I’ve been an avid fan of Globe Business for quite sometime now. I love the initiatives that they come out with that help micro-small-medium enterprises (MSMEs) in the Philippines. This year, in celebration of United Nations MSME day, they announced Globe Business initiatives and campaigns for this year that would hopefully help a lot of our small and local businesses. This is a continuation of their #SaludoSME campaign that they launched 2 years ago.
The first initiative that they mentioned is the Digistore campaign. Basically, MSMEs will have time to market their products during an online live session and this will on July 9. Knowing the reach that Globe has, I think this is a good opportunity for MSMEs to showcase their craft. I’ll share more details on this soon.
The next things that I want to share is this nice thematic film that they released. This is entitled Saludo SMEs! Tuloy Tayo!
I love how it showcases the ability of Filipino entrepreneurs to adapt to any situation given. Technology plays an important role in the sustainability of a business, and this shows that all of us, business owners are capable of adapting and succeeding even amidst the presence of COVID-19.
This leads me to their next initiative which is inviting business owners to share their digital story. I have not much information on this yet, but I will surely share the mechanics with your once this campaign is released.
And last, but not the least, they are launching a loyalty program for business owners. In line with the three pillars of Globe Business which is 1) help businesses become digital leaders; 2) Enable businesses and 3) offer exclusive partnerships, the businesses will get a chance to get different perks like training, discounts, freebies, etc. from Globe Business and its partners.
So these are the things and the initiatives that were shared by the Globe Business team earlier today during their media launch. These surely are initiatives that will help your business gain competitive advantage, plan for business continuity, help your in adapting digital technology and help you in making your business successful this year and in the years to come!
