An Interview with Helene Marie Sonza, Owner/Proprietor of Baby Chic Boutique
I got to interview miss Helene Marie Sonza. Momtrepreneur Helene is happily married to her loving husband Rogel, and mom of 2 wonderful kids – Mari, her 4-year old son, and Haley, her 15-month old daughter. She used to work as a registered nurse before she decided to quit her job when her part-time earnings as a freelance writer exceeded her salary. She opened Baby Chic Boutique February of last year. She loves to read and write and travel, and she just absolutely loves being a mom to her kids. She is currently a part-time writer, part-time momtrepreneur, and full-time mom. She promotes cloth nappying and breastfeeding to family, friends, and whoever would listen! She has been happily breastfeeding for 15 months and counting!
Ginger: Hi Helene! Can you tell us more about Baby Chic Boutique?
Helene: My shop is Baby Chic Boutique, and for me, it’s “Where Chic Babies Make Happy Mommies.” Basically it’s about offering adorable, useful and “chic” items in the market for babies. I’ve been in the business for more than a year now – I just celebrated the anniversary of my shop this February.
Ginger: Who is your market?
Helene: My target market is moms with babies and toddlers who are looking for chic, adorable and useful items that they can use in their everyday life.
Ginger: How did you come up with this idea? What made you decide to start this kind of business?
Helene: Well, after I had my daughter Haley – I had already quit my nursing job and was working part-time as a freelance writer – I started thinking about going into business, since I had some time in my hands. I first wanted to offer pretty and chic items such as ribbons and clips since I thought there was still a lack of these items in the market, and moms like me with baby girls are always on the lookout for cute items to dress up our kids. But then I discovered cloth diapers, and I immediately fell in love. These oh so cute diapers are useful, eco-friendly, and absolutely chic and adorable… And now it’s become the main item that I sell in my shop. It’s because I truly believe in using them – my daughter is exclusively using cloth diapers – and I think they’re truly the better alternative to using disposables. I also offer many other baby items in addition to cloth diapers such as legwarmers, shoes and skidders, healthy baby snacks, Melissa & Doug toys and books, and I’ll soon have more baby and toddler clothing as well.
Ginger: Were there any obstacles that you faced when you decided to pursue becoming a momtrepreneur? What are these?
Helene: Well, money was the first issue – but because of the savings I had from my freelance writing gigs, I was able to put up my online business. There were some other hurdles – I like to think of them as hurdles, and not really obstacles – such as wondering whom should I target, how do I promote my business, should I give up or not… Yes, there were times before when I almost gave up, but the hard work paid off, and slowly I was able to find my niche and now I continue to have a growing number of new and regular customers.
Ginger: What are three traits that you think a momtrepreneur should have when starting their own business?
Helene: Being willing to take a risk, being patient, and being able to balance work and life effectively. Business is always a risk – there’s a chance that you fail or succeed. And it’s really important that you be patient and persevere, since it can take a while to become established and build up your consumer base. And add the fact that you have kids to take care of – so you really need to know how to balance everything so that you can give your kids the time and attention they need as well as ensure that your customers are given the attention that they need.
Ginger: Are there any unforgettable lessons that you learned as a Momtrepreneur?
Helene: That it’s not easy… that success really takes time, and it’s really important to maintain balance in everything.
Ginger: What advice can you give to other Momtrepreneurs?
Helene: Going into business is not for the fainthearted, so make sure that you’re up for the challenge.
Ginger: Thank you, Helene! You’ve shared wonderful insights! I wish you more success in your endeavors.
Baby Chic Boutique Contact information
a. Website: https://www.facebook.com/babychicboutiquephils/
b. Multiply site: http://multiply.com/babychicboutique (still under construction since multiply upgraded their site)
c. Email address: firstname.lastname@example.org
d. Mobile Number: 0932-9787278
e. Facebook Page: https://www.facebook.com/babychicboutiquephils/