At my company, Manila Workshops, we used to run workshops that focused on teaching micro-small-medium enterprises or MSMEs how to run Facebook Ads. They would normally understand everything and grasp all the concepts, but would be sad to find out that the only way you can run ads on Facebook is if you have a credit card or a PayPal account.

Credit card penetration in the Philippines (the last time I checked) is around 3% (*check out this report by We Are Social and Hootsuite: https://www.slideshare.net/DataReportal/digital-2018-philippines-january-2018). I think the reason for this really is that approval rate is low, because not a lot of us have credit history. There is a lack of basis for credit ratings.

So going back to this promotion concern of MSMEs, it was great to see this new partnership between Globe myBusiness and Facebook.

Derrrick Heng of Globe myBusiness and John Rubio of Facebook
Ces Porto, Marketing Head of Globe myBusiness

What is the Globe myBusiness x Facebook Promote mo ‘Yan, SME Partnership all about?

Basically, you can now create Facebook Ads and then charge your Globe myBusiness ThePlan. Just follow these three easy steps:

  • Create your Ad.
  • Promote your Ad.
  • Charge to Globe myBusiness The Plan.

Getting the Globe myBusiness ThePlan

If you want to learn more about the Globe myBusiness ThePLAN, there are 2 available plans — 1499 and 1799. Here are the details:

myBusiness ThePLAN 1499
*24 months contract period
myBusiness ThePLAN 1799
*24 months contract period
Unli Calls to all Networks
Unli Texts to all Networks
2GB Mobile Internet
Free DUO Landline (for 12 mos)
Inclusive of Samsung Galaxy A50
Unli Calls to all Networks
Unli Texts to all Networks
5GB Mobile Internet
Free DUO Landline (for 12 mos)
Inclusive of iPhone 6S + 32GB

To sign up for Globe myBusiness ThePLAN 1499, click here.

To sign up for Globe myBusiness ThePLAN 1799, click here.

After subscribing to a plan, you can now start creating your Facebook ad.

Creating an Ad

All you need to do is visit https://globe.onlinesales.ai/. You can also Call 121 or visit a Globe Store near you.

Once your account has been verified to be a Globe myBusiness number, you will see a dashboard. You can then start creating Facebook ads.

The first thing that you need to do is to choose the objective. In this particular Globe myBusiness system, they limited the choices to just 3 available objectives to choose from. This is so as not to overwhelm you anymore with the choices.

You can choose from Brand Awareness (to introduce your product or service to a target market), Messages (to promote your product or service using messenger) and Lead Generation (to collect information from potential leads).

After choosing the objective, you can choose between Display Ads or Carousel Ads (multiple images).

The next step is to add an image. You can upload your own image or choose from the Stock Photos available.

Then, add the headline (title), description (describe the value that you are extending your potential customers), URL (enter the link to your website or link to where they can learn more about your services), Call to Action button (you can choose from what’s available). You can then save and launch your ad!

By the way, you can choose to either have a Php 1000 or a Php 500 budget for running your ad. There will be a 15% management fee, so if you choose Php 500, the charge will be Php 575 (exclusive of VAT).

So that’s it, my dear business owners / entrepreneur followers. This is how you run a Facebook Ad charged to your Globe myBusiness ThePLAN.

So, what do you think? Will you use this product? Feel free to comment in the section below and share your thoughts about this partnership!

PROMOTE MO NA YAN! I loved the giveaway during the launch event! 🙂 hehe! Shout out to Nipa Brew, a local business!

Being a marketing advocate, I have embraced that marketing is an integral part of starting a business. People often mistake marketing with selling. These are two different things. Marketing focuses on a deeper understanding of the market, where your possible paying customers will come from.

With technology, everything has become easier for businesses to understand the market, or so it seems. I still encounter businesses that find marketing complicated and still implement the wrong strategies. We mostly get our information about targeting the right market online. We think that if something worked for Uber, Amazon, etc., it will probably work for our businesses. But this is not the way it works. There is not a one-size fits all strategy that we could use for our business.

What we business owners and startup owners can do is listen to different strategies and figure out which will work for us. Deploy a strategy that looks at validating customers’ responses and looking also at metrics and results. I am now studying Quant-based marketing that for me makes a lot of sense. I’ll write about it as soon as I fully understand and after I try to implement it.

I am particularly excited about attending DigPH, the country’s largest digital and mobile marketing summit for small and medium enterprises (SMEs) which will be on July 13, 2016 at Crowne Plaza, Ortigas Center, Pasig City. DigPH was born out of the collaboration between Globe myBusiness and Globe Digital Advertising (AdSpark) after seeing an opportunity from the desire of SMEs to expand their businesses through a strategy that is cost-efficient and effective.

See you at DigPH!

See you at DigPH!

DogPH will feature case studies, digital business tools, and practical tips for becoming digitally ready. Topics include the following: Learn how to maximize social media, venture into e-commerce, be present in digital moments that matter, optimize backend processes for your growing business.

I think these will be interesting topics that will help a lot of business owners. Entrepreneurs who want to push their businesses to the next level may register until July 11 (TODAY) to redeem the Early Bird Promo for P1,000. After the said date, registration fee for DigPH will be P1,500 which comes with a packed lunch, access to all sessions, and tokens. For more details of the event, you may visit www.dig.ph.