit, then write that topic that way. If you speak street slang, then inject some words in street slang. The important thing is that the type of audience that you want to attract will probably speak the same language as you, so use the same tone.

3) Write articles in an angle that your market will want to know more about. I, personally, admit that I am a nerd. I love writing articles with a business or marketing angle. Even when I review (haha!), I write it in an angle that would be appealing to aspiring entrepreneurs or current start-up founders or marketing professionals. I do this, because I know that my market is someone who would be interested in reading these stuff, that I find interesting.

4) Lastly, try not to sound like the writer of other articles that talk about the same topic. I know that avoiding reading other articles or blog posts of the same topic is hard. You need to do it for research, etc. I notice though that when I read other stuff, I tend to sound like the writer that I just read. So what I do is I take down notes, and then write my own article the next day and not on the same day of my research.

So those are my blogging tips for this Friday. I hope that I gave you helpful tips on how to write interesting articles for your blog. Before I say goodbye today, I would like to invite you to join me and Marv for a webinar on November 4. The webinar is 7 Steps to Make Money from your Blog.

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I’m sure this will be helpful to all of you, my loyal readers, especially to those who already have blogs or those who are thinking of starting a blog so that they can earn extra income. All you need to do is to register. CLICK HERE TO REGISTER.

Talk to you again on Friday! 🙂

 

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Web Hosting for your Blog 101

Rain reminds me of blogging. It’s raining again and in times like these, I love writing. Blogging really relaxes the hell out of me! haha! Create and start a blog, people! You won’t regret it. Don’t worry about the technical stuff. In fact, today, I will help you tackle on of the slightly technical things: web hosting. When you want to create a blog, one of the things that you need to look for is a web hosting provider. Web hosting is where you can store your blog. You don’t need manual servers! For those who want to know what web hosting is all about, here is a very interesting video. I love the very simple explanation!

Now, I’m sure you will want a step by step guide on how to set up your own web hosting for your blog. One of the hosting providers that I use is BLUEHOST. I use Bluehost because they have great customer service and they are reasonably priced. Today, I will share with you the simple steps that you need to go through when you want to have a web host for your blog.

So the first step is to click on this link to go to the Bluehost site: BLUEHOST WEBSITEOnce you arrive at their page, click on the green GET STARTED NOW BUTTON.

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The page will then show you the different plans available. I suggest that you get the PRIME option if you are creating a website though for a business. If you have a business, this package already has SiteBackup Pro so that you don’t need to worry about backing up your site. If it’s a blog, the PLUS or the BASIC package will do.

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After you have selected your plan, you can look for a domain name (this is free when you subscribe to BlueHost or key in the domain that you have already bought.

 

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Click on next and it will ask you for your information. Just key in the information that BlueHost needs.

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Key in your payment details and that’s it! You have already purchased web hosting for your blog.

If you have more questions, you can easily start a chat session when you click on the chat tab.

 

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I hope I was able to show you how easy it is to set up hosting for your blog! Happy Blogging!

 

 

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Monetizing your Blog

First of all, I would like to thank all of those who attended our Facebook Live Session about Monetizing your Blog. For those who want to view it, here it is! Thank heavens for Facebook’s embed functionality!

I hope that you learned a lot from what we shared with you. I’d like to add a few more things and stress on parts that we didn’t have time to focus on due to time limitations, but before that, please don’t forget that the offer for Php 200 off on WORDPRESS BLOGGING BASICS for the Early Bird Rate will end on Wednesday. The CODE is WORDPRESS!

THINGS THAT I FAILED TO MENTION

Since I was panicking because I had to be at a meeting, I failed to mention some important points about earning from your blog. First of all, define what your objective is for your blog. Those with unclear objectives oftentimes fail. Also, please do not make earning money an end goal for putting up a blog. The end goal should be bigger than that. We, bloggers or “soon-to-be-bloggers” are given a huge opportunity to change the world — to fix things, to share ideas, to help make the world a better place. Money should not be END, but the means to an END.

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Also, think of your blogs as your own personal newspaper or letter or journal. Yes, you can write about anything under the sun, but be responsible. Your intentions may be good, but sometimes, the interpretation of others or how people perceived and absorb the information may be different. I know that whatever action your reader takes after reading your blog may not be your responsibility, but let’s try to avoid starting fights, insulting people, etc. That’s just my opinion.

This is also linked to earning from your blog, because brands, advertisers and possible partners will always partner with bloggers with the same values. If you share the same values with a brand, you will possibly and more likely be chosen as a partner blogger or commissioned to write about their products.

Some of the things that you can Earn From as a Blogger

Advertising Space: You can places ads that are situated in certain areas of your blog. How you earn from these ads are either from a monthly rate booked by an advertiser or through either Pay Per Click or Cost Per Mille. What you get from Pay Per Click (PPC) ads differ based on the amount of traffic your website gets. Check on what percentage of those who visit a site actually click on ads for blogs that are of the same genre as you. This will give you an idea on how much you can earn with the traffic that you have. Cost per Mille advertising (CPM) is when you earn based on the number of impressions (page views) you get. You earn from every 1000 impressions.

Sponsored Posts / Text Link Ads / In Text Ads  / Advertising Widgets: Sponsored posts are a thing here in the Philippines. Most of the brands ask for this and pricing again depends on the number of people who read your posts. Text Link Ads are a bit related to sponsored post since this allows you to place text based ads within the text of your articles. Cliking on those words will send you directly to a brand’s page or social media account or a lead page. In text ads are the same as text link ads but are usually more obvious than Text Link Ads. And advertising widgets are widgets that you install in your site and display a mixture of different kinds of ad types (affiliate, PPC, etc.)

Affiliate Marketing: A blogger earns commission for every product sold. There are different ways that a brand can go about doing this: using a code, using a link, a widget, etc.

 

Audio Advertising where you are paid every time someone plays and ad on your site (Pay per Play or PPP).  These ads usually play a video that can’t be stopped or stopped only after a few seconds.

Cross-sell services: We shouldn’t look at our blogs as the “product or the service” that we offer. We can take a step back and see if our blog is actually a tool that we can use to cross-sell other services like coaching, an ebook, a book, a workshop, etc.

The other way that you can earn are through Pop up Ads, creating membership sites, create some kind of listing in your site and earn though listing fees, ask for donations or you can eventually sell your website.  Brands sometimes look for an existing site so that they need not build new content.

Please do let me know if you have more questions on blogging and I’ll be happy to answer them for you. Also, again, we are looking forward to seeing you on August 20 for WORDPRESS BLOGGING BASICS. Sign up now and get Php 200 off!

 

 

 

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What Blogging Means to Me

Last year, as a blogger, I would say that I was pretty successful. And my definition for blogging success for this particular instance is basically purely financial reward. I got a lot of endorsements, I got a lot of advertisers, etc. But the thing is, for some reason, I also realized something more important.

Laptop, cellphone and other business objects on workplace

I realized that blogging for me means so much more. Do you know the look that children get when they see a new toy on the shelf that they really want? That’s how I look every time I get to think of a new topic that I want to write about. There are times when I would wake up in the middle of my sleep and wonder why, even if I forced myself to, I couldn’t sleep. And the only thing that could help me get through the night is when I open my computer, and write something – – – something from the heart.

People ask us on what makes a blogger successful, and to this I throw back the question, “what is your definition of success?” I realize that what most bloggers need to see is that there is more to blogging than what people know of it to be. And, it’s not about monetary rewards or the popularity or events. Blogging or writing posts changes you as a person. With every word and with every sentence, you not only present a whole perspective to your readers, but you actually get to know yourself better as you dig deeper. With blogging, you get to understand more and more about yourself regardless of what intention you have set for a particular post.

Whether it be a sponsored post or a unique topic that you have thought about, as long as you write it from the heart, blogging will definitely take you through the process where you honestly think about what and how you feel about certain scenarios or certain circumstances. It’s not easy being a blogger. People think that you just have to grab your laptop and type away. But in reality, with every post that you write, you slowly unhurl pieces of yourself that you have never discovered before.

I think with blogging, I have become a better person. You can be a better person. I think that writing and blogging has made me more sensitive as a person. I think that blogging has made me a calmer, rational-yet-in-touch-with-my-emotions kind of a person. Looking back, I know that I am a better person now and I think I know more about myself now than when I first started writing.

Will I continue writing? Of course, I will. I know that there are still some things about myself that I have yet to figure out. Will you come join me in my journey of discovering the secrets of life and love?

Love lots,

Mommy Ginger

Mommy Ginger

P.S. Check out Manila Workshops Blogging related workshops!
Designing Web Pages
WordPress Blogging Basics
Facebook Marketing Webinar

 

 

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My Personal Journey in My MiB Journal (#LindochinelovesMib)

I was listening to Amy Porterfield’s podcast the other day and she mentioned that one of the things that makes a blogger successful is consistency in coming out with content. I think this is what made me successful, too. MommyGinger.com comes out with fresh content almost every day. Enough though with the technicalities. Thinking about coming out with fresh content every day can stress you out though. Thinking about all of these technicalities WILL stress you out.

Do you want to know my secret?

My secret is (aside from the great love for writing) I consider my blog as a documentation of my life. When I pass away in the future, people will see how fun my life has been, urging them to cherish their life as well. Living is FUN!

#LindochinelovesMiB

#LindochinelovesMiB

Me with my daughter --- excited to start Journaling!

Me with my daughter — excited to start Journaling!

Martine of MakeitBlissful.com

Martine of MakeitBlissful.com

My Lovely Daughter holding Hey Kessy Materials

My Lovely Daughter holding Hey Kessy Materials

An event that made me remember and solidify why I love blogging is the Journaling event that Make it Blissful and L’indochine came up with (LindochinexMiB). Martine of MakeitBlissful.com invited me and other women for a light afternoon of just coming together to start our own journal. I know a lot of people who want to start a journal, but they think it’s so tedious to start and sustain. Here are some of my tips on how to sustain once you have started a blog or a journal.

1. If you don’t know what you’re first entry will be, notice the first thing that you think about and write about it. It can be a thought about building something from scratch, to your child’s doctor’s appointment, to cleaning your house later today.

2. During days when you feel uninspired, try to walk around and just rediscover the fascinating things that you see around you — how trees grow into certain weird shapes, how the sky changes in color especially during sunrise and sunset. Simple things like that will amaze you and inspire you!

The first page of my Journal

The first page of my Journal

3. Another way to start writing (especially when your mind is blank) is to write down everything you think of. Let me try it now…

I am sitting on a chair here in Coffee Bean and Leaf Burgos circle. I have no idea why I automatically gravitated to this branch tonigh. I could have gone to Starbucks Reserve, which was nearer to the place I live in. It must be this Moroccan Mint Tea Latte. I love this drink. Oh, currently checking out this lovely yellow dress of a woman who just arrived. Thinking that it would be perfect for me, since I love the color yellow. I think this color makes people happy. She’s also wearing pumps. I think I should start wearing pumps, too. I’m always in FitFlops or Sketchers rubber shoes. When I wear my Melissa flats, it’s already an indication that it’s a formal event. haha!

There you go, ladies and gentlemen. You could try this technique. As you can see, there are a lot of topics that you can now discuss or write about further — like how colors affect moods, proximity of places or why location of businesses matter, etc. You get the idea!

4. It doesn’t often have to be your own content (just as long as you quote your source). If a quote, lyrics of a song, a poem, a book, or any other thing inspires you then, write about it. The main thought doesn’t have to come from you. You can give your own opinion on things like these.

You can use pictures like these to tell people about the amazing moments in your life!

You can use pictures like these to tell people about the amazing moments in your life!

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5. It doesn’t always have to be written. If you have a journal written in a notebook, it doesn’t always have to contain words. Clippings, doodles, drawings, splatters, pictures, etc. will do. If you have a blog like MommyGinger.com, then entries can be audio recordings (which I have done lately because I just felt like making these), pictures or videos. Just let it go! (Now I’ve got that last song syndrome of Frozen).

6. This is something interesting that you can do if you are going through difficult times in your life. Write about it from a third person point of view. You can write about how you see it from an angle that moves you to be non-partisan and unbiased about it. This will make things clearer!

We enjoyed this event!

We enjoyed this event!

These are some of the things that I have been doing for the past years of blogging and it has helped me a lot with consistency. Being consistent has definitely made me successful at what I do. Oh, one more thing to remember and this one is really important.

This is your blog / journal. Don’t let anyone tell you what you can or cannot post in your blog / journal. Remember that this is a documentation about your life. Do you really want people dictating you what you can or cannot do with your life?

We got this beautiful bag from L'indochine's travel collection

We got this beautiful bag from L’indochine’s travel collection

 

We had fun at the #LindochinelovesMiB Gathering!

We had fun at the #LindochinelovesMiB Gathering!

This is what I like about the Make it Blissful events and also with the soon to be implemented Beauty Biz Bliss events and other events like the ones of our friends from Wholemom and Pursuit Manila. They make you feel empowered and inspired to take on life’s challenges, knowing that you have friends in the community. Your journey is just happier, brighter and more blissful!

Thank you to Make it Blissful, L’indochine, Gourdos, Stabilo, National Book Store, Hey Kessy, She Dreams Ink, Raintree Restaurants, Shop House Coffee and Hey Jow for supporting the #LindochineLoveMiB Journaling gathering! Looking forward to more gatherings like these!

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