Business

Talks about Mommy Ginger’s business tips and advice for momtrepreneurs. She shares valuable knowledge on topics like branding, marketing and consumer insight.

Recently, I introduced you to a site called BellaPellePh.com. I mentioned that it’s a website where you can buy premium and hard-to-find dermatological beauty products in the Philippines.

I learned about the site, because I actually know the owner. The founder was my previous yoga instructor. This super momma is someone that I look up to, and admire. I wanted to share her story with you, so I’m reviving the “mompreneur” interview series in my blog. I think we all need our weekly dose of inspiration!

About Michelle Reyes-Navarro, Founder of BellaPelle.Ph

Michelle, Co-Founder of Yoga Manila and Founder of BellaPelle.ph

Michelle is a housewife and a mother of two. She mentions that two of her passions are travelling and Ashtanga yoga. Michelle is the co-founder of Yoga Manila, the longest existing Ashtanga studio in the country.  “Of course, the reason why I also do these two things is I want to age gracefully. I want to enjoy living a quality life of being able to spend time with loved ones and seeing the world,” Michelle excitedly tells us.

Interview with Michelle 🙂

Ginger: How did you come up with the concept of BellaPellePh.com?  

Michelle: My husband is a dermatologist and I love being the guinea pig for beauty products and machines.  My friends and acquaintances always compliment me for my skin and ask for recommendations. I realized that I could effectively recommend products as much as or even more than my husband and people trust me. 

So I thought, ” why not do a small business out of it?”  

I started with posting in IG (@bellapelleph) and it became quite a successful small business — the type that  suited my personality. I can still work while I travel and do my other duties. It’s not a 9-5 job, which I can never do.  I retired from corporate work at the age of 24, simply because I do not want anyone holding my time, and I want to travel whenever I want.  And I love helping people out. So even when I expanded to having a website, I still make sure that almost all my transactions are very personal. Customers can message us for recommendations or about their concerns and questions.  

Ginger: Who is your market for this site? 

Michelle: Mostly women, 35 and above, who want to age gracefully and beautifully (although I also have a few products specifically for men). Since the products are branded and premium, recommended by dermatologists and clinically researched, most of them tend to be mid to high end in price.  So the site attracts women who do not settle for less and are discriminating when it comes to personal care and skincare, women who value good quality and know what they want.   

But I am also in the process of testing products that cost less so that some will be more affordable for many.  I just need to personally test them and seek for feedback and research. I do not like selling for the sake of selling. I always want to be sure I am recommending effective products. Of course, like anything, beauty products require trial and error.  What works well for most might not work for some. But I want to be able to suggest what is mostly effective for most people.  

Ginger: I love it, Michelle. We, entrepreneurs, go through a lot of challenges. What were the challenges that you encountered in building this business, and how long has this business been in existence? 

Michelle: It has been a challenge growing followers since I am not tech-y and social media savvy.  I also wanted to grow it organically, really attracting “my tribe” — people who truly understand my brand essence and who are really interested in what I have to offer. So it’s not about the quantity (but of course that helps) but the quality of followers. The Instagram page started June 2018.  The website went live August 2019.

Ginger: Given how competitive the beauty landscape is in the Philippines, why should people buy products from Bella Pelle and not from other online stores?

Michelle: The comprehensive line of products we offer are not usually sold over-the-counter in the Philippines.  You would have to go to a clinic to get these products.  As a person who used to buy tons of commercial brands before I met my husband, I really got to compare them with those that are accessible only through dermatologists here. My skin really transformed for the better! I don’t have to worry about breakouts, not even during PMS.  

We earn people’s trust because we are not about how much you shop.  We sincerely care about recommending only what you need to address your concerns. A fellow of the Philippine Dermatological Society and board certified dermatologist is consulted when recommendations are asked for.  

Ginger: I love it! What I like about is that you really get to know your customers and genuinely care for them! I’m curious to know but this is for those checking out your site, what are three products that you really really love and recommend?  

Michelle: This is tough to answer because there are so many products I love recommending depending on the customer’s concern.  There’s always a great product for every skin condition. 

But if I have to choose, in general, I would have to say…

  • Viviscal Hair Growth Supplement as it is the most effective supplement I know for healthy hair growth.
  • All Heliocare products!  But if I only need to mention one – Heliocare Purewhite Radiance Max 240 Oral Capsules
  • Lumiderm Underarm Whitening Serum 

*Check the images above!

Ginger: Thank you so much, Michelle, for sharing your journey and story with us. I wish you more luck with you business!

For those who are interested to check out Bella Pelle, these are their details:

Website: https://bellapelleph.com/

Instagram: https://www.instagram.com/bellapelleph/

Facebook: https://www.facebook.com/Bella-Pelle-Skin-Solutions-445768045846884/?ref=br_rs

Taxumo is celebrating it’s 3rd year anniversary this September 20, 2019. It’s been an exciting three years for us and we’re looking forward to servicing more clients in the years to come. So to date, we have around 13,000 users and we have help collect Php 11 Million worth of taxes from MSMEs (mostly sole proprietors), professionals and freelancers.

We have undergone a lot of improvements also this past year. Some of these improvements were:

  • Adding payment channels like GrabPay and Coins.ph
  • Updating all your income tax forms to the newly release BIR forms
  • Adding a dashboard that shows you your income compared to previous months and your top expense categories
  • We also added servicing corporations (those who are not mandated to use eFPS) to our roster of clients.

Looking forward to a brighter future!

For this September, we will now offer simpler Taxumo subscription plans!

The three plans will be:

  • Professionals (ex. doctors, lawyers, financial advisors, freelancers, etc.) — ONLY AT PHP 10,000 A YEAR
  • Micro Business — ONLY AT PHP 20,000 A YEAR (ex. VA Agencies, production house, online sellers, etc.)
  • Small & Medium Business — ONLY AT PHP 30,000 A YEAR (ex. Those earning more than 3 Million Gross Revenue per year)

*Be sure to check the forms that are included in the package here: https://www.taxumo.com/taxumo-pricing/ Corporations and Partnerships will have customised packages. Please email customercare@taxumo.com if you are a corporation or partnership 🙂

The inclusions of these Taxumo Subscription Plans are for Unlimited filing for the indicated forms (please check out the details here: https://www.taxumo.com/taxumo-pricing/), submission of attachments (regardless of number of transactions), access to a books of accounts view (can be used to be accredited for Loose-Leaf) and additional 2 delegate accesses to your account.

Encoding of receipts will be an “add-on” service moving forward. Just add Php 1000 a month for encoding of receipts for that particular month.

We will still have business registration for any type of company. Check out our Business Registration page to know how to register with the LGU/BIR: https://www.taxumo.com/business-registration/

How do I subscribe to a plan?

Just click on the “sign up” button on the upper right hand of the Taxumo.com page. Answer the questions and once you are in, please click on the subscription button to subscribe to a plan.

We highly recommend that you join our ONLINE ONBOARDING SESSION, too. Choose a schedule here: https://calendly.com/consultnow/onboarding?month=2019-09

If you have any questions, feel free to reach out to use via our chat box in our site: https://taxumo.com

Happy tax filing!

*Full disclosure: I am one of the founders of Taxumo. I’m also a proud user!

At my company, Manila Workshops, we used to run workshops that focused on teaching micro-small-medium enterprises or MSMEs how to run Facebook Ads. They would normally understand everything and grasp all the concepts, but would be sad to find out that the only way you can run ads on Facebook is if you have a credit card or a PayPal account.

Credit card penetration in the Philippines (the last time I checked) is around 3% (*check out this report by We Are Social and Hootsuite: https://www.slideshare.net/DataReportal/digital-2018-philippines-january-2018). I think the reason for this really is that approval rate is low, because not a lot of us have credit history. There is a lack of basis for credit ratings.

So going back to this promotion concern of MSMEs, it was great to see this new partnership between Globe myBusiness and Facebook.

Derrrick Heng of Globe myBusiness and John Rubio of Facebook
Ces Porto, Marketing Head of Globe myBusiness

What is the Globe myBusiness x Facebook Promote mo ‘Yan, SME Partnership all about?

Basically, you can now create Facebook Ads and then charge your Globe myBusiness ThePlan. Just follow these three easy steps:

  • Create your Ad.
  • Promote your Ad.
  • Charge to Globe myBusiness The Plan.

Getting the Globe myBusiness ThePlan

If you want to learn more about the Globe myBusiness ThePLAN, there are 2 available plans — 1499 and 1799. Here are the details:

myBusiness ThePLAN 1499
*24 months contract period
myBusiness ThePLAN 1799
*24 months contract period
Unli Calls to all Networks
Unli Texts to all Networks
2GB Mobile Internet
Free DUO Landline (for 12 mos)
Inclusive of Samsung Galaxy A50
Unli Calls to all Networks
Unli Texts to all Networks
5GB Mobile Internet
Free DUO Landline (for 12 mos)
Inclusive of iPhone 6S + 32GB

To sign up for Globe myBusiness ThePLAN 1499, click here.

To sign up for Globe myBusiness ThePLAN 1799, click here.

After subscribing to a plan, you can now start creating your Facebook ad.

Creating an Ad

All you need to do is visit https://globe.onlinesales.ai/. You can also Call 121 or visit a Globe Store near you.

Once your account has been verified to be a Globe myBusiness number, you will see a dashboard. You can then start creating Facebook ads.

The first thing that you need to do is to choose the objective. In this particular Globe myBusiness system, they limited the choices to just 3 available objectives to choose from. This is so as not to overwhelm you anymore with the choices.

You can choose from Brand Awareness (to introduce your product or service to a target market), Messages (to promote your product or service using messenger) and Lead Generation (to collect information from potential leads).

After choosing the objective, you can choose between Display Ads or Carousel Ads (multiple images).

The next step is to add an image. You can upload your own image or choose from the Stock Photos available.

Then, add the headline (title), description (describe the value that you are extending your potential customers), URL (enter the link to your website or link to where they can learn more about your services), Call to Action button (you can choose from what’s available). You can then save and launch your ad!

By the way, you can choose to either have a Php 1000 or a Php 500 budget for running your ad. There will be a 15% management fee, so if you choose Php 500, the charge will be Php 575 (exclusive of VAT).

So that’s it, my dear business owners / entrepreneur followers. This is how you run a Facebook Ad charged to your Globe myBusiness ThePLAN.

So, what do you think? Will you use this product? Feel free to comment in the section below and share your thoughts about this partnership!

PROMOTE MO NA YAN! I loved the giveaway during the launch event! 🙂 hehe! Shout out to Nipa Brew, a local business!

I haven’t been blogging lately. This is because I’ve been busy talking to partners, fixing processes and interviewing people for Taxumo.

And in the course of talking to different people who want to be part of Taxumo, I’ve come to realize that some people are such a great fit for working in a startup and others would be a great addition to the corporate world. Just to clarify, each one of these environments and both are pretty amazing. I should know! I’ve tried both.

I’ve worked for corporations for about a decade. I also started the very first legit (with government papers and all) business way back in 2009. This makes the duration of time I’ve spent with startups equal to how long my corporate experience has been.

This article is not to make you choose one over the other. I believe that some people thrive and succeed in a corporate environment and others make it big in the Startup world. Some are genuinely just gifted to thrive in both.

What this article is to show you the best of both worlds. It’s meant to help you choose where you think you would find fulfilment and a sense of purpose.

Let’s start with the benefits of being employed in a big corporation.

Established Structure

When you join a large corporation, they would probably have been there for a decade or more than a decade already. In a corporation, there are more established ways of doing things. If you are the type of person who would want a more “plug and play” kind of environment, then joining a huge company may a more favorable choice.

Stable Pay

Being employed will definitely give you a stable income. If you’d like to know what you’ll definitely be earning next month, join a more established company. You’ll also probably have the other benefits like SSS, Philhealth, Pagibig and probably other allowances and an HMO card, too. Come to work, clock in and out and you’ll definitely be given all of these.

Career Path

Since structure has been established, a well thought of organization plan is also in place when you join a corporation. They know exactly what your role is and what your responsibilities are. They know exactly which positions they need to fill. They also have a structure for promotions if you want to have a bright career ahead of you. You know exactly which positions you could aim and aspire for in the years to come.

For startups, there are also numerous benefits. Here are a few benefits that you could enjoy.

Opportunity to Test Jobs and Learn

If you are the type of person that loves testing new things out, you will have access to jobs that you’re completely unqualified for in a startup! haha! Yup! If you’ve been aiming to be that social media manager that you’ve heard about or that growth hacker that you’ve read about, this is your chance to dive in and learn how to become one.

In a start up, everything is new. Processes are new, and most of the people around you are learning as they go along. Each day will be a day of absorbing tons of new information. Everyone moves quickly and uses the new information that they learn to help get the team to a common goal.

Road to Starting your own Business

If you plan to start your business in the future, joining a startup is one of the best things that you can do. You learn while observing the startup founders in action. Since most startups have a flat organization, there will be a lot of chances to interact with the founders. You will also quickly learn about different aspects of the business, and this will prove useful when you start your own thing in the future.

Control over the things that you need to Do

Since there is not much of structures and processes that are set, you have the freedom to use your talents to improve a lot of things and to invent products and processes along the way. Heck, you can even choose your own title sometimes. Job descriptions are there, but oftentimes, each “team member” moves out of this boxed description to help a teammate in need. A marketing officer can suddenly help operations one day. A processor can easily be a sales representative given a certain scenario when they are faced with a client.

Everyone works toward a achieving a certain goal and since the organization is still not that deep, everyone can be a leader of a team if one wants to be one in the future. Work hours are very flexible, but founders often demand to see results faster. With this work arrangement, people who are more proactive and hate being micro-managed thrive in this kind of environment.

So these are just some of the things that I have observed. So where do you think you would thrive? In which environment? I’d love to hear your thoughts. Feel free to add some benefits to either scenarios, too!

Wake up! It’s September!

Time flies so fast. I can’t believe that we are on the fourth to the last month of the year. And this month, there are so many things happening.

One of the good deals this month is the Home Credit’s Hulugan
Knockout promo.

Every weekend of the month, you can drop by the partner stores nearest you and get a 5% discount on the price of the item you want on top of paying for it in easy monthly instalments.

If you also want 0% interest on that gadget or appliance, you can get it at 0%, too. All you need to do is to pay the downpayment and go home with the item.

The Hulugan Knockout promo does not have any required minimum purchase amount or any special requirements. Just visit any of Home Credit’s partner stores, approach one of their friendly sales associates, and provide two (2) valid IDs. No credit card needed.

Your application can be approved as fast as one minute!

The Hulugan Knockout is Home Credit’s latest treat to its
customers. The leading instalment provider in the country also offers other products and services like credit cards and cash loans. To keep updated on their latest offerings, you may download the MyHomeCredit App in Google Play or follow their official Facebook account at https://www.facebook.com/homecreditph/.