A Reality Show for Start-ups: The Final Pitch

I am an avid fan of Shark Tank. I love watching Start-up pitch their ideas, even if some are super unprepared. I love seeing the different ideas that people have. Man, there are a lot of unique and creative ideas. I love taking note of the judges questions and I am always amazed at how good they are with numbers. I think Shark Tank is the only show that I watch where I have my notebook by my side to actually take down notes. You may laugh at me (haha!) but I do learn a lot from this show.

In my mind, the end goal really of the start-ups joining the show is either to raise capital (which is pretty normal) or to gain enough publicity to build traction. And for the rest of us watching the show, it’s really for our entertainment and education. Anything that I could learn from, I love!

Imagine my delight when I was invited to the Final Pitch press conference. I didn’t get to go (because I had to focus this week on Taxumo, but I decided to share it anyway. The Final Pitch is something like Shark Tank. The show will challenge entrepreneur contestants in every way — from exploring funding options, refining their business plans, and marketing their products and services. The show is set to air on History Channel this May, 2017

creator-of-the-final-pitch-john-aguilar-2

“The Final Pitch aims to help entrepreneurs find success by connecting them to investors who can finance them, and to mentors who can fine-tune their businesses—reducing risk factors and boosting growth potential and sustainability,” shares the creator and host of The Final Pitch, John Aguilar.

The show will make entrepreneurs go through a series of challenges that will test their creativity, motivation and character. At the same time, they will learn the secrets behind the success of their potential investors, who are also tasked to handpick the top finalists to proceed on the show.

L-R The Final Pitch creator John Aguilar, venture capitalist Jose ‘Jomag’ Magsaysay, CEO of MFT Group of Companies Mica Tan, Chairman and CEO of the Sterling Group of Companies and SL Agritech, Dr. Henry Lim Bon Liong, and Chairman and CEO of Catala Corporation Joseph Calata

L-R The Final Pitch creator John Aguilar, venture capitalist Jose ‘Jomag’ Magsaysay, CEO of MFT Group of Companies Mica Tan, Chairman and CEO of the Sterling Group of Companies and SL Agritech, Dr. Henry Lim Bon Liong, and Chairman and CEO of Catala Corporation Joseph Calata

For Jose ‘Jomag’ Magsaysay, founder of a well-loved global food brand and one of the investors on ‘The Final Pitch’, his picks for the show would be based on whether or not he can see them as future business partners. “I’m looking for people who deserve a break, as I believe in the person more than the business,” he shares.

self-made-billionaire-and-the-youngest-to-become-the-chairman-of-a-publicly-listed-company-in-the-pse-joseph-calata

Other investors include the multi-awarded Chairman and CEO of the Sterling Group of Companies and SL Agritech, Dr. Henry Lim Bon Liong; self-made billionaire and the youngest chairman of a publicly-listed company in the PSE, Joseph Calata; and lastly, 25-year old millennial CEO of the angel investing group MFT Group of Companies, Mica Tan.

In addition to the potential funding from the investors, contestants will receive business coaching from an esteemed lineup of mentors, who are composed of well-known business experts and inclusive business champions, namely Department of Trade and Industry Secretary, Mon Lopez; former President of MicroVentures, Inc., Senator Bam Aquino; Chairman of Start Up Village, Prof. Jay Bernardo and; President of the Ateneo Center for Entrepreneurship-Masters In Entrepreneurship (ACE-ME), Dr. Andy J. Ferreira, among others.

I think this is a good initiative, because (1) Filipinos need to see that there are a lot of opportunities out there — opportunities to solve problems, opportunities to innovate and opportunities to make a difference; (2) We need to stir up the start-up ecosystem in the Philippines and having more publicity for the entire industry is good (in that way, we, startups won’t have to explain what we actually do, especially to our friends and parents. haha!);  and lastly, (3) We need to strive to be better than we are and let go of that “okay na ako” attitude. We, Filipinos, are very talented individuals and it’s such a waste to see people full of potential not maximize their talents and skills.

So there, these are the reasons why I, personally think, that we need shows and other activities like this. Will we join this competition and represent Taxumo? Maybe. We will have to think about it! haha!

But for those who are ready to join, here are some details:

To join The Final Pitch, applicants will be required to fill up and submit an online entry form to The Final Pitch via its official website www.TheFinalPitch.ph Deadline for submission of entries is until March 17, 2017. Investors interested in becoming a part of the show or investing in the entrepreneurs behind the scenes may also get in touch with The Final Pitch through through its website.

*The Final Pitch’ is produced by Streetpark Productions Inc., the company behind the longest-running real estate and construction TV show Philippine Realty TV. For more info and for sponsorship and partnership inquiries, visit www.TheFinalPitch.ph or call 0917-8136674.

Goodluck to all my readers who want to join! Message me so that we can all watch you!

Share and Enjoy

  • Facebook
  • Twitter
  • Email
  • RSS
  • Pinterest

Show and Tell Session with Solopreneur PH, Horsepower.ph and Taxumo

What do you think makes a startup succeed? Is it the brilliance of their idea? Is it the team and their skills/personality mix? Is it the constant inflow of Investors and funds? Is it proper timing?

With this, I am sharing this video from TED. Listen to this interesting talk of Bill Gross, the founder of Idealab.

The reason why I brought this up is because a lot of us are scared to tell others about our amazing startup or business idea. We are afraid of being copied. We do everything in our power to protect our idea, and when competitors enter the arena, we become overly sensitive about the issue. The fact of the matter is, what you have is just an idea. You and probably 50 other people all around the world may be thinking of the same idea (probably even simultaneously!).

My opinion is that the startup team who defines, listens and understands the market well wins. The team who is open to tweak their idea based on what the customers want (tweak features, processes or event the timing) succeeds and has nothing to worry about. Now, where do you start validating the idea.

First of all, thoroughly think through everything — all possible scenarios that you can think of. Create a presentation so that you can also visually see your “thoughts”. Then look for people who can help you think through all of these things.

I am a believer of mastermind sessions. Mastermind sessions are mini meet-ups where like minded individuals come together to discuss certain topics. This month, our startup, Taxumo, is teaming up with Solopreneur PH and Horsepower.ph for Solopreneur PH’s end of month Show and Tell Session. This session will be on August 31, 6:30 PM at BlastAsia, Inc. in Ortigas!

Show and Tell Sessions - Taxumo

What is Show and Tell?

Show and Tell is a venue where you show off your new project to people and tell them how you started and what you learned from building it. If you want to be part of our Show and Tell, please go here: https://www.facebook.com/groups/solopreneurPH/permalink/471767093031426/

It’s a good venue to for the following:

  • To gather feedback from the attendees. Most of the attendees are solopreneurs or aspiring solopreneurs with their own businesses. If they are not your market, they can probably introduce you to some people who are. Also, you can ask them about their previous experiences.
  • To practice your presentation skills. Presenting to possible investors can be intimidating and practicing in-front of friendly faces is good preparation.
  • To gain friends and possible business partners.
  • To relax and unwind! We’ve all been working so hard. We deserve a break!

 

This event is FREE and if you just want to come to listen, feel free to drop by!

Again, the events page for this meet up is: https://www.facebook.com/events/1602233543408756/

Hope to see you there!

 

Ad for Taxumo

 

 

Share and Enjoy

  • Facebook
  • Twitter
  • Email
  • RSS
  • Pinterest

Interview with Entrepreneur Vida Lim

Today, in my blog, I’m interviewing a very inspiring lady. I actually talked to her years ago but I didn’t get to ask if she still remembers me. I have seen her products a long time ago. For today, I’ll be interviewing a lady named Vida to tell us more about her brand Vida Lim.

VIDA LIM

The Lims 163

About Vida…
I love being hands-on—in business, but most especially, at home. When my kids wake up, I should be the one by their side. My husband brings them to school and I fetch them. There was never a time that we let our help fetch our kids. I have a lot of help at home but I just give instructions on what needs to be prepared. I make sure to have time to unwind, though. I love music! I sing and sometimes play the piano. I love watching TV series, reading books, and shopping online, even while I’m pumping milk for my youngest. As a born-again Christian, I have devotional everyday. I also have a D-Group; we’ll be meeting again every Monday when school starts for the kids. At the end of the day, I make sure everything I do is to please God.

Interview with Vida Lim
Ginger: Hi Vida! Can you tell us more about your brand. What is it about and how long have you been in business?

Vida: My jewelry line, Vida Lim, started as a hobby around 2004. I was working with my dad in the family’s hardware business but I really couldn’t work in an industry that doesn’t have anything to do with art! I studied interior design in college but pursuing it as a career would definitely have to be full-time—meaning less time for the family—so I took a jewelry design course at the Fashion Institute of the Philippines. I just tried designing jewelry, creating big, bold, vintage-looking pieces I loved that weren’t available in the market. To my surprise, it did very well! I consigned pieces with stores like Firma and AC+632 around 2010 and eventually launched my website, Facebook page, and Instagram account, where I now sell my collections.

The Vida Lim brand is all about bold, dramatic, and glamorous conversation pieces.

FP ROYAL BLUE GALAXY TASSEL EARRING

Ginger: Who is your market? Why did you choose this market?

Vida: I cater to a wide market—from yuppies to socialites, from twentysomethings to senior citizens. Perhaps it’s because I have a variety of designs and different price points as well. I have pieces under 3,000 pesos that even those in their 20s can afford, then I have the more expensive, intricate pieces with semi-precious stones.

Ginger: What are ways that you can do to raise capital?

Vida: Less expenses. There are risks in spending that are not worth it. There are companies that spend millions to market their products even before they’ve really established the company, and sometimes, the money just goes to waste because the campaign doesn’t work. Start small.

 

Ginger: Were there any obstacles that you faced when you decided to pursue becoming an entrepreneur? What are these?

Vida: Clients who don’t pay.

Ginger: What?! Really, there are clients who don’t pay!

Vida: Yes, and another would be training the workers on how to achieve the level of quality you want for your products. There must be symmetry, the stones need to be protected—and so they need to follow a certain process. It’s tough when your instructions aren’t followed and the quality suffers, and sometimes the materials get ruined.

Those losses are part of the business, though. To be successful, you have to be patient, hardworking, and creative. You also need PR skills. Plus, you need to have faith so that any obstacle wouldn’t hinder you from achieving success.

FP GALAXY HAMMERED GLOSSY CUFF

Ginger: What are three traits that you think an entrepreneur should have when starting their own business?

Vida: An entrepreneur should be hardworking. Being proactive is key in success because if not, the business could be stable, sales may come in, but there may not be significant growth.

There’s also the need for creativity. You do not want your clients to get tired of the products you are offering. You always need to give the clients something different, something to look forward to. That’s why I continue to do my research on different materials and techniques.

Finally, you need to have faith in your business. You need to believe in your product. If you do not believe in your product, how are you going to sell it?

Ginger: Are there any unforgettable moments or lessons that you learned as an entrepreneur?

Vida: It was amazing to see my creations featured in magazines and newspapers for the first time! The first magazine to feature my work was Preview, and for newspapers, I’ll never forget the entire spread about my jewelry line in the Philippine STAR’s YStyle section. I was also thrilled when I first spotted celebrities wearing my pieces.

Ginger: What advice can you give to other entrepreneurs?

Vida: You just have to believe in your product, your brand. You should be able to highlight its benefits. If you really believe in your product, you’ll have faith that you will become successful as long as you are hardworking and patient. You also need to be creative, and you need to be good in dealing with clients.

012ee8cd7b5052635bafce5e063ac0d04579572b8c589a85bdc86f8b64bdb1d5

Ginger: Do you believe that everyone should become entrepreneurs?

Vida: No. We each have our own strengths and weaknesses, and the qualities and skills required of an entrepreneur may not be among somebody’s strengths. It is important to know what you’re good at and focus on honing those skills—whether in putting up your own business or pursuing another career. Stick to your strengths.

Ginger: Thank you so much Vida for taking time out for this interview. I hope that a lot of people will be inspired after reading this!

To contact Vida or to purchase from Vida Lim, here are the contact details:

ww.vidalim.com
Email address: vidalimjewelry@gmail.com
Mobile number: 0917-656-5615
Facebook page: https://www.facebook.com/vidalimjewelry
Twitter account @vidalim
Instagram account @vidalim

Share and Enjoy

  • Facebook
  • Twitter
  • Email
  • RSS
  • Pinterest

SME Interview with Jade Dolor of Little Beans Baby Store

Today, I am again proud to feature a hands-on mommy and her name is Jade. I’m really proud and happy to see more and more mommies and daddies who are going for their dreams of starting their own businesses. I love writing about them here in my blog because I know that they need all the help they can get in terms of promotions and marketing. I know because I have been in that predicament when I started.

 

Munoz Family
Jade owns and operates Little Beans Baby Store – doing virtually everything from sales and marketing to design, supplier coordination, and even manual work when we do bazaars. She also work two full-time jobs, one as a Director of Operations for a company that provides reservation systems to over a thousand hotels worldwide. She also works from home as the Copy Manager of a company based in Canada.

Jade_Office 

Between juggling these three things, I also take on some writing projects when I have free time. For instance,  I recently completed a project as one of the scouts for Yelp for their Manila launch. I am a hands-on mom to  my toddler. We have never had a yaya since birth and I breastfed her for two years – this was a time I truly  cherished and even now that I am no longer a breastfeeding mommy, it is still one of the things I advocate. I  am able to balance all these because I have a very supportive husband and family.

 

 

Interview with Jade of Little Beans Baby Store

Ginger: Thank you, Jade for agreeing to be interviewed. First of all, can you please tell us more about your brand/business? What is it about and how long have you been in business?

Jade: Little Beans Baby Store is currently the only brand offering Filipino statement onesies for infants and toddlers. While that is our main product, we also carry other brands for hip accessories that we import from other countries. We started in September 2013.

Little Beans Logo Lazada
Ginger: Who is your market and why did you choose this market?

Jade: We want to cater to A,B and C markets by providing quality products at an affordable price point. Our onesies come in three sizes: small fits 3 to 6 months, medium is for 6 months to 9 months and large is for 9 months to 12 months. However, our sizes run a bit big, so it usually fits up to 18 months.

Ginger: How did you come up with this idea and what made you decide to start this kind of business?

Jade: When my daughter was about 6 months old, I was definite that I wanted to get out of the corporate world and start my own business. The first thing I tried my hand on was organizing bazaars. My first bazaar was a baby bazaar in Ayala Ave. It was pretty successful. I interviewed some of my merchants (who eventually became my friends) and they were really happy selling baby products. I was inspired and decided to try to be at the other side of the fence by going into retail. I made some very good connections with suppliers and started from there.

Ginger: That’s a great story! I didn’t know that you had that jump from being the organizer to being one of the sellers. In this journey, were there any obstacles that you faced when you decided to pursue becoming an Entrepreneur?

Jade: While I had a lot of experience in events, managing a business for other, online marketing and a lot of other things, retail wasn’t really my strength. So I started with very little capital and a lot of trial and error testing. I did make some mistakes with product choices at first, so I have some stocks from two year ago that still haven’t sold.

Little Beans Filipino Statement Onesies Banner

Ginger: How do you market your products?

Jade: Online (through facebook and an ecommerce store), by real life interactions in bazaars and through business partners like Lazada.

LBFSO-BATL002

Ginger: What are three traits that you think an Entrepreneur should have when starting their own business?

Jade: Having your own business is very similar to raising your child. You may think you know things or that you can learn about it just by reading, but when you really get deep in the trenches of everything about your business, you’ll find out just how little to know and you’ll have to adjust quickly to different situations. Don’t be afraid to fail because it is in those mistakes – whether they be big or small – that you learn the most from. As an entrepreneur, the willingness to learn new things is definitely a must and so is bravery – don’t be afraid to fail or to try new things.

LBFSO-WABL011

Ginger: How about unforgettable moments or any lessons that you learned as an Entrepreneur?

Jade: I think the most unforgettable moment has to be my first taste of success. I joined a bazaar where I sold out most of the items I had and I was really happy with the results.

LBFSO-DMTL007

Ginger: What advice can you give to other Entrepreneurs?

Jade: Just keep going at it and keep believing in yourself and in your product/brand. No one ever became a success by giving up on their first try or their second or even their third.

Ginger: Do you believe that everyone should become entrepreneurs?

Jade: Honestly, it is not for everyone, but I certainly hope those who dream to be entrepreneurs get the support they need and the courage to take that first step.

Ginger: Amen to that!  Thank you very much, Jade, for sharing your thoughts and your experiences. I’m sure a lot of retailers and those with online stores will be able to gain knowledge from this article.

To contact Little Beans Baby Store, here are their contact details:
Website: www.beansbabystore.com
Email address: violetdolor@gmail.com
Mobile Number: 09162475704
Facebook Page: www.facebook.com/BeansBabyStore

Share and Enjoy

  • Facebook
  • Twitter
  • Email
  • RSS
  • Pinterest

Interview with Entrepreneur Sheryl Kiong of Curtsy

Good morning! Today is the first day of my Love the Leap Entrepreneurship Program and I am excited to meet these people who will, I know, be successful entrepreneurs in the future! It’s nice to see that there are a lot of young entrepreneurs who are going into business. What I like about these young people is that they have a lot of great, new and fresh ideas.

In this interview today, this young lass experienced how it was in the corporate world, but early on realized that she wanted to start her own business. Here is the story of Sheryl Kiong, the Proprietor of Curtsy.

Curtsy logo-1

I’m Sheryl, 25, graduated from De La Salle, College of Saint Benilde AB Production Design. After graduation, I took short courses in the Fashion Institute of the Philippines (FIP) then worked in the corporate world the following year. After leaving the corporate life, I started to build Curtsy. I started by making baby headbands, but then eventually, I created ladies apparel. I hope to make it a lifestyle brand in the future. Every year, before the school starts, a portion of my sales buys school supplies for the the children in Payatas. This is my way in giving back and a reminder that I am blessed that I was able to study in a good school and now I’m chasing my own dreams.

Interview with Sheryl Kiong of Curtsy

Ginger: Good morning, Sheryl! Can you tell me more about what your brand is, what is it about and how long have you been in business?

Sheryl: Curtsy is a phonological change from “courtesy” which means a gesture marked by polished manners. Inspired by whimsical-romantic aesthetics with a strong influence of Japanese and Korean fashion. It is an online boutique that tells a contemporary fairytale. It caters to modern girls who are naturally feminine and confident yet retains a delicate innocence. Fresh and classic styles that symbolizes a romantic and playful world where anything is possible.

The business started on July 2013 selling handmade baby headbands and made to order hair accessories then eventually evolved to clothing for ladies. Our merchandise are personally hand picked by me through various suppliers around the world.

Curtsy Denim

Ginger: Thank you for this information, Sheryl! And really, that’s true. Sometimes, we start a business as something and then we eventually evolve and change it into something else, and I think this is a pretty normal occurrence. So with these new products, who is your market and why did you choose this market?

Sheryl: My market is from 16-35 years old who loves classic and trendy fashion. Since I have a wide range of selection of apparel and novelties. This age bracket starts from self explorations and discovery of their style reference.

Ginger: How do you market your products?
Sheryl: E-commerce needs good photos to attract customer visually.

Ginger: How did you come up with this idea? What made you decide to start this kind of business?

Sheryl: It’s my dream to have my own clothing line. Just like any other girls, I love to shop. I have my spurge and save moments when it comes to shopping but most of the time I’m on the “save” side. That’s why Curtsy serves premium quality clothes at an afforable price.

IMG_20150212_191306

Ginger: Were there any obstacles that you faced when you decided to pursue becoming an Entrepreneur? What are these?
Sheryl: Yes of course. After working for corporate companies, I decided to venture my own business. Since I’m just a newbie, I was very overwhelmed with everything that I forgot to focus. I did a lot of trial and error and the true identity of Curtsy as a brand starts to grow.

Curtsy Pink Dress

Ginger: What are three traits that you think an Entrepreneur should have when starting their own business?
Sheryl: Hardworking, Positive and Focus.

Ginger: Any unforgettable moments or lessons that you learned as an Entrepreneur?
Sheryl: Everyday is a new learning experiece for me because I get to experience the entire process. From branding to marketing to finance and so on. And of course the people you meet along the way in this business.

Curtsy Skirt

Ginger: Do you believe that everyone should become entrepreneurs?
Sheryl: Everything is possible but it depends on the person if he/she wants to be a team leader or just a role player.

Ginger: What advice can you give to other young Entrepreneurs?
Sheryl: Don’t lose hope when you feel like it’s not working out. Everything has its own perfect timing. Be open minded about other people’s advice and other entrepreneurs successful and downfall stories. Most of all, never stop yourself from learning.

Ginger: Thank you so much for your time, Sheryl! 🙂 For those who want to check out the products of Curtsy, the contact details are indicated below!

Curtsy Contact Information:
Facebook Page: www.facebook.com/curtsyph
Email address: curtsy.hq@gmail.com
Mobile Number: +639273475511
Twitter account: @curtsyprgirl
Instagram acount: @curtsyprgirl

Share and Enjoy

  • Facebook
  • Twitter
  • Email
  • RSS
  • Pinterest

Love the Leap Entrepreneurship Program

Every evening, I stare at the corkboard in my room. My corkboard has two bond paper sized sheets pinned to it and a few family pictures. The two sheets comprise my own attempt to create what people basically know as vision boards. I started creating my own vision board last year. I have always believed in the idea and the benefit, but I haven’t gotten myself to sit down and create one (well, not until last year).

Placing it in a tangible piece of paper and mounting it on the wall was the best thing that I have done for myself and the best thing that I have done to achieve my goals. Displaying it was like a tangible signal that said, “well, Ginger, this is it! You have to be who you want to be and achieve these things while you’re still on this planet.” And guess what? Those pieces of paper worked. I’m right on track in achieving my dreams and aspirations. Sometimes I get pressured when I look at it, honestly, but I think it was the good kind of pressure — pressure the make a difference!

I love my life as an entrepreneur and as a tech startup co-founder. I love my life as a professional blogger and as a vlogger. I know that each one of us is capable of achieving the life that we are destined to live. If it’s entrepreneurship that you want to aim for, I can honestly say that I can help you through my Love the Leap Entrepreneurship program.

Ginger - Love the Leap Image

I have handled a lot of different kinds of businesses and have dabbled even into things like makeup, yoga, styling, and network marketing. I have always believed that experience is the best teacher and I would like to share my own experiences with you and hopefully you’ll get to learn from them. Let’s all learn too from the experiences of my co-teachers for this run.

From the program, you will be able to get to make your own business plan and marketing plan. These are the tools that you will need to start your own business. So, please join me on July 4, 11 and july 25 🙂

For those who are interested to sign up for the program, details are on this poster.

Love the Leap 2nd Run - Final

If you want to sign up, you can use this form below.

Please deposit your payment through any of the following channels:

Paypal – Please use gymger80@yahoo.com

BPI – GPA Events Management Services (Account Number: 1923-1277-94)

Please email the validated deposit slip to ginger@manilaworkshops.com 🙂

I really hope that you can be part of the next batch of #BigLeapers. For thosw who will attend, I will add you to the exclusive Facebook group where you can ask me or your colleagues anything and where you can network with the other Big Leapers!

So, what are you waiting for? It’s time to take that leap!

P.S. Please don’t forget to subscribe to GTV, the youtube channel that I came up with to help aspiring entrepreneurs and business owners! (http://bit.ly/gtvchannel)

 

 

 

Share and Enjoy

  • Facebook
  • Twitter
  • Email
  • RSS
  • Pinterest

Interview with Entrepreneur Ava Diaz Daza of Baguettini Sandwiches

In college, we were required to study a foreign language. I chose French. I learned but never really got the chance to use it and to converse with someone else in French. In third year, we were supposed to go to France with my classmates. Although it did not push through, I remember my teacher telling us all about his backpacking trip. He would just buy a baguette and would slowly consume it during his entire trip. I remember this tip clearly and so when I saw this brand called Baguettini Sandwiches, I really wanted to find out more about it.

Baguettini Sandwiches

I found out that the owner of Baguettini was Ava Daza who was the daughter of Gloria Diaz and the granddaughter of Nora Daza. Ava’s love for food comes from both her mom and dad’s side of the family. Her mom’s side all love to eat and whenever they gathered together for a meal, it’s always a survival of the fittest sort of thing! As for her dad’s side, they are the ones who are great at cooking. As mentioned, her lola, Nora Daza, is the pioneer of Filipino food in France and she also brought in French food to the Philippines!

Interview with Ava Diaz - Daza
These all contributed to Ava’s decision to start her own business. She decided to come up with Baguettini as a proposal for her 4th year thesis in Ateneo de Manila University, but unfortunately her professor didn’t feel she would have enough time in the semester to create a business from scratch. It wasn’t approved for her thesis but because she had already written her business plan, she decided to push through with the business and see how it would do.

“After I graduated, I decided to work for a production designer as well because I’ve always been interested in film and production. Right now, I work as a production designer and I run baguettini as well! It’s so exciting to have your own business, especially one close to your heart because (seriously) nothing is more fulfilling than seeing customers satisfied by a product you’ve spent tons of time and so much energy creating!”, Ava inspiringly says.

Interview with Ava Diaz Daza of Baguettini Sandwiches

Ginger: I am so honored to have you Ava as my guest interviewee today. Ava, can you tell us more about your business?

Ava: My business is called Baguettini. We sell mini baguette gourmet sandwiches. We have flavors such as four cheese honey truffle, adobo flakes with basil cream cheese topped with roasted tomato & garlic cream pesto, Chorizo basil with Arugula Pesto, Barbecue Rib Flakes with Onion and Chive Cream cheese topped with Cilantro Pesto, Gambas with Arugula Pesto, Asian Lechon Kawali, and more to come. I launched Baguettini through instagram in 2013, but I paused operations for the year 2014 because I started working for production and I had a hard time juggling both. I relaunched it this year with a new look, better recipes and hopefully I will be able to put up my first shop by next year!

Baguettini's Lechon Kawali

Baguettini’s Lechon Kawali

Ginger: Wow! I’m sure this year will be an exciting year for you. For Baguettini, what segment of the market did you plan on tapping?

Ava: Initially I thought my market would be purely people with a high amount of disposable income, which I would classify as Class A. Because my sandwiches are 90 pesos and advertised as mini (for variety’s purpose) people can easily get turned off by the value for their money. I was surprised to find that as I ran my business most of my costumers were people working in offices with a spending capacity of around 150 pesos for lunch. At first I thought maybe it was because Baguettini was able to stir up some hype through social media, but later on I found costumers returning to place orders and telling me how much they love my product. I then realized that when coming up with a food business, well for me at least, its important to create a product that can attract the attention of pretty much all classes (targeting A B and C) so long as they feel they are getting the full experience for the amount they’re paying. This is because food is everyone’s interest and for some it may be a luxury to spend a bigger amount on certain food, but most people are more willing to indulge in food than other products.

Baguettini's Gambas

Baguettini’s Gambas

Ginger: I’m interested to know on how you came up with this idea. What made you decide to start this kind of business?

Ava: I came up with this idea when I was interning in the Philippine stock exchange for my third year in university. I always considered myself as a corporate worker so owning my own business was just a dream I never thought I’d really pursue. I came up with the idea for Baguettini because when I was living in Madrid, I was on a tight budget so I was constantly on the hunt for the next cheap but delicious restaurant to try. I remember one place that caught my attention (I found myself there every Wednesday ordering 10 of their 1 euro sandwiches lol) was a deli that sold 100 different kinds of bite sized sandwiches. The thing about me is that I love variety. Whenever I sit down in a restaurant, its so difficult for me to choose 1 dish so I usually coerce the people im with to order with me and split so I have other dishes to choose from. So when coming up with baguettini, I envisioned a convenient, on-the-go snack that offers a lot of flavors so that consumers could experience more than one flavor if they wanted to. The “mini” feature to my product I added so that customers don’t feel too guilty ordering more than one flavor for themselves.

Baguettini's Chorizo

Baguettini’s Chorizo

Ginger: Were there any obstacles that you faced when you decided to pursue becoming an Entrepreneur? What are these?

Ava: It’s crazy how much I’ve learned since I launched Baguettini. Everyday I learn more about running a business and it’s a lot more pressure on my part because its my own business. A lot of times I needed reassurance that my decisions were the right decisions but I learned that in business to get somewhere you must be a risk taker. When I launched, my business sky rocketted. In 2 weeks, we were featured on prime time news for TV patrol as one of the newest food crazes in town. In a months time, we were given a whole page on the lifestyle section of Inquirer featuring our mini baguette sandwiches. You could imagine how exciting it was for me, but at the same time I was the most stressed ive been. Demand was so high and meeting them required my full attention. Don’t get me wrong, this was a good problem. After awhile demand lowered and there were times we wouldn’t sell a single baguettini in a day which really dampened my spirit. I learned to keep on going despite days like that because nothing is consistent in sales.

Ginger: How do you market your products?

Ava: I really believe in the power of social media, so I try my best to maximize the internet as a platform for marketing. For baguettini, I usually send samples to different people who have a big following and ask them to post it on their profiles if they like the product.

Ginger: What are three traits that you think an Entrepreneur should have when starting their own business?

Ava:
One is tenacity. Tenacity is important because it is what will drive you to do your day-to-day duties as an entrepeneur. Setting a goal for yourself is very important and you will often encounter obstacles but its so important that you persevere through these experiences because you will come out a better informed entrepeneur.

Being open-minded will also play a big role in running a business. A lot of times people will tell you their opinions on running a business or the products you offer, and it is so important that you see this in a constructive way. You may think you have your vision for your business all locked down but sometimes someone comes along and suggests something that can make all the difference.

Lastly, I think confidence is key. Being confident in what you’re selling will translate to your consumers. When you start your own company, or even start working for a company, you sort of sign up to be their representative and adhere to everything the brand is about. In that light, I feel that believing in what you sell is so important so that people can see the passion you have for it and will feel that it is worth their time and money.

Baguettini's Adobo Flakes

Baguettini’s Adobo Flakes

Ginger: Any unforgettable moments or lessons that you learned as an Entrepreneur?

Ava: There was a time I sold out all my sandwiches in a bazaar that happened on a Saturday and I was expected to be present in another on Sunday. I was so overwhelmed with sales on Saturday that I neglected prepartions for Sunday so I had to cancel. It is important to keep your word as a business owner because it’s reflective of your work ethics. I realized that it is so important to always be prepared for possible problems so that you always are able to live up to your agreements.

Ginger: What advice can you give to other Entrepreneurs?

Ava: Don’t sell a product you yourself don’t believe in or love! When you love your product, you can talk about it for days and people will see the value in it just in the way you promote it.

Baguettini's Four Cheese

Baguettini’s Four Cheese

Ginger: Do you believe that everyone should become entrepreneurs?

Ava: I don’t necessarily think that owning a business is for everyone but I do believe the traits of an entrepeneur should be acquired by everyone who aspires to have a stable career. Entrepeneurship itself is the process of starting a business and I feel that every potential worker should see themselves as a business. They have to market their image to different companies so that they will be willing to hire them.

Ginger: Thank you for agreeing to be interviewed for MommyGinger.com, Ava. It was so nice to learn and to hear from you. I hope your story will be an inspiration to a lot of young entrepreneurs!

To order from Baguettini Sandwiches, please check out these information:

Website/Facebook page: https://www.facebook.com/Baguettini
Email address: baguettinisandwiches@gmail.com
Mobile Number: 09173007282
Twitter account: @baguettini
Instagram acount: @baguettini

Share and Enjoy

  • Facebook
  • Twitter
  • Email
  • RSS
  • Pinterest

Entrepreneurship 101 for Aspiring Entrepreneurs

Aspire

Aspire… it’s such a nice word. It’s so nice and light and positive. But, personally, I have something against that word (haha!). I just feel that it has to be followed by a word or words to make it complete. Aspire to be great… Aspiring entrepreneurs. I feel if we just aspire and do nothing about it, aspiring or the word aspire will lose it’s meaning.

There are different kinds of people. There are those who aspire for great things but don’t do anything about it. There are those who aspire for great things and act on their dream. There are those who act on aspirations, but give up even before reaching it. And there are those who don’t desire for anything; their motto would be go with the flow.

It think it’s safe though to assume that most of us aspire for things. We may not be aspire to be rich and famous, but we aspire for things that will give our loved ones and ourselves comfortable lives. But we seriously need to act on these things. We lose our life’s purpose when we dream and dream and yet do nothing about it. The same can be said about entrepreneurship. A lot of us aspire to have our own businesses, but we don’t act on it. Sometimes, even if we take the first step, we don’t get to maintain, sustain and keep the business that we started.

Another problem that aspiring entrepreneurs have is that they don’t know what kind of business they should start or join (hey, anyone can be an investor). I know a lot of friends who are in this dilemma. Then, another concern is I don’t know how to create that plan that will lead me to entrepreneurship greatness. When am I worthy enough (if there is such a level) that I could charge for products and services?

Fear not! I have really developed the Entrepreneurship 101 Webinar to help you answer a few if not all of these questions.

Entrepreneurship 101 Webinar

Entrepreneurship 101 Webinar

The objective of this webinar is:

– Help you be a more grounded entrepreneur if you do decide to be one
– Help you think of a clear reason why you are going into business
– Help you find a clear direction of what you want to do
– Help you determine what you want to achieve 3-5 years from now, and hopefully for the rest of your life!
– Help you get that entrepreneurial spirit and enough motivation and support to keep on going!
– Help you take that first step toward creating a solid business plan
– Help you take that first step to Financial Freedom as soon as possible!

I will be your guide as you try to identify the business (products/services) that you want to create and in taking the next step to make these entrepreneurial dreams come true.

So sign up now in this link:
http://manilaworkshops.com/events/entrepreneurship-101

My dream is really to help more and more people achieve their dreams of starting their own business.

I am excited to meet all of you! Hope you can join me!

*All the attendees of the webinar will be added to my group of #BigLeapers. This is a group of my current mentees and those that have attended the previous runs of the Love the Leap Entrepreneurship Program.

See you all!

Share and Enjoy

  • Facebook
  • Twitter
  • Email
  • RSS
  • Pinterest