DigPH Digital Market Summit for SMEs

Being a marketing advocate, I have embraced that marketing is an integral part of starting a business. People often mistake marketing with selling. These are two different things. Marketing focuses on a deeper understanding of the market, where your possible paying customers will come from.

With technology, everything has become easier for businesses to understand the market, or so it seems. I still encounter businesses that find marketing complicated and still implement the wrong strategies. We mostly get our information about targeting the right market online. We think that if something worked for Uber, Amazon, etc., it will probably work for our businesses. But this is not the way it works. There is not a one-size fits all strategy that we could use for our business.

What we business owners and startup owners can do is listen to different strategies and figure out which will work for us. Deploy a strategy that looks at validating customers’ responses and looking also at metrics and results. I am now studying Quant-based marketing that for me makes a lot of sense. I’ll write about it as soon as I fully understand and after I try to implement it.

I am particularly excited about attending DigPH, the country’s largest digital and mobile marketing summit for small and medium enterprises (SMEs) which will be on July 13, 2016 at Crowne Plaza, Ortigas Center, Pasig City. DigPH was born out of the collaboration between Globe myBusiness and Globe Digital Advertising (AdSpark) after seeing an opportunity from the desire of SMEs to expand their businesses through a strategy that is cost-efficient and effective.

See you at DigPH!

See you at DigPH!

DogPH will feature case studies, digital business tools, and practical tips for becoming digitally ready. Topics include the following: Learn how to maximize social media, venture into e-commerce, be present in digital moments that matter, optimize backend processes for your growing business.

I think these will be interesting topics that will help a lot of business owners. Entrepreneurs who want to push their businesses to the next level may register until July 11 (TODAY) to redeem the Early Bird Promo for P1,000. After the said date, registration fee for DigPH will be P1,500 which comes with a packed lunch, access to all sessions, and tokens. For more details of the event, you may visit www.dig.ph.

The Mind Museum Mobile App (powered by Globe)

I’m so happy that my baby loves going to museums. For her 3rd birthday a couple of months ago, our gift to her was a trip to the museum. She was so happy. We spent the entire afternoon inside The Mind Museum at Bonifacio Global City. We are definitely so lucky that this museum is just a few blocks away from where we live. Because of her love for museums, I actually got her a whole year pass for a discounted price of Php 2250. It’s on discount until July 2016!

I believe that people (not just kids) should give more attention to STEM (Science / Technology / Engineering / Math). I believe that the world has changed so much that all of us need to learn our origins and the basics and as well as explore and discover new things that might eventually lead to something great in the future.

This is the reason why I always encourage my daughter to not to lose that love for museums. Recently, Globe Telecom and The Mind Museum even made all of these — science, discovery, exploration, etc. more fun and more accessible by launching The Mind Museum App. It’s a mobile app which promises an enhanced experience of the museum as you explore and discover gems of information. The app is already available for download on your Android and IOS devices.

 

The Mind Museum App 3

The Mind Museum App 8

One of the things that I love about it is that it gives me bits of information which I get as notification on my phone. I just feel that I get to be a little bit smarter everyday. Plus, I get to share this bit of information with my daughter. She has been so inquisitive lately.

The Mind Museum App 6

It also offers a guide to the exhibit inside the Mind Museum.

The Mind Museum App 5

It also has a few questions that you can use as a point of conversation with your child. I got to think of how homeschooling parents will love these. All they need to do is use the app to look for activities and information to supplement their own curriculum. This is perfect for teachers, too!

The Mind Museum App 4

This portion on experiments is my favorite. My daughter gets bored easily so I always need to stimulate her mind with new activities and exercises that she can do. The Mind Museum app is amazing since it already gives me ideas on what activities to do at home with my little one.

The Mind Museum App 1

 

It was already amazing when Maribel Garcia, TMM Curator and Fernando Esguerra, Globe Citizenship Director mentioned the benefits of the apps during the event, but when I downloaded it and used it, I was really impressed by it. The app is not only for museum-goers but also for teachers and students especially those outside Metro Manila.

Download The Mind Museum app now and see for yourself!

 

My Gift to the Philippines

I stopped for a while and thought about it. What can I give the Philippines? I haven’t really thought about the answer to this question, but Globe, with its new campaign called Project Wonderful 2014 (#GLOBEProjectWonderful2014), challenged me. It seemed like one of those trick questions with a simple answer. I grin at the thought that my husband would probably say ‘I AM my own gift to the Philippines.’ Yes, he would say that. My husband is very funny and charming.

But as for me, it took days before I could actually come up with this post. It’s day 15 to be exact. I started looking through my life list, but everything seemed to be a good gift. I needed something great, and something that would have tangible results. As you can see, corporate training has really rubbed off on me. Everything needs to be measurable. But I really wanted for this ‘gift’ (whatever it was) to be something others will see and share so that it will have a multiplier effect.

After days of thinking, I realized that I was doing everything that was inline with our family mission (yes, we do have a family mission):

Be a family that will spread knowledge through various media to help people grow and achieve their goals in life.

I know, who has a family mission, in this day and age, right? But yes, we do. Ej and I came up with this mission back in 2010. It was in our minds that if ever we do have kids in the future, all of the things that we do in our lives has to help us achieve this mission. So with this, my gift to the Philippines is knowledge and the jumpstart to become entrepreneurs.

We don’t claim to know everything there is to know about living or about starting a business, but we thought that we could be mediators or connectors. In the past 4 years of my life (or probably even longer than that since I never really intentionally had any mission prior to 2010), most of the things that I have been doing was with the end goal of helping others learn or helping get news across.

Blogging. We have been blogging for 6 years now and our blogs, Manila Reviews, Manila Fitness, and Mommy Ginger have been avenues for us to share the great things about the Philippines. It has been an avenue where we promote good health, and it has been an avenue where I share knowledge and experiences about parenting and being a work-at-home-mom and a mompreneur. To some, blogging may be just some form of media, but for us, its a tool for us where we can share our knowledge and even other people’s experiences; thus, we get to help others achieve their goals in life. I’m grateful that, nowadays, I can blog even out of the comfort of my home using my mobile phone and my trusty Globe connection.

Family finances Jan 11

Workshops. We have been conducting workshops since 2012. It all started when I was still employed with a bank in the metropolis. I was a product manager, and although the job helped me pay my bills and the people were great, I was looking for fulfillment. I wanted to do so much more for the community — for the Philippines and eventually, for the world. I thought about creating workshops where experts in their fields can impart their knowledge to others and the end goal was to see these attendees achieve their entrepreneurial dreams. The tagline for my brand, Manila Workshops, is ‘Turning your entrepreneurial dreams into reality!‘. I love doing this because every time I get to hold and arrange a workshops, I get to see the happy faces of the attendees after. Also, I see their confidence in achieving more for themselves.

I believe that for a more stable economy, new businesses are important. These businesses provide employment for those who don’t have jobs. A lot of people (name it — new graduates, moms like me, dads, retirees, etc.) want to open their own businesses but don’t know where to start. This is where we come in.

In 2012, I got to hold 6 workshops. In 2013, I got to create 33 workshops. This 2014, I have 58 workshops in the pipeline and that number is significant because it means that we will be helping more people reach their dreams this 2014 (Full disclosure though that not all are directly related to opening a business. We also have parenting workshops).

Creating workshops entail time, effort and resources. I would very much want to conduct a free workshop every month about mompreneurship/entrepreneurship for our countrymen. I know that there are people who really want to go into business and I’d love to help them. This is my dream and wish for 2014. If Globe can help me achieve this, I will be so glad.

How about you? What is your wish/gift for the Philippines? Do comment below and get a chance to win an iPad Mini 2 if my entry gets chosen as the winning entry. I hope that you can share this article and please don’t forget to use #GLOBEProjectWonderful2014.

Smile and achieve your dreams this 2014!