Summer is the perfect time for swimming lessons. Usually, during these months, local business Swim Central Inc. earns from corporate clients who want to offer these classes as an extra curricular activity for their employees. They also earn from individuals who sign up for themselves for beach season and to send their kids for these classes.
But since the pandemic hit different countries and the Philippine government mandated a complete shut down of Metro Manila, not a lot of Filipinos are enrolling (for obvious reasons).
Beginnings of Swim Central
Swim Central was started by Coach Mark Christopher Santiago, a freelance and part time swimming instructor. He started this way back in June 2012 while still having a full time job. His love for swimming later escalated to the desire of sharing with others the fulfilling experience and benefits of swimming, specifically to the young professionals.
With proper training, mentorship and research, he was able to establish a system on how to teach swimming to young adults in an efficient approach made easy and fun.
In the past years, Swim Central has been continuously growing and expanding as Coach Mark trains new swimming coaches so they can serve more young adults and teach them the proper way of swimming and enjoy the benefits it could give.
Impact of COVID-19
When asked how COVID-19 affected their business, Coach Mark mentions that there are a few swimming lessons now considering this should be their peak season.
I asked Coach Mark these three important things:
How can people help you moving forward? What kind of help are you looking for?
Coach Mark hopes those who already enrolled for swimming lessons and wasn’t able to push through with their scheduled sessions due to this quarantine season will still continue their journey to dive into the lifestyle of swimming after this health threat dies down.
He and his team hope the swimming enthusiasts we have in our community and their alumni would rally behind them to actively promote the lifestlye of swimming for a healthy and active Filipino community.
Because of the things happening now, what changes will you be implementing in your business?
He said that he will create new strategies in ushering more students for Swim Central even after summer. He also plans to strengthen existing offers of Swim Central merchandise like SC Shirts and venture to personal swimming apparels that students can use during their actual swimming lessons.
What are the business lessons that you have learned from this?
Coach Mark said that a business should increase their emergency fund threshold. He says that thankfully they have a fund. But somehow on “worse case scenarios” and unforeseen circumstances such as non operation for a month (like this one), there should be an increase in the minimum requirement hereon.
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