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10 Ways to Repurpose Content for Social Media

Most businesses are aware of the power of social media as a marketing tool, but many fail to take advantage of its potential for repurposing content. By repurposing content on social media, businesses can make the most of the time and effort they put into creating original content, while also extending the reach and life of that content.

And that’s what this article will be about! Hopefully, this will help you come up with new ways to present your content – the way that top social media management agencies in the Philippines do. 

Before we dive in though, let’s first discuss what repurposing content is. 

What is Repurposing Content?

Repurposing content is the process of taking existing content and modifying it to be used in a different format or for a different audience. For example, a blog post could be repurposed as a video, infographic, or podcast.

Why Repurpose Content?

There are several reasons to repurpose content, but the chief among them is extending the reach and life of your content. By repurposing content, you can continue to garner attention and engagement long after the original content was published.

In addition to extending the reach of your content, repurposing content can also help you:

– Reach a new or different audience

– Save time (it’s quicker to repurpose existing content than it is to create new content from scratch)

– Boost SEO (Google loves fresh content)

– Increase social media engagement

– Drive more traffic to your website

How to Repurpose Content

The first step to repurposing content is identifying which pieces of content are most likely to be successful when repurposed. To do this, look for content that:

– Has performed well in the past (i.e. generated a lot of traffic, social media engagement, etc.)

– Is evergreen (i.e. timeless and relevant)

– Is highly shareable

– Is conducive to being repurposed (i.e. it can be easily converted into a different format)

Once you’ve identified which pieces of content are prime candidates for repurposing, the next step is to determine how you want to repurpose them. Here are a few ideas:

1. Turn a blog post into a social media post

If you have a blog, you probably already have a lot of great content that you can share on social media. But instead of simply sharing a link to your blog post, why not turn the post into a social media post?

To do this, simply take the main points from your blog post and write a new, shorter post specifically for social media. Be sure to include a link back to your original blog post so that your followers can read the full post if they’re interested.

2. Create a social media post from a podcast episode

Podcasts are becoming more and more popular, and they’re a great way to repurpose content for social media. Just like with a blog post, you can take the main points from a podcast episode and create a social media post about it.

You can even turn a podcast episode into a series of social media posts. For example, if you have a 30-minute podcast episode, you could create 6 social media posts – one for each of the main points discussed in the episode.

3. Make a social media video from a blog post or podcast episode

If you want to go the extra mile, you can turn a blog post or podcast episode into a social media video. This is a great way to reach an even wider audience with your content.

To create a social media video, simply record yourself reading the blog post or summarizing the podcast episode. You can also add some graphics or images to make the video more visually appealing.

4. Create an infographic from a blog post

If you have a blog post that is heavy on data or statistics, you can turn it into an infographic. There are a lot of great infographic templates out there that you can use to make the process easier.

5. Turn a series of blog posts into an eBook

If you have a lot of great blog content, you can repurpose it into an eBook. This is a great way to attract new leads and grow your email list.

To create an eBook, simply compile a few of your best blog posts into a single document. You can also add a new introduction or conclusion. Once you have your eBook created, you can share it on social media and link to it on your website.

6. Create a social media post from an expert interview

If you’ve conducted an expert interview, you can turn the transcript into a social media post. This is a great way to share valuable information with your followers while also promoting your business.

To create a social media post from an interview, simply take the main points from the conversation and turn them into a blog-style post. You can also include a link to the full interview transcript so that your followers can read it if they’re interested.

7. Create a social media meme

Who doesn’t love a good meme? If you have a funny or inspirational quote from a blog post or podcast episode, you can turn it into a meme. This is a great way to add some personality to your social media posts.

To create a meme, simply choose an image and add your quote. You can also include your business name or website URL.

8. Create a social media graphic

If you have a great photo or image from a blog post, you can turn it into a social media graphic. This is a great way to add some visual interest to your posts.

To create a social media graphic, simply choose an image and add some text. You can also include your business name or website URL.

9. Create a Twitter thread from a blog post

If you’re active on Twitter, you can turn a blog post into a Twitter thread. This is a great way to share longer content without overwhelming your followers.

To create a Twitter thread, simply take the main points from your blog post and turn them into a series of tweets. Be sure to include a link to your original blog post so that your followers can read the full post if they’re interested.

10. Create a Video Story from a blog post

If you’re active on Facebook, Instagram, and TikTok, you can turn a blog post into a Story, Reel, or short clip. This is a great way to share longer content without overwhelming your followers.

To create your short video, simply take the main points from your blog post and turn them into a series of stories, reels, or snaps. Be sure to include a link to your original blog post so that your followers can read the full post if they’re interested.

Remember this!

When repurposing content, it’s important to keep your audience in mind. Ask yourself, “Who is my target audience for this repurposed content?” and “Where will they consume this content?” By doing this, you can ensure that you’re creating content that is relevant and tailored to your audience.

It’s also important to keep SEO in mind when repurposing content. When modifying content for a different format, be sure to include relevant keywords and phrases so that your content can be easily found by search engines.

Finally, don’t forget to promote your repurposed content! Just because you’ve already published the content doesn’t mean you shouldn’t promote it. Share your repurposed content on your website, social media channels, and anywhere else your audience is likely to see it.

Repurposing content can be a great way to extend the reach and life of your content. By taking existing content and modifying it for a new format or audience, you can continue to generate attention and engagement, while also saving time and boosting SEO.

Why Is It Important To Take Risks In Business?

Perhaps more than ever before, today’s successful business owner must be prepared to take a risk. Entrepreneurship requires a healthy dose of risk-taking, so if that’s not something you’re comfortable with, you might want to look into other career options.

Many owners of small businesses have taken calculated risks to build successful enterprises. However, just because you’re willing to take a chance on something doesn’t mean you should go into it blindly and expect to succeed. You have to consider each risk carefully and know what the outcome will be – as far as possible, at least. Read on to find out more about why calculated risks are so important for success in business. 

Photo by Gladson Xavier: https://www.pexels.com/photo/king-chess-piece-59197/

You’ll Seize More Opportunities

To be innovative, people have to change the way they do things. When you add in the fact that customers’ needs are always changing, you have a lot of chances to get new business. As a constant state of progress, it is about sharing and teaching what we know and putting new ideas into action.

Risk is something that business leaders are willing to pay for opportunities and new ideas. They know it can’t happen if you’re not willing to take the chance that your plan could fail. But the level of risk may be lower if you make all possible calculations and figure out which options are best before taking the next step. The more you can prove that your idea or direction is right, even if it’s risky, the more likely you are to succeed.

You’ll Learn – Even If Things Go Wrong

Some risks might not pay off, but a person who takes risks with optimism will always see failure as a chance to learn. The key to business growth is being willing to try out new ideas.

You will learn how to think and plan strategically by making mistakes. Just keep in mind that not all risks are good, and when you fail, take what you can from it and move on. For example, you’ll know what measures to put in place, such as engaging a high risk merchant account for online pharmacies, in the future.

You’ll Have A Competitive Advantage

Most people try to avoid taking risks, so those who are brave enough to do so already have an edge. Similar to the idea of a first-mover advantage, when most people avoid risk, those who do take risks have less competition. This means that if you find a good opportunity and no one else has taken it, you’ll be the only business making money and talking to customers through it.

So, whenever you think about taking a chance, think about your competitors. If you don’t take that risk, they might instead. But as long as you know what you could get out of it, you’ll know if it’s worth taking the risk or not.

You’ll Be More Satisfied

Most people aren’t willing to take risks, but a study about risk-taking showed that being willing to take risks is linked to happiness. You won’t think about what could have happened or how scared you were when things weren’t clear. Instead, you know what came out of that “what-if” situation and can be proud that you were willing to take risks to grow your business.

Again, this doesn’t mean you should take risks at every turn. Instead, you should take risks that you have carefully thought through. It can be just as satisfying to avoid taking unnecessary risks and say no to new ones based on your past experiences. 

Online Privacy and What It Means for Your Family

Online privacy has become a hot topic as of late. With more and more of us using internet-connected devices on a daily basis, it’s fairly normal to have concerns about our privacy. This is especially true as social media becomes a more integral part of our lives as each day passes. As such, we generate loads of data on the internet, and a lot of this can be used against us if we’re not careful. This is why online privacy is so important.

But what does online privacy mean for families? What if you’re not tech-savvy or you don’t really know much about using the internet. Whether you’re just getting started with the internet or would like to know more about safely using the internet, privacy is a topic that you should understand thoroughly. Here’s what you need to know. 

Photo by Dan Nelson on Unsplash

What online privacy means

Online privacy essentially refers to how much of your information remains private whenever you go on the internet. For instance, if you sign up to lots of different websites using your email, then you’re potentially giving out your email address to dozens of different businesses or people. This might not sound like much of a big deal, but what if their data is compromised? Suddenly, your email could be seen by virtually anyone and you could get lots of spam emails.

Similarly, online privacy can relate to social media. Remaining private basically means that you’re not sharing too much information. However, with all of the photographs we take, the information we might share, and also the connections we have, it’s possible for someone to use someone’s public profile as a means to find where they live. This kind of public information can make it easy to stalk you and your family members.

Is online privacy really that important?

Absolutely! Sharing too much information can encourage stalkers. This is especially important to deal with if you have children. Kids tend to overshare and they might talk a lot about their family or home. If they do this a lot, then it’s only a matter of time before some of your information is leaked out. While it’s easy to overlook something like this, it’s never too late to start practicing some habits that could lead to safer online browsing. 

Small habits like using the best private search engine or installing some kind of software that scans links can really help your situation here. Showing that you care about privacy and that it’s a top priority will help your family pay a little more attention to what they’re doing on the internet.

The basics of staying safe on the internet

So how exactly do you stay safe on the internet? What are some things you can do in order to make the internet a bit safer for your whole family? There are a number of simple ways to start protecting your kids online, but here are some of the most common methods.

  • Pay a little more attention to how they use the internet. Are they speaking to anyone that you don’t know? Are they visiting places where they could encounter strangers?
  • Have you enabled parental controls to disable access to certain websites and features?
  • Does your child know about basic internet safety? This can include not clicking on strange links and making sure websites are real and safe before clicking on a link.
  • Use something like a virtual private network to shield your activity on the internet.

While it can be fairly difficult to stay safe when browsing the internet, the use of a VPN and basic internet knowledge can be a good way to combat most threats. In addition, you may want to install some kind of antivirus software or even a spyware scanner. In the event that you do click on a bad link, you’ll get a warning and the software may even clean up the problem before it gets out of hand.

Is the internet dangerous for children?

The internet is not a dangerous place for children. In fact, it’s no safer or more dangerous than anything else they can do. The danger comes from people, not the internet itself. As such, the best way to avoid any kind of danger is to be more careful about what you share. Oversharing is never a good idea, but it’s something that children might do because they’re curious and they don’t realize there are bad people out there.