Brewed with Love: The Rise of Craft Beer Culture in the Philippines

Craft beer has taken the world by storm, and the Philippines is no exception. In recent years, there has been a remarkable rise in craft beer culture in the country. This article will explore the craft beer phenomenon, its history in the Philippines, the art and science behind brewing craft beer, the current state of the craft beer industry, and its future prospects in the country.

What is Craft Beer?

Craft beer is not just any beer; it is a labor of love. Unlike mass-produced beer, craft beer is brewed by independent breweries that prioritize quality over quantity. These breweries use traditional brewing methods and high-quality ingredients to create unique and flavorful brews that appeal to discerning palates.

Craft brewers are not afraid to push the boundaries of what beer can be. They experiment with different ingredients, techniques, and styles to create innovative and artisanal beers that stand out from the crowd. Each craft beer is a testament to the brewer’s dedication and creativity.

What is the Craft Beer Phenomenon?

The craft beer phenomenon has taken the world by storm, captivating beer enthusiasts and casual drinkers alike. With its rich history, diverse flavors, and passionate community, craft beer has become more than just a trendy beverage; it is a product of passion, innovation, and creativity.

To explore the exciting world of craft beers in the Philippines, check out thirst.com.ph, your go-to source for discovering the latest trends and breweries shaping the local craft beer landscape.

Why is Craft Beer Gaining Popularity?

Local Support, Global Love

One of the reasons craft beer is gaining popularity is the growing consumer interest in supporting local businesses and products. Craft breweries are often deeply rooted in their communities, sourcing ingredients locally and contributing to the local economy. By choosing craft beer, consumers can indulge in their love for beer while also supporting their local community.

Community Bonds

Craft breweries often cultivate a strong sense of community. They provide welcoming and convivial spaces where beer lovers can come together to share their passion and knowledge. Craft beer enthusiasts can engage in lively conversations, attend beer tastings and events, and even participate in brewery tours to learn more about the brewing process.

Craft Beer’s Unique Appeal

Another factor contributing to the rise of craft beer is the desire for unique and diverse flavors. Craft brewers are constantly experimenting with different ingredients, such as fruits, spices, and even coffee, to create exciting and unexpected flavor profiles. This constant innovation keeps craft beer enthusiasts intrigued and always eager to try the latest brew.

Quality Over Quantity

Craft beer offers an alternative to the mass-produced beers that dominate the market. Craft brewers prioritize quality and flavor over quantity, resulting in beers that are often more complex and interesting. Craft beer drinkers can savor the nuances and intricacies of each brew, enjoying a sensory experience that goes beyond mere refreshment.

Celebrating Artistry and Craftsmanship

The craft beer phenomenon is driven by a combination of factors, including the passion and creativity of craft brewers, the desire to support local businesses, the sense of community fostered by craft breweries, and the quest for unique and flavorful beer. As craft beer continues to captivate beer lovers around the world, it is clear that it is more than just a passing trend; it is a movement that celebrates the artistry and craftsmanship of brewing.

What is the History of Craft Beer in the Philippines?

Early Beginnings of Beer Brewing in the Philippines

The history of beer brewing in the Philippines dates back to the Spanish colonial era. Filipinos learned the art of brewing from the Spaniards, who introduced beer to the archipelago. However, for many years, the beer scene in the Philippines was dominated by large commercial breweries.

The Emergence of Craft Beer Culture

It was not until the early 2000s that the craft beer movement started to gain traction in the Philippines. Inspired by the global craft beer revolution, passionate entrepreneurs began brewing their own beers, experimenting with local ingredients, and pushing the boundaries of traditional brewing techniques. This marked the birth of the craft beer culture in the country.

What is the Art and Science of Brewing Craft Beer?

The Brewing Process Explained

Brewing craft beer is a meticulous process that involves several stages, including malting, mashing, boiling, fermenting, and conditioning. Each step requires careful attention and precise control of temperature, time, and ingredients to achieve the desired flavors and aromas. Craft brewers often focus on small-batch production, allowing them to be more hands-on and maintain strict quality standards.

The Role of Ingredients in Flavor and Quality

One of the key aspects of craft beer is the use of quality ingredients. Craft brewers often source local, organic, and specialty grains, hops, and yeast to create distinct and flavorful brews. These carefully selected ingredients contribute to the complexity and character of the final product, ensuring a memorable drinking experience.

What is the Current State of Craft Beer Industry in the Philippines?

The craft beer scene in the Philippines has come a long way in a short time. Today, there are numerous breweries across the country dedicated to crafting exceptional beers. Some notable examples include Juan Brew, The Brewery at the Palace, The Perfect Pint, and Baguio Craft Brewery. Each brewery offers a unique selection of brews, showcasing the immense creativity and talent of the local craft beer community.

The rise of craft beer culture in the Philippines reflects a growing appreciation for quality, innovation, and local entrepreneurship. Craft beer enthusiasts are not just seeking a refreshing beverage; they are seeking an experience – one that celebrates creativity, community, and the flavors of the Philippines. With its rich history, dedication to craftsmanship, and promising future, the craft beer movement in the Philippines is here to stay.

Get special deals this holiday season at the new RUSH Plus voucher marketplace

Do your holiday shopping with special deals from your favorite brands at the new voucher marketplace, RUSH Plus.

RUSH Plus is home to various promos and discounts. From food and beverage, retail, service, to wellness, it makes shopping even more rewarding for customers and makes managing campaigns easier for RUSH-powered merchants.

“We’re so excited for consumers to take advantage of the deals on RUSH Plus. Customers can only expect to see more and even better offers from RUSH merchants and our rewards partners in the weeks to come,” said Jeff Alejandrino, RUSH Director of Partnerships.

Getting the most out of RUSH Plus is very easy. Just go to plus.rush.ph, choose your free or member-exclusive deal and follow the steps to get the discount code for your next purchase. Take your pick among these RUSH partners on the platform: 

  • EdVenture
  • KonsultaMD
  • Grab
  • Puritan’s Pride
  • Strip and Browhaus
  • Lhealthyshop
  • Dingras Empanada
  • S A T O
  • Gifted.ph
  • Flowerstore.ph
  • Zalora

RUSH Plus is also meant to help merchants gain both online and offline traction to their stores. It provides entrepreneurs a place for all their promos to bring them closer to customers. 

“RUSH prides itself in having an extensive discovery ecosystem for its merchant partners, allowing customers to find their favorite RUSH-powered brands in as many channels as possible. RUSH Plus is our biggest discovery channel yet, and we are positive that this voucher hub will make online commerce even more rewarding both for brands and consumers,” said James Gasara, RUSH Chief Growth Officer.

In addition, the platform serves as a gateway for RUSH merchants to join campaigns on RUSH’s external partners such as GCash and the GlobeOne app.

By activating their vouchers on Rush Plus, RUSH-powered merchants and other businesses are able to take advantage of another extensive discovery channel at zero cost. Interested brands can sign up at https://www.rush.ph/rushplus-info to get their special offers live on the platform.

RUSH Plus is owned by RUSH Technologies Inc. (RUSH), a provider of white-label e-commerce and loyalty solutions to help bring businesses online. RUSH is a portfolio company of 917 Ventures, Globe’s wholly-owned corporate venture builder. For more information, visit https://www.rush.ph/.

Love Learning with These Online Learning Tools from Globe

From self-care courses to mind-blowing science experiments, exploring South Africa’s wild reserves to learning important life skills—all these can now be done by kids and adults alike using their gadgets and Globe’s new learning partners.

As part of its Globe for Education campaign, “Tuloy ang Edukasyon, Tuloy ang Pag-asa,” the telco giant is bringing new learning opportunities within reach of every Filipino home with discounted subscriptions to educational platforms, Da Vinci Kids and upskillist, to make education both a worthwhile and rewarding recreational activity for all.

Create, experiment, and explore with Da Vinci Kids

Families can create meaningful moments with Da Vinci Kids’ impressive collection of unique educational shows and games that offer a wealth of knowledge and discovery to children for only 169 pesos every month when they subscribe through GCash or the GlobeOne app.

A family-oriented learning app available on both mobile and TV, Da Vinci Kids offers thousands of award-winning TV shows, videos, and games designed to capture your imagination, including fun DIY experiments and challenging quizzes, covering a wide range of topics, from STEM to soft skills and social emotional learning.

Da Vinci Kids offers more than 200 games developed by academics that are designed to encourage kids to develop their creativity, critical thinking, problem-solving, and memory skills.

Its most popular shows include “Marvelous Makes,” an original production that lets children discover the joys of creating things with simple household items; “My Petsaurus,” which follows the adventures of a seven-year-old named Chloe taking care of her troublesome pet triceratops; and “Darwin & Newts,” a show about two siblings who love to explore the outdoors and find out how things work.

Upgrade skills, discover new passions with upskillist

Meanwhile, adults with a constant thirst for learning have over a hundred certification courses at their fingertips through upskillist, a global online education institution formerly known as Shaw Academy.

Globe customers can enjoy upskillist’s extensive catalogue of courses on almost anything to feed a new passion or upgrade a skill for career advancement—from candle making to fashion design, photography to blogging, cryptocurrency to crystal healing—all available at a special subscription fee of P849 for 3 months via GCash and the GlobeOne app.

upskillist also offers a space for those who want to learn more about taking care of their wellness with its wide range of self-care courses taught by expert instructors. Among these wellness-related courses include mindfulness and meditation, yoga, pilates, meal planning and building resilience.

Globe Platinum and Postpaid subscribers can avail these exclusive GCash offers on GLife by heading to the Shop Lifestyle Daily Deals section, while Globe Prepaid customers can use the GlobeOne app to access Da Vinci Kids and upskillist’s extensive collection of educational materials.

Globe has been at the forefront of creating resilience in education and promoting 21st century learning through various initiatives that provide both educators and students enough support to ease learning disruptions and get education back on track.

Through its Globe for Education campaign, it seeks to create more spaces for learning and give every Filipino a greater chance to access quality education.

To learn more about Globe’s initiatives and offers for education, visit https://www.globe.com.ph/learning.html

Home Lab Tests from Hi-Precision Diagnostics. Join BLOTTO too!

During my pregnancy, I had to undergo a lot of tests. My doctor ordered tests so that she can assess how I was doing with my pregnancy. As I didn’t want to go to the hospital to have lab tests and blood tests done, I looked for an alternative service provider. After surfing the net, I found out that Hi- Precision Diagnostics does these tests for you.

They have home service! All you have to do is call 8741-7777 and then press 2. For all the blood tests and urinalysis that I needed, I had them all done from home. All their medical technicians / staff who does home visits are vaccinated and use PPE, so everyone is safe at your home.

Another thing that I love about Hi-Precision Diagnostics is that you can get your report / results online. This is a sample of the dashboard that I see.

You can download a copy and send the soft copy results to your doctor.

I really had a great experience using their service, so I highly recommend them to those who need to have medical tests done.

If you want to try out their services, this is the perfect time to avail a CBC and Platelet test. Hi-Precision Diagnostics is running a BLOTTO or a Blood Test Lotto where patients who have availed CBC and Platelet test will have a chance to win P250,000.

It’s so interesting since your Lotto numbers / entry will be from your blood test results! The drawn numbers must match the second number from the left in each chosen parameter regardless of the decimal point of the ticket owner in order to be considered as a winner.

Consolation prize of five (5) P 25,000 each will be given away to five (5) winners who will be selected after the promo ends

The promo period is from November 8, 2021- January 31, 2022.

Check https://www.hi-precision.com.ph/newsroom/Blotto for more details. 

What to Shop for at Globe Business Gift Local

Have you started Christmas shopping? I haven’t started shopping, but I’m not worried because it’s so easy to do your shopping nowadays. Everything is online. This Christmas, I plan to shop from the Globe Business Gift Local MSMEs (micro, small and medium enterprises). I would love to buy from local businesses to help them during these trying times. What I love about these MSMEs of Globe Business Gift Local is that these businesses give back to their own communities. When you buy once, you give twice!

If you’re interested to check out the products of these MSMEs, go to http://glbe.co/giftlocal. I’ll go through some of them here.

GreenLife Coconut Products

Virgin Coconut oil has a lot of health benefits. It is a quick source of energy, has anti-microbial effects, reduces seizures and a lot more. I’m thinking of giving these as a gift to my aunts and uncles, since I know that a lot of them would appreciate getting gifts that would make them healthier.

Greenlife has various products such as export-quality organic coconut vinegar, organic coconut sap aminos, coconut spirit, coconut sugar, coconut flour, organic VCO, and cosmetics. What I like about this business is that they support Quezon province farmers. Check out their products here! Every purchase gives their farming community a better life, thanks to the versatile coconut tree.

HTP Clothing

For my clothes, I usually like the simple and comfortable ones. Especially now that we are mostly at home (plus the fact that I’m breastfeeding), my number one priority is comfort. I just love these clothes from HTP clothing. I also love the founder, Ricca del Rosario’s vision of creating quality yet affordable clothes, and I truly support her mission of helping seamstresses from Bulacan, Quezon Province, Rizal, and Metro Manila. 

I think my sister and cousins will love these timeless tops, pants, bags, slides, and PPEs. They also have hassle-free reseller packages that start at ₱1,500 for 10 tees available on e-commerce sites.

Locano

You should always get good blankets! haha! Yup, that’s my personal belief. Sleep for me is very important. I guest it’s because sleep is “me-time” for most of us. To get a good night’s rest, you need the right “tools”. Check out this comfortable Fluffy Abel Blanket. I think this will be the perfect gift for our parents. These Locano’s woven crafts are skillfully pedal-loomed by the artisan women of Vigan and Santa, Ilocos and Bangar, La Union. This Globe Business Gift Local MSME brand is definitely something worth checking! Support their advocacy and shop for these exquisite pieces.

Malagos Chocolate

​​Another brand that I’m looking at for my Christmas shopping is Malagos Chocolate. Recently, I’ve been craving for Tsokolate / Hot chocolate most of the time. I would love and am super excited to try these products.

They also have an interesting story and cause. Malagos Chocolate started with rehabilitating cacao trees in Malagos (thus their brand name), Baguio District, Davao City. Aside from helping farmers, they have won several awards through improving chocolate processing, farms, nurseries, facilities, and factories. Help Malagos continue training and supporting farmers, and shop for their chocolates!

Roots Collective

And last but not the least, Roots Collective. I actually know the founders of Roots Collective and have been impressed by their mission to help local businesses thrive. This is why I’ve been constantly supporting and buying from them. They conduct social enterprise funding, rural community training, and inter-enterprise collaborations. They carry different brands and those participating at Globe Business Gift Local are BalaiKamay, Hineleban Farms,
The Bamboo Company, Chocoloco, Creative Definitions, Gouache, HABI Lifestyle, Happy Helpers, Hiraya Chocolates, Jacinto & Lirio, Magwai, Obrano, The Peanut Butter Junkie, Plantsville Health, Reef Picks, The Spark Project/Spark Books, Theo & Philo Chocolates, and Wholly Grain.

Those are a few of the brands and MSME businesses that you may see at the Globe Business Gift Local Page https://glbe.co/giftlocal. Do check out and support these local businesses.


A live selling event is also set on Nov. 28 at 7 p.m. via Globe Business Facebook page to provide Gift Local partner merchants a platform to promote their company and products for the holidays.

This year’s Globe Business campaign Buy Once, Give Twice (when you buy, you make your loved ones happy and you also get to help MSMEs) also helps MSMEs in another way. These businesses can also join Globe Business Academy where they are given access to business insights as well as networking opportunities.

Business owners can visit and sign up at https://mybusinessacademy.ph/sign-up/.

Spread the word and start your holiday shopping na!