Most businesses are aware of the power of social media as a marketing tool, but many fail to take advantage of its potential for repurposing content. By repurposing content on social media, businesses can make the most of the time and effort they put into creating original content, while also extending the reach and life of that content.
And that’s what this article will be about! Hopefully, this will help you come up with new ways to present your content – the way that top social media management agencies in the Philippines do.
Before we dive in though, let’s first discuss what repurposing content is.
What is Repurposing Content?
Repurposing content is the process of taking existing content and modifying it to be used in a different format or for a different audience. For example, a blog post could be repurposed as a video, infographic, or podcast.
Why Repurpose Content?
There are several reasons to repurpose content, but the chief among them is extending the reach and life of your content. By repurposing content, you can continue to garner attention and engagement long after the original content was published.
In addition to extending the reach of your content, repurposing content can also help you:
– Reach a new or different audience
– Save time (it’s quicker to repurpose existing content than it is to create new content from scratch)
– Boost SEO (Google loves fresh content)
– Increase social media engagement
– Drive more traffic to your website
How to Repurpose Content
The first step to repurposing content is identifying which pieces of content are most likely to be successful when repurposed. To do this, look for content that:
– Has performed well in the past (i.e. generated a lot of traffic, social media engagement, etc.)
– Is evergreen (i.e. timeless and relevant)
– Is highly shareable
– Is conducive to being repurposed (i.e. it can be easily converted into a different format)
Once you’ve identified which pieces of content are prime candidates for repurposing, the next step is to determine how you want to repurpose them. Here are a few ideas:
1. Turn a blog post into a social media post
If you have a blog, you probably already have a lot of great content that you can share on social media. But instead of simply sharing a link to your blog post, why not turn the post into a social media post?
To do this, simply take the main points from your blog post and write a new, shorter post specifically for social media. Be sure to include a link back to your original blog post so that your followers can read the full post if they’re interested.
2. Create a social media post from a podcast episode
Podcasts are becoming more and more popular, and they’re a great way to repurpose content for social media. Just like with a blog post, you can take the main points from a podcast episode and create a social media post about it.
You can even turn a podcast episode into a series of social media posts. For example, if you have a 30-minute podcast episode, you could create 6 social media posts – one for each of the main points discussed in the episode.
3. Make a social media video from a blog post or podcast episode
If you want to go the extra mile, you can turn a blog post or podcast episode into a social media video. This is a great way to reach an even wider audience with your content.
To create a social media video, simply record yourself reading the blog post or summarizing the podcast episode. You can also add some graphics or images to make the video more visually appealing.
4. Create an infographic from a blog post
If you have a blog post that is heavy on data or statistics, you can turn it into an infographic. There are a lot of great infographic templates out there that you can use to make the process easier.
5. Turn a series of blog posts into an eBook
If you have a lot of great blog content, you can repurpose it into an eBook. This is a great way to attract new leads and grow your email list.
To create an eBook, simply compile a few of your best blog posts into a single document. You can also add a new introduction or conclusion. Once you have your eBook created, you can share it on social media and link to it on your website.
6. Create a social media post from an expert interview
If you’ve conducted an expert interview, you can turn the transcript into a social media post. This is a great way to share valuable information with your followers while also promoting your business.
To create a social media post from an interview, simply take the main points from the conversation and turn them into a blog-style post. You can also include a link to the full interview transcript so that your followers can read it if they’re interested.
7. Create a social media meme
Who doesn’t love a good meme? If you have a funny or inspirational quote from a blog post or podcast episode, you can turn it into a meme. This is a great way to add some personality to your social media posts.
To create a meme, simply choose an image and add your quote. You can also include your business name or website URL.
8. Create a social media graphic
If you have a great photo or image from a blog post, you can turn it into a social media graphic. This is a great way to add some visual interest to your posts.
To create a social media graphic, simply choose an image and add some text. You can also include your business name or website URL.
9. Create a Twitter thread from a blog post
If you’re active on Twitter, you can turn a blog post into a Twitter thread. This is a great way to share longer content without overwhelming your followers.
To create a Twitter thread, simply take the main points from your blog post and turn them into a series of tweets. Be sure to include a link to your original blog post so that your followers can read the full post if they’re interested.
10. Create a Video Story from a blog post
If you’re active on Facebook, Instagram, and TikTok, you can turn a blog post into a Story, Reel, or short clip. This is a great way to share longer content without overwhelming your followers.
To create your short video, simply take the main points from your blog post and turn them into a series of stories, reels, or snaps. Be sure to include a link to your original blog post so that your followers can read the full post if they’re interested.
When repurposing content, it’s important to keep your audience in mind. Ask yourself, “Who is my target audience for this repurposed content?” and “Where will they consume this content?” By doing this, you can ensure that you’re creating content that is relevant and tailored to your audience.
It’s also important to keep SEO in mind when repurposing content. When modifying content for a different format, be sure to include relevant keywords and phrases so that your content can be easily found by search engines.
Finally, don’t forget to promote your repurposed content! Just because you’ve already published the content doesn’t mean you shouldn’t promote it. Share your repurposed content on your website, social media channels, and anywhere else your audience is likely to see it.
Repurposing content can be a great way to extend the reach and life of your content. By taking existing content and modifying it for a new format or audience, you can continue to generate attention and engagement, while also saving time and boosting SEO.