As a business owner, you understand that customer satisfaction is vital to growing your business. But simply meeting customer expectations isn’t enough—you need to exceed them to create an unforgettable experience. Here are a few tips on crafting a unique and memorable customer experience that will keep customers coming back for more.
Listen Closely and Actively Engage with Your Customers
The first step in creating an unforgettable customer experience is listening closely and actively engaging with your customers. Ask questions, take notes, and get feedback to gain insight into what they want most from your products or services. Ensure you’re listening—not just hearing what they’re saying but genuinely understanding their perspective. This way, you can be sure that any changes or improvements you make will meet their needs and expectations.
Take Time to Personalize the Experience
Your customers are unique individuals who have individual needs and preferences. Take the time to get to know each of them as people rather than just seeing them as faceless consumers—this will make them feel valued, which is essential for building long-term relationships with your customers. Investing time in getting to know each customer personally also helps you tailor their experiences according to their individual needs, making it easier for them to find exactly what they’re looking for while boosting your sales.
Make It Easier for Your Customers
Customers want convenience—that means making it as easy as possible for them to do business with you. Invest in technology that streamlines processes such as ordering, payment, delivery, etc., so that customers don’t have to go through too many steps before they get what they need from you. The easier it is for customers to interact with your business, the more likely they will continue doing so.
Pay Attention To the Details
When crafting an unforgettable experience, attention to detail is key! From small touches like handwritten thank-you notes or personalized gifts when someone makes a purchase, these details can go a long way towards showing customers that you care about them and value their business. Details can also enhance the overall atmosphere of your store or website; think about adding music. Research has found that music for retail stores is a great way to create a positive and inviting atmosphere that customers will enjoy. In addition, you can use decorations that set the tone for an enjoyable shopping experience that will make people want to come back again and again!
Crafting a unique customer experience doesn’t have to be difficult. By actively engaging with your customers and paying attention to small details like personalized gifts or decorations in your store, you will be well on your way to creating an unforgettable customer experience! In addition, by investing time in getting to know each customer individually and making it easier for them to do business with you through streamlined processes, you will ensure that each of your customers feels valued while still providing exactly what they need from your products or services. With these steps in mind, soon enough, your efforts will start paying off—and before long, people won’t just be satisfied but delighted by all of their interactions with your company!
Many of us who our parents today grew up with so called ‘iron fist’ parenting. As children of the 80s and the early 90s, we were brought up around parents who used the same disciplinary methods that their own parents used from the 70s and the 60s. Sometimes this means standing in the corner when you’re in trouble. Sometimes it meant getting spanked on the behind. Sometimes it meant writing lines. There wasn’t very much empathy in parenting in the 60s and 70s, not mainstream parenting, anyway. That’s why it seems like the phrase gentle parenting is a brand new phrase, but all it means is treating children with respect and treating them like human beings.
Gentle parenting is exactly what it sounds like, a gentle way to raise children. Instead of seeing children like many adults or having the expectations for their emotions as you would for an adult, you treat them as their age, and you treat them gently. If more children were treated gently when they were small, perhaps the world wouldn’t be so hard. Communication and empathy start as young as possible, but many people mistake gentle parenting for permissive parenting and there is a very big difference. Gentle parenting means being gentle with children, it doesn’t mean giving them permission for negative behavior or behavior that is detrimental to their surroundings.
For example, with permissive parenting you may not discipline or explain boundaries to children at all. They may have no boundaries whatsoever and may be allowed to do whatever they like, but with gentle parenting the boundaries are there is just the way that you enforce them is different. Instead of isolating your children or naughty steps, or spanking, you might consider the fact that children benefit better from natural consequences. Gentle parenting doesn’t just stop with toddlerhood, either. By the time children get to the concrete operational stage between the ages of seven and 11 years old, they should be able to understand the world around them a little bit more, but not enough to make cognitive decisions like an adult word. The brain doesn’t stop developing until the early 20s, so you have to consider the brain of a child who is 13, while they think that they know everything they really don’t.
They are more impulsive with their actions, and that can look like pushing boundaries or being spoiled, but what it really means is that your 13 year old doesn’t have the capability to think as cognitively as you think. So, if you want to be a gentler parent and have a happier child, we’ve got some tips to help you to get started.
Photo by Anna Shvets: https://www.pexels.com/photo/crop-person-touch-palms-with-newborn-baby-on-gray-backdrop-3845458/
Put empathy at the front of everything that you do. It’s the most important part of gentle parenting, and it has to be a part of everything that you do for your family. Children are not robots and they are not there to be programmed to follow your orders. Yes, it’s nice when children do as they are told because you are a grown up and you have been conditioned to think that children have to listen absolutely to everything adults do. The reason you think this way is because you were taught this as a child. you were taught to respect adults by default rather than taught that adults need to earn as much respect as children do. Put yourself in your Child’s shoes. Did you learn from being yelled out or did you just learn to lie better? Did you learn from being spanked or put in the corner and isolated alone? Probably not. Many of us now have abandonment issues and anxiety and much of it stems from how we raised our children. But it’s not our parents fault. Until they know better they can’t do better, but we can.
Set reasonable boundaries. You can’t expect a four year old to follow the same boundaries or rules as a 10 year old, so you need to be reasonable in your expectations. You might want your 2 year old to sit quietly in a restaurant, but two year olds are never quiet. It’s nice if children share nicely with their friends, but is sharing a rule that should be followed or sharing something they should want to do? Instead of disciplining children for not sharing, you should encourage them to share but explain to your children that they don’t have to if they don’t want to. Would you share your phone with a complete stranger who comes and asks you for it? Absolutely not! So why do we expect children to share their toys with other children that they don’t know? Consider their development and go with that. Boundaries for a 2 year old in a restaurant may be that they are able to have a tablet or some coloring in. Boundaries for a 10 year old in a restaurant work very differently because they do understand that sitting down nicely while out is a good thing.
Make your boundaries reasonable. While we are on the topic of setting boundaries, your boundaries have to be reasonable ones. For example, responding to your children because I said so, it doesn’t help. Iit’s arbitrary and it doesn’t help your children to learn anything. If your children want chocolate for breakfast, and you know it’s not great for them, explain it. Make it so that your children understand the answer to the question rather than just saying because you said so. Kids will respect you much more when you put boundaries in place that they can understand. Saying ‘because I said so’ is a power play; and you don’t need to have a power play with a child who doesn’t get it.
Be okay with saying ‘yes’. You do not have to say no to everything – and yet we are programmed to! The children want to play with glitter, but we say no because of the cleanup. We could be saying yes and having as much sparkly fun. Is a five minute vacuum job really a hardship? Of course it isn’t but when you’re raised to be made to feel that way it’s easy to project that onto your children. Your children want junk food at 8am, but it’s a Saturday so is it really a bad idea? You could easily reduce your child’s junk food intake for the rest of the day. If you would say yes more often on vacation, then why not in everyday life?
Photo by Andrea Piacquadio: https://www.pexels.com/photo/cheerful-mother-and-daughter-having-fun-on-bed-at-home-3756036/
Raise the words you use, not your voice. Shouting doesn’t help the kids, and it doesn’t help them to learn, but it does often help you to get out your frustration, which is nice, but it isn’t great in the actual situation, does it? Unless your goal is to terrify your kids it really doesn’t help. Instead of wasting your energy shouting, why not think about the fact that you could speak calmly, because if you were yelled at you probably wouldn’t listen either. Children don’t listen to yelling. In fact they just become afraid of it and the last thing you need is your children to become afraid of you.
Treat your children the way that you expect them to treat other people. Children will model your behavior, so if you are treating them kindly and with respect, they will treat other people kindly and with respect. Also, you should remember that respect is and. You can expect your children to show you the respect that you are expecting, but only if you are giving it to them in return. As we said, modeling that behavior is so important. If you want them to genuinely feel kind and respect towards you, you have to show that you are worthy of it. Treating your children well should be the default rather than something that you do because somebody else told you to.
Don’t drag out discipline. With gentle parenting, discipline looks a little bit different. You’re not children or isolating them, and you’re not grounding them for weeks on end and you’re not taking away all of their toys. Instead, you correct the behavior in the moment. If a child has thrown a toy and the toy is broken, then they have to relearn that you are not going to replace it. If they have hurt a friend, then their natural consequences are to apologize for their behavior and may commence. You don’t discipline your child by waiting until they have got to the weekend and then deciding on a punishment for them. Children don’t think like that and while you may hold a grudge, all you are doing is proving that you hold one. But what adult holds a grudge against a child? Certainly not a decent parent.
It takes time to switch from an authoritarian parenting style to a gentle one, but it can be done. All you have to do is remind yourself that children are people too, and if you wouldn’t treat an adult the way you would treat a child, then something is going wrong. Helping your child to learn from their mistakes and become a well rounded individual is your decision and your responsibility. Make sure that you are unleashing a happy and emotionally secure individual on the world.
It’s that time of the year when I think of my word for the year — the one word to rule them all (well, at least how I live my life for 2023). After thinking about it for a few days last December, I finally chose my word. The word that I chose was DETERMINED.
I am determined.
I am determined to reach my financial goals this year. Last year, we started the year with the entire family having COVID. This really derailed me from the financial plans that we had. It was quite a rocky start to the year, but that didn’t stop me. Although I was 30% short of my financial targets, it’s fine. I still got to at least save and invest last year.
I am determined to help Zeeka enjoy learning via homeschooling. Last year, we also decided that we’ll definitely homeschool Zeeka for 4th grade. We finished two quarters already, and so far, it has been fun. Daddy EJ teaches Math, Science, CF, Digital Literacy and I teach Language, Reading, Filipino, Social Studies and Art. We’ve all been enjoying it!
I am determined to help our employees become more skilled and fulfilled. This year, I think my theme for work is to help the members of our team grow — in skills, knowledge, confidence, experience, maturity, etc. I’ve been reading this book No Rules Rules: Netflix and the Culture of Reinvention and it has made me realize that you have to trust your people fully, so that they can shine.
I am determined to be a loving wife. We’ve been married for 13 years, and a lot of things have changed. With 2 kids now, we hardly have time for ourselves. But, this year, I am looking forward to more alone time with the hubby — more date nights!
So that’s it…
If you want to read my past articles on One Word, here you go:
Do your holiday shopping with special deals from your favorite brands at the new voucher marketplace, RUSH Plus.
RUSH Plus is home to various promos and discounts. From food and beverage, retail, service, to wellness, it makes shopping even more rewarding for customers and makes managing campaigns easier for RUSH-powered merchants.
“We’re so excited for consumers to take advantage of the deals on RUSH Plus. Customers can only expect to see more and even better offers from RUSH merchants and our rewards partners in the weeks to come,” said Jeff Alejandrino, RUSH Director of Partnerships.
Getting the most out of RUSH Plus is very easy. Just go to plus.rush.ph, choose your free or member-exclusive deal and follow the steps to get the discount code for your next purchase. Take your pick among these RUSH partners on the platform:
EdVenture
KonsultaMD
Grab
Puritan’s Pride
Strip and Browhaus
Lhealthyshop
Dingras Empanada
S A T O
Gifted.ph
Flowerstore.ph
Zalora
RUSH Plus is also meant to help merchants gain both online and offline traction to their stores. It provides entrepreneurs a place for all their promos to bring them closer to customers.
“RUSH prides itself in having an extensive discovery ecosystem for its merchant partners, allowing customers to find their favorite RUSH-powered brands in as many channels as possible. RUSH Plus is our biggest discovery channel yet, and we are positive that this voucher hub will make online commerce even more rewarding both for brands and consumers,” said James Gasara, RUSH Chief Growth Officer.
In addition, the platform serves as a gateway for RUSH merchants to join campaigns on RUSH’s external partners such as GCash and the GlobeOne app.
By activating their vouchers on Rush Plus, RUSH-powered merchants and other businesses are able to take advantage of another extensive discovery channel at zero cost. Interested brands can sign up at https://www.rush.ph/rushplus-info to get their special offers live on the platform.
RUSH Plus is owned by RUSH Technologies Inc. (RUSH), a provider of white-label e-commerce and loyalty solutions to help bring businesses online. RUSH is a portfolio company of 917 Ventures, Globe’s wholly-owned corporate venture builder. For more information, visit https://www.rush.ph/.
Most businesses are aware of the power of social media as a marketing tool, but many fail to take advantage of its potential for repurposing content. By repurposing content on social media, businesses can make the most of the time and effort they put into creating original content, while also extending the reach and life of that content.
And that’s what this article will be about! Hopefully, this will help you come up with new ways to present your content – the way that top social media management agencies in the Philippines do.
Before we dive in though, let’s first discuss what repurposing content is.
What is Repurposing Content?
Repurposing content is the process of taking existing content and modifying it to be used in a different format or for a different audience. For example, a blog post could be repurposed as a video, infographic, or podcast.
Why Repurpose Content?
There are several reasons to repurpose content, but the chief among them is extending the reach and life of your content. By repurposing content, you can continue to garner attention and engagement long after the original content was published.
In addition to extending the reach of your content, repurposing content can also help you:
– Reach a new or different audience
– Save time (it’s quicker to repurpose existing content than it is to create new content from scratch)
– Boost SEO (Google loves fresh content)
– Increase social media engagement
– Drive more traffic to your website
How to Repurpose Content
The first step to repurposing content is identifying which pieces of content are most likely to be successful when repurposed. To do this, look for content that:
– Has performed well in the past (i.e. generated a lot of traffic, social media engagement, etc.)
– Is evergreen (i.e. timeless and relevant)
– Is highly shareable
– Is conducive to being repurposed (i.e. it can be easily converted into a different format)
Once you’ve identified which pieces of content are prime candidates for repurposing, the next step is to determine how you want to repurpose them. Here are a few ideas:
1. Turn a blog post into a social media post
If you have a blog, you probably already have a lot of great content that you can share on social media. But instead of simply sharing a link to your blog post, why not turn the post into a social media post?
To do this, simply take the main points from your blog post and write a new, shorter post specifically for social media. Be sure to include a link back to your original blog post so that your followers can read the full post if they’re interested.
2. Create a social media post from a podcast episode
Podcasts are becoming more and more popular, and they’re a great way to repurpose content for social media. Just like with a blog post, you can take the main points from a podcast episode and create a social media post about it.
You can even turn a podcast episode into a series of social media posts. For example, if you have a 30-minute podcast episode, you could create 6 social media posts – one for each of the main points discussed in the episode.
3. Make a social media video from a blog post or podcast episode
If you want to go the extra mile, you can turn a blog post or podcast episode into a social media video. This is a great way to reach an even wider audience with your content.
To create a social media video, simply record yourself reading the blog post or summarizing the podcast episode. You can also add some graphics or images to make the video more visually appealing.
4. Create an infographic from a blog post
If you have a blog post that is heavy on data or statistics, you can turn it into an infographic. There are a lot of great infographic templates out there that you can use to make the process easier.
5. Turn a series of blog posts into an eBook
If you have a lot of great blog content, you can repurpose it into an eBook. This is a great way to attract new leads and grow your email list.
To create an eBook, simply compile a few of your best blog posts into a single document. You can also add a new introduction or conclusion. Once you have your eBook created, you can share it on social media and link to it on your website.
6. Create a social media post from an expert interview
If you’ve conducted an expert interview, you can turn the transcript into a social media post. This is a great way to share valuable information with your followers while also promoting your business.
To create a social media post from an interview, simply take the main points from the conversation and turn them into a blog-style post. You can also include a link to the full interview transcript so that your followers can read it if they’re interested.
7. Create a social media meme
Who doesn’t love a good meme? If you have a funny or inspirational quote from a blog post or podcast episode, you can turn it into a meme. This is a great way to add some personality to your social media posts.
To create a meme, simply choose an image and add your quote. You can also include your business name or website URL.
8. Create a social media graphic
If you have a great photo or image from a blog post, you can turn it into a social media graphic. This is a great way to add some visual interest to your posts.
To create a social media graphic, simply choose an image and add some text. You can also include your business name or website URL.
9. Create a Twitter thread from a blog post
If you’re active on Twitter, you can turn a blog post into a Twitter thread. This is a great way to share longer content without overwhelming your followers.
To create a Twitter thread, simply take the main points from your blog post and turn them into a series of tweets. Be sure to include a link to your original blog post so that your followers can read the full post if they’re interested.
10. Create a Video Story from a blog post
If you’re active on Facebook, Instagram, and TikTok, you can turn a blog post into a Story, Reel, or short clip. This is a great way to share longer content without overwhelming your followers.
To create your short video, simply take the main points from your blog post and turn them into a series of stories, reels, or snaps. Be sure to include a link to your original blog post so that your followers can read the full post if they’re interested.
Remember this!
When repurposing content, it’s important to keep your audience in mind. Ask yourself, “Who is my target audience for this repurposed content?” and “Where will they consume this content?” By doing this, you can ensure that you’re creating content that is relevant and tailored to your audience.
It’s also important to keep SEO in mind when repurposing content. When modifying content for a different format, be sure to include relevant keywords and phrases so that your content can be easily found by search engines.
Finally, don’t forget to promote your repurposed content! Just because you’ve already published the content doesn’t mean you shouldn’t promote it. Share your repurposed content on your website, social media channels, and anywhere else your audience is likely to see it.
Repurposing content can be a great way to extend the reach and life of your content. By taking existing content and modifying it for a new format or audience, you can continue to generate attention and engagement, while also saving time and boosting SEO.
