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After going through your WHY (why you want to create a blog or vlog) and after contemplating if you can actually be consistent enough to sustain this, then it’s time to think about creating content.

THE FIRST TEN

If you’re a first time blogger or vlogger, try to start creating your first 10 articles or your first 10 videos first. The first 10 that you’ll create will be important, because during this time…

You’ll be able to identify topics that you really want to write about.

As time goes by, there will be many distractions. Distraction comes in many forms like brands inviting you to write about their products and services. Another distraction is seeing that not a lot of people are reading your content. You’ll try to shift gears and try out a lot of tactics like holding a contest, etc. Sure, it may work once or twice, then your stats (number of page views or visitors) will go back to how it was before you ran contests. Also, you may be distracted by what other bloggers or vloggers are writing or vlogging about. You’ll think “I should write more about what these bloggers are writing about.” Creating content will surely stress you out!

I’m not saying that experimenting on different things is bad. In fact, I encourage it. But during this time that you’re thinking about the first ten things, this is time that you’ll be least distracted

You’ll start knowing yourself better and you’ll start thinking of your Personal Brand.

In the first part of this series, I mentioned that consistency is key. In the process of creating the first 10, you’ll know if this is something that you can sustain. You’ll also have a clearer idea on where you want to take your blog — what topics do you want to write about and if you’ll have enough content to last you a lifetime. The ten topics that you choose are most likely the things that you want to talk about.

Also, you’ll, be able to start thinking of the type of audience that you want to talk to or you want to attract.

I’ve written a few articles in the past about Personal Branding and Branding for Blogs. Check out these links:

In creating content, some of you may ask, where do I write my articles? Just write it in a Google Docs or in Microsoft word. For the videos, you may do simple edits even or just use a raw file for your first few content. These things need not be perfect. You just have to get it done and then review it.

HOMEWORK:

For aspiring mom/dad bloggers or for any aspiring blogger out there, you can do this first Homework.

Please create your first 10 posts or videos

If you’re done with this, I can help you by going through the content with you, and we can even talk about branding and content after. For those who also want to learn more, you can fill out this form as we’re thinking of running a blogging workshop soon with my friends Cat Arambulo, Jackie Go and Shari Poquiz.

Now, in creating content for your blog, my basic tips for you are:

  • Choose topics that are somewhat “evergreen”. Evergreen content are topics that can be read, re-read, used, linked back to for all eternity. No matter what year it is in the future, it will be RELEVANT.
  • Another thing that you want to do is at least check and edit your content. I am guilty of sometimes not checking and reading the posts that I create. I’m the type of person who thinks and writes with PASSION and gusto. Haha! Then I just hit the publish button. That may be something that you might do when you’re confident enough that you won’t be making major Boo-boo’s. But if you know that your weakness are sentence construction, spelling, etc., you might want to use https://www.grammarly.com/. Not endorsing here, but a lot of my content writer friends are using this tool.
  • Have a relevant and catchy title (at least) for your first few posts. Let’s face it, people love to click on posts that have catchy titles. Write a clear title and please have content that’s really related to the title. I’ve seen content with titles that are way unrelated to each other.
  • Length (for me) doesn’t matter. So there is no expected number of words or expected length for your video. Put yourself in your readers shoes, would they get the gist of what you’re saying in 2 paragraphs? Will they want a longer post or video so that you can give them the lo-down on the stuff that you want to teach? So it really depends on what your audience will eventually like to read or watch from you.

These are just a few tips on creating the content that you need for your blog / vlog. If you have other questions or if you’d like to share more tips, please feel free to comment below or share your tips and questions on social media and use #GINspiration and tag any of my social media accounts (FB: http://facebook.com/mommyginger / IG: http://instagram.com/gingerarboleda / Twitter: http://twitter.com/gingerarboleda )

Hope you can connect with me and I’d gladly reply and respond to your inquiries! Again please feel free to sign up above if you want to join our blogging workshops coming soon!

We have a lot of mom bloggers in the Philippines. And I mean a L-O-T! Just scroll through Instagram or search on Facebook and you’ll find them. My own team in ManilaWorkshops.com conducts business and freelancing workshops, and oftentimes, people ask us to do Blogging 101 workshops.

Those mom bloggers who have been in the industry for a long time now find this space to be very congested already. Notice that I used the word congested, since I didn’t want to describe the landscape as competitive. There is nothing to compete for anyway. The reality is that more and more people have started blogging and that’s okay. What’s sad though is that most of them join this industry not because of the love of the craft, but because most think that this is the easiest way to earn extra income.

Image captured by Veni Anabo: https://journeyofthevees.wordpress.com/

That latter reason of wanting more income isn’t bad, too, but then it leads people down a path of depression and loss of self-worth. We equate the number of readers, the number of followers, the number of comments and the number of likes with our worth.

There are many challenges that mom bloggers have to overcome. This is the reason why Mommy Pehpot of https://www.pehpot.com/ and I did this live session. Check out the video above.

When I asked my friends who are deemed successful bloggers like Frances Sales of http://www.topazhorizon.com/, Cat Arambulo – Anotnio of http://catarambulo.com/, Shari of http://www.themistymom.com/ and Jackie Go of http://gojackiego.com/ though if they really planned to earn from blogging, all of them said that it was purely accidental. Looking back at my journey, too, as a blogger, I never really intended to earn from MommyGinger.com. I just love writing. I also am very passionate about learning trying out new things. Family and friends know me as an early adopter when it comes to trying out new platforms, new activities, etc.

So in terms of monetizing your mommy blog, it will take time. When you create and start your blog, don’t think about money first. Money will come eventually.

The first thing that you need to take care of is creating consistent content for at least 5 months, then see if this is something that you can do and something that you love doing. Why 5 months? When you want to come up with at least 21 posts every week, that will take you 5 months.

Aside from writing the content in your blog, don’t forget to use social media to amplify your message. Create a Facebook Page, Twitter account and an Instagram account. Then every time come up with content, share and announce your new content in these channels. It may even be good to think about creating videos, too. People love watching videos on Youtube, Instagram TV and even other platforms like Kumu (please follow me on Kumu @ginger… hehe!).

After 5 months of delivering consistent content and see if you can continue doing this for the rest of your life. I’ve been blogging for 11 years already, and i’m still happily doing this. So if you’re like me after 5 months, comment on the section below and say, I’m READY! haha!

I’ll be coming up with other topics about mom blogging soon so stay tuned for those!

Also, my friends (Cat, Shari, Jackie and I) have been talking about creating a workshop on blogging. We will announce this to people who are truly interested! If you are VERY MUCH interested to join, please fill out this form:

So just to recap on how to get started, the first thing that you need to do is to know the reason why you want to have a blog. Will you be able to remain consistent in the years to come? Try to write (even without a blog) your first content this week and see if this is something that makes you happy! 🙂

Stay tuned for my next post for mom bloggers 😉

Our office is always quite a lovely and chaotic place to be in. Even though we (Taxumo) deal with one of the most tedious and complicated processes in a business or a freelancer’s life, our team still remains joyous and positive about this reality. We still have our daily banters and laughs. One of the things that we talked about recently was to urge one of us, Kuya Jojo, to be an influencer. And I really think that he could be one!

Photo by BRUNO CERVERA on Unsplash

Since we’re talking about influencers, I’d love to share my opinion on such a term.

I think that each one of us has the ability to “influence” another individual. Hey, I could influence my husband right this instant, but probably not when it comes to exercising… haha! The thing about influencing is that WE could ALL possibly do it given we have these things.

  1. Right audience: When I say the RIGHT audience, it means that the person has a receptive audience who trusts him/her. As you know, trust is built over time, and trusting a person stems from a previously established relationship or at least from borrowed trust from another person or entity (example: referred by another trusted friend, or they have mutual friends, etc.).
  2. Right message: RIGHT message means content that triggers a response from the audience, and this may be because it’s a shared, relatable experience. It may be something also that appeals to the emotion of the chosen audience.
  3. Right timing: If you want to get people to buy a cold drink, the perfect time will be on a hot day. If you want to get people to go to the gym, the perfect time to tell them will probably be after the holidays. Timing is very important in convincing people to do a certain action.
  4. Right “messenger”: Which I will expound on more below!

Now looking at people whom we consider influencers, you’ll notice that what differentiates any Tom, Dick and Harry from them is just basically the scale of their influence. But don’t mistake the scale of influence with the number of followers. One may have a massive amount of followers and yet, still have a minimal scale of influence.

The thing though about Influencer Marketing is that only a few get to see its benefits. And as a marketer, it’s mostly because of the lack of tracking of metrics and key performance indicators. Understandably so, we can’t tell the influencer to wear a shoe that she endorses and give a code to everyone who compliments her shoe. That would just be a bit too forced! But we all still try our best (brands, agencies, influencers) to work towards understanding how influencer marketing can work for all of us.

In this journey of understanding the world of influencers, many have become disappointed and disheartened.

My personal belief is that a lot of confusion stems from the fact that the term “influencers” itself is a bit unclear and confusing for many (since we always think it’s the number of followers). A lot of the content creators who strive to be “influencers” end up disheartened when they don’t easily get to their target number of people. A lot of brands and agencies are also disappointed because the influencer-strategy that they implemented didn’t result to achieving their target objectives.

Instead of striving to be Influencers, strive to be Thought Leaders. The reason why I like this term is that it involves not only gaining a number of followers, but going to the extent of being an authority or an expert in a certain field. People will naturally will flock to you because of what you know and the value that you can give them. With the exchange of values, a true relationship is built.

I also like this the term thought leaders, because it feels like these people are thought of to be partners of the brands who commission them. These people think of ways on how to improve the industry, improve the lives of their followers — basically, they truly and genuinely care.

Maybe the change of terminology will help, or maybe it won’t. These things actually make the world of marketing and advertising such a fun industry, don’t you think? 🙂

Hope I influenced you today. 🙂

MG Blog Series

Today was a light day! I got to squeeze in time for learning. I was watching and listening to videos from the Teachable summit. For 2017, I want to create a course, but I don’t know what course to create and share with you. This endeavour is something new to me. I felt confused as to where to start and how to start. I then remembered that 8 years ago, blogging was also new to me. It moved me to think about how I started blogging, and to think of the factors that made me get to where I am today. I’m pretty happy that I have gotten this far in blogging, and I attribute a big part of it to branding. Create blogs with great branding, and you’ll go places!

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What is good branding? When you create blogs, consider thinking about the following:

1. Define a blogging objective.

What is the main thing or specific thing that you want people to do, learn or read from your blog. It is important that you have this in mind 24/7 when you create blogs. The topics that you choose, the videos that you make or even the picture or font that you use should be with aligned with the mood, tone or feel of the objective of the blog. Everything should be consistent. Consistency will come in when you have a clear objective.

2. Check on what you can offer that others cannot.

Uniqueness is a big part of the game. All of us can be a certain type of blogger (mom blogger, travel blogger, etc.). What sets you apart can be how you craft your content, the tools and methods of how you relay your message, the tone of your message, and the chosen angle of your message. These are all dependent on what particular niche you are trying to talk to. Knowing your readers really well is what makes you know of your “uniqueness”.  Truly listening and engaging with them will steer you towards the direction you alone will be taking.

3. Don’t forget offline marketing.

Talking to people offline is as important as chatting with them via social media. Building trust or just getting to know people who are part of your chosen community or niche is one big factor for successful branding. People should know who you are as a person. They will trust you more once you connect with them in both the online and offline world. This is especially true when you don’t have your own flock of brand believers who will tell others of who your are and your story.

These are just some tips that worked for me. Do you know of other tips that may have worked for you to develop a good brand. Share them with me please at the comments section below.

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The best place to start a blog when you want to monetize it is to think of it as a business.

MG Blog Series

The best place to start a blog when you want to monetize it is to have that mindset that it will really be a business. You need to be profitable in order for you to sustain a business. On the on set, if you really want to make blogging your main source of income, you should be committed to do everything you can, learn everything you can, and make a living out of it.

People would think it’s taboo to talk about money when you are talking about passion. As bloggers who are in business, we need to realize early on that we shouldn’t be allergic to talk about money in exchange for the value that we give. There is nothing bad about earning from blogging. Blogging is a legitimate profession — that is why there is a growing number of professional bloggers out there. And when you think about it, it’s great that these people wake up every day, do something that they are passionate about, and earn from it.

I have been silently analyzing different kinds of bloggers for the longest time and I have observed something quite interesting. Those bloggers who earn figures that you wouldn’t believe is possible are those who love numbers and charts. Haha! I’m not generalizing, but since the time that I have been intrigued by quant-based marketing, I have slowly seen the difference. These bloggers who earn huge amounts, in thousands of dollars, do not realize that they are experts in quant-based marketing. They take time to undertand trends, charts, ups and downs of their clicks, visits, and even bids. What they do is very interesting!

Another interesting characteristic of these people is that they don’t stop learning. They search online and try to understand how to make their blogs more engaging to their audience. These bloggers take time to understand what their readers want. They painstakingly go through each report on Google Analytics to see whether their performance is better than what it was yesterday.

So the best place to start a blog is really when you know clearly what your objective is for having the blog. If it’s about monetization, then go all-out!

Love lots,

Mommy Ginger

Mommy Ginger

 

 

 

 

PS. See you tomorrow at The Freelancer Fair!

PPS. See you on November 29 for Payoneer’s Freelancer Forum