It will be our Baby Z’s second month birthday tomorrow. It just seems like yesterday when we held her in our arms for the first time. Ej and I are First Time Parents. We are parents who want the best for our little one. I remember that before I gave birth, during the 9 months of pregnancy, we did a lot of things to prepare.

We attended a lot of workshops and seminars (by Medela Moms, LATCH, etc.). We attended the Birthing Class of Rome Kanapi. We read books — I think I have three different kinds of pregnancy books here with me. We read articles in the internet and I think I may be one of the frequent visitors of babycenter.com.ph.

There are a lot of things that we needed to learn. I think as parents, even if we strive to be perfect, we cannot be perfect. We’re only human. BUT (emphasis on BUT!), we can continuously educate ourselves so that we can make the best decision for our babies.

There were a lot of things on my mind back then that I wish someone would have given me the answers to. I wish I got to know more people who could help me early on and who would be my support group. These led me to create this workshop series in cooperation with Medela Moms, Inc. and The Learning Basket.

I designed the series to be a four part workshop on topics that deals with (1)pregnancy, (2)post labor and new born care, (3) toddler years and (4) child development and education. The workshop titles are as follows (just to give you an idea):

First Time Parents Workshop: What To Know Before Giving Birth
Date: June 1, 2013

First Time Parents Workshop: Delivery and New Born Care
Date: June 29, 2013

First Time Parents Workshop: Toddler Care
Date: July 6, 2013

First Time Parents Workshop: Helping Your Baby Learn
Date: July 13, 2013

We have already launched and announced the first of the four workshops.

First Time Parents Workshop: What to Know Before Giving Birth

First Time Parents Workshop: What to Know Before Giving Birth

MommyGinger is giving a 50% discount on the registration fee (pay only Php 600 per participant/seat) for the first workshop! All you have to do is input FTP1MG in the COUPON CODE space below.

To sign up for the first workshop of the series (First Time Parents: What to Know Before Giving Birth), please fill out the form below:

I really hope to see you there! I’d love to meet more expecting moms and dads! 🙂

Love lots,

Mommy Ginger

Mommy Ginger

Two weeks ago, Martine, the founder of Wahmderfullife.com, Marge and Jenn from vasupportpro.com and yours truly launched the WAHMEO Blog Carnival 2013.

WAHMeo Blog Carnival logo

WAHMeo Blog Carnival logo

We wanted to know your thoughts on why WAHMEOs are geared to Succeed. We asked you about your thoughts on WAHMEOs, your Experience as a WAHMEOs, on why do you want to be a WAHMEOs and statistics on WAHMEOs around the globe.

We were so happy with the articles that we have received as entries. Sharing with you the inspiring stories of the participants:

SHED: Thoughts of An Aspring WHAMeo
This mom’s life: The Most Important CEO of All
Working MAMA: On Wanting to Be a WAHMEO
Davao Mommy: The WAHM Lifestyle: Realities, Duties, and Fulfillment
City Girl, Country Home: Precious Gems for You Work-at-Home Mommas
Mamabella Mommy: Living (And Loving) The WAHMeo Life

I was deeply inspired and motivated to do my best in being a WAHMeo. I can’t help it, but sometimes, I feel so pressured with all of the things that I have to do as a mom, wife and entrepreneur. It’s so nice to know that there is a group of women who understands what I’m going through. The mere fact that I know they understand is a big deal for me. We can all inspire each other every day and be the support system for each one 🙂

Also, for the blog carnival, we promised to give prizes for the best write-up.

The winner of the WAHMeo Blog Carnival 2013 is Dianne Kaw with her entry:
This mom’s life: The Most Important CEO of All

Congratulations, Dianne! You will receive a $25 Paypal credit, a business book for moms in business, and one (1) full year FREE hosting of a WordPress site.

Thank you to all those who joined! 🙂

Hi Everyone!

This is my first entry for Baby Z’s Style Corner. In this section, I will take you through the different outfits and ensembles that Mommy makes me wear. Occasionally, even Daddy picks outfits for me!

My first outfit is this hot pink striped onesie with matching bonnet.

Hot Pink Stripes

This striped onesie and bonnet are from Mothercare Philippines. My white socks are from Mothercare Philippines also and the mittens are from St. Patrick.

Hope you love my look!

– Baby Z

Now that you have your own business idea and want to start writing your business plan, the first step is to go out and do your research. What do you need to research about? Well, you need to look at both the industry and your market.

Checking the industry means checking out your competitors. Check for each one’s value proposition (what do they promise the consumers). Check for the components of their products and services. Check on what need do they satisfy. Also, look at their pricing, where do they promote, what message do they convey through their campaign or advertising materials. If it is a service that they offer, try to check on the processes that they have.

Industry scoping also means checking if you have sufficient and reliable suppliers to sustain your business and how much would it cost to get these supplies. It also means checking for rules and regulations that are set for your industry (if there are any).

For market scoping, you will need to know who it is exactly you are selling to. What I normally do for the businesses that I have is I go through the demographics and the psychographics of my target audience.

When we say demographics, it’s identifying the socio-economic class, the age, gender, employment status,  income, etc. These are information that can readily be set and measured (quantifiable).

For psychographics, we define the activity, interest, opinion (AIOs), behavior, attitudes and values of the audience.

The question of some may be, “BUT how do you identify your market? How do you know that this is the right market to tap?” There is no exact science or certainty that the market that you defined will be the right market on the onset or upon introducing the product. There will be a possibility that you will have to adjust later on.

What I do though before launch is that I test the waters. You can test the concept or the prototype with your market. You can do a survey or result to market research. Methods that you can use may be FGDs or focus group discussions or IDIs or in-depth interviews. With this, even if it’s not a 100% guarantee, at least you know that there may be a 70 or 80% chance that you are hitting the right market.

Do you have a business idea that you have in mind right now? Did you do your research? Do you need any help? Feel free to drop me a message so that I can email you back and I can help you out.

Love lots,

Mommy Ginger

Mommy Ginger

My blog post today is rather short and simple. A lot of people, especially those who have great ideas that they want to execute, have been asking me for a business plan template. Well, I’m sharing my template with you. This is what I have been using for the past years already.

Business Plan Template

Business Plan Template

You can download it here:

Entrepreneur Business Plan Template

However, I do not go through this template in the manner that it is presented. I will be giving you tips on where to start and how to fill in each section with details.

If you have questions specific to any of the sections in this template, feel free to leave a comment below and I will tackle it as I write the upcoming articles on creating a business plan.

I hope that this business plan template helps you in creating or starting your own business. 🙂

I’d love to hear your thoughts!

Love lots,

Mommy Ginger

Mommy Ginger