Kooky Loopy for Kooky Loopy Babies: Behind the Scenes

It’s Fashion Friday once again and my featured brand today is actually my own business called Kooky Loopy. I realized that I haven’t wrote about the idea behind the brand in this blog and I haven’t shared with you the designs that we have actually made. But more than that, I’d like to share with you how one actually starts an online business. This post is actually more than just the typical Baby OOTD post that I usually do on a Friday. Today, I’ll be taking you through the journey that we had before we actually got to launch our business.

I met my business partner, Klart Kimberly Lim, during a social entrepreneurship venture that me and my friend Sharon had back in 2011. We wanted to discover new fashion designers and help them build their brands and help them come up with their own fashion collections. Unfortunately, the business only lasted for a year, but that year was filled with numerous business lessons and friendships were built. I would never have traded that for anything else.

So, Klart and I got to talk late 2012 and we agreed to start our own business — something related to fashion and something related to moms or kids. Why? It was during that time I was pregnant with my Zeeka and I had a lot of wishes when it came to the clothes that I wanted to wear while pregnant and what I wanted my baby to wear.

We actually got to meet already after I gave birth. This goes to show you that not all ideas come to life right away. What we did during that time was research on our competitors, research on what customers want and what they need. When we were both ready, we had a meeting where we threw ideas on the table. With the ‘kuentos and chikas’ (stories) that we had, what I realized was that there are not a lot of onesies with personality out in the market. My baby had personality and I know that in the first few months, the babies really need to have white onesies, socks, mittens and bonnets — all white stuff. I had a lot of that, too, but when it came to taking cute photos of my little one or when it came to going to parties, I couldn’t find a cute onesie that I could make her wear that showed her personality. All of those fashionable clothes for babies were too big for her.

Thus the name Kooky Loopy was born. It embodied everything that our brand wanted to show and say — that even if our little ones do not talk, they communicate with their eyes, body, gestures and even through words, yes, words, that we do not understand. With all of these things, their personality shines through and we get to know them better.

Our Designs

With this in mind, how did we come up with our designs? I still remember that Klart and I came up with these designs just by communicating through phone (Viber is love!).

Then Klart went to look for fabric that we could use and fixed our costs, while I made the projections for our business. Projections are important, since you need to know how much income or loss would you expect from every year of operation.

While waiting for production, we made it a point to already secure a Facebook page, Instagram account, Twitter account and open a Mailchimp account for the business. Everything was done while waiting for the finished products of Kooky Loopy.

After receiving the finished products, we checked inventory and did quality testing. What we were excited for was the shoot! We had our own improvised studio inside our home. We took both catalogue shots of the items and styled shots for ads like these…

Turned into materials like these…

After all of these things, we launched our products and now our site is up and running! What we mean by ‘launched’ is that we advertise and tell people about our products, we join events where we can sell our items, we tweet about it, etc. Basically, we spread the word.

So, that’s it! These were the things that we did to set up this business. If you have any questions, please leave me a message below.

Please do support this business. These are great gifts for your preggy friends and moms who just gave birth. To give you an idea of how you can style our onesies, check these out:

What do you think? 🙂

Please visit our site: KookyLoopy.com.

Have a great Friday!