SME Interviews

Mommy Ginger shares interviews with momtrepreneurs that will inspire you through and through!

I used to be a gym addict. I know that it doesn’t look like it. Haha! When I started working, lost my passion for fitness, and it was all diverted to my work. I never lost the love though for jogging and running. I still run, especially when I need to decide on things and if I need to relax.

Fitness Mobil

Recently, I’ve been contemplating about getting a fitness trainer who can just visit me at home to guide me. I’m not getting any younger and I’m almost in my 40s, but I still want to look good and feel good. I know that I need to lift weights and build muscles. So, when I was searching and finding a fitness trainer, I came across this site called Fitness Mobil.

I decided to interview the founder because the I loved the concept of Fitness Mobil.

Hi, my name is Leandro Cabrera!

My friends call me Andre, and my clients simply call me Coach. I recently got married to the most beautiful and kind-hearted woman I know, my best friend in life, Joy. We tied the knot just last January. I used to work in a gym, while offering in-home personal training on the side. About a year after, I saw the potential in the business, and eventually decided to take the leap of doing Fitness Mobil full-time. I now have 10 coaches all over the metro and was even able to ask my wife to leave corporate and help me with the business!

I am very humbled to have pioneered the business at the age of 23. Although in-home personal trainers have definitely existed way before I was born, we are the first company of in-home personal trainers. I wish to go nationwide someday and make fitness not only a one-time thing as it is with fads. We want to reach the entire country making fitness attainable AND sustainable for men and women from different age groups and fitness levels.

Interview with Leandro Cabrera of Fitness Mobil

Ginger: Hi Leandro! I really love the purpose and the business that you have! Do you mind sharing with my readers what it is about?

Leandro: Fitness Mobil is an in-home personal training company, which caters to individuals who are interested in working out at home. We are all about convenience and sustainabilIty such that we customize programs based on our clients’ fitness goals, bring the necessary equipment right to their doorstep, offer no lock-in packages and no membership fee. Fitness Mobil has been servicing clients in Metro Manila for 5 years now. It started with just myself and slowly grew to a team of 10 – all of whom are graduates of Sports Science from the University of the Philippines Diliman.

Ginger: Wow! Five years! That’s great! Who are your usual clients or who are you trying to get to?

Leandro: Fitness Mobil works for those who prefer to work out in the privacy and comforts of their own homes. We do understand that there are those who want a physical gym to go to with people around them, but we are received very well by those who want to achieve and maintain an active lifestyle, but are very busy. These are usually businessmen and women, moms and executives. They are delighted with the convenience of having the personal trainer bring fitness right to their very doorstep.

Ginger: How did you come up with this idea? What made you decide to start this kind of business?

Leandro: Fitness Mobil started with my desire to reach out to people who may be having a difficult time going to the gym due to their daily schedule and/or location. I myself had days, and still have days, when I don’t feel like working out. Some days, I really can’t due to schedule conflict. But to actually have a personal trainer come to my house for a one-on-one workout session would be so helpful in making fitness happen as it eliminates factors of cancellation. I also felt the need to start a company that people can trust since it is difficult for an individual who is not represented by one to be allowed inside people’s homes just like that.

Ginger: Were there any obstacles that you faced when you decided to pursue becoming an Entrepreneur? What are these?

Leandro: It was definitely not an easy road becoming an entrepreneur. The lack of support from a boss or colleagues, and even the freedom to work at my own pace, all added up to the feeling of being alone. I had to truly be focused and discipline was key. I had to actively seek advice from people who I knew could help me and took things one step at a time. It was difficult at first as I never was taught marketing in school (all the more payroll) but I’d like to think I’m actually starting to get a hang of it! Self-help materials played a very important role in my entrepreneur journey and it does help to ask, ask, and ask!

Ginger: What are the greatest challenges in putting up and maintaining a business in the Philippines?

Leandro: I’d consider paying taxes as the greatest challenge for me as a self-professional in the Philippines. Our country ranks as having one of the highest tax rates in the world and it is painful to finally see profit only to slip thru my hands as a huge percentage of it will be deducted as tax.

Ginger: What are three traits that you think an Entrepreneur/Startup Founder should have when starting their own business?

Leandro: Discipline, perseverance, and a lot of grit.

Ginger: Any unforgettable moments or lessons that you learned as an Entrepreneur/Startup Founder?

Leandro: It will not be easy and rewards are not instant. I remember giving up parties/get togethers with friends for my this business of mine. But looking back, it’s all worth it knowing that I chose to focus and build on my dreams then, so I am now able to slowly but surely see it all come true.

Ginger: What advice can you give to other Entrepreneurs?

Leandro: Don’t be afraid to think outside the box. If you have an idea and you believe in it, work in it! But expect that failure will be part of it.

Ginger: Do you believe that everyone should become entrepreneurs?

Leandro: Not everyone should, but everyone could be if they set their mind to it. Some people are content with the stability of employment and if it feeds their family, then I don’t see why they can’t stay there.

Ginger: What are ways that you can do to raise capital?

Leandro: Lower overhead costs.

Ginger: How do you market your products? Growth strategy?

Leandro: We utilize different channels of social media and get exposure in setting up booths in events like Fun Runs. We post reviews from real clients and offer a free trial session first so people can try our service without having to worry about paying for anything.

Ginger: What are tech tools that you use for your business?

Leandro: Nothing beats the good old smart phone!

Ginger: Other things that you want to mention which you think are important?

Leandro: Home training is not for everyone. It may work for some, and may not for others. It all depends on preference. And part of our mission is to break the mindset that limits fitness within the confines of a gym. Let’s think outside the gym!

Thank you so much, Leandro, for sharing and imparting your business knowledge with us! More power to you!

Check out Fitness Mobil!
Website: www.fitnessmobil.net
Email address: info@fitnessmobil.net
Mobile Number: 09178100211
Facebook Page: www.facebook.com/fitnessmobil
Instagram account: @fitnessmobil

One of the necessities for a new year is to have a new planner! I’m sure most of us already have planners that we can use. I always think of planners as a way to see the personality of a person, and I admire those who can actually decorate it well and write on it legibly. Today, I interviewed someone whose business is help you decorate and fix your planners! How cool is that! 🙂

About Ferry of Ferrywrites

Hi there! I’m Ferry, a blogger mom with a penchant for crafts. I am married to Raymond Ko for 6 years and counting, and we’re blessed with three (one on the way, yes I am 5 months pregnant now) children. I own a small online shop for planner needs, named Ferrywrites.

I started crafting at the tender age of seven. I started with creating scrapbooks, diaries, collecting stationeries and notepads until I discovered Filofax when I turned thirteen. From then on, I started using planners as if they were an extension of myself. Decorating planners and getting organized the way I like things to be makes me more productive and aware of the things I should prioritize and thing that I need to brush off. It goes hand in hand with my other passion, writing. I don’t see this as a hobby. I consider this as my life’s focal point.

Before I became a momtrepreneur, I was working in the corporate world at the age of eighteen. I would also do sideline jobs as a freelancer that involves writing, listing, calling clients to name a few, all while I was studying in College. Now, I am a full-time mom for almost four years and entrepreneur for a year.

My advocacy is simple, spread kindness. I was raised by a single father who taught me that whenever one can help, one should help. And living with his mantra, we (my husband and I) came up with the idea that part of our monthly sales, whether it’s coming from our partner merchant or online, will automatically go to our chosen charity of the year (World Vision Philippines).

Interview with Ferry:

Ginger: What is your Startup/brand/business? What is it about? How long have you been in business?

Ferry: I own a shop named Ferrywrites. It caters to planner needs such as weekly sticker kits, icons stickers, planner inserts, charms clips etc. I have been doing this for a year now.

Ginger: Who is your target market? Why did you choose this market? Can you give us the insight behind this market?

Ferry: Mainly, the Planner Community. Funny because only a few people really know that our community exists. We take planning and crafts seriously. It’s a very creative community where you will find girls who are willing to help the girls how to start up or hone their planning and all.

Ginger: Oh, I think I better join that community! I have a planning addiction! haha! So, how did you come up with this idea? What made you decide to start this kind of business?

Ferry: Making planner sticker kits is common in the community. I turned my passion into a small business, not only to gain profit, but to reach out to people too. Since I can doodle and I have a keen eye for what works, I’ve decided to give it a try.

Ginger: Were there any obstacles that you faced when you decided to pursue becoming an
Entrepreneur? What are these?

Ferry: Definitely! I used to get depressed whenever I cannot come up with cute or functional or unique design for my stickers. I would always compare my work to others who are doing this way longer than me. The profit was never an issue to me. It was more of how can I level up or get them to know my brand.

Ginger: What are the greatest challenges in putting up and maintaining a business in your country?

Ferry: Looking for materials. It’s been a challenge since day one to find a quality and affordable materials for the business. Of course, all business owners want good provisions at a low price that your clients will appreciate.

Ginger: What are three traits that you think an Entrepreneur/Startup Founder should have when
starting their own business?

Ferry: Vision, Resilience, and Faith.

Ginger: Unforgettable moments or lessons that you learned as an Entrepreneur/Startup Founder

Ferry: Love what you do, have fun and do not compare with your competitors.

Ginger: What advice can you give to other Entrepreneurs?

Ferry: You change the path never the goal. If the process of what you are doing right now is not working that much, think of another way to achieve your goal.

Ginger: Do you believe that everyone should become entrepreneurs?

Ferry: YES! because I strongly agree with what Guy Kawasaki, the author of The Art of Start said: “Entrepreneur is not a job title, it’s a state of mind of people who want to alter the future.” After all, entrepreneurship doesn’t equate to just having a business.

Ginger: What are ways that you can do to raise capital?

Ferry: Stay alert of the new things in the market and always look for ways to improve your products.

Ginger: How do you market your products? Growth strategy?

Ferry: I network as much as possible and I do sponsor craft events. By doing these, they get to know my brand, what I do and my advocacy.

Ginger: What are tech tools that you use for your business?

Ferry: Intuos Art, Procreate of Ipad Pro, Photoshop, Illustrator and Silhouette Software.

Ginger: Other things that you want to mention which you think are important

Ferry: Be observant but do not copy. Do not believe in the saying that imitation is the highest form of flattery. I think that is disrespectful. Observe the hype and the new things in your field then come up with your own twist to it.

Ginger: Thank you so much for your insights and for sharing your experiences, Ferry! More power to you!

Contact information about your business:

Website – www.ferrywrites.com
Email address – ferrywrites@gmail.com
Mobile Number – 0916-622- 2812
Facebook Page – Ferrywrites
Twitter account – @ferrywrites
Instagram account – @ferrywrites and @ferrywrites.shop
Pinterest – ferrywrites

One of the Filipino Podcasters that I follow is my good friend, Marv De Leon. His podcast is called Freelance Blend and he talks about freelancing. Other podcasts that I listen to are the ones of Tim Ferriss and Amy Porterfield. It got me thinking, why don’t we have any kid podcasters. I was telling a friend yesterday how talkative my 4 year old is. She may be a podcaster, too, one day.

Do you know that there is a podcast app for children? And I got to interview the founder. The founder is Sandeep Jain, CEO of Leela Kids, the world’s first podcast app for children, describes himself as being ever-restless, a tinkerer and a maverick.

Based in Santa Clara, California, this full-time entrepreneur and his wife of 11 years have a five-year-old son, Kabir. Sandeep spends his time experimenting with technology in order to make smart products. Beyond that, he also enjoys hiking, running and traveling—he recently completed a hike to the bottom of the Grand Canyon in 45°C weather, has run a marathon and plans to do the Ironman one day, and has been to more than 25 countries.

 

About Sandeep! 🙂

I am a tinkerer, ever-restless, and a maverick. I like experimenting with technology to create smart products. I live in Santa Clara, California, with my lovely wife and our bubbly son. We have been married for 11 years now. I led InMobi’s North America’s Business Development & Strategic Partnerships charter before I started Leela Labs. Prior to that, I was managing a global firewall business worth more than $400M at Cisco. I am a full-time entrepreneur. My hobbies are hiking & running. I recently completed a hike to the bottom of the Grand Canyon in 45°C weather. I have run a marathon and hope to complete an Ironman at some point in my life. I love travelling—I have travelled to more than 25 countries. I like connecting with people wherever I go. I picked up a little Spanish from my extensive travels in Central and South America. I hope to do an RV trip across the USA at some point. There are two causes that I am passionate about: supporting orphans and women who were victims of acid attacks. I support these issues from the sidelines, but hope to become an active participant later in my life.

Interview Questions:

Ginger: What is your Startup/brand/business? What is it about? How long have you been in business?

Sandeep: Our company’s name is Leela Labs Inc. We create technology so that people can listen to spoken audio (podcasts) easily. We have been in business for a little over than a year now.

Ginger: Who is your target market? Why did you choose this market? Can you give us the insight behind this market?

Sandeep: Our current target market is kids and parents.

Kids love to hear stories, but we didn’t find any app in either the Apple App Store or Google Play Store that aggregates podcast content for kids based on their age and topic of interest. That was really surprising as both stores have millions of apps on any topic imaginable.

It’s even difficult for parents—even though there are several parenting-related podcasts, it is hard to find lists of episode belonging to a given topic, e.g., conceiving, pregnancy, life after kids, single parenting, divorce, how to deal with kid’s issues, etc.

A recent PWC report on Kids Digital Advertising  mentions that the kids digital advertising market will double to $1.2B from the $600M in 2016.

Ginger: How did you come up with this idea? What made you decide to start this kind of business?

Sandeep: I was originally planning to start a business related to the online marketplace when someone suggested I listen to a podcast episode on that topic from A16Z, a podcast channel by Andreessen Horowitz. That episode was super helpful in that it laid out a framework to think about.

But what struck me most was that, despite living in the technology hub of the world, my information consumption resources had been limited to Google Search and certain print publications only… I had no idea that podcasts offered such amazing and relevant content and that I could consume this content while driving, at home, etc. I asked my techie friends and found that only two people out of the roughly 20 people I asked listened to podcasts. In fact, one study pointed out that 40% of Americans still don’t listen to podcasts. I quickly found out why—technology to access them is horribly broken. It’s like what Internet used to be before Google came along. Specifically:

  1. One is first required to find the name of podcast shows
  2. One must then individually subscribe to each show
  3. Then one must figure out which episodes to listen to from all the subscribed shows

This is a really cumbersome process for consuming information.

I figured that unlocking the podcast medium to let people find and listen to meaningful content was actually a much bigger idea than my original marketplace idea. It was much like what Google did in unlocking the Internet for the world.

Leela Labs was born with the mission of using technology and machine learning to connect people to best podcast content instantly.  Around 10 months after starting the business, we launched our first app, Leela (IOS).

The idea for Leela Kids came about much later. I wanted to play podcasts for my five-year-old son, but found it hard—really hard, even on Leela—to do so. Unlike podcast content for adults, podcast content for kids is very age-specific. What a five-year-old will like about dinosaurs, a ten-year-old will likely find too basic or even boring. And for busy parents and kids, the user interface needs to be really simple. I looked around on both IOS and Android and didn’t find the kind of app I needed. And the idea for the World’s First Kids’ Podcast App was born.

Ginger: Were there any obstacles that you faced when you decided to pursue becoming an Entrepreneur? What are these?

Sandeep: The biggest one for me was a substantial financial hit—I had to let go of my high-tech salary and stocks when I started Leela Labs.

Ginger: What are the greatest challenges in putting up and maintaining a business in your country?

Sandeep: The US is actually one of the countries which makes it easy for entrepreneurs to incorporate and start their businesses. One of the benefits of living in Silicon Valley is access to the ecosystem of like-minded people; however, the biggest disadvantage is that the talent is too pricey for an early-stage company to afford. You then look at contractor networks offered by sites like fiverr.com, upwork.com—both of these sites help you connect with talented individuals in East Europe and Asia who can offer what you need at competitive prices. As with any other marketplace, it does take some time to find the right candidate, though.

Ginger: What are three traits that you think an Entrepreneur/Startup Founder should have when starting their own business?

Sandeep: Grit – There will be failures—it’s not a matter of if but when and how frequent. Most successful founders have gone through challenges that moved them toward the point of stopping what they were doing. You need to have resilience and grit to be ready to face the failures and take it in stride and move ahead.

Ability to attract smart people. – Even though you may be the sole person carrying the startup torch initially, you will need people to help you in building your company. Attracting people to your company depends on motivating them about your idea and inspiring them to work with you. Besides financial gain, your hires (employees and even co-founders) will gauge you on your personality—how easy it is work with you, do you inspire them to something great, etc.

Thinking outside the box. – I strongly believe that successful startups are built on “non-linear thinking”—what I mean by that is doing something that wouldn’t normally occur to you. For example, the Airbnb founder flew to New York to meet their initial customers (people who were renting their house) to really understand them well.

Most companies struggle with getting the right PR for their company. They pay a lot to websites that host the emails of reporters and then they start spamming those reporters. But guess what everyone else is doing? Probably the same thing. That should be an indication to you about effectiveness (or the lack of it) of email spam. A non-linear thinking strategy could be to connect with reporters on Twitter—most reporters are active there and appreciate retweets or likes of the articles they write. Engage them there, and your returns will be much better.

Ginger: Unforgettable moments or lessons that you learned as an Entrepreneur/Startup Founder

Sandeep: 

Unforgettable moment: Right before our external product launch, our backend system went down (which it had never done in the past). After looking closely, we found that we had been hacked and were being asked for a ransom (in bitcoin, worth about $10K) to fix our situation. My background is in network security and I am highly technical as well, so I wasn’t ready to give up as yet. I eventually found an issue in our system that allowed the hacker to take advantage of us. I fixed the issue and took care of the cliffhanger situation.

Lesson learnt: You find (very quickly) who your real friends are.

Ginger: What advice can you give to other Entrepreneurs?

Sandeep: First, start doing content marketing yourself—even before you have built your product. Early adopters of your product, reporters and even investors look for the story behind the product. Get on Medium.com and start publishing your story. Talk about why you are doing what you are doing. What are you seeing that others are not? And very soon, you will start seeing yourself be identified as an “industry expert” on the issue you are trying to solve. That’s free marketing for you even before your product launches!

Second, focus on one thing and one thing only—traction. This could mean different things at different stages of your company. As you start in your venture journey, even getting your domain name feels like a victory, and it should, especially if you have spent time researching the right name (often several hours or even days). Start focusing on external traction as soon as possible, though. This means trying to get your product out as early as possible by distilling the feature set to the most critical ones—sites like producthunt.com help you get early feedback. Some people even create pre-release landing pages for their products and start accepting email signups.

Third, start building a relationship with reporters—getting the right kind of PR is crucial for early stage startups. Create a list of Tier-1 reporters, i.e., reporters in Tier-1 publications in your country who cover your product/industry. Email each one of them announcing that you are building a product/company that they will be interested in and that you are looking to establish a line of communication—send them link to your blogs that cover an industry perspective. If you have insights, offer them. Tell them something they may not already know. Even if they don’t respond right away, they will very likely remember you.

Lastly, don’t forget to take some breaks in between. The startup journey is hard, and oftentimes we forget how important it is to clear one’s mind, slow down the body engine, and charge yourself.

Ginger: Do you believe that everyone should become entrepreneurs?

Sandeep: I wouldn’t say everyone—it’s a tough life and has both financial and emotional costs to it. However, the returns are significantly higher as well. For people who are gainfully employed but are thinking of becoming entrepreneurs, I would recommend they spend 50-75% of their salary executing their idea. That will do two things. First, it will prepare you to go to a zero-monthly salary. And second, it will help you gain traction for your idea and if you don’t see it happening or if you find interest dwindling, you can fall back to your existing job.

Ginger: What are ways that you can do to raise capital?

Sandeep: We haven’t raised outside funding as yet.

Ginger: How do you market your products? Growth strategy?

Sandeep: We market Leela Labs Inc. through direct reach-out and building relationships with relevant reporters, bloggers, etc. In terms of ad-based marketing, we have used Apple Search Ads and Facebook Ads.

Our growth strategy is to keep adding meaningful content for kids and even for parents. We are also exploring other verticals like Christianity and Sports.

Ginger: What are tech tools that you use for your business?

Google App Engine, ElasticSearch, Canva, Keynote, Gimp

Ginger: Thank you Sandeep for sharing your knowledge! I will definitely download the app for my daughter! 🙂

Contact information about Leela Kids!

Website: http://leelalabs.com

Email address: sandeep@leelalabs.com

Facebook Page: https://www.facebook.com/LeelaKidsApp

Twitter account: https://twitter.com/sandejain1

*Featured by Huffington Post and Forbes last December.

I live in a condo unit and I love it here. One of the disadvantages though is that you can’t control what your neighbours do. For the past few months, it was a blessing that our noisy neighbours stopped shouting and arguing with each other. But the other thing that we can’t control is how clean or tidy they are. I’m assuming that some of them may not be as obsessive with germs as we are. This is prolly the reason why there are little cockroaches that I see every now and then. With this, I wanted to call on pest control professionals. I came across Zero Pest and I was really happy with the service.

I wasn’t there when they did pest control since we had to take Zeeka out of the house, but yaya, like a soldier, reported everything. She said the Zero Pest guy was very thorough. They really went through the entire house. They even explained to yaya what type of cockroaches we had. We had German cockroaches… yup, German! These are the small brown ones and not the big American ones. Anyway, for the past few days, I haven’t see any cockroaches so far.

To share the news about their company, I decided to interview the owner.

The Story of Dominic Reyes Behind Zero Pest

I worked in a call center industry for 7 years during a time when there were just a few companies. I got married and resigned. My wife and I managed a business that my wife inherited from her parents. We managed it for 3 years and sadly, it was slowly failing and we were incurring debts from suppliers. I was forced to get out of it, and tried to make money on my own to help my wife so that the business could survive. That time, I was thinking of putting up another business (but I had no capital) or going back to working in a call center.

This is, I can say one of the life changing decisions I have encountered in my life. I really didn’t know what to do. We had to pay for a lot of things. I feared a lot of things. Plus, during that time, our only son was about to go to normal school, and I can’t even afford to send him. I was crying, totally confused which path to take, so I prayed, asked God to help me and help my family. I really don’t know what to do, so I gave myself to Him and trusted Him. The following day, I received a call, someone was applying as a pest control technician. I looked up and said “You are clearly listening and talking to me, I will not look back, I will just trust You”. Then Zero Pest was born. After seven months, I told my wife to close the old business, and Zero Pest will pay the debts to the suppliers.

Interview with Dominic:

Ginger: What is your Startup/brand/business? What is it about? How long have you been in business?

Dominic: Zero Pest specializes in Pest Management, Cleaning and Disinfection Services. We have been eliminating pests and maintaining homes, commercial buildings, restaurants, residential properties, hospitals, schools, offices and hotels for 7 years.

Ginger: Who is your target market? Why did you choose this market? Can you give us the insight behind this market?

Dominic: Our market consists of Home/Residential Owners, SME’s and Institutional Accounts. For Homeowners, we simply would like to provide safe solutions to families given that common practice for pest control solution relies heavily on chemicals. We would like to promote a safer and sustainable pest management solutions to Families and Homeowners.

Ginger: How did you come up with this idea? What made you decide to start this kind of business?

Dominic: The Idea came from our cousins who are doing well from this business. But what made us fully decide is when God answered us from our troubles, and sent us a pest control technician applying for the job. I have very little idea about the industry, but I pushed for it because I consider it as His Gift.

Ginger: Were there any obstacles that you faced when you decided to pursue becoming an Entrepreneur? What are these?

Dominic: I really wanted to be an Entrepreneur even the time I was working in a call center. I most of the time feel bored, and wanted to try to do business, selling I can say is part of my DNA. When I was in college, I sold CDs and Nokia cellphones.

The main obstacle I have encountered is to fit myself in the industry. I have very little idea about it, and pests mostly are in dirty areas. One big obstacle to me is embracing the industry, but I soon realized that this industry is for me. I love nice spaces. I love luxury homes. I love hotels, and this business brought me to the best houses and opulent hotels in the country.

I can say that in all industries they are areas of dislike or not so attractive part of that industry. But at the end of the day, I’m certain that there is that best part of the industry. Also, we just all have to embrace it and learn that the reason why businesses thrive is because it resolves certain problems, so those problems can be profitable.

Ginger: What are the greatest challenges in putting up and maintaining a business in your country?

Dominic: It can be very tempting to give in to the ways of the bad practice (we all know it). But, I always push to do what is right, and so far it has been the practice of our company, doing right and being fair with all our dealings, transactions, and relations.

Ginger: What are three traits that you think an Entrepreneur/Startup Founder should have when
starting their own business?

Dominic: Persistency is one on top of my mind, everything will not go as planned, but focus your eyes on the goal, on your dream, sooner or later, you will find your way up. Also, as for me, humility is a big factor to achieve what you want. Ask for Help. I have always asked God to guide me. There are too many things to decide on, and the fact of the matter is even with due diligence, you will never know how your strategy will find its way to work. So for me, I ask Him, and most of the time, the answer that works is as long as it will benefit your customers, your employees, and your company.

Ginger: Unforgettable moments or lessons that you learned as an Entrepreneur/Startup Founder

Dominic: I used to think and desire about being number one in the industry, but that gives me so many sleepless nights, so many fears, and so many troubles in operations- unhappiness. I learned to maximize my potential and receive the results with contentment – that simply gives me joy, happiness!

Ginger: What advice can you give to other Entrepreneurs?

Dominic: Push for what is right and what is fair.

Ginger: Do you believe that everyone should become entrepreneurs?

Dominic: I have friends who are telling me “when can I be like you? I want to start my own business” but to be honest, they are actually doing very well from their work, and earning well. And they can turn off that work mode. Being an entrepreneur, true, gives you freedom from the 8-5pm work hours, but it requires you to be on call for 24 hours. I remember those days when I have to put the phone beside me when I sleep because we decided to operate 24/7. So not all, may not like to go through that, and that is surely fine. There are personalities that may fit on being an entrepreneur, but that is not a bad thing, there are some employees who are more successful than entrepreneurs, so it depends, it is a choice.

Ginger: What are ways that you can do to raise capital?

Dominic: For my case, we sold our car, we withdraw from our insurance policies, and suppliers provided longer credit terms, but we made sure that suppliers would be paid at the given term. And in doing so, we were able to gain the trust of the suppliers.

Ginger: How do you market your products? Growth strategy?

Dominic: We have tried different Marketing strategy, and one of the most effective is social media. We create stories from the problems of our customers. We get our audience informed of the pest management solutions we have for a particular pest problem of our customer.

Ginger: What are tech tools that you use for your business?

Dominic: Nowadays, a smart phone will make it work.

Ginger: Other things that you want to mention which you think are important

Dominic: Just be sincere in providing solutions to your customers, make them feel that genuine concern of help and everything follows.

Ginger: Thank you, Dominic, for sharing your story. Also, thank you to your team for getting rid of the cockroaches in our home. I really like that your team was very professional (they were actually one hour early). So for the moms and dads out there who want to try out Zero Pest, there are the contact numbers of Zero Pest.

Website: www.zeropestph.com
Email address: info@zeropestph.com
Mobile Number: 455-PEST(7378); 0999-5623204
Facebook Page: Zero Pest Philippines
Instagram account: zeropestph ; homecleanersph

Giveaway Alert!

Dominic was also generous enough to give one lucky winner a General Pest Control Service which normally costs 2,000 – 2,500 per service and another lucky winner a UV disinfection service which normally costs 2,000- 2,500 depending on the area size. This is only open to homes that are located in Metro Manila though!

All you need to do is like the Zero Pest Philippines Page and the Mommy Ginger Facebook Pages. After doing those, please comment on this blog post and share why you want to win either a General Pest Control or UB Disinfection Service! 🙂 We’d love to hear your stories!

The winner will be announced on Nov. 30, 2017! Hurry and join!

Rarely do I get teary eyed when I write an interview with an entrepreneur, but this story did it. I normally edit stuff and some words in an interview, but the words Catherine used in this interview was just perfect and very REAL. I didn’t want to touch anything. Catherine Sevilla – Magpayo is the owner of Memong’s Deli. Please do read her story.

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I am Catherine Sevilla- Magpayo, teacher by profession, house wife (married for 6 years), mother and budding entrepreneur. I taught preschool for 9 years at St. Paul College, Pasig and Xavier School respectively. This experience trained me a lot about child rearing and helps me until now in handling my own kids. I have 2- Cadee (girl) is 5 years old and Andee (boy) is 3. My first love is baking because I grew up helping my grandmother (who is deaf-mute) bake cakes. She is the one who inspired and influenced me to pursue baking and cooking. Even when I was a child she would encourage me to attend cooking classes during summer breaks. Cooking is more practical to do and I can practice it every day by cooking dishes for my family that is the reason why I was lead to creating dishes for Memong’s Deli. Although my grandmother is one of the people who influenced me in cooking, Memong is my grandfather’s name.

I named the store after my grandfather (who is also deaf-mute) because his name is more unique, and I want to honor the both of them (grandparents) for being such a big influence in our lives (or at least in my life) even if they have physical disabilities.

I resigned from my teaching job after I gave birth to my first born. Technically, I am a full time mother and part-time entrepreneur. I’d rather build the business slowly and still be able to be there for the kids rather be a full time entrepreneur and not be hands on with my kids. As for my future plans, I definitely want this business to be sustainable so I can focus more in taking care of the family. Hopefully, I’ll be able to hire people with disabilities to work for Memong’s so I can show people that these people with disabilities have special needs but this doesn’t or will not stop them from living a full life. Someday, when opportunity knocks, maybe I can open a small café or restaurant deli. All these I offer to God who is the greatest provider. I couldn’t have done all this without consistently praying to Him.

Interview with Cathering of Memong’s Deli

Ginger: What is your Startup/brand/business? Memong’s Deli/ Memong’s Homemade Deli House
What is it about?

Catherine: Filipino Breakfast/ Filipino Comfort Food/ Homemade Deli (meaning no preservative, msg, extenders) such as longganisa (garlic, hamonado with garlic and hamonado), beef tapa, chicken tocino, bacon, gourmet tuyo

Ginger: How long have you been in business? Who is your target market? Why did you choose this market? Can you give us the insight behind this market?

Catherine: For a year now. Our target market are upper C and B classes, pretty much anyone who likes breakfast food, people who are conscious about what they eat, who wants lean longganisa, kids (especially picky eaters), mothers  When I created the recipies we use in Memong’s Deli, I didn’t really choose the market. It’s more of I wanted to offer people food that they can eat outside of their home that is as delicious and yet tastes like home away from home.  Upper C and B classes are the clientele that mostly dines in our store and buys our frozen food. They can afford it because the price of our food especially the frozen are a tad higher than the “kanto” tapsi places and the longganisa that can be bought in the wet market. The reason is that we offer quality food. Our longganisa is more of Filipino sausage (hotdog- like) rather than the fatty regular longganisa. The meat we use for the beef tapa is round steak that is why it is tender and leaner.

Ginger: How did you come up with this idea? What made you decide to start this kind of business?

Catherine: I wanted to have my own “kanto” tapsi like Banang. However, while I was concocting my own recipes, I noticed that the ingredients that I was using were expensive and of high quality. I tried costing it into something  cheaper but I noticed that the quality of the food will also go down. I didn’t want to compromise that.

Being a housewife could be very draining and you lose yourself a lot in it. I wanted to become busy with other things. I felt like I didn’t grow much of a person anymore. I was confined at home. There was no balance. I wanted to do more. I wanted to do something beyond the confines of our house. I want to make a difference in the world or at least in our country. Since I am in the food industry, help alleviate hunger or be an advocate of people with disabilities. I am not sure which track I will take yet but at least now I am helping alleviate poverty by providing jobs (even if I have only 3 staff at the moment) I will train them well so I can educate them on the areas where they need help in.

Ginger: Were there any obstacles that you faced when you decided to pursue becoming an Entrepreneur? What are these?

Catherine: There were A LOT of obstacles. To mention a few… budget, space, personnel, time. As for the budget, we are a one income family. We sacrificed living a more comfortable life when we decided that I will become a house wife. What my husband earns is just enough for the family’s needs. As for the spcace, we live in a condominium that is why we don’t have enough space for storage and doing production with longganisa and tuyo. We are lucky enough to have parents who are very supportive of this decision to enter into a business. Most of the stocks and equipment are at my parents’ house.

Ginger: What are the greatest challenges in putting up and maintaining a business in your country?

Catherine: Food business is very competitive. Filipinos love to eat and are always looking for something new. We have to be inventive, try to always create new recipes for them to enjoy. It is also very difficult nowadays to hire people who have “malasakit”. The number 1 struggle for me is the personnel. They easily get bored, their work is mediocre. They lack discipline that is why it is very important to be hands on. Alongside with that is that they also have different values. What I do is I talk to them every now and then; I encourage them to be open to me, tell me their problems in the store and with their colleagues so we can resolve them right away.

Ginger: What are three traits that you think an Entrepreneur/Startup Founder should have when starting their own business?

Catherine: Passionate, hardworking, focused.

Ginger: Unforgettable moments or lessons that you learned as an Entrepreneur/Startup Founder.

Catherine: I will never forget what my first employees did. After the soft opening, everybody was so tired. We all worked for more than 12 hrs because we had to organize everything for the soft opening on the day of the soft opening. The next day, only one of my staff could go to work because they got so tired and went home late. I told my other staff that it’s ok if he will be late. I was left alone to do the preparations the day after aside from buying the things we need. The next day, no one showed up without any warning or advise whether they could make it or not. I was already so tired and overwhelmed with everything that has been happening. I was thinking, how can I open the store by myself? I just sat down and cried. After I cried everything out, I just prayed and that night it was like no trouble has occurred. My In- laws sent reinforcement (their helpers—2 girls) and my dad sent a boy helper. I learned to be tough and to panic. If all else fails, prayer will be my greatest weapon. I submit to God everything that is out of my league.

Ginger: What advice can you give to other Entrepreneurs?

Catherine: If you want to have a start up, you have to be hands on. It entails a lot of time and effort. Prepare to lose. You won’t win all the time. Get ready to make your hands dirty. If your staff fails you, you should be able to do things yourself.

Ginger: Do you believe that everyone should become entrepreneurs?

Catherine: Anyone can be anything they want if they put their heart to it. If you want something work hard for it. Stay focused. What are ways that you can do to raise capital? Borrow money from parents… kidding 🙂 start small. Try to think of a way to earn your way up to you bigger goal/s.

Ginger: How do you market your products?

Catherine: I market my products through instagarm and facebook for now. Being at Open Kitchen has also given me so much exposure. I also join contests and bazaars if I can. Growth strategy? Start small. Take one step at a time. Do not rush.

Ginger: Other things that you want to mention which you think are important?

Catherine: Before Memong’s Deli, my friends and I tried to put up a food business called Persian Project because we love kebab. However, due to the non alignment of our schedules, we decided to not to pursue it in the mean time. I’ve always wanted to create something for myself so that’s what I did. I tried to concoct something I can call my own. Thank God it clicked. I owe it all to Him because I really prayed for this.

Ginger: Thank you so much, Catherine, for sharing your lovely story!

This is a testament that great business ideas can also come from lovely memories shared with loved ones. Good times shared with loved ones can serve as an inspiration.

As always, thanks for reading my post!

Create away!

Mommy Ginger

 

 

 

 

P.S. Here are Memong’s Deli Contact Details

Contact information about your business:
Email address: memongsdeli@gmail.com
Mobile Number: 09982014066
Facebook Page: facebook.com/memongsdeli
Instagram account: @memongsdeli