Business

Talks about Mommy Ginger’s business tips and advice for momtrepreneurs. She shares valuable knowledge on topics like branding, marketing and consumer insight.

How I got my first 4000 Subscribers on Youtube for GTV

I know that my chosen title “How I got my first 4000 subscribers on Youtube for GTV” sounds a bit clickbait-y, but I really wanted to write this article, not only for you, but for me. I wanted a way to document the things that I have done and the things that I am about to do.

Way back in 2015, I started creating YouTube videos. In that year, I actually had a team produce my videos. My best friend, April, helped me. The content that I wanted to share were videos that will inspire a lot of starting entrepreneurs and freelancers.

But that enthusiasm for creating videos was replaced by prioritizing the businesses that I was running and starting during that time. Don’t get me wrong. That’s not a bad thing. I just made my own decision on what things I needed to prioritize at that time. As you may know, 2015 was also the time that we thought of Taxumo, and I was also involved in creating two other startups that time. I didn’t have time to create videos for my YouTube channel, GTV.

Fast forward to 2017, the same thing happened again. This time, I wanted to create beauty vlogs. I love studying skin care products, that I created videos on different products. My subscriber base started going up again. But, again, I had to set vlogging aside as during 2018, we at Taxumo, had to prepare for the TRAIN law.

Looking back, I saw everything clearly. The things that I did and the decisions that I mad, and seeing my numbers now gave me clarity on what I could have done differently and what I can do moving forward.

So, I’m writing this blog today, to share with you what my thoughts are and also to remind myself later on what to do.

My Road to 4000 subscribers on Youtube

Tip #1: If you want to achieve something, it’s 100% possible. You just have to decide that you want it.

Looking back, I knew that I wanted to grow my channel. But, I wanted to grow my business more. And this was a decision that I made. I think there was no wrong decision (and I’m sure, as humans, we will justify our decisions regardless of how the decisions turn out… haha!).

Both of these things are important to me, but all of us have limited time, so we need to decide on what weighs more for you at a given point in time.

What I want to impart is that everything is 100% possible. All your dreams are 100% possible. You just need to decide to work on it if you want to turn it into reality.

Tip #2: Know where you are going, but celebrate small wins.

People don’t know the work that is done behind creating each video, no matter how short or long and no matter what the format is. For people like me, with no production team, I think of the content, I write down the script or questions (if it’s an interview), I think of the value the video might be able to bring, I look for the people to interview and invite them, I research about the products and I record the video.

After recording is done, I edit the video, fix the other elements and description on Youtube, check if it’s SEO friendly, monitor metrics, see if topic is engaging, promote the videos, and repeat the cycle.

I know that ultimately, at the end of the day, I want to help people learn something new everyday, especially when it comes to business, career and freelancing. Of course, I won’t let go of other things that I love talking about, too, like beauty, skin care, motherhood and cool, gaming, unique gadgets and purchases. I think that’s what the playlists are for really. Lol!

At the end of the day, what matters is if people get to learn from my videos. That’s what will make me smile. And to my point about celebrating small wins, I rejoice whenever I get to create a video. I celebrate that feeling, because this is what gets me motivated again to create other videos. I love the sense of accomplishment it brings (ako gumawa nyan!). Just take it one day at a time, and when you look back at your metrics (just like this one), you’ll be happy that you focused on creating value and moving the needle a little bit every day.

Views of GTV

Tip #3: Be consistent.

We all know this. When we do something consistently, from aloting one hour a day to develop a skill or one hour a day to workout, it’s impossible that you won’t see any positive change. We will definitely get to the goal that we have set for ourselves.

Things that stop us from being consistent are these things:

  1. You purposely chose to prioritize something else. (In this case, it’s fine. You probably realized that something “weighs” more in your life that you made that intentional decision.)
  2. You are demotivated to continue, because you are not achieving the numbers that you set for yourself. (In this case, revisit your numbers as you may have set the wrong ones. If these are big targets, you may want to break them down so you’re not overwhelmed by the end goal).
  3. You are doing this activity for the wrong reasons and give up easily because of this. (In this case, ask yourself why you are doing this. Is it for money, fame and popularity, selling another product or service, educating others, makes you happy, outlet for your emotions, to pass the time, revenge, etc. Be clear on why you are doing this.)

Tip #4: Look for things that you know you can do (skill) and will enjoy and provides value.

I have always admired people like Julie Nolke (she’s so funny!) because I always wanted to make people laugh. I just know that it’s not a skill that I have. Lol! But what I do have experience with and love talking about is business, entrepreneurship, creating and growing a startup, finance, productivity, marketing, and skin care.

When I started embracing these topics, people naturally gravitated to my channel because they knew exactly what they were going to get. They knew exactly what to expect. So this helped me a lot.

Tip #5: Learn and try out new tools, and invest in tools that works for you.

It was only this year that I got to learn about TubeBuddy. TubeBuddy is a tool that helps you optimize your videos. Honestly, it has helped increase the chances of my videos being seen on Youtube.

You can sign up and test it out: TubeBuddy.

You can learn more about how to get started from this video:

This tool really helped me a lot since I’m the only one preparing, editing, posting and marketing my videos. Check out TubeBuddy; it’s super worth it!

Tip #6: Learn from the most recent video that you did.

During the latter part of reaching 4000 subscribers on Youtube, I watched my metrics because data tells me the story of my viewers. I get to see what they love viewing, and what topics are most engaging for them. With the things that I learn from the previous uploads, I iterate and adjust content, topics, editing, etc.

These are the 6 things that I wanted to share and I, personally, wanted to take note of.

I’ve created 260 uploads since the time that I started and have 336K views so far. I have 4000 subscribers on Youtube as of date. More than these numbers, I’m more excited by the thought that I’ll be sharing the stories of more business owners and enablers in the MSME ecosystem. Looking forward to a great 2021 for all content creators, business owners, freelancers and entrepreneurs!

Simple Real Estate Investing for A Newbie Investor (Hotel 101)

My family has been living in a condo unit since 2012. We made this conscious decision since it turned out to be cheaper than buying a house (cheaper to own and rent one) and the location was great (at least for the choices that were presented to us). The reason why real estate investing is popular is because of the fact that there is a huge market of buyers. In business, we call this the target addressable market (TAM). The bigger the TAM is, the better for the business, since you have an ocean of paying customers whose need needs to be addressed.

In recent years, a new trend and investment option in real estate investing has been widely talked about, considered and jumped into by both experienced and new investors. It’s called Condotel Investing. And this form of investment has quickly gained popularity due to the fact that this opportunity promises passive income. 

Since I know that a lot of you, my dear readers, are looking for a safe haven on where to invest your hard – earned money, I took it upon myself to study condotel investing. I took a closer look at investing in Hotel 101, condotels from DoubleDragon Properties Corp. 

Before we jump into it, I’m sharing this investment checklist that you can use to assess different kinds of investment opportunities. Left 3 blanks at the end, just in case you want to add more  factors and questions.

Guide to Real Estate Investing
Investment Checklist that you can also use when considering real estate investing

Together, let’s go through assessing Hotel 101 as an investment opportunity. In looking for a good investment, let’s go through the things that you need to check.

Who is behind this business? How is the company doing?

For those who don’t know much about real estate investing (and I for one didn’t know this until I researched about it), Hotel 101 was developed by Hotel of Asia, Inc. which is a subsidiary of DoubleDragon Properties Corp. DoubleDragon Properties Corp. may have rung a bell for you since they are 35% owned by Jollibee (Honeystar Holdings Corporation; the Tan & Ang Families), 35% by Injap Investments Inc. (made their name when they established Mang Inasal) and 30% by the public (since they are a publicly listed company).

They also have other projects like CityMall, DoubleDragon Plaza, CentralHub, etc. They have assets worth Php 113.55 Billion with 37% year on year growth from 2018 to 2019. With the information that we have gathered, it looks like a stable company that’s far from folding and bankruptcy. 

What is the investment vehicle? What is Hotel 101?

Hotel 101 is a brand of condotels of DoubleDragon Properties Corp. which offers a simple and hassle free investment. Basically, investing in condotels is like investing in your own condominium unit, without the hassle of looking for people who will rent the place. It being a “hotel” comes into play, because Hotel 101 has a full-service staff, housekeeping (so you or the customer/renter need not worry about cleaning the unit), concierge services and amenities that guests can share. 

Now comparing Hotel 101 with other condotels, the former does not charge the investor maintenance costs, repair costs and association dues. With Hotel 101, the property developer takes care of all the operating expenses, unit repairs and maintenance.

Also, Hotel 101 has project locations nationwide. Hotel 101 – Manila is operational. Hotel 101 – Fort and Hotel 101 – Davao will be completed in 2021. They will also have projects in Boracay, Cebu, Bohol, Palawan and Libis.

How much do I need to Invest?

Since we are in the aspect of comparing, I love how simple it is to invest in Hotel 101. First of all, they have just one size for the Happy Room which is 21 square meters. All of the investors invest in the same size of unit. Other condotels have different sizes so it’s hard to monitor and track your revenue. Different computations make investing harder to understand for the beginner investor. Having one room size also allows all unit owners to own an equal share in the hotel revenues, so income share is distributed equally across unit owners regardless of whether their actual unit was used that month.

These are the four different payment schemes for Hotel 101, specifically for Fort. If the four payment schemes are hard to read, feel free to email Hotel 101 at inquiries@ddsales.com.ph.

In comparing it to 10 year Government Bond yields, you will see that the yield is significantly higher.

Real Estate Investing on Hotel 101 versus Government Bonds

How do I invest and how do I Earn?

When you invest in Hotel 101, it’s just like purchasing your very own condo unit, and Hotel 101 takes care of the rest. The property developer looks for people who will rent out the unit. They will take care of maintaining the unit, upkeep and making sure that the unit is clean and sanitized.

What’s nice about it is that you can also transact and make the investment from your home. You need not meet frequently with the property developer, as how it usually is when you purchase a condo unit. It’s really hassle free; you can invest while in the comforts of your own home.

How much is the return on my investment?

These figures below are approximate projections based on assumed figures for Hotel 101 – Fort. Occupancy rate is basically how much of the units are occupied by renters / customers. And just to give you an idea, Hotel 101 – Manila (current project) had an 89% occupancy rate last 2019 and even went up to 90% this 2020 (BPO companies would rent rooms for their employees to keep them safe and so that they don’t need to travel).                                                        

It’s very important to note that Hotel 101 also bases revenue share on the Gross Room Revenue and not on the Net Room Revenue. Be sure you check on this also when you’re seriously looking at condotel investing. The gross and net amount can make a huge difference on your projected or target return.                                

Real Estate Investing: Hotel 101 Revenue Projections
If you need a copy of this, you can again email inquiries@ddsales.com.ph

So checking on the location of the condotel investment (with any property in real estate investing) is crucial, because you need to foresee what the occupancy rate will be. For the two new projects of Hotel 101 in Fort and Davao, you can check out their website Hotel 101 to ask for more information. 

Real Estate investing in the Philippines

I personally have seen the location of these two projects and these are good locations for condotels. 

And in terms of Return on Investment or ROI, you will always have an annual return for as long as the hotel is operational. What varies is the rate of return. With Hotel 101, you will also be given 10 FREE nights to stay in the hotel and enjoy the amenities. It’s good to use it and test it out, too, so that you can give constructive feedback to the property developers. The 10 free nights compose of 5 free stay vouchers to be used in the project where the unit is located and the other 5 free stay vouchers can be used in any Hotel 101 anytime you wish, subject to room availability for free voucher use. Comparing it to other condotels, the others give out 15 free nights, but you can’t use it on peak days. 

Revenue is also paid out every month! Can you believe that? For other projects, they only distribute revenue share annually or quarterly.  

Aside from that Unit owners receive 30% of Gross Room Revenue every 16th day of the succeeding month, and the 30% of Gross Room Revenue is divided equally among unit owners, regardless if their unit was used (unlike traditional rentals). 

What do you need to continuously check?

In my opinion, if in your investment plan, you plan to invest in vehicles that need not require too much attention, investing in Hotel 101 is a good investment. I think the things that you need to monitor are (1) news about DoubleDragon Properties Corp. and Hotel 101; and (2) ask about Occupancy Rate every so often. 

The reason why you need to monitor news about Hotel 101 is because branding and a good reputation matters to the end consumers. How they keep their units clean and sanitized, what are they doing to protect the safety of all renters, etc. matter to people especially during these times.

Conclusion

They say that those who become successful during times of recession are those who can spot good investments. Investing in condotels, specifically in Hotel 101, is something that you may want to consider. It’s simple to understand. Investing in Hotel 101 also doesn’t require much effort so you can focus on spending time with your family while earning passive income.

If you have more questions about real estate investing, particularly this investment, you can reach them at:

Website: Hotel 101 

Mobile: +639175078111

Email Address: inquiries@ddsales.com.ph

Hotel 101 Facebook 

How to Protect your Business

Are you sure that your business is properly protected against all the potential threats it might face? There’s a lot that can go wrong and taking unnecessary risks is no way to run a sustainable business. Maybe now is a good time to think about how you might go about making your business safer and more secure. Each of the ideas on how to protect your business that I’m about to share will enable you to do exactly that.

Hire a Lawyer

First of all, you should look into the possibility of hiring a lawyer for your brand. Having an attorney that you can trust and turn to when you find yourself in any legally dubious waters is massively valuable. If you are just starting a business, try to incorporate lawyer fees into your projections as soon as you can allot a budget for it. If you can’t afford it yet, just look for one who you can easily turn to for help. Finding one you trust makes sense and being able to build a relationship is key too. That trust and understanding could be huge for you in the future when their services are really needed.

Create Different Permission Levels for Employees

Not all of the employees who work for your business should have the same access and permission levels assigned to them. This can become a problem because internal fraud does happen and it takes place when new or rogue employees take advantage of the trust that’s been placed in them. You shouldn’t let that happen. Instead, create different permission levels of different employees. Always keep the administrator access for yourself (owner / founder of the business) or for the head of your Engineering team.

Put the Right Insurance Coverage in Place

Another tip for how to protect your business is to have the right insurance in place for your business. Of course, the kind of insurance you’re going to need will depend on what kind of business you run and what the risks you face on a day to day basis are. Consult an Insurance industry expert if you want further advice on the best insurance coverage for your business and its specific needs. In the Philippines, if you register your business in the municipal hall, they require for you to have a comprehensive general liability insurance. Read your policy. See what’s covered and see if it’s enough.

Afbeelding van Free-Photos via Pixabay

Use Smart Passwords

If your business is going to remain properly protected for a long time to come, using smart passwords is something that’s really important. Password security is so well-known and understood that some people dismiss its importance or overlook how significant it is. Don’t put yourself in that position; instead, create strong passwords across all different devices and accounts that your business relies on.

Secure Your Physical Location

Securing your physical location and improving its overall security levels is another thing you can work on. Using stronger locking systems, changing how people come in and out of the premises and installing things such as CCTV systems are all things you might want to consider. For internal security, it’s also a good idea to have safes in operation inside your workplace.

As a business owner, it falls to you to make sure that your business is properly protected. This is all within your control and the decisions you make today will dictate how well-protected your business is tomorrow and in the months and years to come. So don’t hesitate to make the most of the advice above.

I hope these tips on how to protect you business helps you out. If you want to add more, please feel free to comment on the comment section below.

P.S. Please read my blog posts on data privacy and safety (contributed by my husband, EJ). It’s a 3 part series.

Building a Better Brand

Photo by Jess Bailey Designs from Pexels

One of the best ways to build a successful business is to build a strong brand identity for your company. The stronger the brand; the better targeted it is to your audience, the more likely you are to generate leads and ultimately convert more customers. Building a better brand takes time. How exactly do you build a strong brand?

Find out what people think of you

The first thing you need to do in building a better brand is to find out what people currently think of your business. Google your company, read reviews and comments, and see how the land lies. Once you know what kind of image you’re currently portraying and once you get insights on your customer’s behavior, you can work on getting rid of any negative views and building upon positives until you’ve created a brand that blows your target audience away.

Check out this video on Conducting a Social Media Audit.

Build your online visibility

As a modern business, you probably have a website and a social media presence at the very least. Chances are though that you could be doing a lot more to promote your company and build up a strong brand identity. For example, you could be creating guest posts on more prominent blogs and websites, which will not only draw more attention to your business but also set you up as a leading authority within your niche. Podcasting would have a similar effect, as would spending more time replying to social media comments in a friendly and informative way. Basically, experiment on different strategies that can build the positive image of your brand.

Keep it consistent

Consistency matters! Businesses fail with branding when their message to customers are not consistent. If your copy, images, downloadables, etc. all have a consistent theme, customers will always know exactly what you’re about, and this is something that will work in your favor. Think about it. You always know what you’re going to get with Apple, Coca-Cola, or Nike, and they are three of the biggest brands around. If keeping consistent is something you struggle with, a good digital marketing agency can help you out, as can using the same team of copywriters on all of your campaigns, but if you simply create a brand mission statement and refer to that before you put out anything new, it will help a lot too.

Give up trying to please everyone

There isn’t a business on the planet that is universally appealing to everyone, so you should give up trying to be all things to everyone. Gone are the days of mass marketing!

If you don’t have a specific target market in mind, chances are you won’t be able to appeal to anyone at all because your message will be so all over the place that it won’t really catch anyone’s eyes. Work out who your target market is and what you’re about and focus on that, and you’ll be more successful for sure.

Offer value

If you want people to look upon your brand favorably, you need to offer them something of value. You don’t necessarily need to be as revolutionary as Apple or as high-end as Gucci, but if you are able to produce high-quality goods and/or services that are useful, appealing, and made to last, this will reflect very well on your business and be a solid foundation upon which to build a lasting brand.

Offer excellent customer service

In building a better brand, we tend to forget that we are talking to people. With this customer service often gets overlooked as something that can help. People are more likely to engage with businesses that have treated them well than those who have not, and if you have a good reputation for listening to your customers, making things convenient for them, making their experience with you a memorable and happy one, people are going to look upon you more fondly than the competition.

Be yourself

Above all, as a business, you should strive you be your own unique self. Do things you won way, even if it’s different from the rest of the crowd, and do so unapologetically because half the battle of building a string crowd is being able to stand out from the competition.

A strong brand can get your further than almost anything else in the business world, so make it your mission to do whatever you can to build one of your own and you will see the fruits of your labor. It may take some hard work and ingenuity, but it will all be worth it in the end.

Debt Solutions for Working Moms

Having debt can be a source of shame for many people. Despite the very real fact that more Americans have debt than don’t, people feel embarrassed and ashamed about speaking about their debt problems. Event countries have debts. In the Philippines, each Filipino’s share will be at Php 83,239 to make up the Php 9.05 Trillion Debt of the Philippines. If we wanted to have a debt-free country, we’ll have to each shell out Php 83K+. So today, I wanted to talk about debt and more specifically, debt solutions for Working Moms.

Debt can have all sorts of negative connotations which can make us feel anxious, leading us to bury our feelings and never speak about them. As working parents, we want to instill in our kids the very best habits when it comes to finances, but if we have debt hanging over our heads, this can get in the way of feeling like a confident and capable parent. So how can you alleviate your debt issues as a working mother?

Photo by JD from Pexels

Here are three simple steps to guide you on your road to finding new confidence and debt freedom as a working mom

Talking It Out

Talking won’t make the debt disappear, but it will definitely help you feel at peace. Many working moms, particularly single moms, never share their stress with others for fear of burdening them or coming across as a bad parent. But the truth is, having debt doesn’t make you any less of a good parent. We all have our reasons and we all have our pasts, and for some people, that includes incurring debt over time which we are struggling to pay off now. There’s no shame in it, and the only way of getting rid of the negative stigma around debt is if we talk about it with our loved ones. 

Seeking Advice

As a busy working mother, you might find that you simply don’t have the time to research how best to alleviate your debt. You can end up feeling like you are a slave to the credit card company who demands money without any human sympathy at all. In this case, seeking financial advice is extremely important. You can call a citizens advice service or book an appointment with a financial advisor to talk through your debt, and how it can be paid off in the most achievable way for you. Most financial advisors don’t just offer insurance products; they offer sound advice to help you achieve your financial goals.

Exploring Other Options

If you feel you have been unfairly charged interest and might have a case to make against the debt you owe, you should seek out legal advice to see if this is worth pursuing. This will help you to explore all your options and potentially even alleviate some of the debt you owe, without actually paying it. These cases are rare, but it is always worth pursuing if you feel you have been wrongly charged. 

In the Philippines, you can seek advise from the Securities and Exchange Commission and the Bangko Sentral ng Pilipinas (BSP) once this happens to you. If it’s a cooperative lending you, seek help from the CDA or Cooperative Development Authority.

In addition, if you are in the US, you can explore programs such as DTSS Restoring America’s Freedom, which will help you see how your debt could be unconstitutional. 

Final Thoughts for Debt Solutions for Working Moms

If you have debt which is weighing on your mind, take steps today to ameliorate your stress and anxiety. Talking it out with someone close to you is vital, followed by seeking financial support which can help you understand your situation a bit better. Finally, exploring all options will allow you to see what you can do about your debt. 

Any other debt solutions for working moms that you want to share? Comment on the comment section below.