Do you encounter days that you know will just be perfect? Upon waking up, you immediately feel gorgeous and you know that nothing will stand in your way. You know that everything will just turn out perfectly and even if it won’t, you know you’ll just keep smiling. Well, I had that kind of a day last week. For some reason, I just woke up feeling amazing. I knew that I had a ton of things to do but I was happy.
I felt even more accomplished and happier after that morning. That particular morning was fantastic because I got to make my own clutch. Yeeeeeah! I know. I just said I and emphasized the “I” in that sentence. Little ol’ super-not-at-all-crafty me created my own clutch and it was because I attended the DIY Bespoke Your NiQUA (#DIYBespokeUrNiQUA) event at Century Mall.
I also got to see some friend that I have not seen for the longest time like Jam from the Share Movement. This day was really turning out to be a brighter day!
During that morning, we were taught how to create our own clutch and we got to keep our work. Personally, I love this idea because I haven’t really created any bag in my entire life. Now, from a business standpoint, I salute Bunnie for thinking of an activity like this, and here are my reasons why:
- Involving the Customer. Gone are the days when customers would just be spectators and then hypnotized into buying something. Now, we, as consumers/customers crave so much more. I love how NiQUA extended the customer experience from deciding which materials to use down to customizing the clutch with a monogram. Nowadays, it’s all about experiential marketing and by having this event, NiQUA gave emphasis on “experience”.
2. Understanding the customer. A bag for a lady is very personal. We don’t want people looking through our stuff. We don’t even want want our boyfriends or husbands checking things inside our bag. Having this elegant touch of personalizing these clutches is very smart. Even if it’s the same style or given it’s of the same color, we will still be able to know that it’s ours because of the initials monogrammed on the bag.
3. Saves manpower cost. With having a retail business, one of the barriers is really creating a lot of products of quality at the fastest possible time. A lot of the retailers that I have mentored say that looking for the right people and training them takes a lot of time and effort. This event is a brilliant way of selling bags without having to think of labor, plus you can also price your products at a premium because of the entire experience and the personalized touch.
4. This is a good marketing strategy. We all went home happy, and we will of course share the news about this service / product of NiQUA. People underestimate the power of word of mouth, but it’s about time that we give it a shot. This is the reason why celebrities and online influencers are commissioned by brands. Words have weight.
So this event was worth it! I really wanted to share this so that other retailers and aspiring retailers can get some tips from this post plus the fact that I wanted to share with you this appetizing picture (food from Early Bird Breakfast Club). Yummy!!!
Thanks NiQUA for inviting me to your #DIYBespokeurNiQUA event! 🙂 It was truly an amazing experience. If you want to check out their products and get that bag that I love so much (in the picture above), visit their site: http://www.ni-qua.com/