I’ve been an avid fan of Globe Business for quite sometime now. I love the initiatives that they come out with that help micro-small-medium enterprises (MSMEs) in the Philippines. This year, in celebration of United Nations MSME day, they announced Globe Business initiatives and campaigns for this year that would hopefully help a lot of our small and local businesses. This is a continuation of their #SaludoSME campaign that they launched 2 years ago.
The first initiative that they mentioned is the Digistore campaign. Basically, MSMEs will have time to market their products during an online live session and this will on July 9. Knowing the reach that Globe has, I think this is a good opportunity for MSMEs to showcase their craft. I’ll share more details on this soon.
The next things that I want to share is this nice thematic film that they released. This is entitled Saludo SMEs! Tuloy Tayo!
I love how it showcases the ability of Filipino entrepreneurs to adapt to any situation given. Technology plays an important role in the sustainability of a business, and this shows that all of us, business owners are capable of adapting and succeeding even amidst the presence of COVID-19.
This leads me to their next initiative which is inviting business owners to share their digital story. I have not much information on this yet, but I will surely share the mechanics with your once this campaign is released.
And last, but not the least, they are launching a loyalty program for business owners. In line with the three pillars of Globe Business which is 1) help businesses become digital leaders; 2) Enable businesses and 3) offer exclusive partnerships, the businesses will get a chance to get different perks like training, discounts, freebies, etc. from Globe Business and its partners.
So these are the things and the initiatives that were shared by the Globe Business team earlier today during their media launch. These surely are initiatives that will help your business gain competitive advantage, plan for business continuity, help your in adapting digital technology and help you in making your business successful this year and in the years to come!
This morning, I watched Globe Innovation Fest, where Globe shared great news on different changes and products and services that they have introduced. Their focus is understanding the needs of their customers and since a lot of changes have been happening since last year, Globe has been focused on listening, iterating and adapting to what their customers have been doing.
Some of the things that amazed me while tuning in to the Globe innovation Fest are the following:
Updates on the Philippines’ Internet Connection
During the Globe Innovation Fest, Issa Cabreira, the Deputy Chief Commercial Officer of Globe, mentioned that Globe has been consistently investing on innovations. For the Philippines, they have managed to help increase the average mobile download speed to 26 MBPS. We also have affordable internet in the Philippines with 1 GB that people can get at only Php 10.
With regard to 5G, 80% of Metro Manila can experience the power of 5G and key cities in Cebu and Davao. For those who don’t know what 5G is, 5G is 20x faster than 4G and 3G. Globe also has 5G roaming and partnered with other telcos from other places.
The recent launch of Globe’s 5G roaming services in the UAE and Thailand are set to continue with upcoming launches across Asia, Middle East, North America, and several countries in Europe. The 5G roaming service is available to Filipinos traveling internationally, as well as subscribers of select foreign telcos visiting the Philippines.
How Gigabytes are now a Form of Currency
From learning to working to managing our own personal lives, data has become an essential part of our lives. Globe pioneers the way customers use and extend the value of data by introducing data as currency in the Philippines. This applies to any Globe product whether mobile, Home Prepaid WiFi, or Reward for loyalty. Now, you can actually exchange your used GBs (gigabytes) for Globe Rewards points. For Prepaid, the conversion is 1GB = 1 Rewards Point. For Postpaid, 1GB = 10 Rewards points. For Home Prepaid WiFi, 3GBs = 3 Rewards. Gigabytes or GBs may be converted into points at any time within the promo validity or before the plan’s cut off date.
The Post-Paid Experience
After the Globe Innovation Fest, I immediately checked up on the plan of my husband. There were a lot of amazing updates for Globe Postpaid subscribers like my husband and I. We’ve been loyal to Globe ever since we had our own mobile phones! But admittedly so, our needs now as Globe subscribers are so different from what our needs were way back.
So it was a pleasant surprise that the new GPlan with GCash offers maximum flexibility for customers by giving them GCash credits which they can spend for anything they want and need — whether it’s content subscriptions, shopping vouchers, or even home essentials like robot vacuums. They used the term life enablers a lot and I think these adjustments are perfect, since we have different needs and wants.
With each GPlan, aside from generous data allocations, customers will receive unlimited all-net calls & texts, free GoWiFi when in transit, unlimited teleconsultation via KonsultaMD & 3 months insurance coverage via GInsure from Singlife with plan offers like GPlan with Device, GPlan Sim-only, and GPlan with GCash. I immediately told my husband about this and asked if he maximized these perks. I already did, but I didn’t know that all GPlan subscribers had these perks. Amazing!
In the Globe Innovation Fest, it was also announced that Globe Postpaid will also make available soon special offers using the iQiyi app, one of the world’s leading online movie and video streaming websites for Korean and Chinese TV dramas, movies, variety shows, and Japanese anime. The mostly Asian content will be available using FREE and VIP versions accessible via iQiyi app or iQ.com. VIP subscription allows customers to get additional features like advanced episodes and no ads. iQiyi VIP offers will be available in GlobeOne and GCash apps next month.
Another thing that I am excited about is that they mentioned that Globe At Home is boosting its plans’ speeds. I’m super happy for this since most of the time, my husband, daughter and myself are all on the internet at the same time. We really need this, Globe! Globe at Home has also ramped up its entertainment and health freebies through its Unli Fiber Up plan with speeds of up to 100Mbps for only P2,899.
Updates from the Globe Innovation Fest
Aside from those mentioned, customers are also covered with 3 months worth of FREE GInsure medical coverage for COVID 19 and dengue of up to Php140,500. Health is very important nowadays and having peace of mind that if anything happens (related to COVID and Dengue), we can reimburse up to Php 140,500 of the costs. I also appreciate the free 3 months medical consultation through the KonsultaMD Family Plan. I got to use a teleconsult last December when I got food allergies. I really appreciated the fact that I didn’t have to pay for any medical consultation.
For entertainment, customers can choose to watch their favorite shows via three months FREE access to Amazon Prime Video, HBO GO, and Viu Premium. For gamers like our family, this got us excited! Globe customers can enjoy Amazon Prime Gaming, which comes with the 3-month Amazon Prime Video access and offers in-game content for top games plus a selection of free games every month.
I also downloaded the Globe At Home app. where I can easily see details of my account. You can get support and avail of services like bills payment, plan upgrades, and volume boost to get more data using the app. Concerns may be resolved without calling a hotline or visiting a Globe Store by simply sending a message to the Globe At Home Facebook chatbot. To reach customers faster, installation is guaranteed to happen within 48 hours upon plan approval, exclusively for online application only. Requests for repair may also be done via the app.
Helping SMEs and businesses in their digital transformation
Now some good news for business owners which was shared during the Globe Innovation Fest. Globe myBusiness has been assisting hotels, restaurants and cafes through the Safe Recovery Campaign. Going digital, accompanied by proper safety protocols has allowed the hospitality industry to slowly gain its momentum back. Globe myBusiness offers solutions and services such as Amber (SMS service to reach customers), Rush (loyalty & rewards program), and KonsultaMD (to ensure safety of staff and guests). Also, Globe myBusiness has partnered with SGS, the world’s leading testing, inspection and certification company, to offer the Hygiene Monitored Program.
For corporate customers, Globe Business continues to work with clients and partners to ensure that enterprise businesses run smoothly and securely, as they propel their digital transformation. Globe Business helps in future-proofing businesses through connectivity, Cloud, cybersecurity, and a host of digital solutions, meant to reinvent the concept of ‘anytime, anywhere’.
Through the Cloud, for instance, businesses are able to elevate their operations from on-ground activities to online. Companies that used to be restricted to maintaining servers on-premise can shift their workloads (applications, services, and capabilities) to the Cloud. To help enterprises progress towards digitalization, Globe fully acquired cloud professional and managed services company, Cascadeo. This investment will help attain the highest level of professional and managed service capabilities for multi-cloud operations, guaranteeing extensive experience and knowledge in designing, architecting, building, migrating, and managing workloads and applications on the cloud.
Aside from its acquisition of Cascadeo, Globe also staked a claim on business applications and consulting company, Third Pillar—the Philippines’ largest Gold Partner of Salesforce, the world leader in CRM solutions. Through Salesforce, businesses can take advantage of cloud-based applications that allow them to automate B2B sales processes, leverage on AI to support customers, and more. With its expertise in CRM and impressive list of success stories, Third Pillar serves as a guiding hand for implementing best-in-class technologies that help Globe customers achieve innovation, sharpen their competitive edge, and generate growth in a digital landscape.
Join the Globe Community in Doing Good
What I admire most about Globe is that they do most of their projects while keeping in mind that they are supporting the UN SDG goals. One of the things that they help with is climate change. Globe continues to forge partnerships with government organizations and has committed to adopt frameworks like the Task Force on Climate-related Financial Disclosures (TCFD) to help address climate-related risks through science-based research, financial information and disclosures. Proactively investing in initiatives that create real and lasting social impact is a testament to the company’s commitment in creating a #GlobeOfGood.
Another thing that was mentioned in the Globe Innovation Fest is that Globe continuously encourages the community to be involved in different initiatives through innovations like Globe Rewards, Globe One, and GCash. We all can do our part and help in promoting proper e-waste disposal, recycling, rainforestation, energy conservation, marine biodiversity, and minimizing single-use plastics.
Globe company supports 10 UN Global Compact principles and contributes to 10 of the 17 UN Sustainable Development Goals such as UN SDG No. 9 which recognizes the importance of infrastructure and innovation as crucial drivers of economic growth and development, and UN SDG No. 12 – Sustainable Consumption and Production, which is about achieving economic growth and sustainable development by urgently reducing ecological footprint. It is also about decoupling economic growth from environmental degradation, increasing resource efficiency and promoting sustainable lifestyles by changing the way we produce and consume goods and resources.
What do you think about these things? 🙂 Feel free to comment on the comment section below.
At my company, Manila Workshops, we used to run workshops that focused on teaching micro-small-medium enterprises or MSMEs how to run Facebook Ads. They would normally understand everything and grasp all the concepts, but would be sad to find out that the only way you can run ads on Facebook is if you have a credit card or a PayPal account.
Credit card penetration in the Philippines (the last time I checked) is around 3% (*check out this report by We Are Social and Hootsuite: https://www.slideshare.net/DataReportal/digital-2018-philippines-january-2018). I think the reason for this really is that approval rate is low, because not a lot of us have credit history. There is a lack of basis for credit ratings.
So going back to this promotion concern of MSMEs, it was great to see this new partnership between Globe myBusiness and Facebook.
Derrrick Heng of Globe myBusiness and John Rubio of FacebookCes Porto, Marketing Head of Globe myBusiness
What is the Globe myBusiness x Facebook Promote mo ‘Yan, SME Partnership all about?
Basically, you can now create Facebook Ads and then charge your Globe myBusiness ThePlan. Just follow these three easy steps:
Create your Ad.
Promote your Ad.
Charge to Globe myBusiness The Plan.
Getting the Globe myBusiness ThePlan
If you want to learn more about the Globe myBusiness ThePLAN, there are 2 available plans — 1499 and 1799. Here are the details:
myBusiness ThePLAN 1499 *24 months contract period
myBusiness ThePLAN 1799 *24 months contract period
Unli Calls to all Networks Unli Texts to all Networks 2GB Mobile Internet Free DUO Landline (for 12 mos) Inclusive of Samsung Galaxy A50
Unli Calls to all Networks Unli Texts to all Networks 5GB Mobile Internet Free DUO Landline (for 12 mos) Inclusive of iPhone 6S + 32GB
To sign up for Globe myBusiness ThePLAN 1499, click here.
To sign up for Globe myBusiness ThePLAN 1799, click here.
After subscribing to a plan, you can now start creating your Facebook ad.
Once your account has been verified to be a Globe myBusiness number, you will see a dashboard. You can then start creating Facebook ads.
The first thing that you need to do is to choose the objective. In this particular Globe myBusiness system, they limited the choices to just 3 available objectives to choose from. This is so as not to overwhelm you anymore with the choices.
You can choose from Brand Awareness (to introduce your product or service to a target market), Messages (to promote your product or service using messenger) and Lead Generation (to collect information from potential leads).
After choosing the objective, you can choose between Display Ads or Carousel Ads (multiple images).
The next step is to add an image. You can upload your own image or choose from the Stock Photos available.
Then, add the headline (title), description (describe the value that you are extending your potential customers), URL (enter the link to your website or link to where they can learn more about your services), Call to Action button (you can choose from what’s available). You can then save and launch your ad!
By the way, you can choose to either have a Php 1000 or a Php 500 budget for running your ad. There will be a 15% management fee, so if you choose Php 500, the charge will be Php 575 (exclusive of VAT).
So that’s it, my dear business owners / entrepreneur followers. This is how you run a Facebook Ad charged to your Globe myBusiness ThePLAN.
So, what do you think? Will you use this product? Feel free to comment in the section below and share your thoughts about this partnership!
PROMOTE MO NA YAN! I loved the giveaway during the launch event! 🙂 hehe! Shout out to Nipa Brew, a local business!
