Business

Talks about Mommy Ginger’s business tips and advice for momtrepreneurs. She shares valuable knowledge on topics like branding, marketing and consumer insight.

Our office is always quite a lovely and chaotic place to be in. Even though we (Taxumo) deal with one of the most tedious and complicated processes in a business or a freelancer’s life, our team still remains joyous and positive about this reality. We still have our daily banters and laughs. One of the things that we talked about recently was to urge one of us, Kuya Jojo, to be an influencer. And I really think that he could be one!

Photo by BRUNO CERVERA on Unsplash

Since we’re talking about influencers, I’d love to share my opinion on such a term.

I think that each one of us has the ability to “influence” another individual. Hey, I could influence my husband right this instant, but probably not when it comes to exercising… haha! The thing about influencing is that WE could ALL possibly do it given we have these things.

  1. Right audience: When I say the RIGHT audience, it means that the person has a receptive audience who trusts him/her. As you know, trust is built over time, and trusting a person stems from a previously established relationship or at least from borrowed trust from another person or entity (example: referred by another trusted friend, or they have mutual friends, etc.).
  2. Right message: RIGHT message means content that triggers a response from the audience, and this may be because it’s a shared, relatable experience. It may be something also that appeals to the emotion of the chosen audience.
  3. Right timing: If you want to get people to buy a cold drink, the perfect time will be on a hot day. If you want to get people to go to the gym, the perfect time to tell them will probably be after the holidays. Timing is very important in convincing people to do a certain action.
  4. Right “messenger”: Which I will expound on more below!

Now looking at people whom we consider influencers, you’ll notice that what differentiates any Tom, Dick and Harry from them is just basically the scale of their influence. But don’t mistake the scale of influence with the number of followers. One may have a massive amount of followers and yet, still have a minimal scale of influence.

The thing though about Influencer Marketing is that only a few get to see its benefits. And as a marketer, it’s mostly because of the lack of tracking of metrics and key performance indicators. Understandably so, we can’t tell the influencer to wear a shoe that she endorses and give a code to everyone who compliments her shoe. That would just be a bit too forced! But we all still try our best (brands, agencies, influencers) to work towards understanding how influencer marketing can work for all of us.

In this journey of understanding the world of influencers, many have become disappointed and disheartened.

My personal belief is that a lot of confusion stems from the fact that the term “influencers” itself is a bit unclear and confusing for many (since we always think it’s the number of followers). A lot of the content creators who strive to be “influencers” end up disheartened when they don’t easily get to their target number of people. A lot of brands and agencies are also disappointed because the influencer-strategy that they implemented didn’t result to achieving their target objectives.

Instead of striving to be Influencers, strive to be Thought Leaders. The reason why I like this term is that it involves not only gaining a number of followers, but going to the extent of being an authority or an expert in a certain field. People will naturally will flock to you because of what you know and the value that you can give them. With the exchange of values, a true relationship is built.

I also like this the term thought leaders, because it feels like these people are thought of to be partners of the brands who commission them. These people think of ways on how to improve the industry, improve the lives of their followers — basically, they truly and genuinely care.

Maybe the change of terminology will help, or maybe it won’t. These things actually make the world of marketing and advertising such a fun industry, don’t you think? 🙂

Hope I influenced you today. 🙂

Money is a difficult subject to talk about. But with the right financial tools, anyone can learn to manage their expenses and stay away from financial troubles later on.

Those who know me would know that I like automation. And, I also like looking for financial tools that can make my life easier and my business run smoothly.

Today, I’d like to share three financial tools that can help freelancers manage their finances better. I’ve personally used these, and I can attest that they definitely work.

Financial Tool #1 – Wally for Expense Tracking

I’ve been a fan of Wally for almost two years now and I’ve been using it to tracking and managing finances.

What I love about it is that it lets me compare my income versus expenses. It also gives me insights on my spending habits.

One of my guilty pleasures is online shopping. I just can’t help it! I get curious about a lot of stuff, especially when it comes to beauty products and Zeeka’s things. I’m also into checking out local brands. Just check out my Instagram and you’d know what I mean.

And sometimes, I can’t help but be a bit impulsive.

But with Wally, I get to see the expenses I’ve made and categorize them according to their purpose. It lets you create your own budget, add tags and categories, and even the location of your purchase.

It also lets you add reminders for recurring payments, attach images and pictures of receipts, and even keep track of all financial accounts in one place. You also even set goals for savings and investments.

Wally also has a feature where you can track the loans you’ve made and strategize on payments to avoid incurring penalties.

The most awesome thing about the app? It’s absolutely FREE!

You can get yours today by visiting the App Store or Google Play.

Financial Tool #2 – Paypal

I have used PayPal ever since I started writing for a living. And being a recognisable brand all over the world, Paypal made it easier for local and international clients to trust me with their business.

What I love about Paypal is its flexibility. I can send and receive funds from my clients without the fuss. I can also integrate other apps and automate processes like recurring payments with ease.

I have always prioritized automation in running my projects and businesses. As an entrepreneur, it’s important for me to free my time so I could focus on the tasks I need to do. And Paypal has given me the option to do just that.

Paypal has come in handy for online payment options, especially for Manila Workshops and Taxumo.

Those who avail of our workshops find it easier to make seat reservations through our website. It also gives them easier access to ongoing promotions and deals with just a click of a button. Taxumo users also get to enjoy seamless payments when they use their Paypal to pay for our services.

This service from Paypal is an awesome tool you can use for your freelance business. You can use it to get direct payments from anywhere in the world transferred to your local bank account.

You can also add it to your website and other profiles for clients to make payments any time.

Here’s a quick tutorial on how you can also add a Paypal button to your website:

Financial Tool #3 – GCash

I’m such a fan of GCash because it’s so convenient. Ever since I started using it, I didn’t have to carry as much cash anymore.

GCash is perfect for freelancers, especially those who don’t have time for long queues just to pay their bills. With just a tap of a button, you can get your phone bills, credit card bills, and other utilities paid at your convenience.

Here’s a cool feature from GCash. Did you know that you can just scan your electricity bill to pay it on your GCash app?

Yep, I used to type in the reference numbers when I started paying our electricity bill through the app. This process is a bit tedious and is prone to errors, but it definitely beats standing in line at the payment centers or banks.

Thankfully, GCash now added a feature where you can scan the code at the bottom of the bill and saves you from all the effort.

GCash also has other features that freelancers can take advantage of. There’s GCredit, where you can use it as a credit card for online payments. And there’s also GInvest, where you can start investing your hard earned cash and get access to various investment funds.

You can check out my post for more information about GCredit here.

If you’re interested in investing, you can learn more about GInvest here.

Freelancing can be difficult, especially if you’re starting out or if you don’t have a steady stream of clients. That’s why it’s important for every freelancer to learn how to manage their finances well.

Good thing that there are financial tools available today that can help you stay out of debt and financial troubles.

What tools do you use to manage your finances? Share your finance-related tips with us below.

One of the coaches that I have complete trust on is Mr. Jon Orana. This 2019, he’ll be running a Lifestyle Entrepreneur Summit.

It’s so appropriate that he used the term Lifestyle. Being a successful entrepreneur means know how to manage your LIFE, too. It’s not all about earning profit or selling to customers. A big chunk of an entrepreneur’s life is about developing and managing yourself and your time, about having an appropriate mindset that will make you sail through this journey and having a concrete and clear enough reason why you want to start your own business.

That’s why in this summit, the speakers will show you different ways to build an online business so you experience time freedom, financial freedom, & personal freedom.

I highly recommend that you attend this summit if…

  • You want to learn from experts and practitioners in their own fields and industries
  • You wan to live a life of FREEDOM — freedom from STRESS from not being to be able to do the things that you love the most and freedom from traffic (haha!)
  • You want to have clarity in terms of where you want to go and what you want to do as an entrepreneur.
  • You want to meet other like-minded individuals

The good news is you have a chance to join one at the 2019 Lifestyle Entrepreneur Summit.

And even better is the Php 2,000 discount for the event is still up for grabs. Use this promo code: ginger (All lower case)

Get your tickets here.

It is the ONLY business summit where we prioritize lifestyle over profits.

See all details here. See you there!

Yesterday, I was talking with a friend and we were talking about how the industry has changed over just a few years. It’s good that freelancing has provided Filipinos jobs, not only for people in Metro Manila but also in provincial areas. But, as the number of freelancers grow, the more competitive this landscape will be. Consider that there is a rapidly increasing number of gig workers all over the world.

To upgrade your freelancing career, you can’t just stay in your comfort zone. What do I mean by that? It means that you should be looking for ways to be relevant to your clientele. You should look for ways to stand out and at least attract a certain niche.

As a freelancer, there are two ways to “earn more”: 1) get more clients at the same price point or 2) increase your price and get quality clients. If you choose the second, understand that an increase in price should be equated to an increase in your brand value.

To increase your value though, you need to have skills that are in demand. You need to have a specific set of skills that not a lot of freelancers can offer.

As years go by, never stop evolving. Why? Because this fast paced world requires you to. As a freelancer, you need to catch up. You need to know what’s happening. The field of work along with the expertise in need changes every single day. What might be in trend today might be forgotten tomorrow.

Learn new skills that are required in your chosen vertical, but also be on the look-out, study and research on new technologies and new things that are being introduced in the market.

Life-long learning should be a priority. You need to be able to adapt to the changing needs of your clients and the world. Doing so will assure you of any job no matter what happens.

Today, I will be sharing with you some awesome tips on how to level up your freelancing journey. Some are absolutely free, while other strategies may need some investment. But all of them will contribute to your success as a freelancer.

Take Online Courses, Webinars, and Events

There are tons of free courses and webinars you can attend. Be careful though in choosing which ones to take.

While most experts launch courses to help others succeed, there are still those who do it for personal gain. It’s best to get to know the credentials of the person conducting the training. Also, look for practitioners. There is value in learning from another’s experiences (especially in this field). Doing so will help you learn and acquire new skills that you can use to level up your game.

Luckily, we have a lot of experts in the local industry that offers free online courses. There are also live events, like the PayPal Freelancer Community Workshops, you can attend to help you be a better freelancer.

I recently finished a workshop hosted by PayPal where I discussed how to become an “official” freelancer.

As freelancers, you should take advantage of these complementary events. Speakers in attendance are experts in their own rights. And they also have a lot of things to share that will help you upgrade your skills.

To know more about Paypal’s upcoming events, you can follow their Facebook page for details.

Maximize Online Quizzes and Worksheets

I’m a sucker for lists, worksheets and templates. I subscribe to newsletters just because they have a list or template that I’d love to have. The value though that you get from these online template, quizzes, worksheets, etc. is ONLY IF you actually use them.

Are you studying to be a copywriter? Check out this website for free copywriting worksheets.

Want to improve your social media marketing skills? Here are some downloadable worksheets to help you manage and plan your social media marketing strategies.

You can always go to Google and look for relevant quizzes and worksheets to test your conceptual knowledge of the topic or the skill.

Check out and use Web and Mobile Applications

Technology enables us to do whatever we want at the tip of our fingertips. When you put structure to what you do using technology, you will be more efficient. When you are more efficient, you never miss on any commitments that you have made to your client. You then become more trustworthy and credible.

One way you can professionalize your career is to prepare the needed documents of a client and submit it on time. Have proposals, contracts, project timelines, and invoices ready to be sent out. For invoices, create an online invoice already using your PayPal account. You can customize your invoices using your PayPal account / dashboard.

As freelancers, these documents are very important when it comes to winning a client. The more you inject professionalism in handling your freelancing business, the more clients will gravitate towards you.

What’s important is you keep up to date with the times and learn about the important updates related to your freelance business.

Here is a video on how to use the invoicing feature of PayPal.

Enroll in an Actual School or Class Setting

If you’re seriously considering to upgrade your skills, enrolling in a school or class setting would be the best to go.

Enrolling in a specialized course can give you all you need to get the proper training you need. But make sure that you will get the best out of it. After all, it’s your time that’s on the line.

Attend to all your classes and be punctual with your schedule. It’s also vital to do all the assignments and pass all the subjects. All of your efforts will be rewarded with a certificate that will signify your successful completion of the course.

This will also strengthen your expertise as a freelancer. It will also be beneficial for your career, since it will give you the credentials you need. It will also help you get better deals and better pricing for future projects.

Put Everything You Learn into Practice

As the famous Gary Vee says, “Ideas are sh*t without execution.”

This is so true! Learning about theories is good, but without practice, it wouldn’t mean anything. Those theories and concepts will just be put to waste if you don’t use it, and come up with concrete outputs.

Make sure to try out the things you learn. You don’t have to be an expert to get results. Plus, you get to learn more things when you start doing them.

In the vast world of freelancing where workers are coming from all over the world, what makes a freelancer successful most of the time is that he/she just starts acting on plans that they create.

Stop overthinking and start doing.

So, are you ready to upgrade your freelancing career?

Every January 2, I usually prepare all of my current Business Documents. I’m registered as a Sole Proprietorship. This means that I have to renew my documents with both the Local Government Unit / Municipal Hall and with the Bureau of Internal Revenue or BIR. Usually, I need to go to both places, which is such a hassle!

But guess what? This year, because of Taxumo, life became easier! You can now renew your 2018 Certificate of Registration or COR (file and pay form 0605)  via Taxumo!  

What Happens If I Don’t Renew My Certificate of Registration? 

To avoid penalties, the deadline for renewing your Certificate of Registration would be January 31. Failure to renew this would incur fines ranging from PHP 5,000 to PHP 20,000.

What Is the Standard Process of Business Renewal vs. the Taxumo Way? 

The standard process for renewing your Certificate of Registration would be: 

  • Go to your RDO (Revenue District Office) and submit a fill-out BIR Form 0605
  • The officer of the day will then compute the fees that you need to pay
  •  You need to settle the payment at an Authorized Agent Bank (AAB), duly accredited by the BIR in your RDO.  

Note: For more information, check out this article: Here’s What You Need to Do to Renew Your Business in the Philippines

The standard process could take hours, because of the number of people who will have to renew. If you value your time, just do it online!

With Taxumo, you just pay your Certificate of Registration online, without the stress. 

Here are the Steps to Renew Your COR via Taxumo: 

If you already have an existing Taxumo account, all you need to do is activate the 0605 Form on your company profile. 

To do this, simply follow the steps listed below.

  1. Go to your company profile
  2. Scroll down until you see the forms that you need to file.
  3. Check on the 0605 form and click the save changes button. 
  4. Go to your account dashboard and click on the file button.
  5. Fill-up the form details (applicable date if you’re paying for 2019 is Dec. 31, 2019)
  6. Choose your preferred payment method and click pay.
  7. That’s it! You’re done. 

It’s super easy!

Note that this process is only for renewing your BIR Certificate of Registration. Again, if you are a sole proprietorship, have a partnership or corporations, you still have to renew you other business documents (baranggay clearance and business permits) in the LGU / Municipal hall.

If you have any questions, you can always message Taxumo using their chatbox at their site: https://www.taxumo.com 

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