Brands should focus on helping promote culture. Sorry (LOL!), that thought just crossed my mind. We don’t see a lot of focus on our culture and original content coming from the Philippines. My friends know of this frustration that I have about not having enough Filipino content. We should be advocates of our own tradition, culture and content! This is the reason why I admire brands that take a stand to promote and spread the word about certain festivals and traditions in the Philippines.
One of the brands that I admire is GLAD. They participated in the Bangus Festival in Dagupan.
I have been to Dagupan before but it was just now that I heard that there is this celebration called Bangus Festival in Dagupan where thousands of people gather together. This festival puts the province’s native delicacy (milkfish) in the limelight. To celebrate, 900 grilling stations were put up along De Venecia Highway in Lucao where thousands of fresh bangus were cooked simultaneously for the participants to partake of thereafter.
GLAD, the Filipino homemakers’ partner in food protection and kitchen management, joined in on the fun by providing grill participants with the required kitchen tools like aprons and paper fans. GLAD’s innovative Non-stick Aluminum Foils were also used to cover the grills and fish to be grilled, thus helping to make cooking easier while also ensuring faster clean ups afterwards.
Executives and staff of Glad Philippines staff flash the # 1 sign at the GLAD-sponsored booth
According to Paulo Lao, Sales and Marketing Director for GLAD Philippines which is also among the event’s sponsors, “This is already the third straight year that our company has participated in the Bangus Festival through CSI Lucao. We are happy to support this activity as it allows us to help the local government of Dagupan ensure a successful staging of their event. It’s also a good avenue to help educate the public on how to achieve the best cooking experience using some of our kitchen tools like GLAD Non-stick Aluminum Foil,” she says.
In our home, we really use and love GLAD. We also used GLAD to cook fish since GLAD Non-stick Aluminum Foil ensures that the skin stays on the fish and not on the foil. You should try using these products, Mommies! You’ll be happily surprised at how useful their products are!
For more information about GLAD, please visit: https://www.facebook.com/GladProducts/
