Brand memorability is hard to come by these days. I was creating my worksheets for my talk two weeks ago and one of it was identifying the contact points of your target market. It seems that nowadays, at any given time, our market focuses (or not!) on more than one device. A person may be surfing on the net while sporadically glancing at the TV.
When selling products or services in the digital space, always remember that the same rule applies as how it is in the real world. One of the things that brands, services and even blogs have to think about is creating a memorable logo. In creating logos or in having an artist create your logo (if this isn’t your forte) for you, remember these three things that I follow, which may help you.
First Tip: Easy enough to copy!
A friend gave me a great tip which was to create a logo simple enough that you can draw it yourself. If you’d notice the brands that we can easily remember, the Swoosh of Nike, the letter ‘f’ of facebook, the letter ‘t’ of twitter, the apple with the single bite on the side of Apple, etc., are very easy to copy.
That simple rule is what I had in mind when we had the logo of my business, Manila Workshops created.
See how easy it is to copy out logo!
Tip #2 is avoid fonts that are hard to read
I know that we strive to be unique and we want to stand out. When creating logos, though, especially if it’s typography, you would want to avoid being overly creative to the point that your market would not be able to decipher the letter or read the words. Avoid being overly ‘dramatic’ when choosing the typeface for your logo.
And last tip would be, test it!
Create at least three studies and test all three with at least a few people who are part of your target market. There is nothing better than feedback. It is better to spend time testing the logo, rather than having to change the logo when you have already launched it because it’s ineffective.
Those are the three tips that I have for those who are thinking of creating a logo for their business, blog or services. What other tips do you have that you want to share?
