Zeeka, my daughter, was dancing like crazy again last night. She has this habit of singing original songs with lyrics she invents. She then performs in front of her able and willing “audience”, which is no other than me and my husband, at least 2 times a week. Not an ounce of shyness or hesitation can be traced in her voice and actions.
She gave us singing lessons last night. And again, we had to comply when she said that we had to individually sing our own original songs. Of course, for the most part, me and my husband both giggled our way to the end of our song (and thought it silly to be doing this). Our 6 year old teacher was obviously disappointed and angry that we weren’t taking things seriously.
Confidence and Influence
I am amazed at the confidence of little children. This is something that led me to write about how can we, as bloggers, build confidence. First off, confidence is important in our line of work or in anything in life for that matter, since it leads to success. Having lack of confidence lead to doing nothing or inaction. Make sense, right?
When you are confident, you say yes to opportunities. You don’t let fear stop you from doing the things that you love doing and the things that you’re curious in trying. When you blog, your life is an open book for everyone to see. If you’re not confident enough, other people’s comments will affect you and may even affect your decisions.
I think it was apt to talk about confidence and influence in the same article, because if you want to influence someone, you yourself should be convinced by YOU. Dale Carnegie was right to link Confidence and Influence, but he talks about if from the point of view of public speaking. Let me write about though from the perspective of being a blogger.
Salespeople won’t be able to influence and close a deal if they themselves are not confident when it comes to explaining the product or service that they’re selling. In blogging, it’s the same thing. If you’re not convinced that people will read your blog post, then people will definitely not read it.
And persuading people or influencing people all boils down Aristotle’s Ethos, Pathos and Logos.
Ethos refers to the blogger’s character. And when reader’s read your blog for the first time, they “judge” you base on the filters that you use on pictures that you post, how many sentences are grammatically erroneous, your blog topics or what you love to write about, etc. All of these things. People are oftentimes looking for “someone” online — either to befriend, emulate, rekindle a relationship with, criticise, etc. So who are you to these people?
Pathos comes into the picture when the blogger uses emotions to influence an audience. The emotions that can use may be humor, pity, sadness, longing, happiness, envy (even), etc. People who have gone through a similar emotion or have experienced this emotion would likely read and follow your blogs. We know that we are rational creatures, but there are times that we make irrational decisions (I admittedly make lots of these! haha).
The last one is Logos or the use of reason. Sad to say, in influencing people, this is the least important. This is the reason why marketers, researchers, psychologists have tons of research about how people behave and act, because we often don’t act based on “logic and reason”. As my husband always says, we humans justify our decisions. Even if we make a wrong decision that puts us at harm, we still justify and give a whole list of reasons why we chose that.
So there you have it, aspiring and current bloggers. These are my own thoughts on confidence and influence. I hope that this post made you think about your own view on Influence. If you want to join the conversation, feel free to comment below.
By the way, we’re thinking of coming up with a blogging workshop. If you want to be invited to reserve a seat, feel free to fill this out: https://goo.gl/forms/JMUQ7PeAX4XHNBFn1
Thank you for the people who have already filled out the form! 🙂 You’ll hear from me soon!