It was one afternoon a Japanese restaurant when I decided to blog. At that time, the easiest and the most accessible tool was called LiveJournal. My mom, dad and sister loved eating out so I wanted to start food blogging. Blogging wasn’t really something that you could earn from at that time. It was hobby that people got into when they wanted to journal and document that food that they ate, the clothes that they wore or their recent trip.
On that same year around December, I met a guy who later on became my boyfriend. This man started a blog with this family called Manila Reviews. I loved the idea, so I volunteered to be one of the writers, too. Fast forward to two years after, we were planning our wedding and he and I took over Manila Reviews while other family members started their own blogs, too.
Manila Reviews was the first blog that we kept for many years (2007 to 2015). It was a lifestyle blog where I would write about food and beauty, because these were the things that I was interested in writing about. I also started Manila Fitness, a blog about fitness and health (2009 to 2015).
We got our first brand deal from Nokia way back in 2008, but never really thought of monetizing our content until 2010, when I was writing for other blogs as a freelancer writer. It thought to myself, “why am I making money for other people?” This is when I decided to turn this passion into something profitable.
Run “Content Creation” like any Business…
This is the time when I started creating a media kit, a professional influencer bio and impressive proposals. I was working as a banker, so I applied all my professional skills into my blogging career. And that apparently worked! We were getting brand deals here and there. We were earning around $6,000 to $10,000 per year from content creation.
I kept both these blogs going until 2013, when I started MommyGinger.com. This was the time when I had my first child, and since my intention for the blog was to document my life, I was writing about my experiences being a mom. This was the time also that I started an events business called Manila Workshops. In my blog, I would also write about my experiences on setting up a business and juggling my time as a mom and as an entrepreneur.
Be Clear with what the Job of your Blog is…
From merely documenting my life, my purpose for the blog evolved to it being a platform where I can help other aspiring entrepreneurs create and sustain a business. I am a firm believer that you need to know exactly what it is that you want to say, what your purpose is and what you believe in. In these times when the influencer marketing industry is on track to be worth $15 Billion by 2022, you need to stand out. You can do this by being authentic to your own personal brand, enjoying what you’re doing while providing value to others and by using that “voice” that you have to make positive changes around you.
Don’t stress about monetizing your content…
Focus on developing quality content that offers value. Whether it’s to provide education, entertainment or information, focus on what value you want to give your audience. If your readers and followers get value from your content, you will have loyal followers.
Experiment using different platforms…
Through the years, different social media platforms have been created and each one targets a particular niche. It’s good to experiment and see which platform can effectively help you carry on your purpose. My belief when it comes to this is to be at least present in all since presence increases credibility and trust. You can be active in those platforms that you are comfortable in using, platforms where your audience is and platforms that allow you to deliver your message effectively.
I’m trying a new platform now called Intellifluence. It allows me to earn by reviewing products that I love and would like to try out. Opportunities like these are out there, so keep your eyes peeled!
These are some of the things that I have learned as a content creator and vlogger/blogger.
My journey is far from over. I’m still learning a lot from creating content so I’ll prolly do this for another decade. For those who have questions or need tips on blogging or business, don’t hesitate to reach out to me and book a call. We can talk about growing your brand, starting your blogging business and fulfilling your purpose!