Business

Talks about Mommy Ginger’s business tips and advice for momtrepreneurs. She shares valuable knowledge on topics like branding, marketing and consumer insight.

An Interview with Mompreneur Jacqueline ‘Jacq’ Cua So, Proprietor of Sparkle Accessories Galore

Jacqueline So has been married for 7 years and blessed with 2 lovely kids (one is 6 years old and other one is 1 year old). She is a full time mom and never really worked in a corporate environment. She is used to focus all her attention and energy to her family, but of course, she realized that she also needed to do something during her free time. Because of her prayers, God made her realize that she can turn her passion for designing and creating accessories into something profitable.

Jacq So with her husband, Brad, her eldest daughter Breanna Katelyn and her son Brennan Marcus

Jacq So with her husband, Brad, her eldest daughter Breanna Katelyn and her son Brennan Marcus

mom6

Ginger: Hi Jacq! Tell us more about Sparkle Accessories Galore.
Jacq: My business, Sparkle Accessories Galore, officially started last December 2012. I make one of a kind, luxe and handcrafted headpieces that would make any girl feel like a true princess. I consider my headbands as modern day tiaras. I want the girls wearing them to feel extra special knowing what they’re wearing is one of a kind.
Currently, they are available in Baby Fashionistas Eastwood City Mall and Lucky Chinatown Plaza in Manila. I am also planning to distribute my goods online.

Sparkle Accessories Galore

Sparkle Accessories Galore

Ginger: How cute! Who is your market for your products, Jacq?
Jacq: I target mothers who want their girls to standout and feel special. Mothers are not easy targets, they can be meticulous when it comes to their daughters. But I manage to satisfy their needs by giving them unique designs and prices that are reasonable.

Sparkle Accessories Galore products

Sparkle Accessories Galore products

Ginger: How did you come up with this idea? What made you decide to start this kind of business?
Jacq: I came up with this idea when my daughter wanted to buy a headband in a specific color and design. As a mom I don’t want her to get upset knowing that I won’t find the headband that she wanted, so I made one for her and thank God, she loved it.

I decided to start the business when friends and mothers from school started to notice the pieces and asked if I can make some for their daughters.

Cute Accessories from Sparkle Accessories Galore!

Cute Accessories from Sparkle Accessories Galore!

Ginger: Wow! That’s impressive! So it started with a need that your own daughter ‘presented’ to you. Were there any obstacles that you faced when you decided to pursue becoming a momtrepreneur? What are these?
Jacq: Focus is my biggest concern. My business is about producing the product myself, so when I am “in the zone”, I do not want to be disturbed. However, there are times when I have to stop because my children or husband demands for my attention, so instead of doing my craft in the morning, I do it at night, when my kids and husband are already sleeping.

Nice Necklaces!

Nice Necklaces!

Ginger: What are three traits that you think a mompreneur should have when starting their own business?
Jacq:
– You have to like what you are doing. Designing and creating is what I like to do and so I do not feel like it’s work when I am doing my accessories; it is my therapy and “Me” time.
– You need to explore. You have to find what works for the market in terms of price, product, place and promo. Don’t stop till everything works smoothly.
– Take prudent risks. Hollywood has romanticized entrepreneurship, that they are risk takers and get rich quick. In real life it is about hard work, determination and commitment to continuous improvement. Entrepreneurs don’t take risks, they avert risks, and that what makes them successful.

Cute Headbands! I can't wait for Baby Zeeka to wear them!

Cute Headbands! I can’t wait for Baby Zeeka to wear them!

Ginger: Is their any unforgettable lesson that you learned as a Momtrepreneur?
Jacq: I used to doubt my designs before. I was afraid the market will not like it or they will not buy my products, but I was wrong. During the first week of my release, around 50 pieces were sold. There are a couple of lessons here. You are better than you think and just do it, so do not doubt your capabilities.

Ginger: What advice can you give to other Momtrepreneurs?
Jacq: To all the mothers with businesses out there, this is my simple advice. Our priority should always be our family and not business, because we are called momtrepreneurs and not entrepmoms.:-)

Ginger: That’s good advice for the momtrepreneurs out there, Jacq. I will be sure to keep that in mind when my own baby is born. Thank you so much!

Sparkle Accessories Galore Contact information:
a. Email address: sparkleag@hotmail.com
b. Mobile Number: +63917-5639781 or +63906-4084513
c. Facebook Page: https://www.facebook.com/pages/Sparkle-Accessories-Galore/467763563273710
* Products are currently available in Baby Fashionistas Eastwood City Mall and Lucky Chinatown Plaza in Manila

An Interview with Jenny Ong, the owner of Mama.Baby.Love

Jenny with husband Stanley and their 2 kids

Jenny with husband Stanley and their 2 kids

 

Jenny is the wife to a fantastic photographer, Stanley Ong and mom to 2 adorable kids, Naima and Erik. She’s also a government employee and a lawyer licensed in the Philippines and New York State. She loves bargain hunting and online shopping. She also enjoys holding talks and meeting like-minded families, discussing natural parenting topics with them.

 

Jenny with Baby Erik

Jenny with Baby Erik

 

Stan and Jenny have been married for 5 years. They have been together since 1998. Jenny used to work in a big law firm. Now, she’s working for the government. She’s a part-time mompreneur as she has a day job. Through her blog, Chronicles of a Nursing Mom, she promotes and advocates principles of natural/attachment parenting such as breastfeeding, babywearing, cloth diapering, baby led weaning and gentle discipline. “My goal is to see a society where these principles become the norm – to see Naima grow up and have her family in a setting where natural birth, breastfeeding, babywearing, etc. will be practiced and established,” says Jenny.

 

Ginger: Hi Jenny! Can you tell us more about your business?
Jenny: My business is Mama.Baby.Love. I carry fab fun finds for moms and babes to support the natural parenting lifestyle. I have been in business since May 2009.

Momtrepreneur Jenny's Mama.Baby.Love

Momtrepreneur Jenny’s Mama.Baby.Love

 

Ginger: Who is your market for Mama.Baby.Love?
Jenny: My market would be primarily women – moms who would like to adhere to a natural parenting lifestyle e.g. babywearing, cloth diapering, breastfeeding. I also carry cloth menstrual pads and menstrual cups to promote a green period.

Nursing bra available at Mama.Baby.Love

Nursing bra available at Mama.Baby.Love

 

Ginger: How did you come up with this idea and what made you decide to start this kind of business?
Jenny: I started this business because of dearth of affordable nursing bras and accessories locally available. My line has expanded and now includes different products that my family uses and enjoys.

Cool Pumping Band available at Mama.Baby.Love

Cool Pumping Band available at Mama.Baby.Love

Breast Milk Storage Bags available at Mama.Baby.Love

Breast Milk Storage Bags available at Mama.Baby.Love

 

Ginger: Were there any obstacles that you faced when you decided to pursue becoming a momtrepreneur? What are these?
Jenny: Time management. Since I’m juggling so many things, I needed to learn how to delegate. Happily, I was able to find help who understood what I needed and wanted.

Cloth Pads from Mama.Baby.Love

Cloth Pads from Mama.Baby.Love

Piggy Paint from Mama.Baby.Love

Piggy Paint from Mama.Baby.Love

Ginger: Do you have plans of being a full time momtrepreneur?
Jenny: As of this time, I have not decided whether I want to become a full-time mompreneur.  While I enjoy Mama.Baby.Love, the business-side is actually driven by my interest in the natural parenting advocacy.  I also miss being a lawyer and handling cases, especially my intellectual property practice. I am still deciding if I want to go back to a law firm or staying on with my government job or pursuing Mama.Baby.Love full time until the kids enter grade school.   I enjoy the challenges of being a work out of home mom and believe that each mom is different.  Not every mom wants to be a WAHM and being a WAHM is not the end-all or the best decision for every woman.

Each to her own and do whatever works for you and makes you happy

Ginger: What are three traits that you think a momtrepreneur should have when starting their own business?
Jenny: Perseverance, Openness and being ethical.

Ginger: Is there any unforgettable lesson that you learned as a Momtrepreneur?
Jenny: Time management is crucial.

Ginger: What advice can you give to other Momtrepreneurs?
Jenny: Choose a business that you are interested in and passionate about. Don’t just “go with the flow”. Know your business, know your market – understand their needs and address them. Choose a niche that you will excel in.

Ginger: Thank you Jenny for giving us insights on how it is to be a momtrepreneur while still working. I’m sure a lot of moms out there enjoyed and learned from your story especially those who still have a full time job, but are thinking of going into business.

Mama.Baby.Love Contact Information:
a. Website – www.mamababylove.com. Blog is www.chroniclesofanursingmom.com
b. Multiply site – fabnaima.multiply.com
c. Email address – jenny@mamababylove.com
d. Mobile Number – 09228982713
e. Facebook Page – www.facebook.com/MBLStore
f. Twitter account – @mamababylove
g. Pinterest, etc. – @mamababylove

An Interview with Momtrepreneur Cai Sio, the owner of Paper Chic Studio

Cai is a wife to her BOS (Beacon of Strength) and a mom to two beautiful kids, Yukie (28 months) and Raizo (7 months). She’s a full-time working, breastfeeding/pumping momma and a mompreneur. She’s a programmer by profession but her ultimate dream is to become WAHM someday. She also blogs about her adventures and mishaps as a mom on Apples & Dumplings. She’s also one of the founding moms of Mommy Mundo SoMoms!

Momtrepreneur Cai for Paper Chic Studio

Momtrepreneur Cai for Paper Chic Studio

Momtrepreneur Cai's Daughter Yukie

Momtrepreneur Cai’s Daughter Yukie

Momtrepreneur Cai's Son Raizo

Momtrepreneur Cai’s Son Raizo

EJ, my husband actually shot the products of Cai in our condo unit. We got to bond there and I got to learn more about Cai’s business.

Ginger: Cai, so how long have you been in business?

Cai: We just launched Paper Chic Studio just last December 2012. Paper Chic Studio basically is a one-stop shop for eco-friendly and chic party supplies.

Paper Chic Studio
Ginger: So Paper Chic Studio is relatively new! Amazing. It seems that you already have numerous clients. Who do you normally get to sell to (your target market)?

Cai: Our target markets are moms and party enthusiasts who love chic party supplies and who like to DIY and who are very attentive to every little party detail.

Baby Boy Party! (Photographer: Ej Arboleda; Styling: Ginger Arboleda and Cai Sio)

Baby Boy Party! (Photographer: Ej Arboleda; Styling: Ginger Arboleda and Cai Sio)

Ginger: How did you come up with this idea? What made you decide to start this kind of business?

Cai: It all started with my daughter Yukie’s 1st birthday. I was looking for a theme for her birthday and I stumbled upon all these party planning and DIY blogs that inspired me to semi-DIY some of the party details. While I had fun planning Yukie’s party and doing the DIYs, I wished the pretty party supplies I saw were available locally and online. A year later, I was yet again planning Yukie’s birthday and with the advent of the being green, I tried looking for environment friendly supplies but to no avail. This is how Paper Chic Studio is born.

Baby Girl Party! (Photographer: Ej Arboleda; Styling: Ginger Arboleda and Cai Sio)

Baby Girl Party! (Photographer: Ej Arboleda; Styling: Ginger Arboleda and Cai Sio)

Ginger: Were there any obstacles that you faced when you decided to pursue becoming a momtrepreneur? What are these?

Cai: Balancing my day job and Paper Chic Studio is one of them and still is. Since I’m a working mom, there are days when I had to take a leave for meetings for Paper Chic Studio. I’m lucky to have a husband who helps me handle some of the things I couldn’t tend to. Another obstacle was coming up with the capital. I had to think and decide for a very long time on how much I was willing to shell out and risk for the business.

Black and White Themed Party (Photographer: Ej Arboleda; Styling: Ginger Arboleda and Cai Sio)

Black and White Themed Party (Photographer: Ej Arboleda; Styling: Ginger Arboleda and Cai Sio)

Ginger: You mentioned that you thought long and hard on how much capital to place into your business. What do you think momtrepreneurs should consider when thinking of how much capital to place into a business idea? How did you decide on yours?

Cai: Business is a risk. Shell out money that you can risk without you going broke or without you feeling guilty when the business goes down. With Paper Chic Studio, I computed everything (expenses, investments, etc.) and from there I decided on how much I’m willing to spend as my initial capital.

Ginger: What are three traits that you think a momtrepreneur should have when starting their own business?

Cai: A momtrepreneur must be driven, always educating themselves, and most of all, a momtrepreneur has to be passionate about her business, products and must have trust in her products and also passionate about being successful.

Colorful Themed Party (Photographer: Ej Arboleda; Styling: Ginger Arboleda and Cai Sio)

Colorful Themed Party (Photographer: Ej Arboleda; Styling: Ginger Arboleda and Cai Sio)

Ginger: What advice can you give to other Momtrepreneurs?

Cai: You have to be creative and wise on deciding what line of product/s or business you want to sell and start. Find what you are passionate about. I guess that’s one the reason why it took me so long to start my own business because I was looking for THE ONE. When you have found what you want to do or sell, start small and expand as your business flourish.

Ginger: Thanks so much, Momtrepreneur Cai! We are looking forward to seeing more products from Paper Chic Studio in the future.

Paper Chic Studio Contact Information
a. Website: www.paperchicstudio.com
b. Email address: info@paperchicstudio.com
c. Mobile Number: +63917-8199229
d. Facebook Page: www.facebook.com/PaperChicStudio
e. Twitter account: www.twitter.com/paperchicstudio
f. Pinterest, etc.: www.pinterest.com/paperchicstudio

What an experience! I can now cross out #30 on my life list, which is to be interviewed on TV. Martine, my friend from DaintyMom.com, and I were interviewed on ANC’s Shop Talk. We were asked to talk about the
It’s a WAHMderful Life workshop: Real Ways to be a WAHM, which will happen tomorrow!

Martine and I at the make-up room

Martine and I at the make-up room

We had a fabulous time! It was a great experience talking about work-at-home-moms and women empowerment.

ANC Shoptalk interview 1

Here is the copy of the video! Like it please on YouTube!

 

We really hope that we get to help women achieve their goal of being a work-at-home-mom or a mompreneur. There are a couple of things in my life list that is geared towards helping mompreneurs. I am already conducting mentoring sessions, too, for those moms who want to go into business, and who need sound advice. If you want to meet up with me, just leave a comment below and I will get back to you! I’m still revamping my portfolio site, GingerArboleda.com, but I plan to have it live by end of February 2013.

Anyway, who’s going to the workshop tomorrow? 🙂 We can’t wait to meet all those who signed up for the workshop tomorrow! Feel free to approach me and let’s chika! haha! See you all tomorrow for It’s a WAHMderful Life: Real Ways to be a WAHM.

Mommy Ginger

Mommy Ginger

One of the things in my life list that I would want to cross out this year is to start my own Sole Proprietorship business (That’s #37 in my Life List). Aside from just simply crossing it out, I wanted to experience how it really was in opening a business. I had a partnership opened before (a partnership with my friend, Sharon), and most of the paper work was actually outsourced to a messenger. We, of course had to pay for them to process our papers.

I wanted to find out how hard (or how easy it was) to open a business. So what I did was I really went to DTI to go through the process. I went to the DTI Area 2 Office for (Makati, Pasig, Taguig, Muntinlupa, Las Piñas and Pateros) which was at the 2/F Atrium of Makati Bldg., Makati Ave. cor. Paseo de Roxas, Makati City. They are open from Monday to Friday from 8am-5pm (tel. No. 501-5135). For those applying with a business address in QC, this is where you should go instead: DTI Area 3 Office(Mandaluyong, Marikina, QC and San Juan) at G/F Highway 54 Plaza, EDSA, (Across SM Megamall) Mandaluyong City which is also open on Monday to Friday, 8am-5pm (Tel. No. 706-1767). Shout out to my sister-in-law, Neva!

When I got there, I didn’t have to get the form from the guard because I already filled up a form that I got online. So to save you time, just download this form, fill it out and create two copies.

BN Application Form (2011-06-13)

The guard got it and stamped a number. This will be your number while you wait in line. I got there at 1:30 pm and some of the DTI officers were still on their lunch break. I think it would be better to go in the morning instead. I think the line would be faster. When I got there, there was only 1 person receiving the application forms. Around 2:00 pm, three people arrived to help out, so the processing time was faster.

DTI in Makati

DTI in Makati

When I was called, I handed over my form. The first thing she said was that I had to change the name. I applied for Manila Workshops or Manila Workshop or ManilaWorkshop.com. Apparently, you cannot use any name of a place in your business name. That’s one tip I have for you. I had to change it to GPA Events Management Services.

Another tip is that you cannot be vague. That is the reason why my business name is long. It has to contain words that really tell of your service. The good thing about processing your own papers is that you can decide quickly. If you have someone else process it for you, that person will have to call you and ask for the name that you would like to use to replace what you wrote. Then he/she will have to ask the DTI processor again and then get back to you. That process would be tedious.

DTI Cashier Window

DTI Cashier Window

After we agreed on the name, the DTI processor asked for my ID. I gave my passport. It took her some time before she could finally type everything into her computer. Finally, she gave the document back and I went to the cashier’s window to pay for my fee. The fee that you have to pay depends on the scope of your business. Fees are:
Barangay: Php 200
City/Municipality: Php 500
Regional: Php 1000
National: Php 2000

You also have to pay Php 15 for the documentary stamp tax. After paying, you give your application form and the receipt to another processor. She will be the one to release your DTI Certificate of Registration.

DTI window for release of Certificate of Registration

DTI window for release of Certificate of Registration

 

When she calls out your name, be sure to check the spelling of your name, your business name and the address. This is very important! Don’t just leave. I found 3 errors, which I asked them to change.

After they retype it, you are done with the DTI process! 🙂 Congratulations, you have managed to pass through the first step in setting up a Sole Proprietorship Business.

The next step would be the application for Mayor’s Permit in the Municipal Hall of your place of business and then with the Bureau of Internal Revenue.

This is a great guide to follow when setting up your own Sole Proprietorship business:
http://www.dti.gov.ph/uploads/DownloadableFiles/A_Guide_to_Registering_Business.pdf

Hope this article helps!

Mommy Ginger

Mommy Ginger