It’s been a few days that my blog has been wonky. I told my husband to help me move my blog to a new host, either to Bluehost or to a new Hostgator account. He has been so busy lately that he doesn’t have time for it. I may seem like I know the technical side of blogging (sure I now how widgets work and how plug-ins work), but I don’t — REALLY. But, what I know also is that the success of one’s blog relies heavily on the understanding or your audience. It relies deeply on how interesting or engaging your posts are. Sure, I can get someone to teach you get-rich-quickly tips on blogging, but they would all say that it those that create great content will still have an advantage.
So for the next few weeks, hopefully every Friday (if my time permits), I will write something that I know about blogging. I will create my own blog series! For today, I am bent on teaching you how to create relatable titles.
I love the word RELATABLE. It is a word that we take for granted, but in my eyes, being relatable is very important when you are creating an engaging blog title. Relatable means that you really understand your readers, and you give them the content that they want and they deserve. In blogging, we take titles for granted, but it’s really the first thing that the readers sees. If they see and like the article, they click and read further. Okay, so how do we create relatable titles?
Step 1: Listen to how your readers sound. Assuming that you know your specific market, look for at least 3-5 samples from your reader base, and talk to them about the topic that you have in mind. Be very observant of the words that they use. Write words that stood out in the conversation — what word or group of words did they use.
Step 2: Now that you know “how” they sound, it’s time to empathize. Put yourself in the shoes of your reader. If they were searching about the topic online, what do you think they will type? What words or what set of words would they use. This particular method is also a rough way on how to identify keywords. Write these words or set of words.
Step 3: Identify the kind of content that they are looking for when they search for the topic at hand. Will they search for steps, tips, photos, experiences, etc. Keep this in mind!
Step 4: Mix and jumble words and come up with combinations that they would think would be unique and catchy enough to read. Also infuse the kind or type of article that they would look for. If they are searching for a guide, try to use the word “GUIDE”. For those looking for method or process, try to us “STEPS”. If they want to learn about a particular topic, you can use “HOW TO” (this the reason why I used the title above).
These are the ways on how I come up with the titles that I use for my blogpost. There are some titles, too, that are a bit overly dramatic or vague, but these titles that I use are intentionally used and crafted to be that way. Most of those will probably contain personal thoughts and feelings (wherein I wouldn’t really care about SEO or rankings).
Just as a thank you for watching this, I am giving you a FREE VIDEO where my friend Marv De Leon talks about (Click on this: The Essentials of an Epic Blog.) I’d like to think that we are all striving to be one!
Hope you enjoyed my post today! Until next Friday for another entry for my Blog Series!
