I was about to skip blog writing today for my blog series. A terrible headache hit me the other day. I had to catch up on a lot of things. One of the things that crossed my mind and had to think about was the growth strategy of Taxumo (startup marketing plan, etc.). For those who have been reading my blog, you would know that Taxumo is the startup company that we built. Taxumo takes care of computing, filling out the forms and submitting the data and payment to the BIR, which is the tax ministry here in the Philippines and to an authorized bank. Entrepreneur magazine featured us just this week:
I was inspired to write about marketing plans and strategies for both startups and blogs. Yesterday, I was studying more about Facebook ads and optimizing these advertisements that I create. I am amazed at the numbers and metrics involved. I think this is what people don’t see and get — that marketing, especially nowadays is a “numbers” game.
We all meet marketers and all of them look like extroverted individuals, who probably just love talking to people and hate math. Haha! I know how people think and have been branded to be such also. I took marketing in college, but ended up in banking, which made people wonder A LOT. But after years of marketing different products and services, as a marketer, the lesson that I learned is we gotta love numbers! Metrics show the real picture. Conversions, engagement, leads, sales — all of these are all measured using numbers.
Now, since we are talking more about blogging in this blog series, how do you effectively market your blog. Obviously, one is to tell everyone you meet that you have a blog, but that would take forever. If we talk to each one, multiply it by the number of minutes, that would take forever to reach a goal of having just 500 visitors a day in your site. Now, this is why I thought about startup marketing plans.
The objective of a startup is to have speedy and steady growth especially for the first year or so. They employ strategies that would result to achieving this. Of course not all strategies are “one-size-fits-all”, but some should be evident in each of the marketing strategies of different startups.
1. Among all the people in the world, it SHOULD BE ME!
People love being the first to tell their friends about this cool thing, this new place, this great deal, etc. In the startup world, we seek for beta testers. These are usually our early adopters. Our early adopters should be able to validate that our guess of who are market is is correct. An example of this is how my friends at Cape marketed their product. I actually want to conduct this experiment and test who among my friends and readers value cheap flights!
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Now, obviously, I will be able to tell how many of you signed up for Cape’s service because I was given a code to track down how many signed up. Sometimes, these codes can also monitor sales. And if sales are monitored, commissions can also be monitored. This is the reason why there is such a thing as affiliate marketing. This is the gist of what affiliate marketing is (but let’s discuss this topic for another time).
You can employ the same strategy with you blogs. You can announce that you are giving some readers access to something valuable in your site in exchange for their emails. In this environment, emails are very valuable. It allows you to connect with your readers again and again.
2. STAND UP, BE HEARD AND MAKE A DIFFERENCE!
Since early this year, for Taxumo, we have been conducting a lot of FREE taxation workshops. We do this, because we genuinely believe that all you need as taxpayers is an entity who will understand and listen to you, know what your going through, and actually take time out to explain things that you don’t understand about taxes. Once you get it, it’s up to you to use or not use our system. But most of them really do use the system, since the Taxumo team is genuinely there to help them!
If you want to increase engagement in your blog, take time out to reply to your readers. With the plethora of things that I have to do, I still find the time to talk to people who chat me up on messenger, email me, etc. Seriously! You can ask different people. I always try to find time to answer if time permits. Actively engaging with your readers make them loyal followers!
3. Understand the CUSTOMER JOURNEY
Intimately know what they want and what they need. If it’s a blog, intimately know what they want to read about, where they read, when they would read or search for an article and then be there! Bloggers are mind readers. We should know exactly what our readers want even before they search for it!
These are just some of the things that I thought of when thinking about the similarities of creating a startup marketing plan and a blog marketing plan. As for the latter, I think I’ll try to expound on that more in the next posts for this series.
If there is anything you would want to add, please feel free to leave your comment below. Have a great day, peeps!