At my company, Manila Workshops, we used to run workshops that focused on teaching micro-small-medium enterprises or MSMEs how to run Facebook Ads. They would normally understand everything and grasp all the concepts, but would be sad to find out that the only way you can run ads on Facebook is if you have a credit card or a PayPal account.

Credit card penetration in the Philippines (the last time I checked) is around 3% (*check out this report by We Are Social and Hootsuite: https://www.slideshare.net/DataReportal/digital-2018-philippines-january-2018). I think the reason for this really is that approval rate is low, because not a lot of us have credit history. There is a lack of basis for credit ratings.

So going back to this promotion concern of MSMEs, it was great to see this new partnership between Globe myBusiness and Facebook.

Derrrick Heng of Globe myBusiness and John Rubio of Facebook
Ces Porto, Marketing Head of Globe myBusiness

What is the Globe myBusiness x Facebook Promote mo ‘Yan, SME Partnership all about?

Basically, you can now create Facebook Ads and then charge your Globe myBusiness ThePlan. Just follow these three easy steps:

  • Create your Ad.
  • Promote your Ad.
  • Charge to Globe myBusiness The Plan.

Getting the Globe myBusiness ThePlan

If you want to learn more about the Globe myBusiness ThePLAN, there are 2 available plans — 1499 and 1799. Here are the details:

myBusiness ThePLAN 1499
*24 months contract period
myBusiness ThePLAN 1799
*24 months contract period
Unli Calls to all Networks
Unli Texts to all Networks
2GB Mobile Internet
Free DUO Landline (for 12 mos)
Inclusive of Samsung Galaxy A50
Unli Calls to all Networks
Unli Texts to all Networks
5GB Mobile Internet
Free DUO Landline (for 12 mos)
Inclusive of iPhone 6S + 32GB

To sign up for Globe myBusiness ThePLAN 1499, click here.

To sign up for Globe myBusiness ThePLAN 1799, click here.

After subscribing to a plan, you can now start creating your Facebook ad.

Creating an Ad

All you need to do is visit https://globe.onlinesales.ai/. You can also Call 121 or visit a Globe Store near you.

Once your account has been verified to be a Globe myBusiness number, you will see a dashboard. You can then start creating Facebook ads.

The first thing that you need to do is to choose the objective. In this particular Globe myBusiness system, they limited the choices to just 3 available objectives to choose from. This is so as not to overwhelm you anymore with the choices.

You can choose from Brand Awareness (to introduce your product or service to a target market), Messages (to promote your product or service using messenger) and Lead Generation (to collect information from potential leads).

After choosing the objective, you can choose between Display Ads or Carousel Ads (multiple images).

The next step is to add an image. You can upload your own image or choose from the Stock Photos available.

Then, add the headline (title), description (describe the value that you are extending your potential customers), URL (enter the link to your website or link to where they can learn more about your services), Call to Action button (you can choose from what’s available). You can then save and launch your ad!

By the way, you can choose to either have a Php 1000 or a Php 500 budget for running your ad. There will be a 15% management fee, so if you choose Php 500, the charge will be Php 575 (exclusive of VAT).

So that’s it, my dear business owners / entrepreneur followers. This is how you run a Facebook Ad charged to your Globe myBusiness ThePLAN.

So, what do you think? Will you use this product? Feel free to comment in the section below and share your thoughts about this partnership!

PROMOTE MO NA YAN! I loved the giveaway during the launch event! 🙂 hehe! Shout out to Nipa Brew, a local business!

Inspiration is okay, but Implementation is better. Creating a plan is okay, but acting on it is better. Anyway, no one is perfect the first time (or even the second or third time) around. We need to be tolerant of our own failure and the failure of others. And we need to try harder. We need to be really open to the changes happening around us. If we don’t adapt, failure will happen. You can’t do the the same thing, and expect a different result. #thoughts

This was what I posted yesterday on Facebook. I normally post deep thoughts like these after watching a thought-provoking or a really sad movie (like La La Land), but in this case, I didn’t come out of a movie theater. I came from an event, which I honestly thought was going to be another sales blitz. It was refreshingly delightful and inspiring!

It was Facebook Philippines’ Mobile Moves Business and it was definitely one of the most inspiring events that I have ever attended. It was a private event and most of the attendees where brands, agencies, pr people, marketers, etc. A big shout out to Paolo Lacuna of Facebook for inviting me to this event. So being a ‘branded’ event, I thought that the talks would be all about Facebook, so I was pleasantly surprised that I got to learn, not only a few things, but a full page of learnings (which I will share with you, my dear readers!).

These are the things that I remembered (so if someone who was there want to add some things, please feel free in the comment section below):

Rapid Transition to a Mobile First Commerce

We don’t notice it (probably because we are too busy looking at our mobile devices… haha!), but a lot of us now spend most of the hours of our day swiping through stuff on our phone. If you’re reading this, look up, where ever you are and I bet there is at least one person on a mobile device.

mobile-moves-business

This is a timeline that shows the changes in commerce, or the way value is exchanged. And the changes in this ecosystem is quite evident since we clearly see and experience the changes that happened and the changes that are happening and will happen. In the Philippines, it was mentioned that we are now in the middle of an omni-channel and a mobile-first commerce. We are rapidly transitioning to the latter.

As Businesses, Brands, Marketers or Advertisers

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Never forget that setting your business objectives is the first thing that you need to do. Without an objective in mind, your campaign strategy will lose direction. Then, never forget to check on the impact that you make on your audience, your brand and sales. This is the reason why I ask PR agencies and brands who ask me to write about them in this blog what their business objective is. I just believe that if you want to be an effective marketer, blogger, business owner, etc., you should bev clear on what your objective is; After which, strategies, creative executions, etc. will align itself naturally (well, most of the time) to your objective.

Another thing that hit me is that we spend a lot of time “producing” content when we do not fully understand the behavior of the market. We jump right to execution. We forget to validate if this is what the audience really want, if this is the right message, if this is the right platform, etc. There are so many questions that we need to answer before we jump into it! An example that was given yesterday was that usually whatever a brand produces for TV commercials is what they use for Facebook, Instagram, etc. The thing is, it doesn’t work that way.

Going back to the basics, these platforms are made for suppliers of VALUE to interact with the audience and tailor-fit, if possible, solutions that they would want or messages that they would love to hear and react to. Stuart Jamieson from Nielsen said, “don’t just shout at them (pertaining to your audience). ENGAGE with them.” When we have a conversation with our audience, we get better results.

Understanding the Philippine Mobile Market

These are some pictures of data the show that mobile moves business. Filipino smartphone users spend 189 minutes per day on their phones. The breakdown below is indicated in the second picture.

mobile-moves-business-3

mobile-moves-business-4

Over the years, the digital landscape has undergone a lot of changes. The biggest change really is that social media now has paved the way for people to express themselves. People want to be involved and they express how they feel and “type” what they think via social media.

mobile-moves-business-5

So if you want to be effective, with every ad that you create and with every message that you deliver, give your audience the chance to interact with you and express themselves.

On Digital Media and Traditional Media

A wake-up call for me is that we often use one creative for different platforms. Yesterday, it was highlighted that a material produced for traditional media may not be as effective when you use it for digital media. There were a lot of side by side comparison of TV commercials being directly played as an ad on Facebook versus playing an edited version specifically produced for mobile screens. It really made a big difference!

Also, I’m sharing this slide on the Kicker Effect. This is basically a guide on how Facebook can help you optimize your TV campaign.

mobile-moves-business-6

On eCommerce to MCommerce to SCommerce

Inanc Balci, CEO of Lazada and Ross Wakeham, Industry Lead, Facebook Southeast Asia

Inanc Balci, CEO of Lazada and Ross Wakeham, Industry Lead, Facebook Southeast Asia

An interesting part of the program, which I know a lot of my readers with retail businesses would be interested in learning, was the conversation with Inanc Balci, the CEO of Lazada. He said that the changes happening is from the landscape being eCommerce to M(obile)Commerce to S(ocial)Commerce. He says that in this day and age, brands with out eCommerce or MCommerce should seriously consider having it. Also, it is very important that you build a separate team for that. A different set of skills and expertise are required for this kind of business.

When asked about tips that he can offer retail, he replied that a retailer needs to think about these things seriously: Have the lowest prices. Have the best service.  Have great logistic and payment parters. And lastly, look at metrics and use it.

His last insight was really funny! He was asked what he saw that was unique about the Filipino buyers. He said that in the Philippines, they would notice a spike in purchases during work hours and a big drop during lunch break and past office hours! haha!

What’s Fascinating About Facebook

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Aside from the deep understanding of Facebook that mobile moves business, what I love about Facebook as a channel for advertising and spreading information is that it is a platform which really understands the behaviour, the needs and the journey of each individual. Having this data, they help marketers, brands and businesses reach a specific market that really needs and wants to engage with them. So even if you are a small business like Manila Workshops (my business), we are given the power to optimize each and every peso to tap our potential customers and to convert them to be our customers.

For the past four years, to be honest with you, I have sustained my events management business by solely utilizing Facebook advertising. But even with this, I was inspired since I was excited by the fact that there was still a lot to learn (yes, I know… such a nerd! Learning excites me!). We all have a lot to learn. But I believe that if we learn more about all of these things, we can continuously give value where that value is needed.

Hope this article inspired you to learn more! Indeed, mobile moves business!