Being a marketing advocate, I have embraced that marketing is an integral part of starting a business. People often mistake marketing with selling. These are two different things. Marketing focuses on a deeper understanding of the market, where your possible paying customers will come from.
With technology, everything has become easier for businesses to understand the market, or so it seems. I still encounter businesses that find marketing complicated and still implement the wrong strategies. We mostly get our information about targeting the right market online. We think that if something worked for Uber, Amazon, etc., it will probably work for our businesses. But this is not the way it works. There is not a one-size fits all strategy that we could use for our business.
What we business owners and startup owners can do is listen to different strategies and figure out which will work for us. Deploy a strategy that looks at validating customers’ responses and looking also at metrics and results. I am now studying Quant-based marketing that for me makes a lot of sense. I’ll write about it as soon as I fully understand and after I try to implement it.
I am particularly excited about attending DigPH, the country’s largest digital and mobile marketing summit for small and medium enterprises (SMEs) which will be on July 13, 2016 at Crowne Plaza, Ortigas Center, Pasig City. DigPH was born out of the collaboration between Globe myBusiness and Globe Digital Advertising (AdSpark) after seeing an opportunity from the desire of SMEs to expand their businesses through a strategy that is cost-efficient and effective.
DogPH will feature case studies, digital business tools, and practical tips for becoming digitally ready. Topics include the following: Learn how to maximize social media, venture into e-commerce, be present in digital moments that matter, optimize backend processes for your growing business.
I think these will be interesting topics that will help a lot of business owners. Entrepreneurs who want to push their businesses to the next level may register until July 11 (TODAY) to redeem the Early Bird Promo for P1,000. After the said date, registration fee for DigPH will be P1,500 which comes with a packed lunch, access to all sessions, and tokens. For more details of the event, you may visit www.dig.ph.