Hot Pink Stripes

Hi Everyone!

This is my first entry for Baby Z’s Style Corner. In this section, I will take you through the different outfits and ensembles that Mommy makes me wear. Occasionally, even Daddy picks outfits for me!

My first outfit is this hot pink striped onesie with matching bonnet.

Hot Pink Stripes

This striped onesie and bonnet are from Mothercare Philippines. My white socks are from Mothercare Philippines also and the mittens are from St. Patrick.

Hope you love my look!

– Baby Z

Do Your Research: First Step to Creating a Business Plan

Now that you have your own business idea and want to start writing your business plan, the first step is to go out and do your research. What do you need to research about? Well, you need to look at both the industry and your market.

Checking the industry means checking out your competitors. Check for each one’s value proposition (what do they promise the consumers). Check for the components of their products and services. Check on what need do they satisfy. Also, look at their pricing, where do they promote, what message do they convey through their campaign or advertising materials. If it is a service that they offer, try to check on the processes that they have.

Industry scoping also means checking if you have sufficient and reliable suppliers to sustain your business and how much would it cost to get these supplies. It also means checking for rules and regulations that are set for your industry (if there are any).

For market scoping, you will need to know who it is exactly you are selling to. What I normally do for the businesses that I have is I go through the demographics and the psychographics of my target audience.

When we say demographics, it’s identifying the socio-economic class, the age, gender, employment status,  income, etc. These are information that can readily be set and measured (quantifiable).

For psychographics, we define the activity, interest, opinion (AIOs), behavior, attitudes and values of the audience.

The question of some may be, “BUT how do you identify your market? How do you know that this is the right market to tap?” There is no exact science or certainty that the market that you defined will be the right market on the onset or upon introducing the product. There will be a possibility that you will have to adjust later on.

What I do though before launch is that I test the waters. You can test the concept or the prototype with your market. You can do a survey or result to market research. Methods that you can use may be FGDs or focus group discussions or IDIs or in-depth interviews. With this, even if it’s not a 100% guarantee, at least you know that there may be a 70 or 80% chance that you are hitting the right market.

Do you have a business idea that you have in mind right now? Did you do your research? Do you need any help? Feel free to drop me a message so that I can email you back and I can help you out.

Love lots,

Mommy Ginger

Mommy Ginger

Business Plan Template

My blog post today is rather short and simple. A lot of people, especially those who have great ideas that they want to execute, have been asking me for a business plan template. Well, I’m sharing my template with you. This is what I have been using for the past years already.

Business Plan Template

Business Plan Template

You can download it here:

Entrepreneur Business Plan Template

However, I do not go through this template in the manner that it is presented. I will be giving you tips on where to start and how to fill in each section with details.

If you have questions specific to any of the sections in this template, feel free to leave a comment below and I will tackle it as I write the upcoming articles on creating a business plan.

I hope that this business plan template helps you in creating or starting your own business. 🙂

I’d love to hear your thoughts!

Love lots,

Mommy Ginger

Mommy Ginger

Blog Inspired

As I write this, I am thinking of the number of women who have decided to blog because they want to fulfill a purpose, a goal that they have set for themselves. These goals are beyond monetary goals or goals of being popular. These goals are not even related to blog statistics and blog ranking. These women have deeper goals and purpose for their blogs. These are the women who are blog inspired!

Blog Inspired

Blog Inspired

I admit that up until a few days ago, I was at a lost as to what i wanted for my new blog, MommyGinger.com. Then, I got to read a couple of blog entries about the Blog Inspired workshop. Unfortunately, I didnt get to go, since I had to stay home to take care of my one month old daughter.

I was reading about each one’s purpose and it got me thinking. How about me? What was my purpose for MommyGinger.com?

I figured that it had something to do with my strengths as a person and as a new mom. I realized that what inspires me the most is sharing my knowledge about coming up with a business and handling a business. I am excited when I talk about entrepreneurship, product innovation and marketing. I love helping people who want to start their own businesses. I love giving them tips and advice. I also love learning from other mompreneurs. I love seeing and feeling the passion that comes from these mompreneurs.

With that, I knew exactly what my blog’s purpose was and it’s actually not far from what i have already written in my about page (The goal of this blog is to share stories of my life as a mom, to share tips on how to be a full-fledged momtrepreneur and a successful multi-tasking super mom!)

MommyGinger.com's Blog Purpose

MommyGinger.com’s Blog Purpose

MommyGinger.com aims to help women entrepreneurs learn about business, management and marketing while effectively managing and ENJOYING life at home. It also aims to help promote women entrepreneurship and startups.

I feel good about this. I know I’m on the right track with all of the ideas that I have for my blog and with all the efforts of promoting momtrepreneurs and their businesses.

How about you? What inspires you to keep on blogging? What is your purpose?

Love lots,

Mommy Ginger

Mommy Ginger

The WAHMEO Blog Carnival 2013

I’m proud to be a WAHMEO — a Work-At-Home-Mom CEO! In this day and age, it is quite noticeable that women have risen to the challenge of owning businesses and becoming entrepreneurs. I remember, in the college that I went to, the entrepreneurship course was only offered to men. I heard that it is now being offered even to women.

In the US (based on the U.S. Census Bureau statistics compiled every five years) last 2007, there were 7.8 million women-owned firms. Among these businesses, 90 percent were small businesses. The statistics though for 2007 showed that women-owned companies grew at twice the rate (44 percent versus 22 percent) compared to the businesses owned by men (report prepared by the Economics and Statistics Administration). Here in the Philippines, we see a lot of women entrepreneurs, especially online, selling crafts, clothes and apparel, beauty products, etc. There are also more and more women who choose to run these businesses as a work-at-home-mom.

We still don’t have the numbers to prove it, but hopefully in the future, we will. I deeply believe that us, WAHMEOs, are geared to succeed. I think we can be as good a leader as our male counterparts. This is a good read from Forbes.com: 8 Strategies Successful Women Entrepreneurs Share with Their Corporate Counterparts This article may be pertaining to women in the workplace, but I think, the way they describe women here, her motivation and way of leading is what also makes us successful WAHMEOs.

Martine, the founder of Wahmderfullife.com, Marge and Jenn from vasupportpro.com and yours truly from MommyGinger.com, would like to start the WAHMEO Blog Carnival 2013.

WAHMeo Blog Carnival logo

WAHMeo Blog Carnival logo

We are inviting you to join our WAHMEO Blog Carnival. Prizes await the best blog entry!

Mechanics:
1) Blog entries should stick to the theme, which is Why WAHMEOs are geared to Succeed. You can discuss and write about experiences revolving around these:
– Thoughts on WAHMEOs
– Your Experience as a WAHMEOs
– Why do you want to be a WAHMEOs
– Statistics on WAHMEOs around the globe

2) Please include the “WAHMEO Revolution” logo at the TOP of your carnival post and include the following paragraph as your first paragraph (Please feel free to copy the image of the logo on top)

“I’m participating in the WAHMEO Revolution Blog Carnival 2013, hosted by WAHMderfullife.com, MommyGinger.com and VASupportPro.com. We’ll be sharing our thoughts and experiences on being a WAHMEO. We will also be sharing our reasons why we want to be WAHMEOs. Please scroll down to the end of the post to see the list of link-up entries.”

3) Your blog entry for The WAHMEO Revolution Blog Carnival 2013 should be published on May 1, 2013 EST or no later than 9am on May 3, 2013 EST.

4) Please fill out the Blog Post Form no later than 9am on May 3, 2013.

5) Once we have the complete list of URLs, we will e-mail you back, so you can EDIT your blog entry to include the link list of the other carnival entries. With this, please send in your blog post URLs as early as you can.

6) We highly encourage you to visit the other participants of the The WAHMEO Revolution Blog Carnival 2013 and leave meaningful comments.

7) We will be giving away prizes for the best write-up. The prizes will include a $25 Paypal credit, a business book for moms in business, and one (1) full year FREE hosting of a WordPress site.

We hope that you enjoy this activity! More power to us WAHMEOs! 🙂

Love lots,

Mommy Ginger

Mommy Ginger