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Globe Innovation Fest: What’s New from Globe?

This morning, I watched Globe Innovation Fest, where Globe shared great news on different changes and products and services that they have introduced. Their focus is understanding the needs of their customers and since a lot of changes have been happening since last year, Globe has been focused on listening, iterating and adapting to what their customers have been doing.

Some of the things that amazed me while tuning in to the Globe innovation Fest are the following:

Updates on the Philippines’ Internet Connection

During the Globe Innovation Fest, Issa Cabreira, the Deputy Chief Commercial Officer of Globe, mentioned that Globe has been consistently investing on innovations. For the Philippines, they have managed to help increase the average mobile download speed to 26 MBPS. We also have affordable internet in the Philippines with 1 GB that people can get at only Php 10.

With regard to 5G, 80% of Metro Manila can experience the power of 5G and key cities in Cebu and Davao. For those who don’t know what 5G is, 5G is 20x faster than 4G and 3G. Globe also has 5G roaming and partnered with other telcos from other places.

The recent launch of Globe’s 5G roaming services in the UAE and Thailand are set to continue with upcoming launches across Asia, Middle East, North America, and several countries in Europe. The 5G roaming service is available to Filipinos traveling internationally, as well as subscribers of select foreign telcos visiting the Philippines.

How Gigabytes are now a Form of Currency

From learning to working to managing our own personal lives, data has become an essential part of our lives. Globe pioneers the way customers use and extend the value of data by introducing data as currency in the Philippines. This applies to any Globe product whether mobile, Home Prepaid WiFi, or Reward for loyalty.  Now, you can actually exchange your used GBs (gigabytes) for Globe Rewards points. For Prepaid, the conversion is 1GB = 1 Rewards Point. For Postpaid, 1GB = 10 Rewards points. For Home Prepaid WiFi, 3GBs = 3 Rewards. Gigabytes or GBs may be converted into points at any time within the promo validity or before the plan’s cut off date.

The Post-Paid Experience

After the Globe Innovation Fest, I immediately checked up on the plan of my husband. There were a lot of amazing updates for Globe Postpaid subscribers like my husband and I. We’ve been loyal to Globe ever since we had our own mobile phones! But admittedly so, our needs now as Globe subscribers are so different from what our needs were way back.

So it was a pleasant surprise that the new GPlan with GCash offers maximum flexibility for customers by giving them GCash credits which they can spend for anything they want and need — whether it’s content subscriptions, shopping vouchers, or even home essentials like robot vacuums.  They used the term life enablers a lot and I think these adjustments are perfect, since we have different needs and wants.

With each GPlan, aside from generous data allocations, customers will receive unlimited all-net calls & texts, free GoWiFi when in transit, unlimited teleconsultation via KonsultaMD & 3 months insurance coverage via GInsure from Singlife with plan offers like GPlan with Device, GPlan Sim-only, and GPlan with GCash. I immediately told my husband about this and asked if he maximized these perks. I already did, but I didn’t know that all GPlan subscribers had these perks. Amazing!

In the Globe Innovation Fest, it was also announced that Globe Postpaid will also make available soon special offers using the iQiyi app, one of the world’s leading online movie and video streaming websites for Korean and Chinese TV dramas, movies, variety shows, and Japanese anime. The mostly Asian content will be available using FREE and VIP versions accessible via iQiyi app or iQ.com. VIP subscription allows customers to get additional features like advanced episodes and no ads. iQiyi VIP offers will be available in GlobeOne and GCash apps next month. 

Another thing that I am excited about is that they mentioned that Globe At Home is boosting its plans’ speeds. I’m super happy for this since most of the time, my husband, daughter and myself are all on the internet at the same time. We really need this, Globe! Globe at Home has also ramped up its entertainment and health freebies through its Unli Fiber Up plan with speeds of up to 100Mbps for only P2,899.

Updates from the Globe Innovation Fest

Aside from those mentioned, customers are also covered with 3 months worth of FREE GInsure medical coverage for COVID 19 and dengue of up to Php140,500. Health is very important nowadays and having peace of mind that if anything happens (related to COVID and Dengue), we can reimburse up to Php 140,500 of the costs. I also appreciate the free 3 months medical consultation through the KonsultaMD Family Plan. I got to use a teleconsult last December when I got food allergies. I really appreciated the fact that I didn’t have to pay for any medical consultation.

For entertainment, customers can choose to watch their favorite shows via three months FREE access to Amazon Prime Video, HBO GO, and Viu Premium. For gamers like our family, this got us excited! Globe customers can enjoy Amazon Prime Gaming, which comes with the 3-month Amazon Prime Video access and offers in-game content for top games plus a selection of free games every month.

I also downloaded the Globe At Home app. where I can easily see details of my account. You can get support and avail of services like bills payment, plan upgrades, and volume boost to get more data using the app. Concerns may be resolved without calling a hotline or visiting a Globe Store by simply sending a message to the Globe At Home Facebook chatbot. To reach customers faster, installation is guaranteed to happen within 48 hours upon plan approval, exclusively for online application only.  Requests for repair may also be done via the app.

Helping SMEs and businesses in their digital transformation

Now some good news for business owners which was shared during the Globe Innovation Fest. Globe myBusiness has been assisting hotels, restaurants and cafes through the Safe Recovery Campaign. Going digital, accompanied by proper safety protocols has allowed the hospitality industry to slowly gain its momentum back. Globe myBusiness offers solutions and services such as Amber (SMS service to reach customers), Rush (loyalty & rewards program), and KonsultaMD (to ensure safety of staff and guests). Also, Globe myBusiness has partnered with SGS, the world’s leading testing, inspection and certification company, to offer the Hygiene Monitored Program.

For corporate customers, Globe Business continues to work with clients and partners to ensure that enterprise businesses run smoothly and securely, as they propel their digital transformation. Globe Business helps in future-proofing businesses through connectivity, Cloud, cybersecurity, and a host of digital solutions, meant to reinvent the concept of ‘anytime, anywhere’.

Through the Cloud, for instance, businesses are able to elevate their operations from on-ground activities to online. Companies that used to be restricted to maintaining servers on-premise can shift their workloads (applications, services, and capabilities) to the Cloud. To help enterprises progress towards digitalization, Globe fully acquired cloud professional and managed services company, Cascadeo. This investment will help attain the highest level of professional and managed service capabilities for multi-cloud operations, guaranteeing extensive experience and knowledge in designing, architecting, building, migrating, and managing workloads and applications on the cloud.

Aside from its acquisition of Cascadeo, Globe also staked a claim on business applications and consulting company, Third Pillar—the Philippines’ largest Gold Partner of Salesforce, the world leader in CRM solutions. Through Salesforce, businesses can take advantage of cloud-based applications that allow them to automate B2B sales processes, leverage on AI to support customers, and more. With its expertise in CRM and impressive list of success stories, Third Pillar serves as a guiding hand for implementing best-in-class technologies that help Globe customers achieve innovation, sharpen their competitive edge, and generate growth in a digital landscape.

Join the Globe Community in Doing Good

What I admire most about Globe is that they do most of their projects while keeping in mind that they are supporting the UN SDG goals. One of the things that they help with is climate change. Globe continues to forge partnerships with government organizations and has committed to adopt frameworks like the Task Force on Climate-related Financial Disclosures (TCFD) to help address climate-related risks through science-based research, financial information and disclosures. Proactively investing in initiatives that create real and lasting social impact is a testament to the company’s commitment in creating a #GlobeOfGood.

Another thing that was mentioned in the Globe Innovation Fest is that Globe continuously encourages the community to be involved in different initiatives through innovations like Globe Rewards, Globe One, and GCash. We all can do our part and help in promoting proper e-waste disposal, recycling, rainforestation, energy conservation, marine biodiversity, and minimizing single-use plastics.

Globe company supports 10 UN Global Compact principles and contributes to 10 of the 17 UN Sustainable Development Goals such as UN SDG No. 9 which recognizes the importance of infrastructure and innovation as crucial drivers of economic growth and development, and UN SDG No. 12 –  Sustainable Consumption and Production, which is about achieving economic growth and sustainable development by urgently reducing ecological footprint. It is also about decoupling economic growth from environmental degradation, increasing resource efficiency and promoting sustainable lifestyles by changing the way we produce and consume goods and resources.

What do you think about these things? 🙂 Feel free to comment on the comment section below.

More articles on Globe…

Globe Implements Network Upgrade

Globe implements Network Upgrade

Facebook Ads charged to your Globe myBusiness ThePlan for SMEs

At my company, Manila Workshops, we used to run workshops that focused on teaching micro-small-medium enterprises or MSMEs how to run Facebook Ads. They would normally understand everything and grasp all the concepts, but would be sad to find out that the only way you can run ads on Facebook is if you have a credit card or a PayPal account.

Credit card penetration in the Philippines (the last time I checked) is around 3% (*check out this report by We Are Social and Hootsuite: https://www.slideshare.net/DataReportal/digital-2018-philippines-january-2018). I think the reason for this really is that approval rate is low, because not a lot of us have credit history. There is a lack of basis for credit ratings.

So going back to this promotion concern of MSMEs, it was great to see this new partnership between Globe myBusiness and Facebook.

Derrrick Heng of Globe myBusiness and John Rubio of Facebook
Ces Porto, Marketing Head of Globe myBusiness

What is the Globe myBusiness x Facebook Promote mo ‘Yan, SME Partnership all about?

Basically, you can now create Facebook Ads and then charge your Globe myBusiness ThePlan. Just follow these three easy steps:

  • Create your Ad.
  • Promote your Ad.
  • Charge to Globe myBusiness The Plan.

Getting the Globe myBusiness ThePlan

If you want to learn more about the Globe myBusiness ThePLAN, there are 2 available plans — 1499 and 1799. Here are the details:

myBusiness ThePLAN 1499
*24 months contract period		myBusiness ThePLAN 1799
*24 months contract period
Unli Calls to all Networks
Unli Texts to all Networks
2GB Mobile Internet
Free DUO Landline (for 12 mos)
Inclusive of Samsung Galaxy A50		Unli Calls to all Networks
Unli Texts to all Networks
5GB Mobile Internet
Free DUO Landline (for 12 mos)
Inclusive of iPhone 6S + 32GB

To sign up for Globe myBusiness ThePLAN 1499, click here.

To sign up for Globe myBusiness ThePLAN 1799, click here.

After subscribing to a plan, you can now start creating your Facebook ad.

Creating an Ad

All you need to do is visit https://globe.onlinesales.ai/. You can also Call 121 or visit a Globe Store near you.

Once your account has been verified to be a Globe myBusiness number, you will see a dashboard. You can then start creating Facebook ads.

The first thing that you need to do is to choose the objective. In this particular Globe myBusiness system, they limited the choices to just 3 available objectives to choose from. This is so as not to overwhelm you anymore with the choices.

You can choose from Brand Awareness (to introduce your product or service to a target market), Messages (to promote your product or service using messenger) and Lead Generation (to collect information from potential leads).

After choosing the objective, you can choose between Display Ads or Carousel Ads (multiple images).

The next step is to add an image. You can upload your own image or choose from the Stock Photos available.

Then, add the headline (title), description (describe the value that you are extending your potential customers), URL (enter the link to your website or link to where they can learn more about your services), Call to Action button (you can choose from what’s available). You can then save and launch your ad!

By the way, you can choose to either have a Php 1000 or a Php 500 budget for running your ad. There will be a 15% management fee, so if you choose Php 500, the charge will be Php 575 (exclusive of VAT).

So that’s it, my dear business owners / entrepreneur followers. This is how you run a Facebook Ad charged to your Globe myBusiness ThePLAN.

So, what do you think? Will you use this product? Feel free to comment in the section below and share your thoughts about this partnership!

PROMOTE MO NA YAN! I loved the giveaway during the launch event! 🙂 hehe! Shout out to Nipa Brew, a local business!

DigPH Digital Market Summit for SMEs

Being a marketing advocate, I have embraced that marketing is an integral part of starting a business. People often mistake marketing with selling. These are two different things. Marketing focuses on a deeper understanding of the market, where your possible paying customers will come from.

With technology, everything has become easier for businesses to understand the market, or so it seems. I still encounter businesses that find marketing complicated and still implement the wrong strategies. We mostly get our information about targeting the right market online. We think that if something worked for Uber, Amazon, etc., it will probably work for our businesses. But this is not the way it works. There is not a one-size fits all strategy that we could use for our business.

What we business owners and startup owners can do is listen to different strategies and figure out which will work for us. Deploy a strategy that looks at validating customers’ responses and looking also at metrics and results. I am now studying Quant-based marketing that for me makes a lot of sense. I’ll write about it as soon as I fully understand and after I try to implement it.

I am particularly excited about attending DigPH, the country’s largest digital and mobile marketing summit for small and medium enterprises (SMEs) which will be on July 13, 2016 at Crowne Plaza, Ortigas Center, Pasig City. DigPH was born out of the collaboration between Globe myBusiness and Globe Digital Advertising (AdSpark) after seeing an opportunity from the desire of SMEs to expand their businesses through a strategy that is cost-efficient and effective.

See you at DigPH!

See you at DigPH!

DogPH will feature case studies, digital business tools, and practical tips for becoming digitally ready. Topics include the following: Learn how to maximize social media, venture into e-commerce, be present in digital moments that matter, optimize backend processes for your growing business.

I think these will be interesting topics that will help a lot of business owners. Entrepreneurs who want to push their businesses to the next level may register until July 11 (TODAY) to redeem the Early Bird Promo for P1,000. After the said date, registration fee for DigPH will be P1,500 which comes with a packed lunch, access to all sessions, and tokens. For more details of the event, you may visit www.dig.ph.