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After going through your WHY (why you want to create a blog or vlog) and after contemplating if you can actually be consistent enough to sustain this, then it’s time to think about creating content.

THE FIRST TEN

If you’re a first time blogger or vlogger, try to start creating your first 10 articles or your first 10 videos first. The first 10 that you’ll create will be important, because during this time…

You’ll be able to identify topics that you really want to write about.

As time goes by, there will be many distractions. Distraction comes in many forms like brands inviting you to write about their products and services. Another distraction is seeing that not a lot of people are reading your content. You’ll try to shift gears and try out a lot of tactics like holding a contest, etc. Sure, it may work once or twice, then your stats (number of page views or visitors) will go back to how it was before you ran contests. Also, you may be distracted by what other bloggers or vloggers are writing or vlogging about. You’ll think “I should write more about what these bloggers are writing about.” Creating content will surely stress you out!

I’m not saying that experimenting on different things is bad. In fact, I encourage it. But during this time that you’re thinking about the first ten things, this is time that you’ll be least distracted

You’ll start knowing yourself better and you’ll start thinking of your Personal Brand.

In the first part of this series, I mentioned that consistency is key. In the process of creating the first 10, you’ll know if this is something that you can sustain. You’ll also have a clearer idea on where you want to take your blog — what topics do you want to write about and if you’ll have enough content to last you a lifetime. The ten topics that you choose are most likely the things that you want to talk about.

Also, you’ll, be able to start thinking of the type of audience that you want to talk to or you want to attract.

I’ve written a few articles in the past about Personal Branding and Branding for Blogs. Check out these links:

In creating content, some of you may ask, where do I write my articles? Just write it in a Google Docs or in Microsoft word. For the videos, you may do simple edits even or just use a raw file for your first few content. These things need not be perfect. You just have to get it done and then review it.

HOMEWORK:

For aspiring mom/dad bloggers or for any aspiring blogger out there, you can do this first Homework.

Please create your first 10 posts or videos

If you’re done with this, I can help you by going through the content with you, and we can even talk about branding and content after. For those who also want to learn more, you can fill out this form as we’re thinking of running a blogging workshop soon with my friends Cat Arambulo, Jackie Go and Shari Poquiz.

Now, in creating content for your blog, my basic tips for you are:

  • Choose topics that are somewhat “evergreen”. Evergreen content are topics that can be read, re-read, used, linked back to for all eternity. No matter what year it is in the future, it will be RELEVANT.
  • Another thing that you want to do is at least check and edit your content. I am guilty of sometimes not checking and reading the posts that I create. I’m the type of person who thinks and writes with PASSION and gusto. Haha! Then I just hit the publish button. That may be something that you might do when you’re confident enough that you won’t be making major Boo-boo’s. But if you know that your weakness are sentence construction, spelling, etc., you might want to use https://www.grammarly.com/. Not endorsing here, but a lot of my content writer friends are using this tool.
  • Have a relevant and catchy title (at least) for your first few posts. Let’s face it, people love to click on posts that have catchy titles. Write a clear title and please have content that’s really related to the title. I’ve seen content with titles that are way unrelated to each other.
  • Length (for me) doesn’t matter. So there is no expected number of words or expected length for your video. Put yourself in your readers shoes, would they get the gist of what you’re saying in 2 paragraphs? Will they want a longer post or video so that you can give them the lo-down on the stuff that you want to teach? So it really depends on what your audience will eventually like to read or watch from you.

These are just a few tips on creating the content that you need for your blog / vlog. If you have other questions or if you’d like to share more tips, please feel free to comment below or share your tips and questions on social media and use #GINspiration and tag any of my social media accounts (FB: http://facebook.com/mommyginger / IG: http://instagram.com/gingerarboleda / Twitter: http://twitter.com/gingerarboleda )

Hope you can connect with me and I’d gladly reply and respond to your inquiries! Again please feel free to sign up above if you want to join our blogging workshops coming soon!

We have a lot of mom bloggers in the Philippines. And I mean a L-O-T! Just scroll through Instagram or search on Facebook and you’ll find them. My own team in ManilaWorkshops.com conducts business and freelancing workshops, and oftentimes, people ask us to do Blogging 101 workshops.

Those mom bloggers who have been in the industry for a long time now find this space to be very congested already. Notice that I used the word congested, since I didn’t want to describe the landscape as competitive. There is nothing to compete for anyway. The reality is that more and more people have started blogging and that’s okay. What’s sad though is that most of them join this industry not because of the love of the craft, but because most think that this is the easiest way to earn extra income.

Image captured by Veni Anabo: https://journeyofthevees.wordpress.com/

That latter reason of wanting more income isn’t bad, too, but then it leads people down a path of depression and loss of self-worth. We equate the number of readers, the number of followers, the number of comments and the number of likes with our worth.

There are many challenges that mom bloggers have to overcome. This is the reason why Mommy Pehpot of https://www.pehpot.com/ and I did this live session. Check out the video above.

When I asked my friends who are deemed successful bloggers like Frances Sales of http://www.topazhorizon.com/, Cat Arambulo – Anotnio of http://catarambulo.com/, Shari of http://www.themistymom.com/ and Jackie Go of http://gojackiego.com/ though if they really planned to earn from blogging, all of them said that it was purely accidental. Looking back at my journey, too, as a blogger, I never really intended to earn from MommyGinger.com. I just love writing. I also am very passionate about learning trying out new things. Family and friends know me as an early adopter when it comes to trying out new platforms, new activities, etc.

So in terms of monetizing your mommy blog, it will take time. When you create and start your blog, don’t think about money first. Money will come eventually.

The first thing that you need to take care of is creating consistent content for at least 5 months, then see if this is something that you can do and something that you love doing. Why 5 months? When you want to come up with at least 21 posts every week, that will take you 5 months.

Aside from writing the content in your blog, don’t forget to use social media to amplify your message. Create a Facebook Page, Twitter account and an Instagram account. Then every time come up with content, share and announce your new content in these channels. It may even be good to think about creating videos, too. People love watching videos on Youtube, Instagram TV and even other platforms like Kumu (please follow me on Kumu @ginger… hehe!).

After 5 months of delivering consistent content and see if you can continue doing this for the rest of your life. I’ve been blogging for 11 years already, and i’m still happily doing this. So if you’re like me after 5 months, comment on the section below and say, I’m READY! haha!

I’ll be coming up with other topics about mom blogging soon so stay tuned for those!

Also, my friends (Cat, Shari, Jackie and I) have been talking about creating a workshop on blogging. We will announce this to people who are truly interested! If you are VERY MUCH interested to join, please fill out this form:

So just to recap on how to get started, the first thing that you need to do is to know the reason why you want to have a blog. Will you be able to remain consistent in the years to come? Try to write (even without a blog) your first content this week and see if this is something that makes you happy! 🙂

Stay tuned for my next post for mom bloggers 😉

This year, as I promised to share more about my own personal thoughts, I’ll be sharing some intimate stuff today. I’ll be sharing with you the story of a part of my life where my insecurities run deep.

Let’s talk about beauty, what true beauty is and how my definition of beauty has evolved. Long post ahead! 😀

My Insecurities…

I was 3 🙂

We all give love, and want to be (liked or) loved, too. With this, since (they say) first impressions last, we want to look our best at any given time.

Early in life, my mom taught me that I needed to look good. As compared to my daughter now and how she is, I was the opposite. I hated wearing dresses. I was quite and shy. I loved running around, too. I was always the tallest in my class, and the biggest. These pictures that I’m sharing now was me when I was 3. Can you imagine? I looked more like a 6 year old girl.

Aside from my weight though, I looked very clean. I had an apple cut hair cut with neatly combed bangs. I had nice skin, because of how my parents and yaya took good care of me. When I was little, I remember my mom telling me not to run around too much, because I might trip and hurt myself. She said that scars last a long time, and it wouldn’t look good on my fair skinned legs.

When I was in grade school, I was a chubby kid. I always felt conscious about not being as slim as my classmates. I would compensate by studying hard to get good grades. Even when I lost a lot of weight on my way to high school (dropped from around 130 lbs to 107 lbs), I still felt heavy and big. I always wore a jacket because I was so conscious of showing my arms. Do you know that I only got over that when I was 25 years old? Haha! Talk about having major body issues.

Started losing weight when I was in Grade 6, so I was slimmer when I graduated 7th grade.
First year High School

I really did have issues with the way I looked. It’s not because I’m vain or anything like that, but it’s about my eternal lack of confidence. Up until now, people don’t know this, but I still get VERY self-conscious. Sometimes, when I go to events, I feel awkward. I don’t know why I still have voices in my head that tell me that I’m not good enough or that I shouldn’t be here because I’m not worthy.

2009 – Our wedding 🙂

My ever so patient husband would tell me that I’m crazy and weird to think that way about my body. He always assures me that I’m fine.

How I try to stop these thoughts …

I love observing other people — how they react to certain situations, how they cope, how they think, etc. In this journey of mine, what I’ve realized is that people don’t really care so much about the way you look. What matters more to them is who you are as a person — are you reliable? are you trustworthy? do you have integrity? are you honest and kind? are you caring?

I’ve seen movies, films, advertisements, etc. that constantly show us what our standard of beauty should be. They define the standards on what being physically beautiful is.

I was in my late 20s that I realized that people are too busy to care about the way you look. I then consciously made an effort to stop listening to the voices in my head, and committed to to the opposite of what the voice would say. I would wear anything that I wanted to wear. I would eat anything that I wanted to eat. I felt free.

What happened when I stopped listening to the voices in my head…

I started loving myself. I started to see my strengths, utilized these abilities and started to shine! I started seeing problems around me that I wanted to solve. I slowly saw things that I could do, and that eventually led me to find my purpose in life.

This was when my own interpretation of true beauty changed.

About my friend, Cat…

My friend Cat Arambulo-Antonio is the country’s representative for the MASJ Squad (MERZ Aesthetics Serendipity Journey) campaign. She’ll be sharing her journey alongside 10 women from other countries in Asia Pacific to redefine self-care and see it as something that is deeper: Self-love. I attended the launch, and Cat’s words (and the entire campaign) reminded me of my own journey.


“When you look good physically, you will feel much greater inside,”

Cat Arambulo – Antonio
Know more about Cat here: https://myserendipityjourney.com/meet_the_squad/cat-arambulo-antonio/

I, personally, was moved by this campaign about true beauty. Wanting to look good shouldn’t be looked down upon. If we feel good about ourselves and if we love ourselves, then we get to “see” other people. Oftentimes, what happens is, we divert our attention now from ourselves to other people — we focus on taking care and loving others, solving society’s problems and adding value to the world.

On Merz Aesthetics…


(L-R) Merz Asia Pacific Regional Commercial Director Conway Rappa, Merz Philippines Marketing Manager Judith Albano-Cantada, Cat Arambulo-Atonio, Merz Asia Pacific Regional Marketing Communications Manager
Kris Leong, and Merz Philippines Country Manager Jorge Libanan

Merz Aesthetics has been a driver of innovation in the field of aesthetic medicing since one of the first anti-wrinkle moisturizing creams was launched in 1953. They are a global, family-owned aesthetics and neurotoxin company backed by 110 years of trust and commitment.

“I definitely trust the treatments that Merz offers not only because it really works, but it has contributed to building my self-assurance,” says Cat.

I’ve looked at their products and services, and I’m really interested now to try out their services. Cat has been telling me about the wonders of Ultherapy and how it made her face look more elongated.

For more information on the Merz Aesthetics Serendipity Journey, you may visit https://www.myserendipityjourney.com and Like and Follow My Serendipity Journey on Facebook and Instagram. Also, visit www.merzaesthetics.com.


Yours truly with Cat Arambulo – Antonio and Sam Lewis.

When we talk about beauty, it’s really not just about what the human eye can see. It’s also about confidence, charisma and character. Life is not about getting people to like you, but it’s about loving yourself. It’s about wanting to be a better you everyday, so you can be of service to others.

Thanks, Cat and Merz Aesthetics for inspiring me to be a better version of myself again this year! Congratulations on this campaign, and may it inspire more women to love themselves!