Knowing your Personal Brand

When branding comes into mind, we think that the best way to start is getting the word out and we need to be vocal about it. The first thing though that you should do really is to think of your personal brand. If you don’t have any plans for this coming Saturday, I would like to invite you to join me, Marv De Leon and Mike Grogan as we answer your questions on branding.

Sign up here: http://manilaworkshops.com/events/personalbranding3

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The first session was held last week and I heard that the participants learned a lot of things. Here are the top reasons why you should not miss this workshop:

– Learn how to stand out, win more clients and become a well-respected expert in your market through Personal Branding.
– A proven, step-by-step blueprint on how to create your powerful Personal Brand.
– Highly collaborative and interactive sessions with experienced coaches.
– A real “crack your knuckles” workshop – hands-on activities and interactive learning sessions.
– Pick the brain, rub elbows and take a selfie with our experts — receive valuable tips and Q&A sessions with top influencers in the fields of freelancing and blogging.
– Get five (5) free professional, high-quality portraits that you can use for your blog and social media accounts.
– Win the “Most Promising Personal Brand of the Workshop” and get featured in the Freelance Blend Podcast, Manila Workshops, Manila Reviews, Malaya Business Insight newspaper and other media sites.
– Join our tribe — become part of a thriving exclusive Facebook group of freelancers, Freelance Blend Workshops & Events Group, where you have access to experts and peers 24/7.
– Surprise bonus from Marv at the end of the session.
– PLUS much, much more!

Here are some pictures from last Saturday’s workshop:

To sign up, you can still use this form at ManilaWorkshops.com: CLICK HERE

 

 

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Brand Yourself — Personal Branding Workshop!

I have been asked by a lot of bloggers and freelancers on how I get to successfully bring in brands for my site and for my business. Recently, I have signed up for three brands as a digital endorser. This is aside from the other projects that I have with other brands. Do you want to know the secret? Well, one of the secrets is to really build a good and solid PERSONAL BRAND. I have built my brand as an as an entrepreneur, business and marketing coach, because it is what was in line with my dream of helping build businesses here in the Philippines.

Personal branding does not just mean creating a great logo or knowing what your blog is about or what services will you offer as a freelancer or as a small business. It goes beyond that. You and your business or the services that you render are connected and you cannot separate who you are as a person with what you want to do. It makes sense and it can even make you more successful if you build on something that you are passionate about and this is where all the tips about doing what you are passionate about comes from. It’s easier to build your personal brand if you are pursuing something that you love and something that you want to do for the rest of your life!

I highly recommend that you sign up for the Personal Branding workshop this May 16 and 23. You can opt to attend just one of the two classes but of course, you will benefit more if you attend both classes.

Personal Branding Workshop

Personal Branding Workshop

On the second day, May 23, I will be sharing the brand story of Manila Workshops and will be a part of the panelist together with my good friend Nikki Tiu of AskMeWhats.com and of course, the famous Shobiz Bro.

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I hope that you can attend this workshop. I know that you will really learn a lot from this!

To sign up, please visit: http://manilaworkshops.com/events/personal-branding

If you have branding questions, feel free to leave a comment below!

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Personal Branding: Is it that Important?

The world that we live in has become so competitive. People compete for jobs. Products compete for attention. Advertisements are competing for attention from viewers, too. In the world of freelancing and solopreneurs, like myself, you really need to develop a good brand to stand out from the rest. That’s how Personal Branding comes in.

Why is Personal Branding important based on my experience? As you think about what brand you want for yourself, it helps you understand yourself better and it helps you create clearer goals for yourself and for your endeavor. I remember when we started developing our mobile applications, we all wanted to get into different things which were a little bit related to why we developed our start-up business. Some ideas though were really far from what we initially talked about so we had to move away from that. With knowing what your personal brand is, you can ditch those irrelevant ideas and concentrate on the things that WILL MATTER for your brand.

The next importance of personal branding is that you establish your presence in that space that you want to be know in. Without a good brand for yourself as a freelancer or solopreneur, you will just be one of the other players in that field. Obviously, if you stand out and are different from the rest, there will be that certain group of clients who will particularly want your service. This means that you can earn more.

I still have a lot to say about Personal Branding so I invite you to join me at the Personal Branding Workshop for Freelancers and Solopreneurs on April 18, 25 and May 2.
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Let's Talk about Personal Branding!

Let’s Talk about Personal Branding!

This 3-session in-depth workshop series from Freelance Blend, Manila Workshops, Freelance Pro and LifeQuest, will help you grasp the basics of creating a personal brand, learn how to promote and grow a powerful personal brand that everyone is talking about, attract more customers like bees to honey, and become an in-demand influencer in your niche! This highly collaborative and interactive workshop includes learning sessions, group break out activities, and hands-on action breaks.

I will be with other guest speakers also. I will be with Showbiz Bro and The Bull Runner, Jaymie Pizarro.

What’s exciting is that you can get a chance to win the “Most Promising Personal Brand of the Workshop” in the culminating activity – the “Brand Me Exhibit” – where you will dress up as your brand and pitch your personal brand story to the experts and your peers!

What You’ll Get From This Workshop (Key net takeaways):

– Personal Branding – what it is and why you need to create one for yourself or your business.
– Learn how to build, promote and grow a powerful and irresistible Personal Brand.
– Learn how to stand out, win more clients and become a well-respected influencer in your niche.
– Highly collaborative and interactive sessions with experienced coaches.
– A Real “Crack Your Knuckles” Workshop – very hands-on activities and actionable steps.
– Pick an Expert’s Brain – valuable tips and Q&A sessions with top influencers in the fields of freelancing, business and entertainment featuring Makoy Pare “Showbiz Bro”, Jaymie Pizarro “The Bull Runner” and Ginger Arboleda “Mommy Ginger”, and a lot more!
– Pitch Your Story – a “Brand Me Exhibit” to pitch and showcase your new Personal Brand to the world.
– Win the “Most Promising Personal Brand of the Workshop” and get featured in the Freelance Blend Podcast, Manila Workshops, Manila Reviews, WhenInManila.com, Malaya Business Insight newspaper and other media sites.
– Join Our Tribe – become part of a thriving exclusive Facebook group of freelancers, Freelance Blend Workshops & Events Group, where you have access to experts and peers 24/7.
– PLUS much, much more!

When and Where
Session 1: “Me: Who Am I and Why Brand Myself?”
With Marv de Leon of Freelance Blend and Sonny del Rosario of LifeQuest
Date: Saturday, April 18, 2015
Time: 9:30am to 4:00 pm
Venue: 2F Multi-Purpose Hall, Insular Life Building, Ayala Avenue, Makati City

Session 2: “Build a Powerful Personal Brand” ­
With Marv de Leon of Freelance Blend and Sonny del Rosario of LifeQuest
Date: Saturday, April 25, 2015
Time: 9:30am to 4:00 pm
Venue: O2 Space, Mile Long Building, Amorsolo Street, Makati City

Session 3: “Win More Customers. Grow Your Personal Brand and Your Influence.” ­
With Marv de Leon of Freelance Blend, Sonny del Rosario of Lifequest and special guests
Date: Saturday, May 2, 2015
Time: 9:30am to 4:00 pm
Venue: O2 Space, Mile Long Building, Amorsolo Street, Makati City

Learning Fee:
Early Bird Rate – P6,000 (until April 11, 2015)
Regular Rate – P7,500 (starting April 12, 2015)
Bring-A-Friend Rate – P11,000 for 2 participants
Persons With Disability Rate – P5,500

To sign up and to learn more about personal branding, just go to: http://manilaworkshops.com/events/personal-branding

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My Portfolio Site is now Re-branded! (with Personal Branding Tips)

Happy Valentines day, everyone! Love is in the air…aaaaah!

Happy Valentines Day from our home to yours!

Happy Valentines Day from our home to yours!

Today, I have planned this day for both EJ and I. We will be staying home and we will be having a “fix the nursery” date tonight. We both decided to stay in and fix Zeeka’s room. I’m so excited to show you our finished “product”.

Anyway, this post is not about fixing Zeeka’s nursery but about celebrating because I have crossed out another number in my Life List. I actually announced it already in facebook yesterday. I got to cross out number 63 in my life list.

“63. Have a really nice portfolio site. Rebrand GingerArboleda.com.”

Since January, Patricia from FancyGirlDesigns.com and I have been working towards creating an awesome portfolio site for moi. Although since December 2012, I have already been thinking of what I wanted shown in my site. I’m a firm believer in personal branding. Everything that you do or say or communicate (via actions, clothes, etc.) should be in line with how you want others to “brand” you, especially if you have a business. We know that we all hate to be branded, but the fact is, people do and they associate YOU with your business.

A communication channel where you can strengthen your personal brand is through a portfolio site. A good portfolio site that I have seen is obviously, one of my idol’s: MarieForleo.com Her site was actually my inspiration for GingerArboleda.com. I wanted it to be professional and yet still fun and interesting. Another one that I love is KimberlyWilson.com=. I loved that her site was dainty and cute, but still very simple and well thought out.

For those thinking of creating their own portfolio site for themselves, here are some tips that I would like to share with you:

Tip #1: Have your main audience in mind when you create your portfolio site.

Know how they would react to reading and visiting your site. As you can see, my site is really geared towards females, because I know, a lot of my clients or potential clients would be females who want to become entrepreneurs or to moms who want to attend workshops or even to women yuppies who want to have their make up done.

Viola! It's my new design for GingerArboleda.com

Viola! It’s my new design for GingerArboleda.com

Always keep your market in mind when creating your portfolio site. It will help you decide on the text, design, colors, etc. that you will use.

Tip #2: Keep the user interface simple.
Please, please please do not complicate your site. The simpler the things are in each page, the better. A page does not have to have complicated buttons, sliders, etc. Think of each page before you finalize the design. Think of how your potential client would navigate through your site. Will he/she be able to find what he/she is looking for without any hassle? I decided to keep just one layer of tabs to keep things simple.

Tip #3: Wow them with content.
Make sure that your content is clear and make sure that the visitor understands what services are you offering. Use language that they can relate to. Make all your messages clear and it also helps to be conversational and engaging. It’s good to place the price of the services that you offer if the service is a standard service. If it’s a customized service, then place a contact me page where the potential client can contact you and ask for a quotation.

Tip #4: Wow them with pictures
Pictures are very important, especially if you are offering a product or service that can be appreciated visually (ex. tangible product, make up services, styling, etc.) Place pictures of your best work. Make sure that pictures are high resolution pictures, to give your potential clients a clear picture of your work.

Tip #5: Have in mind that you still need to market your services even with a great portfolio.
Guys, even with a great portfolio, you still have to go out into the world and market your portfolio. It is not an ‘end’ but a tool for getting more clients and answering more ‘needs’ of your market. Having a great portfolio is a good start, but you have to work at marketing your services and products.

Hope you enjoyed my tips for personal branding today and creating a portfolio. Hope you can check out my portfolio at GingerArboleda.com.

Again, happy valentines day! 🙂

Love you all!

Mommy Ginger

Mommy Ginger

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