Create a Blog and BRAND It!

MG Blog Series

Today was a light day! I got to squeeze in time for learning. I was watching and listening to videos from the Teachable summit. For 2017, I want to create a course, but I don’t know what course to create and share with you. This endeavour is something new to me. I felt confused as to where to start and how to start. I then remembered that 8 years ago, blogging was also new to me. It moved me to think about how I started blogging, and to think of the factors that made me get to where I am today. I’m pretty happy that I have gotten this far in blogging, and I attribute a big part of it to branding. Create blogs with great branding, and you’ll go places!

moms-2

What is good branding? When you create blogs, consider thinking about the following:

1. Define a blogging objective.

What is the main thing or specific thing that you want people to do, learn or read from your blog. It is important that you have this in mind 24/7 when you create blogs. The topics that you choose, the videos that you make or even the picture or font that you use should be with aligned with the mood, tone or feel of the objective of the blog. Everything should be consistent. Consistency will come in when you have a clear objective.

2. Check on what you can offer that others cannot.

Uniqueness is a big part of the game. All of us can be a certain type of blogger (mom blogger, travel blogger, etc.). What sets you apart can be how you craft your content, the tools and methods of how you relay your message, the tone of your message, and the chosen angle of your message. These are all dependent on what particular niche you are trying to talk to. Knowing your readers really well is what makes you know of your “uniqueness”.  Truly listening and engaging with them will steer you towards the direction you alone will be taking.

3. Don’t forget offline marketing.

Talking to people offline is as important as chatting with them via social media. Building trust or just getting to know people who are part of your chosen community or niche is one big factor for successful branding. People should know who you are as a person. They will trust you more once you connect with them in both the online and offline world. This is especially true when you don’t have your own flock of brand believers who will tell others of who your are and your story.

These are just some tips that worked for me. Do you know of other tips that may have worked for you to develop a good brand. Share them with me please at the comments section below.

WiF Banner 720 x 90 px

 

 

 

Blogging and Earning Thousands of Dollars

MG Blog Series

I met with a friend earlier today. We talked about how I was and how she was. She mentioned that she was focusing on her blog since she was making around $1000 a month. “Whaaaaat?!” I couldn’t believe my ears. Then, she went on to say that in good months, she would actually earn more, around close to $2000. I nearly fell of my seat. The $2000 would probably be one contract for me that spans 6 months. And she quickly said that she was nothing compared to others out there who are earning way beyond what she is getting. “Whaaaaat?!”, I said again in disbelief. I would have sworn I said “Whaaaaat?!” quite a few times during that conversation, dubbing it my word for the day. I found it bewildering that I have been in this industry for the longest time and yet, I still learn new things!

This conversation got me thinking. Why didn’t I think about all maximizing monetizing my blog?! haha! And the other thought was, I need to tell the world (maybe not the world)… or probably just those who have a knack and talent for it, that yes, you can earn through blogging.

Talking about blogging and earning has been an issue for some. It was probably because some scenarios that involve discussing blogging and earning touched on ethics. But most of the scenarios, where pure talent, passion and effort come into play (which doesn’t involve ethics), shouldn’t be an issue. A person with unquestionable talent in writing, who uses that skill to create a blog,, should be given the opportunity to earn from it and make it his or her profession. To tell you honestly, I now at least have a handful of people (2 of which I am pretty sure) who earn a living by writing down relevant and useful content.

picjumbo.com_HNCK8481

Hopefully now, the non-believers are believers, the more pressing issue (because we need to start blogging A-S-A-P) is where do we start? I suggest that you better start quickly and make things happen and to START, check out the WordPress Blogging Basics Course.

The WordPress Blogging Basics Course was created by my friend, Marv De Leon — a very skilled, talented, brand builder. He built his brand with the main intent to help freelancers focus and live a life pursuing their craft. Now, why do I say you need to take this course? In this WordPress Blogging Basics Course, you will learn…

tips about blogging, why blogging is still relevant for you and your business today
practical tips on how to start your first blog with WordPress — the most robust blogging tool in the market today
the key elements and essentials of a powerful WordPress blog
the difference between WordPress.com and WordPress.org
how to create a WordPress blog, step-by-step, and publish your first blog post in under 10 minutes
more about writing a killer blog post that your readers will love and share with their friends
how to effectively market and monetize your WordPress blog
tips on building a blogging empire from the nation’s award-winning bloggers

These are just some of the benefits of signing up for this course. You can read more about it by clicking on Register now!

Register Now

 

If you have the time and if you really want to make things happen next year, start now! Really, what’s stopping you? There are a lot of things in my life that I have said YES to. I never regretted saying YES. All of these are things that you learn from and learning is always a good investment.

I love how Marv placed this in his announcement:

THIS COURSE IS NOT FOR…

People who won’t commit to finish the training

Those who will not commit to taking action and apply what they learned from the training

People who who don’t have the patience and think that blogging is a “get rich quick” scheme

I know we are talking of thousands of dollars here, but blogging isn’t a get-rich-quickly strategy. It takes a lot of patience and perseverance. The name of the game is consistency. If you don’t decide to place time and effort into it, don’t even try. It’s a commitment. All of the professional bloggers I know will give you the same advice. If you place your heart into it, it is something that will give you fulfilment and financial success.

So again, I HIGHLY RECOMMEND that you start by enrolling in this course: WORDPRESS BLOGGING BASICS

 

Register Now

PS. See you tomorrow for our WEBINAR! Just click on the image to register!

ginger-marv-7-steps-to-make-money-from-your-blog-poster-1

 

Monetizing your Blog

First of all, I would like to thank all of those who attended our Facebook Live Session about Monetizing your Blog. For those who want to view it, here it is! Thank heavens for Facebook’s embed functionality!

I hope that you learned a lot from what we shared with you. I’d like to add a few more things and stress on parts that we didn’t have time to focus on due to time limitations, but before that, please don’t forget that the offer for Php 200 off on WORDPRESS BLOGGING BASICS for the Early Bird Rate will end on Wednesday. The CODE is WORDPRESS!

THINGS THAT I FAILED TO MENTION

Since I was panicking because I had to be at a meeting, I failed to mention some important points about earning from your blog. First of all, define what your objective is for your blog. Those with unclear objectives oftentimes fail. Also, please do not make earning money an end goal for putting up a blog. The end goal should be bigger than that. We, bloggers or “soon-to-be-bloggers” are given a huge opportunity to change the world — to fix things, to share ideas, to help make the world a better place. Money should not be END, but the means to an END.

blog

Also, think of your blogs as your own personal newspaper or letter or journal. Yes, you can write about anything under the sun, but be responsible. Your intentions may be good, but sometimes, the interpretation of others or how people perceived and absorb the information may be different. I know that whatever action your reader takes after reading your blog may not be your responsibility, but let’s try to avoid starting fights, insulting people, etc. That’s just my opinion.

This is also linked to earning from your blog, because brands, advertisers and possible partners will always partner with bloggers with the same values. If you share the same values with a brand, you will possibly and more likely be chosen as a partner blogger or commissioned to write about their products.

Some of the things that you can Earn From as a Blogger

Advertising Space: You can places ads that are situated in certain areas of your blog. How you earn from these ads are either from a monthly rate booked by an advertiser or through either Pay Per Click or Cost Per Mille. What you get from Pay Per Click (PPC) ads differ based on the amount of traffic your website gets. Check on what percentage of those who visit a site actually click on ads for blogs that are of the same genre as you. This will give you an idea on how much you can earn with the traffic that you have. Cost per Mille advertising (CPM) is when you earn based on the number of impressions (page views) you get. You earn from every 1000 impressions.

Sponsored Posts / Text Link Ads / In Text Ads  / Advertising Widgets: Sponsored posts are a thing here in the Philippines. Most of the brands ask for this and pricing again depends on the number of people who read your posts. Text Link Ads are a bit related to sponsored post since this allows you to place text based ads within the text of your articles. Cliking on those words will send you directly to a brand’s page or social media account or a lead page. In text ads are the same as text link ads but are usually more obvious than Text Link Ads. And advertising widgets are widgets that you install in your site and display a mixture of different kinds of ad types (affiliate, PPC, etc.)

Affiliate Marketing: A blogger earns commission for every product sold. There are different ways that a brand can go about doing this: using a code, using a link, a widget, etc.

 

Audio Advertising where you are paid every time someone plays and ad on your site (Pay per Play or PPP).  These ads usually play a video that can’t be stopped or stopped only after a few seconds.

Cross-sell services: We shouldn’t look at our blogs as the “product or the service” that we offer. We can take a step back and see if our blog is actually a tool that we can use to cross-sell other services like coaching, an ebook, a book, a workshop, etc.

The other way that you can earn are through Pop up Ads, creating membership sites, create some kind of listing in your site and earn though listing fees, ask for donations or you can eventually sell your website.  Brands sometimes look for an existing site so that they need not build new content.

Please do let me know if you have more questions on blogging and I’ll be happy to answer them for you. Also, again, we are looking forward to seeing you on August 20 for WORDPRESS BLOGGING BASICS. Sign up now and get Php 200 off!

 

 

 

What Blogging Means to Me

Last year, as a blogger, I would say that I was pretty successful. And my definition for blogging success for this particular instance is basically purely financial reward. I got a lot of endorsements, I got a lot of advertisers, etc. But the thing is, for some reason, I also realized something more important.

Laptop, cellphone and other business objects on workplace

I realized that blogging for me means so much more. Do you know the look that children get when they see a new toy on the shelf that they really want? That’s how I look every time I get to think of a new topic that I want to write about. There are times when I would wake up in the middle of my sleep and wonder why, even if I forced myself to, I couldn’t sleep. And the only thing that could help me get through the night is when I open my computer, and write something – – – something from the heart.

People ask us on what makes a blogger successful, and to this I throw back the question, “what is your definition of success?” I realize that what most bloggers need to see is that there is more to blogging than what people know of it to be. And, it’s not about monetary rewards or the popularity or events. Blogging or writing posts changes you as a person. With every word and with every sentence, you not only present a whole perspective to your readers, but you actually get to know yourself better as you dig deeper. With blogging, you get to understand more and more about yourself regardless of what intention you have set for a particular post.

Whether it be a sponsored post or a unique topic that you have thought about, as long as you write it from the heart, blogging will definitely take you through the process where you honestly think about what and how you feel about certain scenarios or certain circumstances. It’s not easy being a blogger. People think that you just have to grab your laptop and type away. But in reality, with every post that you write, you slowly unhurl pieces of yourself that you have never discovered before.

I think with blogging, I have become a better person. You can be a better person. I think that writing and blogging has made me more sensitive as a person. I think that blogging has made me a calmer, rational-yet-in-touch-with-my-emotions kind of a person. Looking back, I know that I am a better person now and I think I know more about myself now than when I first started writing.

Will I continue writing? Of course, I will. I know that there are still some things about myself that I have yet to figure out. Will you come join me in my journey of discovering the secrets of life and love?

Love lots,

Mommy Ginger

Mommy Ginger

P.S. Check out Manila Workshops Blogging related workshops!
Designing Web Pages
WordPress Blogging Basics
Facebook Marketing Webinar

 

 

Realities of Being a Blogger

I have my blog to thank for a lot of things that I have now. To be honest with you, I get 50% or probably, even most of my income from blogging. If you want to know about the different ways you can earn from blogging, let’s talk about it in my workshop on October 24 on Blogging 101 for Raket One. Sorry for the shameless plug! But going back to my point, I am grateful for all of the things that my blog has given me — from the free stuff, to having my very first commercial where I actually spoke (haha!), to meeting new people, to giving me a ‘voice’ that I could use to tell people about my advocacy and mission.

But being a successful blogger is not easy. Mahirap sya ha! Success is not achieved overnight. I have been a blogger for 7 years, but to tell you honestly, it was just 3 years ago when I started feeling the success (financially, emotionally) that everyone who wants to be a blogger wants to feel.

So today, while lying in bed with this damn sore eyes, I would like to share with you some of the realities of being a blogger, especially when you want to monetize your blog (since starting a business is my forte’… or I would like to think it is. Hihi!).

All About Blogging

 

Number one. Realize that your blog is a tool for communicating. Look around you. We have so many tools for communication. Phones, chat applications, paper and a pen, newspaper, the television, flyers, printed out pictures (do these still exist?), picture on Instagram, lyrics of a song — see! We constantly communicate with one another using different tools. So, a blog for me is a tool. It’s a tool that you can use to communicate a message. What people don’t realize sometimes is that they are lured into the blogosphere, and they suddenly want to start a blog, not knowing what is it that they really want to write about. This brings me to my second point.

Number two. Communicate a strong message that will spark change. Don’t you want to inspire change? Don’t you want to contribute to the betterment of society? All of us want to make a difference. Yes, believe me. The difference just comes in when we talk about the degree, expanse or scope of change or difference. For example, looking at a blog about creating a greener environment may be impressive, but also reading a blog about a motherhood, especially of a mom who raises a child with Autism is also impressive. It’s all about finding your own personal message. What do you want to tell the world?

Number three. Know your audience and develop content specifically for them. I don’t mean literally, but if you want to meet every single one of them, go ahead (just kidding). What I mean is that you need to have at least an idea of who you want to talk to. Look at it this way. Imagine yourself in a party with different people in a table. Will you start a conversation about menstrual period if they are all men at the table? With your blogs, you need to have a clear picture of who you are talking to in order to write stuff that they would be interested in reading.

Number four. You need to converse with your readers. Yes, I know about it but I am not an expert in SEO. I am not the most amazing digital marketer there is, but there are a lot of marketing tactics that I have used. And these tactics are, to tell you the truth, mostly based on common sense. For example, a lot of the followers that you will have will be people who trust you and believe in you. They will continuously read your blog because they see you as a friend who is willing to help them out. With this, think about how you can gain their trust? They need to really know you, right (either personally or virtually)? They need to see that you are someone that they can talk to and converse with.

See? There are a lot of things that you need to think about if you want to be successful at blogging. What people don’t see is that there is a thought process behind everything that goes behind building a blog.

This is just the beginning. There are other realities or things that you need to think about or even consider thinking about before you start a blog. I’m thinking of creating a part two or even a part three for this post. I have so many things that I want to share with you about blogging.

Do you have things that are boggling your mind about blogging? Feel free to comment and share it with me!

Raket One

 

Please don’t forget to vote for me!

Bloggys