Ask about their Day: Validate Assumptions about your Customer

When creating a business, we are so quick to judge always on what our customers want and need. Oftentimes, we assume that this is what they want and need because this is what we need and want for ourselves. To this, I say…
Wag ka masayadong assuming ha!” (Don’t assume too much!). Just kidding!

But seriously, we need to look deeper into what drives our target audience to connect with us, engage and eventually buy from us. I have been a victim of this also. I used to take research and customer validation for granted. I know that one of my strengths is connecting bits and pieces of knowledge to create a solution with the help of gut feeling, and oftentimes, my gut is right. But I know that we can’t just rely on gut nor just rely on statistics that we see online. We need to — get out of the building to validate these assumptions.

One tool that we’re using now for our business is called the Javelin board. We learned about it from Paul Pajo when he talked at our Ideaspace bootcamp.

Javelin Board

To understand more about the Javelin Board, check out this video!

Copy of the Javelin Board

It’s really easy to do and believe me, it does wonders. After validating your idea, you will basically have more than enough information to either push with the business idea that you have or to pivot and create/use a new approach, strategy, product or service.

This week and during the weeks to come, we will be validating our startup idea. If you are a freelancer, entrepreneur or doctor/lawyer, please help us by filling out this survey: http://goo.gl/forms/w11TS7hkYrlBWPTq1

Thank you for helping us! Get out of the building and validate!

 

 

 

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First Episode of GTV! Let’s all Love the Leap!

I have launched my own YouTube channel last April 8! Yehey! I, of course, forgot to tell you, my dear MommyGinger.com readers. I have just been so busy lately. How busy? I hibernated yesterday (that busy!). I slept at 6pm and got up at 9 am the next day. I haven’t slept like that ever — EVER! But ¬†anyway, back to the topic. This is something that is very, very important to me.

For Feature

I’m so happy that I have finally launched it! I have prepared for a very long time for this. I didn’t expect that creating videos can take so much time and effort. I thought it was just something like uploading a video from my phone, but since we (the team) want to give you great content, we took the time to edit it and make it really informative.

I know how hard it is to finally take that leap into entrepreneurship. It takes a lot of guts and planning. I know that for those who do not have experience handling a business or for those who didn’t get to have any business subjects back in college, this would even be harder.

I created GTV so that I can share with you my experiences and so that other people can also share what they have learned and share their own experiences, too.

Here is episode 1 of GTV Channel where I talk about the purpose of GTV.

I hope that you can subscribe to GTV Channel (http://bit.ly/gtvchannel) and please tell your friends about it! Also, please comment on this page and leave questions that you would want me to answer in one of the videos. Also, if you want to be featured or if you want your brand to be featured, please contact me at contact@gingerarboleda.com.

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