Business

Talks about Mommy Ginger’s business tips and advice for momtrepreneurs. She shares valuable knowledge on topics like branding, marketing and consumer insight.

We have a lot of mom bloggers in the Philippines. And I mean a L-O-T! Just scroll through Instagram or search on Facebook and you’ll find them. My own team in ManilaWorkshops.com conducts business and freelancing workshops, and oftentimes, people ask us to do Blogging 101 workshops.

Those mom bloggers who have been in the industry for a long time now find this space to be very congested already. Notice that I used the word congested, since I didn’t want to describe the landscape as competitive. There is nothing to compete for anyway. The reality is that more and more people have started blogging and that’s okay. What’s sad though is that most of them join this industry not because of the love of the craft, but because most think that this is the easiest way to earn extra income.

Image captured by Veni Anabo: https://journeyofthevees.wordpress.com/

That latter reason of wanting more income isn’t bad, too, but then it leads people down a path of depression and loss of self-worth. We equate the number of readers, the number of followers, the number of comments and the number of likes with our worth.

There are many challenges that mom bloggers have to overcome. This is the reason why Mommy Pehpot of https://www.pehpot.com/ and I did this live session. Check out the video above.

When I asked my friends who are deemed successful bloggers like Frances Sales of http://www.topazhorizon.com/, Cat Arambulo – Anotnio of http://catarambulo.com/, Shari of http://www.themistymom.com/ and Jackie Go of http://gojackiego.com/ though if they really planned to earn from blogging, all of them said that it was purely accidental. Looking back at my journey, too, as a blogger, I never really intended to earn from MommyGinger.com. I just love writing. I also am very passionate about learning trying out new things. Family and friends know me as an early adopter when it comes to trying out new platforms, new activities, etc.

So in terms of monetizing your mommy blog, it will take time. When you create and start your blog, don’t think about money first. Money will come eventually.

The first thing that you need to take care of is creating consistent content for at least 5 months, then see if this is something that you can do and something that you love doing. Why 5 months? When you want to come up with at least 21 posts every week, that will take you 5 months.

Aside from writing the content in your blog, don’t forget to use social media to amplify your message. Create a Facebook Page, Twitter account and an Instagram account. Then every time come up with content, share and announce your new content in these channels. It may even be good to think about creating videos, too. People love watching videos on Youtube, Instagram TV and even other platforms like Kumu (please follow me on Kumu @ginger… hehe!).

After 5 months of delivering consistent content and see if you can continue doing this for the rest of your life. I’ve been blogging for 11 years already, and i’m still happily doing this. So if you’re like me after 5 months, comment on the section below and say, I’m READY! haha!

I’ll be coming up with other topics about mom blogging soon so stay tuned for those!

Also, my friends (Cat, Shari, Jackie and I) have been talking about creating a workshop on blogging. We will announce this to people who are truly interested! If you are VERY MUCH interested to join, please fill out this form:

So just to recap on how to get started, the first thing that you need to do is to know the reason why you want to have a blog. Will you be able to remain consistent in the years to come? Try to write (even without a blog) your first content this week and see if this is something that makes you happy! 🙂

Stay tuned for my next post for mom bloggers 😉

Our grandparents, parents and even us (parents of this generation) were brought up in an environment where education was more about memorization. For most of us, school was a stressful environment where we needed to get good grades to be on the honor roll or to at least not get kicked out of school. This is the reason why the things that we aim for, the things that we prfioritize and goals don’t truly make us happy humans (even if we’re successful).


Happy humans live in an environment where the focus is on self – development and respect for others. The highly competitive environment that we were exposed to just bred a lot of jealousy, dependence on others for self-validation, manipulation, etc. Times have changed though, and for parents like us, we know that a lot of the formative years of people is during their younger years — when they are curious and when they love exploring and learning new things. During these years, we try our best to expose them to environments that will help them to eventually be happy and independent adults.

So how do we determine what quality education is and what kind of environment should we look for? What do we want our children to be when they grow up? What should we aim for (if aim is even the right word)?

I think as parents, the most that we can do is try to bring up our children to be independent and always curious about the things that surround them. This was what I realized when I listened to the briefing of the Izumi Philippines last week.


I’m the type of parent who’s always curious about different things when it comes to the education of my child. I want to test and try different methods and see which will work best for Zeeka. When I heard about Nippon Math (brought in by Izumi Philippines), I was curious to find out and see what it was.

Izumi under i-cube Ltd. in Japan has been in the industry for 42 years already. There mission as a company is to continue to improve themselves so that they can develop people and contribute to society. They manage 60 schools across Asia and they hope to build more that 20 centers here in the Philippines this year.

From what I have gathered, Izumi cultivates an academic culture of intellectual curiosity, independent learning and character building, embodying the principles of Japanese quality education of discipline, punctuality and cleanliness. I’ve been to Japan and truly, these values are seen in every Tom, Dick or Harry that you meet in the street. Once we
asked a saleslady for directions to exit a mall. I was so surprised that she left her post and went down the escalator with us just to lead us to the exit. We were amazed at how much concern, respect and discipline (leaving her stall showed how much she trusted people around her) the Japanese people have.

What Izumi will offer to the Philippine market is supplementary education for Math. What I have seen is that their value proposition and what makes them different is that they make learning Math enjoyable while also teaching the other values like discipline. For example, the students don’t get to touch the materials until it’s time to do so. They also have a structured but super FUN class! They have materials that make kids want to learn more. Zeeka had a fun time doing the activities! She loved the leaping frogs the most! haha!

If you want to know more about Izumi and if you’re interested to franchise and be part of Izumi Philippines, I can tell you offhand that the fees are actually very reasonable. What they look for in their Partners (franchisees) are that they:

  • Should have a passion for education
  • Should be ready for a long term commitment
  • Graduated college
  • Can foster a good relationship with students and parents
  • Can focus on their centers

Breakeven on Return on Investment (ROI) will take you around 1-2 years.

Izumi Philippines conducts orientations often. If you are interested to join, you can sign up here: https://ph.izumi-global.net/registration-form/

You can also call them via numbers (02) – 692- 5279 /  0967 207 0545

I sound so crazy saying that. You might be wondering, who actually promises to be better at one’s profession or one’s job even.

Well, that’s the entire point. Only a few of us commit to be better at what we do.

When creating goals for this year, most of us write down financial goals, weight loss goals, travel goals, etc. Hardly do we take the time out to create action steps on how we might better our freelancing profession, how we run a company or a business or even how we work in the office. We only think about improving our profession, business or career when the going gets tough, when ratings are involved or when we’re trying to get a promotion.

I think this year is the year that we push ourselves into COMMITTING to do better in what we do. Since I’m a freelancer / entrepreneur, I commit to be better at both these things. I have listed down things that I will commit to.

I will commit to seeing my worth.

Last year, I have been scared of losing. I have been scared of losing a lot of deals with clients, losing relationships and losing opportunities. I agreed to some projects that have lowered my worth as a freelancer. This year, I commit to being braver, to seeing my strengths and to valuing myself. I commit to dealing with people who see the value that I can give them. I will constantly remind myself that I am worth every penny, because I deliver great value.

My Team: #TeamTaxumo

I will commit to deliver exceptional work.

I will commit to not only deliver projects ask of me, but deliver exceptional work. I will help my client with their objectives and contribute ideas and more than the scope of work given to me. I will continue to provide more value to brands that I trust and love.

I will commit to tracking my finances better.

I will commit to logging my income and expenses dutifully. I will commit to continuously using frequently-used-apps like PayPal, Taxumo, GCASH and UnionBank Mobile Banking and to use my not-so-frequently used apps like Wally, 52 Weeks and other apps that I have downloaded an paid for. I know that these will help me, but lazy me takes over! Haha! So I will commit to fixing my finances better this 2019.

I will commit to writing, blogging and vlogging more consistently.

I commit to creating better content — content that is from the heart and more purposeful. I promise that I will b/vlog about the things that my readers will be interested in and that they will learn from. I promise to be consistent, too. I will not let the week pass without creating content.

I promise to learn more about “other” things this year.

I usually come across things that I use for my craft, but I know that I need to learn or at least read about other things that are not related to what I do. I commit to read more, listen to people, meet new people and create new relationships with people. I commit to widening my network, since I know that this is how I’ll be able to learn more.

That’s about it. These are the things that I commit to as a freelancer.

How about you? Let’s start an accountability thread. Tell me about what you COMMIT to as a freelancer, entrepreneur, employee, profesional, parent, etc. I’d love to hear about it!

Our office is always quite a lovely and chaotic place to be in. Even though we (Taxumo) deal with one of the most tedious and complicated processes in a business or a freelancer’s life, our team still remains joyous and positive about this reality. We still have our daily banters and laughs. One of the things that we talked about recently was to urge one of us, Kuya Jojo, to be an influencer. And I really think that he could be one!

Photo by BRUNO CERVERA on Unsplash

Since we’re talking about influencers, I’d love to share my opinion on such a term.

I think that each one of us has the ability to “influence” another individual. Hey, I could influence my husband right this instant, but probably not when it comes to exercising… haha! The thing about influencing is that WE could ALL possibly do it given we have these things.

  1. Right audience: When I say the RIGHT audience, it means that the person has a receptive audience who trusts him/her. As you know, trust is built over time, and trusting a person stems from a previously established relationship or at least from borrowed trust from another person or entity (example: referred by another trusted friend, or they have mutual friends, etc.).
  2. Right message: RIGHT message means content that triggers a response from the audience, and this may be because it’s a shared, relatable experience. It may be something also that appeals to the emotion of the chosen audience.
  3. Right timing: If you want to get people to buy a cold drink, the perfect time will be on a hot day. If you want to get people to go to the gym, the perfect time to tell them will probably be after the holidays. Timing is very important in convincing people to do a certain action.
  4. Right “messenger”: Which I will expound on more below!

Now looking at people whom we consider influencers, you’ll notice that what differentiates any Tom, Dick and Harry from them is just basically the scale of their influence. But don’t mistake the scale of influence with the number of followers. One may have a massive amount of followers and yet, still have a minimal scale of influence.

The thing though about Influencer Marketing is that only a few get to see its benefits. And as a marketer, it’s mostly because of the lack of tracking of metrics and key performance indicators. Understandably so, we can’t tell the influencer to wear a shoe that she endorses and give a code to everyone who compliments her shoe. That would just be a bit too forced! But we all still try our best (brands, agencies, influencers) to work towards understanding how influencer marketing can work for all of us.

In this journey of understanding the world of influencers, many have become disappointed and disheartened.

My personal belief is that a lot of confusion stems from the fact that the term “influencers” itself is a bit unclear and confusing for many (since we always think it’s the number of followers). A lot of the content creators who strive to be “influencers” end up disheartened when they don’t easily get to their target number of people. A lot of brands and agencies are also disappointed because the influencer-strategy that they implemented didn’t result to achieving their target objectives.

Instead of striving to be Influencers, strive to be Thought Leaders. The reason why I like this term is that it involves not only gaining a number of followers, but going to the extent of being an authority or an expert in a certain field. People will naturally will flock to you because of what you know and the value that you can give them. With the exchange of values, a true relationship is built.

I also like this the term thought leaders, because it feels like these people are thought of to be partners of the brands who commission them. These people think of ways on how to improve the industry, improve the lives of their followers — basically, they truly and genuinely care.

Maybe the change of terminology will help, or maybe it won’t. These things actually make the world of marketing and advertising such a fun industry, don’t you think? 🙂

Hope I influenced you today. 🙂

Money is a difficult subject to talk about. But with the right financial tools, anyone can learn to manage their expenses and stay away from financial troubles later on.

Those who know me would know that I like automation. And, I also like looking for financial tools that can make my life easier and my business run smoothly.

Today, I’d like to share three financial tools that can help freelancers manage their finances better. I’ve personally used these, and I can attest that they definitely work.

Financial Tool #1 – Wally for Expense Tracking

I’ve been a fan of Wally for almost two years now and I’ve been using it to tracking and managing finances.

What I love about it is that it lets me compare my income versus expenses. It also gives me insights on my spending habits.

One of my guilty pleasures is online shopping. I just can’t help it! I get curious about a lot of stuff, especially when it comes to beauty products and Zeeka’s things. I’m also into checking out local brands. Just check out my Instagram and you’d know what I mean.

And sometimes, I can’t help but be a bit impulsive.

But with Wally, I get to see the expenses I’ve made and categorize them according to their purpose. It lets you create your own budget, add tags and categories, and even the location of your purchase.

It also lets you add reminders for recurring payments, attach images and pictures of receipts, and even keep track of all financial accounts in one place. You also even set goals for savings and investments.

Wally also has a feature where you can track the loans you’ve made and strategize on payments to avoid incurring penalties.

The most awesome thing about the app? It’s absolutely FREE!

You can get yours today by visiting the App Store or Google Play.

Financial Tool #2 – Paypal

I have used PayPal ever since I started writing for a living. And being a recognisable brand all over the world, Paypal made it easier for local and international clients to trust me with their business.

What I love about Paypal is its flexibility. I can send and receive funds from my clients without the fuss. I can also integrate other apps and automate processes like recurring payments with ease.

I have always prioritized automation in running my projects and businesses. As an entrepreneur, it’s important for me to free my time so I could focus on the tasks I need to do. And Paypal has given me the option to do just that.

Paypal has come in handy for online payment options, especially for Manila Workshops and Taxumo.

Those who avail of our workshops find it easier to make seat reservations through our website. It also gives them easier access to ongoing promotions and deals with just a click of a button. Taxumo users also get to enjoy seamless payments when they use their Paypal to pay for our services.

This service from Paypal is an awesome tool you can use for your freelance business. You can use it to get direct payments from anywhere in the world transferred to your local bank account.

You can also add it to your website and other profiles for clients to make payments any time.

Here’s a quick tutorial on how you can also add a Paypal button to your website:

Financial Tool #3 – GCash

I’m such a fan of GCash because it’s so convenient. Ever since I started using it, I didn’t have to carry as much cash anymore.

GCash is perfect for freelancers, especially those who don’t have time for long queues just to pay their bills. With just a tap of a button, you can get your phone bills, credit card bills, and other utilities paid at your convenience.

Here’s a cool feature from GCash. Did you know that you can just scan your electricity bill to pay it on your GCash app?

Yep, I used to type in the reference numbers when I started paying our electricity bill through the app. This process is a bit tedious and is prone to errors, but it definitely beats standing in line at the payment centers or banks.

Thankfully, GCash now added a feature where you can scan the code at the bottom of the bill and saves you from all the effort.

GCash also has other features that freelancers can take advantage of. There’s GCredit, where you can use it as a credit card for online payments. And there’s also GInvest, where you can start investing your hard earned cash and get access to various investment funds.

You can check out my post for more information about GCredit here.

If you’re interested in investing, you can learn more about GInvest here.

Freelancing can be difficult, especially if you’re starting out or if you don’t have a steady stream of clients. That’s why it’s important for every freelancer to learn how to manage their finances well.

Good thing that there are financial tools available today that can help you stay out of debt and financial troubles.

What tools do you use to manage your finances? Share your finance-related tips with us below.