Mompreneur Ivy Cruz of Boo Couture Par Lierre

I had the chance to interview another momprenuer with a hair accessories business. Her name is Ivy Pabalate Cruz. Let’s find out more about her business, Boo Couture Par Lierre.

About Mompreneur Ivy

Mompreneur Ivy and Family

Mompreneur Ivy and Family

I’m a loving wife and I have two wonderful kids. My eldest is a girl, and my youngest is a boy. I have been married for almost 11 years now. I used to be a vocal coach at the Center for Pop Music Philippines. I’m a part-time mompreneur. I am a home-based online ESL teacher, and I have been teaching for 6 years now. I like singing a lot, I also like teaching, but I fell in love with arts and crafts.

My goals for now is to be able to be a good mother to my kids, a not-so-ordinary wife to my husband and to make my business even more successful in the next few years.

Ginger: What is your brand/business? What is it about and how long have you been in business?
Ivy: My brand is Boo Couture Par Lierre. I make headpieces, clips, headbands, favors for all ages and for any occasions. I have been in the business for 2 years.

Boo Couture 4

Ginger: Who is your market?
Ivy: When I started, I wanted to target mothers only. In the long run, I ended up selling to ladies too.

Boo Couture 2

Ginger: How did you come up with this idea? What made you decide to start this kind of business?
Ivy: I came up with this idea because of my daughter, Arwen. I used to collect clips and headbands for her, but she often complains about her stuff (that it was always broken). The flowers from her headbands would fall off easily. The clips were rusty after just few times of wearing them. What I did was I decided to make for Arwen her own set of clippies and headbands. She liked it and her classmates loved it, too, so I ended up making more and sold them online.

Boo Couture 1

Ginger: Were there any obstacles that you faced when you decided to pursue becoming a momtrepreneur? What are these?
Ivy: Yes there were many. I’m a working mompreneur, and I have two kids. The difficult task is juggling my work, my family and my business. There are many times when I never get to sleep early, or never have enough sleep at all, because I have to finish all of orders on time. Also, I have to wake up in the morning for my family and work in the evening for my job (Online ESL teacher).

Ginger: What are three traits that you think a mompreneur should have when starting their own business?
Ivy: Faith in God, hard work and uniqueness

Ginger: Any Unforgettable lesson that you learned as a Mompreneur?
Ivy: Always adjust to your customer’s needs if you want to be competitive. Also, never trust a next day delivery courier 100%. Ship your packages as early as possible to avoid any delay.

Ginger: That’s very practical advice, Ivy. I love it. What other advice can you give other Mompreneurs?
Ivy: Be patient, and trust God every time.

Ginger: Thank you, Mommy Ivy for the wonderful interview. More power to Boo Couture Par Lierre!

Boo Couture Par Lierre Contact Information:
Website/Facebook Page:
Email address:
Mobile Number: 09052809458

How to Get Sidelines and ‘Rackets’

Many people ask me how I come up with all of these business ideas and all these ‘rackets’ and sidelines. You know what? That question made me think actually.

When I was younger, people were telling me that I seemed to be a magnet of opportunities. After reading ‘The Secret’, I guess I believed it more. But, I am a practical lady and I think, if you really want to succeed, reading the secret and believing it can only take you so far.

So, what I did was I went through each business idea I had in the past and tried to think of where each originated from. From these, I gathered learnings — my ‘secrets’ in achieving success.

1. Play your own game (Be Self-driven)

If you want something achieved or something done, then get them done. You don’t have to wait for validation or someone else to give you a motivational speech. Create a plan with concrete steps that you will take to turn your idea into reality.

Also, don’t let people tell you what you CANNOT do. I hear a lot of people say, “wag mong gawin yan kasi meron na nyan” (don’t do that, because there is already someone else offering that). To that I would say, “I’ll do it better!”. It doesn’t mean that just because someone else is offering a kind of service or product, you are not supposed to create your own version. That’s not how the world works now. You can actually create, and make sure that you have your unique selling proposition in mind. Why would customers go to you instead of your competitor? What value do you offer? What are you there to address?

2. Treat others well and be willing to help them

I am all for helping others, even competitors. When a person comes to me to ask for my help, as long as I have the resources and the capability to do so, I do help them. Also, to get sidelines and rackets, you have to be genuinely (let me repeat that — GENUINELY!) nice to people. These people will be the same people who will help you in the future. As for me, I sometimes go and contact organizations and brands that I see potential in and that I want to try to help out. I have contacted a few for Manila Workshops (some of them are our partners now and we are very successful in achieving our goal). For those who don’t want my services, it is actually fine by me. When I approach people, I normally have a grand ‘win-win’ plan for both of us. If it doesn’t push through, I jump to the next big idea for another person, organization or brand.

Don’t be afraid to create partnerships, but of course, do check on the background and the experience of the people you are looking at to partner with. I hear a lot of people say that they don’t want to partner with friends for businesses since this will just end friendships. I don’t agree with this. For me, just as long as you and your friend document (really write down roles and responsibilities and expectations from each) everything, then you’re good to go. I suggest also to partner with people who know that putting up a business is a risk. There are no guarantees!

3. Feeling of abundance

I stay away from people who are NEGA (Negative). When I wake up each day, I always tell myself that I will get a lot of clients today and I will be able to help others through the work that I do. I always tell myself that there is an ocean of untapped market and I have to do is connect with them. In getting sidelines or jobs, always feel (feel is the operative word) like there is an abundance of job openings that you need to choose from! Never feel that no opportunities are there for you or that there is a scarcity of jobs. Try to avoid that feeling and you’ll see that opportunities will come your way.

4. Follow through
When you plan to contact possible clients that you can be of service to, do contact them right away. Don’t forget to follow through. When a potential partner asks for a meeting date, do give them a date. Again, follow through. Most of the time, opportunities don’t turn to real and tangible scenarios because of lack of follow through.

5. Know what you’re good at
To get to create ideas that will turn into successful businesses or sidelines, you should know what you are good at and leverage on these. Use these skills in the business or sideline that you thinking of. Try to partner with someone who will fill in on your weaknesses.

So these are the five things that I can tell you to remember in creating sidelines or rackets. Do let me know if you have other tips in mind! 🙂

Love lots,

Mommy Ginger

Mommy Ginger

Tickle Me Mondays: Comic Strip #6

Hi everyone! I hope that everyone is having a great Monday morning. As usual, Baby Zeeka is up to her usual tricks and cuteness. To start the week right, here is my comic strip for you today.

tickle me mondays 6

Do you have babies that don’t like wearing dresses? haha! Zeeka literally becomes “friskier” if she wears frilly and fluffy dresses. We just can’t help it though. Ej and I think she looks so cute in baby dresses.

We usually get her clothes from Mothercare and online stores. There are a lot of online shops started by small business owners.

Feel free to contribute your own funny baby photos and use #tickleMEMondays

We’d love to see funny pictures of you and your baby!

Learn how to be a Virtual Assistant! Sign up for Real Ways to be a WAHM

If you want to work from home, another ‘job’ or ‘career path’ that you can consider is to become a virtual assistant. The concept of being a virtual assistant is so broad that we had to create a separate WAHMderful Life: Real Ways to be a WAHM session for it. I’m sure a lot of you, my readers, would want to know what a Virtual Assistant (VA) is and how do you actually become a home-based Virtual Assistant.

With this, we at Manila Workshops (my little business) and at, would like you to join us on this fun-filled day of learning and lots of networking with fellow or soon-to-be or even for those who are ‘still deciding’ to be a work-at-home professionals on August 31, 2013, 9:00 AM to 5:00 PM at co.lab, Unit 301 3/F #3 Brixton St., Brgy. Kapitolyo Pasig City.

During this workshop, you can expect to learn about branding yourself as a freelancer or a mom-preneur, as well as the realities of the virtual assistance business and how to cope. You will also get to learn about the different real VA opportunities – Social Media and Community Management, and Transcription.

Real Ways to be a WAHM

This workshop is brought to your by Manila Workshops, and Unilab! Aside from a day filled with awesome insights and learning, you will go home with a Php 500 worth of goodie bag from Unilab!

So hurry and sign up now!

To register, please visit this page:

Baby OOTD: Yellow Belle

I love the color yellow on Zeeka. It makes her look pretty! Although, my hubby says anything looks good on our baby girl. He is her number 1 fan. Hmmm, I think we’re tied on that spot.

Last week, Baby Zeeka had a shoot for Mothercare and these were two of the clothes that she loved the most. One was actually bought by moi even before the shoot. The hair accessory for this shoot was ordered from Lil Miss Belle Hair Accessories.

Here’s is Baby Fashionista’s Baby OOTD!

How do you like my new expression?

How do you like my new expression?

Happy --- Wearing my Yellow and blue Dress by Mothercare

Happy — Wearing my Yellow and blue Dress by Mothercare

Lovely printed dress from Mothercare with matching denim shoes with yellow ribbon

Lovely printed dress from Mothercare with matching denim shoes with yellow ribbon

White sandals from Mothercare

White sandals from Mothercare



Mothercare 0117

Mothercare 0131

What do you think of Baby Z’s OOTD? What other accessories do you think we should get to complete this look?

Thank you to Mothercare for arranging the fab shoot for the second dress!

Hugs to all from #babyfashionista!