Create a Blog and BRAND It!

MG Blog Series

Today was a light day! I got to squeeze in time for learning. I was watching and listening to videos from the Teachable summit. For 2017, I want to create a course, but I don’t know what course to create and share with you. This endeavour is something new to me. I felt confused as to where to start and how to start. I then remembered that 8 years ago, blogging was also new to me. It moved me to think about how I started blogging, and to think of the factors that made me get to where I am today. I’m pretty happy that I have gotten this far in blogging, and I attribute a big part of it to branding. Create blogs with great branding, and you’ll go places!

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What is good branding? When you create blogs, consider thinking about the following:

1. Define a blogging objective.

What is the main thing or specific thing that you want people to do, learn or read from your blog. It is important that you have this in mind 24/7 when you create blogs. The topics that you choose, the videos that you make or even the picture or font that you use should be with aligned with the mood, tone or feel of the objective of the blog. Everything should be consistent. Consistency will come in when you have a clear objective.

2. Check on what you can offer that others cannot.

Uniqueness is a big part of the game. All of us can be a certain type of blogger (mom blogger, travel blogger, etc.). What sets you apart can be how you craft your content, the tools and methods of how you relay your message, the tone of your message, and the chosen angle of your message. These are all dependent on what particular niche you are trying to talk to. Knowing your readers really well is what makes you know of your “uniqueness”.  Truly listening and engaging with them will steer you towards the direction you alone will be taking.

3. Don’t forget offline marketing.

Talking to people offline is as important as chatting with them via social media. Building trust or just getting to know people who are part of your chosen community or niche is one big factor for successful branding. People should know who you are as a person. They will trust you more once you connect with them in both the online and offline world. This is especially true when you don’t have your own flock of brand believers who will tell others of who your are and your story.

These are just some tips that worked for me. Do you know of other tips that may have worked for you to develop a good brand. Share them with me please at the comments section below.

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Knowing your Personal Brand

When branding comes into mind, we think that the best way to start is getting the word out and we need to be vocal about it. The first thing though that you should do really is to think of your personal brand. If you don’t have any plans for this coming Saturday, I would like to invite you to join me, Marv De Leon and Mike Grogan as we answer your questions on branding.

Sign up here: http://manilaworkshops.com/events/personalbranding3

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The first session was held last week and I heard that the participants learned a lot of things. Here are the top reasons why you should not miss this workshop:

– Learn how to stand out, win more clients and become a well-respected expert in your market through Personal Branding.
– A proven, step-by-step blueprint on how to create your powerful Personal Brand.
– Highly collaborative and interactive sessions with experienced coaches.
– A real “crack your knuckles” workshop – hands-on activities and interactive learning sessions.
– Pick the brain, rub elbows and take a selfie with our experts — receive valuable tips and Q&A sessions with top influencers in the fields of freelancing and blogging.
– Get five (5) free professional, high-quality portraits that you can use for your blog and social media accounts.
– Win the “Most Promising Personal Brand of the Workshop” and get featured in the Freelance Blend Podcast, Manila Workshops, Manila Reviews, Malaya Business Insight newspaper and other media sites.
– Join our tribe — become part of a thriving exclusive Facebook group of freelancers, Freelance Blend Workshops & Events Group, where you have access to experts and peers 24/7.
– Surprise bonus from Marv at the end of the session.
– PLUS much, much more!

Here are some pictures from last Saturday’s workshop:

To sign up, you can still use this form at ManilaWorkshops.com: CLICK HERE

 

 

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Brand Yourself — Personal Branding Workshop!

I have been asked by a lot of bloggers and freelancers on how I get to successfully bring in brands for my site and for my business. Recently, I have signed up for three brands as a digital endorser. This is aside from the other projects that I have with other brands. Do you want to know the secret? Well, one of the secrets is to really build a good and solid PERSONAL BRAND. I have built my brand as an as an entrepreneur, business and marketing coach, because it is what was in line with my dream of helping build businesses here in the Philippines.

Personal branding does not just mean creating a great logo or knowing what your blog is about or what services will you offer as a freelancer or as a small business. It goes beyond that. You and your business or the services that you render are connected and you cannot separate who you are as a person with what you want to do. It makes sense and it can even make you more successful if you build on something that you are passionate about and this is where all the tips about doing what you are passionate about comes from. It’s easier to build your personal brand if you are pursuing something that you love and something that you want to do for the rest of your life!

I highly recommend that you sign up for the Personal Branding workshop this May 16 and 23. You can opt to attend just one of the two classes but of course, you will benefit more if you attend both classes.

Personal Branding Workshop

Personal Branding Workshop

On the second day, May 23, I will be sharing the brand story of Manila Workshops and will be a part of the panelist together with my good friend Nikki Tiu of AskMeWhats.com and of course, the famous Shobiz Bro.

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I hope that you can attend this workshop. I know that you will really learn a lot from this!

To sign up, please visit: http://manilaworkshops.com/events/personal-branding

If you have branding questions, feel free to leave a comment below!

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Personal Branding: Is it that Important?

The world that we live in has become so competitive. People compete for jobs. Products compete for attention. Advertisements are competing for attention from viewers, too. In the world of freelancing and solopreneurs, like myself, you really need to develop a good brand to stand out from the rest. That’s how Personal Branding comes in.

Why is Personal Branding important based on my experience? As you think about what brand you want for yourself, it helps you understand yourself better and it helps you create clearer goals for yourself and for your endeavor. I remember when we started developing our mobile applications, we all wanted to get into different things which were a little bit related to why we developed our start-up business. Some ideas though were really far from what we initially talked about so we had to move away from that. With knowing what your personal brand is, you can ditch those irrelevant ideas and concentrate on the things that WILL MATTER for your brand.

The next importance of personal branding is that you establish your presence in that space that you want to be know in. Without a good brand for yourself as a freelancer or solopreneur, you will just be one of the other players in that field. Obviously, if you stand out and are different from the rest, there will be that certain group of clients who will particularly want your service. This means that you can earn more.

I still have a lot to say about Personal Branding so I invite you to join me at the Personal Branding Workshop for Freelancers and Solopreneurs on April 18, 25 and May 2.
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Let's Talk about Personal Branding!

Let’s Talk about Personal Branding!

This 3-session in-depth workshop series from Freelance Blend, Manila Workshops, Freelance Pro and LifeQuest, will help you grasp the basics of creating a personal brand, learn how to promote and grow a powerful personal brand that everyone is talking about, attract more customers like bees to honey, and become an in-demand influencer in your niche! This highly collaborative and interactive workshop includes learning sessions, group break out activities, and hands-on action breaks.

I will be with other guest speakers also. I will be with Showbiz Bro and The Bull Runner, Jaymie Pizarro.

What’s exciting is that you can get a chance to win the “Most Promising Personal Brand of the Workshop” in the culminating activity – the “Brand Me Exhibit” – where you will dress up as your brand and pitch your personal brand story to the experts and your peers!

What You’ll Get From This Workshop (Key net takeaways):

– Personal Branding – what it is and why you need to create one for yourself or your business.
– Learn how to build, promote and grow a powerful and irresistible Personal Brand.
– Learn how to stand out, win more clients and become a well-respected influencer in your niche.
– Highly collaborative and interactive sessions with experienced coaches.
– A Real “Crack Your Knuckles” Workshop – very hands-on activities and actionable steps.
– Pick an Expert’s Brain – valuable tips and Q&A sessions with top influencers in the fields of freelancing, business and entertainment featuring Makoy Pare “Showbiz Bro”, Jaymie Pizarro “The Bull Runner” and Ginger Arboleda “Mommy Ginger”, and a lot more!
– Pitch Your Story – a “Brand Me Exhibit” to pitch and showcase your new Personal Brand to the world.
– Win the “Most Promising Personal Brand of the Workshop” and get featured in the Freelance Blend Podcast, Manila Workshops, Manila Reviews, WhenInManila.com, Malaya Business Insight newspaper and other media sites.
– Join Our Tribe – become part of a thriving exclusive Facebook group of freelancers, Freelance Blend Workshops & Events Group, where you have access to experts and peers 24/7.
– PLUS much, much more!

When and Where
Session 1: “Me: Who Am I and Why Brand Myself?”
With Marv de Leon of Freelance Blend and Sonny del Rosario of LifeQuest
Date: Saturday, April 18, 2015
Time: 9:30am to 4:00 pm
Venue: 2F Multi-Purpose Hall, Insular Life Building, Ayala Avenue, Makati City

Session 2: “Build a Powerful Personal Brand” ­
With Marv de Leon of Freelance Blend and Sonny del Rosario of LifeQuest
Date: Saturday, April 25, 2015
Time: 9:30am to 4:00 pm
Venue: O2 Space, Mile Long Building, Amorsolo Street, Makati City

Session 3: “Win More Customers. Grow Your Personal Brand and Your Influence.” ­
With Marv de Leon of Freelance Blend, Sonny del Rosario of Lifequest and special guests
Date: Saturday, May 2, 2015
Time: 9:30am to 4:00 pm
Venue: O2 Space, Mile Long Building, Amorsolo Street, Makati City

Learning Fee:
Early Bird Rate – P6,000 (until April 11, 2015)
Regular Rate – P7,500 (starting April 12, 2015)
Bring-A-Friend Rate – P11,000 for 2 participants
Persons With Disability Rate – P5,500

To sign up and to learn more about personal branding, just go to: http://manilaworkshops.com/events/personal-branding

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Blogging and Branding

In a business, you always have to stay ahead and a big part of it is branding. I’m a lover of branding. I have studied branding ever since I was in high school and it was not because I had to study it (obviously, I didn’t have subjects on that in High School… haha!), but I was fascinated by it. I used to compete in aerobics marathons and I learned a lot about branding through competing. Since we were all judged and the winner was not determined by actual time spent on the aerobics floor, but by judge’s scores, how to stand out from your competition was totally up to you. You needed to get the judges attention. I had to wear really catchy outfits. I had to constantly keep that smile on my face. I had to get people to clap for me. A lot of weight on how I performed was dependent on how I ‘branded myself’ during the competition.

We know that in business branding is important, too. The likes of Nike, Starbucks and Coca-cola would not have gotten to where they are now if they didn’t value branding.

In blogging, a lot of the bloggers have asked me, how do you become a successful blogger. I wanted to share this with you in Blogopolis this year, but unfortunately, I am running Love the Leap, my entrepreneurship program this year and could not make it as a speaker. But this post is something that I would like to impart and share with bloggers who have that question still in their minds. How do you make waves and be noticed by brands? BRANDING, believe me, is a huge part of it.

1. Truly Know Yourself – I’m not a motivational speaker. Anyone who has attended my class or some of my talks know that I am far from being ‘motivational’ in any way. That is why undergoing the Yoga Teacher Certification Course for my RYT200 was difficult for me since I always thought yoga teachers needed to sound inspirational. So in this blog, you could and would actually hear me speaking. When I write, I write how I would converse with any one of my friends or family. I can’t appear or try to be someone who I am not. Do you know that readers can smell if you’re faking it or if you really mean what you say? So this thing about really knowing yourself is a big deal, because how can you communicate with others (readers) effectively, if you do not know who you are in the first place — if you keep on changing your personality from one to another? How can people truly get to know who you are?

2. Identify a Legacy that you want to Leave – You might say that this tip is so unreachable and so hard to do! Ang bigat naman! Legacy agad! I know that word Legacy sounds intimidating and it sounds like something that you would think of when you’re about to die (so morbid!), but your own legacy doesn’t have to be that deep and it doesn’t have to be something that you only think of in your deathbed. Come to think of it, I don’t think that there are any legacies that are ‘shallow’. For example, if your legacy is to be the best mom that you can be, oh my! That’s sound simple but that’s so hard to achieve. So for your blog, think of a legacy that you, as a person, want to achieve and keep in mind that your blog is there to help you. Use it as a tool to achieve that legacy.

For my blog, the legacy that I really want to leave is to help a lot of people jump into the life that they want and achieve a steady stream of passive income that helps them sustain their lifestyle through starting and maintaining a successful business. I know that becoming an entrepreneur is dream of a lot of people, and I want to help achieve this dream by sharing my own experiences and even sharing the experiences of other people. I am a believer in continuously learning about things and what I like about my role as a business coach is I get to learn more and more about business with the experiences that I get to hear from other people, too. My blog, I know, is a wonderful tool that I can use to reach this goal of mine faster.

3. Realize that only ‘YOU’ matters – When I was starting in the blogging world, I wanted to be invited to events, I wanted to know a lot of people in the industry, I wanted to hold contests and I wanted to hold contests that those more famous bloggers were holding. I wanted to be ‘in’! And then, as I got older and wiser (and more beautiful… haha! Just kidding!), I realized that in this industry, the only thing that matters is what YOU think and not what other people think. What matters is what you do and not what other people are doing. From the time that I realized this, that’s the time when I went my own way and started seeing the benefits of being unique. Of course I’m not as popular as other bloggers out there, but what matters to me is that each and every day, I get to take a step closer to my dream of helping the nation build a more stable economy with helping these aspiring entrepreneurs start their own businesses. Also, in my blog, I write about the journey of being a mom, because that’s my life and that’s who I am and SHE (my daughter) is my reason ‘why’ I’m doing all of these things.

So these are the top three things that I wanted to share with you in Blogopolis this year. I couldn’t, so I just wrote it down. I believe that bloggers are given such great power to create a lot of changes in our society today. The title of Blogopolis this year is Shifting Gears (by the way, buy your tickets na if you haven’t pa!) and is such an apt title for the environment that we are living in today. As bloggers, we are in the forefront of all of these changes and yes, although some of us may have been nominated to be influencers last year, I believe that we are all influencers in our own right.

Bloggers Choice Award

Bloggers Choice Award - Blogopolis

To my fellow bloggers, thanks for nominating me for the Bloggers Choice Award for 2014. I am honored to be part of such a wonderful list of people. Guys, ano namang laban ko kina Patty Laurel (love you, Pats!), Kelly Misa at Divine Lee? haha! Picture palang, talo na ako! Anyway, thank you for those who voted for me. Please keep on voting! 🙂

Love lots,
Ginger

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