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After going through your WHY (why you want to create a blog or vlog) and after contemplating if you can actually be consistent enough to sustain this, then it’s time to think about creating content.

THE FIRST TEN

If you’re a first time blogger or vlogger, try to start creating your first 10 articles or your first 10 videos first. The first 10 that you’ll create will be important, because during this time…

You’ll be able to identify topics that you really want to write about.

As time goes by, there will be many distractions. Distraction comes in many forms like brands inviting you to write about their products and services. Another distraction is seeing that not a lot of people are reading your content. You’ll try to shift gears and try out a lot of tactics like holding a contest, etc. Sure, it may work once or twice, then your stats (number of page views or visitors) will go back to how it was before you ran contests. Also, you may be distracted by what other bloggers or vloggers are writing or vlogging about. You’ll think “I should write more about what these bloggers are writing about.” Creating content will surely stress you out!

I’m not saying that experimenting on different things is bad. In fact, I encourage it. But during this time that you’re thinking about the first ten things, this is time that you’ll be least distracted

You’ll start knowing yourself better and you’ll start thinking of your Personal Brand.

In the first part of this series, I mentioned that consistency is key. In the process of creating the first 10, you’ll know if this is something that you can sustain. You’ll also have a clearer idea on where you want to take your blog — what topics do you want to write about and if you’ll have enough content to last you a lifetime. The ten topics that you choose are most likely the things that you want to talk about.

Also, you’ll, be able to start thinking of the type of audience that you want to talk to or you want to attract.

I’ve written a few articles in the past about Personal Branding and Branding for Blogs. Check out these links:

In creating content, some of you may ask, where do I write my articles? Just write it in a Google Docs or in Microsoft word. For the videos, you may do simple edits even or just use a raw file for your first few content. These things need not be perfect. You just have to get it done and then review it.

HOMEWORK:

For aspiring mom/dad bloggers or for any aspiring blogger out there, you can do this first Homework.

Please create your first 10 posts or videos

If you’re done with this, I can help you by going through the content with you, and we can even talk about branding and content after. For those who also want to learn more, you can fill out this form as we’re thinking of running a blogging workshop soon with my friends Cat Arambulo, Jackie Go and Shari Poquiz.

Now, in creating content for your blog, my basic tips for you are:

  • Choose topics that are somewhat “evergreen”. Evergreen content are topics that can be read, re-read, used, linked back to for all eternity. No matter what year it is in the future, it will be RELEVANT.
  • Another thing that you want to do is at least check and edit your content. I am guilty of sometimes not checking and reading the posts that I create. I’m the type of person who thinks and writes with PASSION and gusto. Haha! Then I just hit the publish button. That may be something that you might do when you’re confident enough that you won’t be making major Boo-boo’s. But if you know that your weakness are sentence construction, spelling, etc., you might want to use https://www.grammarly.com/. Not endorsing here, but a lot of my content writer friends are using this tool.
  • Have a relevant and catchy title (at least) for your first few posts. Let’s face it, people love to click on posts that have catchy titles. Write a clear title and please have content that’s really related to the title. I’ve seen content with titles that are way unrelated to each other.
  • Length (for me) doesn’t matter. So there is no expected number of words or expected length for your video. Put yourself in your readers shoes, would they get the gist of what you’re saying in 2 paragraphs? Will they want a longer post or video so that you can give them the lo-down on the stuff that you want to teach? So it really depends on what your audience will eventually like to read or watch from you.

These are just a few tips on creating the content that you need for your blog / vlog. If you have other questions or if you’d like to share more tips, please feel free to comment below or share your tips and questions on social media and use #GINspiration and tag any of my social media accounts (FB: http://facebook.com/mommyginger / IG: http://instagram.com/gingerarboleda / Twitter: http://twitter.com/gingerarboleda )

Hope you can connect with me and I’d gladly reply and respond to your inquiries! Again please feel free to sign up above if you want to join our blogging workshops coming soon!

We have a lot of mom bloggers in the Philippines. And I mean a L-O-T! Just scroll through Instagram or search on Facebook and you’ll find them. My own team in ManilaWorkshops.com conducts business and freelancing workshops, and oftentimes, people ask us to do Blogging 101 workshops.

Those mom bloggers who have been in the industry for a long time now find this space to be very congested already. Notice that I used the word congested, since I didn’t want to describe the landscape as competitive. There is nothing to compete for anyway. The reality is that more and more people have started blogging and that’s okay. What’s sad though is that most of them join this industry not because of the love of the craft, but because most think that this is the easiest way to earn extra income.

Image captured by Veni Anabo: https://journeyofthevees.wordpress.com/

That latter reason of wanting more income isn’t bad, too, but then it leads people down a path of depression and loss of self-worth. We equate the number of readers, the number of followers, the number of comments and the number of likes with our worth.

There are many challenges that mom bloggers have to overcome. This is the reason why Mommy Pehpot of https://www.pehpot.com/ and I did this live session. Check out the video above.

When I asked my friends who are deemed successful bloggers like Frances Sales of http://www.topazhorizon.com/, Cat Arambulo – Anotnio of http://catarambulo.com/, Shari of http://www.themistymom.com/ and Jackie Go of http://gojackiego.com/ though if they really planned to earn from blogging, all of them said that it was purely accidental. Looking back at my journey, too, as a blogger, I never really intended to earn from MommyGinger.com. I just love writing. I also am very passionate about learning trying out new things. Family and friends know me as an early adopter when it comes to trying out new platforms, new activities, etc.

So in terms of monetizing your mommy blog, it will take time. When you create and start your blog, don’t think about money first. Money will come eventually.

The first thing that you need to take care of is creating consistent content for at least 5 months, then see if this is something that you can do and something that you love doing. Why 5 months? When you want to come up with at least 21 posts every week, that will take you 5 months.

Aside from writing the content in your blog, don’t forget to use social media to amplify your message. Create a Facebook Page, Twitter account and an Instagram account. Then every time come up with content, share and announce your new content in these channels. It may even be good to think about creating videos, too. People love watching videos on Youtube, Instagram TV and even other platforms like Kumu (please follow me on Kumu @ginger… hehe!).

After 5 months of delivering consistent content and see if you can continue doing this for the rest of your life. I’ve been blogging for 11 years already, and i’m still happily doing this. So if you’re like me after 5 months, comment on the section below and say, I’m READY! haha!

I’ll be coming up with other topics about mom blogging soon so stay tuned for those!

Also, my friends (Cat, Shari, Jackie and I) have been talking about creating a workshop on blogging. We will announce this to people who are truly interested! If you are VERY MUCH interested to join, please fill out this form:

So just to recap on how to get started, the first thing that you need to do is to know the reason why you want to have a blog. Will you be able to remain consistent in the years to come? Try to write (even without a blog) your first content this week and see if this is something that makes you happy! 🙂

Stay tuned for my next post for mom bloggers 😉

Our office is always quite a lovely and chaotic place to be in. Even though we (Taxumo) deal with one of the most tedious and complicated processes in a business or a freelancer’s life, our team still remains joyous and positive about this reality. We still have our daily banters and laughs. One of the things that we talked about recently was to urge one of us, Kuya Jojo, to be an influencer. And I really think that he could be one!

Photo by BRUNO CERVERA on Unsplash

Since we’re talking about influencers, I’d love to share my opinion on such a term.

I think that each one of us has the ability to “influence” another individual. Hey, I could influence my husband right this instant, but probably not when it comes to exercising… haha! The thing about influencing is that WE could ALL possibly do it given we have these things.

  1. Right audience: When I say the RIGHT audience, it means that the person has a receptive audience who trusts him/her. As you know, trust is built over time, and trusting a person stems from a previously established relationship or at least from borrowed trust from another person or entity (example: referred by another trusted friend, or they have mutual friends, etc.).
  2. Right message: RIGHT message means content that triggers a response from the audience, and this may be because it’s a shared, relatable experience. It may be something also that appeals to the emotion of the chosen audience.
  3. Right timing: If you want to get people to buy a cold drink, the perfect time will be on a hot day. If you want to get people to go to the gym, the perfect time to tell them will probably be after the holidays. Timing is very important in convincing people to do a certain action.
  4. Right “messenger”: Which I will expound on more below!

Now looking at people whom we consider influencers, you’ll notice that what differentiates any Tom, Dick and Harry from them is just basically the scale of their influence. But don’t mistake the scale of influence with the number of followers. One may have a massive amount of followers and yet, still have a minimal scale of influence.

The thing though about Influencer Marketing is that only a few get to see its benefits. And as a marketer, it’s mostly because of the lack of tracking of metrics and key performance indicators. Understandably so, we can’t tell the influencer to wear a shoe that she endorses and give a code to everyone who compliments her shoe. That would just be a bit too forced! But we all still try our best (brands, agencies, influencers) to work towards understanding how influencer marketing can work for all of us.

In this journey of understanding the world of influencers, many have become disappointed and disheartened.

My personal belief is that a lot of confusion stems from the fact that the term “influencers” itself is a bit unclear and confusing for many (since we always think it’s the number of followers). A lot of the content creators who strive to be “influencers” end up disheartened when they don’t easily get to their target number of people. A lot of brands and agencies are also disappointed because the influencer-strategy that they implemented didn’t result to achieving their target objectives.

Instead of striving to be Influencers, strive to be Thought Leaders. The reason why I like this term is that it involves not only gaining a number of followers, but going to the extent of being an authority or an expert in a certain field. People will naturally will flock to you because of what you know and the value that you can give them. With the exchange of values, a true relationship is built.

I also like this the term thought leaders, because it feels like these people are thought of to be partners of the brands who commission them. These people think of ways on how to improve the industry, improve the lives of their followers — basically, they truly and genuinely care.

Maybe the change of terminology will help, or maybe it won’t. These things actually make the world of marketing and advertising such a fun industry, don’t you think? 🙂

Hope I influenced you today. 🙂

Hi everyone! Some of the freelancers in the Freelancers Hub Philippines Group have decided to bring you amazing content every month through a blog carnival. There will be a chosen topic per month and a host blog or platform per month. Everyone who wishes to be part of the carnival for that month can sign up using the form created by the host.

blog-carnival

For those who are wondering, a blog carnival is an online event where bloggers/content providers/publishers come together to write/create a video or podcast about a specific theme or topic.

For 2017, here are the topics that we have set.

Here is the Step-by-Step Guide on how to join the Blog Carnival for the Month of May (hosted by Ginger Arboleda, http://mommyginger.com)

1. Write a blog post within the month of May about the topic or anything related to the topic above: Monetizing a Passion / Why Freelancing? / Why “my passion”?

2. You can create more than one entry. There will not be any minimum number of words for articles nor duration for videos or podcasts, but the content needs to be something that readers or viewers will find value in reading

3. The article / post should contain the link to the mechanics of the blog carnival (http://mommyginger.com/2017/04/blog-carnival-freelancers.html); For all social shares, please use #freelancershub, #freelancing and the host’s hashtag #mommyginger.

4. Posts need to be published and submitted via the form by May 10, 2017, 11:59pm. After you have published your blog post, please fill out this form:

5. The host will keep track of all the submissions and will publish it on the mechanics page in her blog/website. All links will be posted by May 11, 2017.

6. Once links have been posted, all participants are required to visit each of the link and comment on the comments section of the post. If you’re done visiting the links, please comment “DONE!” on the comments section below!

7. For May, the host (@GingerArboleda) will choose the best post and will give out a Multi Function Bluetooth Selfie Sticks + Monopod to the best post.

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8. The host will choose the best post on May 31, 2017!

Good luck! 🙂


Here are the links to the posts!

Rey Baguio http://reymbaguio.me/being-passionately-be-your-best-to-succeed/
Ginger Arboleda http://mommyginger.com/2017/04/are-we-all-passionate-people.html
Mahesh Kumar http://blog.transcriptioncertificationinstitute.org/make-money-online-touch-typing-skills/
Liberty Baldovino http://www.theyouthfulgrannyva.com/freelancing-turning-my-passion-into-something-unexpectedly-beautiful-and-profitable-too/
Charlie Aquino http://www.upskillvideos.com/discover-your-passion/

Please visit each one and share their stories! 🙂

 

MG Blog Series

I was about to skip blog writing today for my blog series. A terrible headache hit me the other day. I had to catch up on a lot of things. One of the things that crossed my mind and had to think about was the growth strategy of Taxumo (startup marketing plan, etc.). For those who have been reading my blog, you would know that Taxumo is the startup company that we built. Taxumo takes care of computing, filling out the forms and submitting the data and payment to the BIR, which is the tax ministry here in the Philippines and to an authorized bank. Entrepreneur magazine featured us just this week:

Filing taxes? There’s an app for that

I was inspired to write about marketing plans and strategies for both startups and blogs. Yesterday, I was studying more about Facebook ads and optimizing these advertisements that I create. I am amazed at the numbers and metrics involved. I think this is what people don’t see and get — that marketing, especially nowadays is a “numbers” game.

We all meet marketers and all of them look like extroverted individuals, who probably just love talking to people and hate math. Haha! I know how people think and have been branded to be such also. I took marketing in college, but ended up in banking, which made people wonder A LOT. But after years of marketing different products and services, as a marketer, the lesson that I learned is we gotta love numbers! Metrics show the real picture. Conversions, engagement, leads, sales — all of these are all measured using numbers.

Now, since we are talking more about blogging in this blog series, how do you effectively market your blog. Obviously, one is to tell everyone you meet that you have a blog, but that would take forever. If we talk to each one, multiply it by the number of minutes, that would take forever to reach a goal of having just 500 visitors a day in your site. Now, this is why I thought about startup marketing plans.

The objective of a startup is to have speedy and steady growth especially for the first year or so. They employ strategies that would result to achieving this. Of course not all strategies are “one-size-fits-all”, but some should be evident in each of the marketing strategies of different startups.

1. Among all the people in the world, it SHOULD BE ME!
People love being the first to tell their friends about this cool thing, this new place, this great deal, etc. In the startup world, we seek for beta testers. These are usually our early adopters. Our early adopters should be able to validate that our guess of who are market is is correct. An example of this is how my friends at Cape marketed their product. I actually want to conduct this experiment and test who among my friends and readers value cheap flights!

IF YOU WANT CHEAP FLIGHTS AT AROUND 50-70% OFF, CLICK ON THIS IMAGE AND SIGN UP!

cape

Now, obviously, I will be able to tell how many of you signed up for Cape’s service because I was given a code to track down how many signed up. Sometimes, these codes can also monitor sales. And if sales are monitored, commissions can also be monitored. This is the reason why there is such a thing as affiliate marketing. This is the gist of what affiliate marketing is (but let’s discuss this topic for another time).

You can employ the same strategy with you blogs. You can announce that you are giving some readers access to something valuable in your site in exchange for their emails. In this environment, emails are very valuable. It allows you to connect with your readers again and again.

2. STAND UP, BE HEARD AND MAKE A DIFFERENCE!

Since early this year, for Taxumo, we have been conducting a lot of FREE taxation workshops. We do this, because we genuinely believe that all you need as taxpayers is an entity who will understand and listen to you, know what your going through, and actually take time out to explain things that you don’t understand about taxes. Once you get it, it’s up to you to use or not use our system. But most of them really do use the system, since the Taxumo team is genuinely there to help them!

bat-jan-workshop-4

If you want to increase engagement in your blog, take time out to reply to your readers. With the plethora of things that I have to do, I still find the time to talk to people who chat me up on messenger, email me, etc. Seriously! You can ask different people. I always try to find time to answer if time permits. Actively engaging with your readers make them loyal followers!

3. Understand the CUSTOMER JOURNEY

Intimately know what they want and what they need. If it’s a blog, intimately know what they want to read about, where they read, when they would read or search for an article and then be there! Bloggers are mind readers. We should know exactly what our readers want even before they search for it!

These are just some of the things that I thought of when thinking about the similarities of creating a startup marketing plan and a blog marketing plan. As for the latter, I think I’ll try to expound on that more in the next posts for this series.

If there is anything you would want to add, please feel free to leave your comment below. Have a great day, peeps!

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