Understanding Digital Marketing

I had a conversation with a friend recently about the best way of using Facebook for advertising our products and services. We are both business owners and one of the tedious parts of the running a business is really marketing. Marketing is essential and requires strategic thinking. Because of technological advancements, marketing has changed. There are new tools that you can use in the realm of Digital Marketing.

According to Digital Marketing Philippines, Digital Marketing helps generate better revenues. Companies using digital marketing strategies have 2.8 times better revenue growth expectancy. Small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business. The internet will remarkably help the growth for small and medium enterprises. Business2Community (business2community.com) forecasts that digital marketing budgets will increase by 35% in 2016. This is a great opportunity for freelancers to ride the wave and earn money through digital marketing jobs.

For traditional business owners and for those like me, who were born in the era where tri-media and below-the-line advertising were popular, Digital Marketing may be a bit hard to comprehend (especially for one without a marketing background). We know the importance of understanding this and we really want to know how, but we don’t know where to begin. Lucky for you, Freelancer.ph and ManilaWorkshops.com have partnered up to bring you this session for the Talino Talks Workshop Series.

Talino Talks Digital Marketing

Our speaker for this series is Cath Quiambao from Freelancing.ph. The session is entitled How to Win at Freelance Digital Marketing Workshop. Freelancers, business owners, employees, employers, WAH-ers are all welcome to join! This will be on August 7, 2015, Friday from 6:00 – 9:00 PM.

You can sign up at this link: http://manilaworkshops.com/events/talino-talks-digitalmarketing

Here are more details about the workshop!

COURSE DESCRIPTION
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:

COURSE OUTLINE
Introduction
Speaker Intro
Digital Marketing Defined
Digital Marketing vs Traditional Marketing

Digital Marketing Dynamics
Trends
Customer Behavior/ Millennials
Brand Persona
Goal Setting
ROI Driven Strategy

Pillars of Digital Marketing
Content Marketing
Social Media
Email Marketing
PPC/Adwords
CRM/Automation
Mobile Marketing
Affiliate Marketing
SEO

In Focus: SEO
Illustrations
Case studies
Successful Digital Marketing Campaign

Measuring Performance
Google Analytics
Facebook Insights
Other useful tools of the trade
Community building

Closing
Opportunities in Digital Marketing
Potential Income
Last words for aspiring digital marketers
Connect with me

Q&A

SIGN UP NOW AT: http://manilaworkshops.com/events/talino-talks-digitalmarketing

Why you should Enter Entrepreneurship? Check out this Webinar Series

The buzz word nowadays is Entrepreneurship. It seems like everyone is going that route. Everyone wants to get into it. Everyone’s starting their own businesses. Every one wants to be called an Entrepreneur.

I’ve thought about why people should try to “enter entrepreneurship” and here are some of the reasons why:

1) Control your one time — control your own life!
Being an entrepreneur doesn’t mean that you will have less work. In fact, during the first year of business, you might be the busiest that you’ll ever be. But the nice thing about being an entrepreneur is that you actually have more control over your time. You can move schedules around. This is what I actually love about my life now. If I don’t feel like working, I don’t get up. I just see to it though, that I accomplish things and that I always see results.

2) Unlimited Opportunities to Earn and to Learn
I used to think (especially when I was about to resign from my job) that I would be a bored individual, just going through the daily grind of creating workshops and writing for my blog and other entities. I used to think that I wouldn’t be able to meet a lot of people as the way I did when I was employed. I’m a people person so I love going out and conversing with others. But when I became an entrepreneur, I got to widen my network four-fold. Almost every day, I get to meet a new person, in person or virtually. I receive at least two to three emails from people I don’t know every day. If you multiply that, that’s at least 1095 new people a year!

But what I genuinely love about meeting new people is that I get to learn new things! I see meetings as an opportunity to learn and to widen my knowledge about different things. Being an entrepreneur allowed me to go out there and look for new acquaintances and learn more new stuff!

3) Allow you to do the things that you want so you can leave a Legacy!

I don’t know if you saw this episode for GTV: Love the Leap recently.

I talked about leaving a legacy, which I realized after reading Stephen Covey’s 8th habit: From Effectiveness to Greatness. I honestly believe that all of us are meant for greatness. When we pass away, I’m sure that each one of us want to be remembered for something — a loving mom, a great educator, an admirable social entrepreneur, but all of these things stem from the fact that we had a goal of making the world a better place and we helped by using our talents. Everyday, we help make the world a better place the best we know how. Being an entrepreneur makes you think about this every day. With the business that I have, how can I add value?

These three things are just a few reasons why I think people should try to enter entrepreneurship. For those who are already entrepreneurs, they know that there are a lot of things that you need to learn in order to sustain the business that you have. For skills and things that you don’t know about, it’s good to know at least the basics so that even if you decide to outsource in the end, you still have a good understanding on how things work.

With this, Burn Gutierrez and I decided to come up with a Webinar Series called Enter Entrepreneurship with topics that we know you would love to learn about!

Enter Entrepreneurship

Enter Entrepreneurship

This webinar series is composed of 10 topics:

Understanding WordPress – July 18, 2015 with Jerome Esperanza
Basics of Photoshop – July 25, 2015 with Amanda De Ocampo
Setting up an Online Store – August 1, 2015 with Fitz Villafuerte
Product Shots with a Purpose – August 8, 2015 with Shiela Catilo
Basics of Shooting a Video – August 15, 2015 with Dennis Abad
Basics of Video Editing – August 22, 2015 with Jeo Paz
Facebook Marketing – August 29, 2015 with Peter Juan
Digital Marketing – Sept. 5, 2015 with Ros Juan
Content Planning – Sept. 12, 2015 with Rey Baguio
Blog and Creative Writing – Sept. 19, 2015 with Martine De Luna

The cost of all the 10 workshops is at Php 10,000, but if you opt to choose just some, each session is at Php 1999. If you avail of the 10 sessions, you will get access to my Love the Leap Checklist and a free 11th session on Productivity and Management from Sonny Del Rosario.

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I really hope that you could sign up for this very beneficial webinar series! You can sign up by clicking on this link:

http://manilaworkshops.com/events/enter-entrepreneurship

For those who want to know more about our speakers, here are their profiles!

Amanda De Ocampo

Dennis Abad Fitz Villafuerte Jeo Paz Jerome Esperanza Martine De Luna Rey Baguio Sheila Catilo Sonny Del Rosario

Sign up now at http://manilaworkshops.com/events/enter-entrepreneurship