Hocus pocus!
My Logo appears.
Yes, I do wish it was that simple. I’m trying to have a logo made for my fourth business, but I haven’t really asked anyone yet because I don’t know where to start. I always had an internal artist to do all of my artworks, but for this business, she can’t really do it anymore since I’ve given her too much load (and headache! haha… just kidding! She loves with me! :P), plus I have business partners for this particular venture so I think we will have different aesthetics. So for this article, I have actually scouted and looked for mommy logo designers! Why? Because, I want to feature mompreneurs and because I wanted to ask for the things that I need to prepare when I want to have a logo done.
Here are the four amazing mommy logo makers!
Rigette Osoteo
Rigette Osoteo does web and graphic design (http://www.thedesignmama.com/) with a view of the hills in Baguio City. She gets here inspiration and energy from nature and by spending time outdoors. Aside from web and graphic design, she also runs a transcription business with her husband (http://scribehivenetwork.com/), blog about being a mompreneur (http://www.mompreneurtoolkit.com/), organize events, and cooks for her family. She is a happy wife and mom to a boisterous toddler and another baby on the way.
What made you start creating logos?
I started creating logos when I began designing for solopreneurs or start-up businesses. A lot of these entrepreneurs have been operating their businesses without an identity. My first logo design client have been operating for three years already without any branding. So I suggested that they need to have a brand identity, and they gladly obliged.
Who is your market?
My market are small business owners in the international and local market.
What is your style?
My style is clean and contemporary. I usually stick with simple and elegant while making the client’s or the business’ personality shine through the logo. I also always take into consideration that logos would be used in corporate giveaways like shirts, pens.
When a client wants to have a logo made, what questions do you ask them? What do they need to prepare?
There would be the usual questions like company name, tag line, audience, etc. And then there are fun questions like: How would you like people to feel when they see your logo? If your company is an individual person, how would you describe him/her? If your company is a car, what would it be? If anyone wants to get their logo done, they need to prepare to really look into the personality they want to represent so people can connect with that.
What is a good logo?
There are standards for a good logo, but I personally feel that a good logo should reflect the personality of the business or the business owner. A good logo should be able to tell people what the company can offer. Branding is all about connecting to people, and a good logo should be able to instantly connect with your target audience.
What are the current logo trends and do you have samples for those?
I see a lot of custom type logo and hand lettering. And of course the constants like negative space, color spot, vintage-style, and flat design still has a strong staying power. My logos are mostly flat and color spot design.
Samples:
Lique Dimayuga
Angelique or Lique ia a work-at-home-mom and a freelance graphic designer. With a formal design background of a Bachelor’s Degree in Landscape Architecture from the University of the Philippines in Diliman, she has been proficient in Adobe© Photoshop ever since 2003 and also does illustrations and print media services. She also works as a contractor in Upwork as a Graphic Artist, where she does corporate newsletters, posters, fliers, web banners and images. Currently, she offers various graphic design services from invitations and gift tags, to logos and business cards. You can contact her through her blog: http://liquesantics.blogspot.com/
What made you start creating logos?
Graphic design for me really started out as a hobby – I did invitations, brochures, banners, and fliers for me or for family and friends. In college, we would usually create our team names and do a mock-up logo as if we had our own firm, so logo making I guess started from there. When I became a stay-at-home mom, I decided to turn my hobby into something profitable, so I started putting myself out there and offer freelance graphic design while taking care of my kids and our household.
Who is your market?
Mostly, fellow moms and women reach out to me to create their logos. So unintentionally, they are my market now. But I am open to making logos for all types of clients.
What is your style?
I guess I am more inclined to making simple but bold logos, if you consider that a “style”. Like what I tell my clients, a logo is your brand identifier, it is your mark and symbol that should be able to stand alone, meaning it should be clear, readable, and precise.
When a client wants to have a logo made, what questions do you ask them? What do they need to prepare?
I have a questionnaire actually for clients to fill out first before we start a project together. It contains basic questions such as: what services/products do they offer, keywords to describe their brand/ business, preferred color palette etc. And if they already have a peg or an idea in mind, I ask them that too, so I have an idea of what they want. Some clients would give me a moodboard or a collage of pictures for inspiration, and that’s very helpful too.
What is a good logo?
A unique logo is what identifies you from the rest of your competition. An easily recognizable and memorable logo is what you’d want; something that is simple but tells a lot about your brand.
What are the current logo trends and do you have samples for those?
I guess black and white logos, mostly white text against a black background, are making a scene recently; it’s simple but easily recognizable. Also, calligraphy is a trend now, not only as a hobby but also in logos, but I am currently learning this craft so I don’t have a sample yet, since most of my logos are rendered in Photoshop.
Samples:
Mithi Santiago
From her background as an advertiser, Mithi has always been intrigued by the stories behind the logos and have marveled at how they convey the company or brand proposition and value in one element. Furthermore, it has been her passion to translate such stories to a design that will become a legacy for a company
What is your style?
I’m more inclined to do simplistic yet deep and meaningful translations. I’m a firm believer that logos shouldn’t be bombarded by a lot of elements that can create noise. Instead, logos should be your silent storyteller that can convey your message with few but worthwhile elements that can be understood clearly by your target market.
Who is your market?
Personally, I’m more inclined to make logos for companies that do humanitarian works. However, I am very flexible and very capable in understanding the company/product’s target audience.
What questions do you ask your client?
– Company/product value proposition
– Brand promise / brand identity
– product unique selling proposition
– Company/product target market (i.e. socio-demographics, state of mind, wants and needs, etc)
– Existing brand/product guidelines and applications
– Logo Expectations
What is a good logo?
A good logo becomes your silent seller/storyteller – when all your frontliners/sales personnel/media are gone, the only thing that will remain will be your logo which should be capable of conveying the messages. It is strong when it becomes the shadow endorser of your product that adds equity and credibility to it.
Samples:
Enah Quinto
Enah Quinto (Art Recipes by Mrs. Q) is a stay-at-home parent who is passionate about digital art, crafts and interior styling. Motherhood urged her to quit her day job and turned her into a WORK-AT-HOME mom. She eventually expanded her horizon and pursued event styling, too.
What made you start creating logos?
Creating logos has been part of my job as a digital designer for over a decade when I was still in the corporate world.
Who is your market?
Branding projects cater to different markets. I have created logos both for small and big businesses and some charity/religious organizations. I also do branding for events
What is your style?
I prefer simple, clean and symbolic logos. But it really depends on what the client requires.
When a client wants to have a logo made, what questions do you ask them? What do they need to prepare?
These are the questions I usually ask when a client wants to have a logo made:
1. What colors do you want me to use for the logo?
2. What does your business name/company mean? What objective/ message do you want to impart to your customers?
3. What symbols do you want me to incorporate in the design?
4. What other text/verses do you want me to add? Is there a particular font you want me to use?
5. Do you have ideas/pegs in mind? so i know what kind of style you like for your logo
What is a good logo?
A good logo for me is simple and yet strong. Simple – using just one to 2 solid colors; symbols or elements are clean. This is highly-adaptable when applied to various technical applications. Strong – leaves a long-lasting impression on people. This communicates your message or expertise to your target market.
Samples:
So, are you ready to have your logo made by these moms? Don’t you just wish that you had even just a tiny bit of their talent. I know I do! For those who want to check if they do have that creative talent or if they can experiment on creating logos on their own, please check out the Basics of Photoshop session of my dear cousin, Amanda De Ocampo on July 25. It will be a webinar so you can just call in from home! The session is just at Php 500 so hurry and sign up now! http://manilaworkshops.com/events/enter-entrepreneurship
Do you know of any more talented women designers who can create amazing logos, website designs, book covers or mobile application designs? Feel free to comment below! I will build my list of the top 20 Filipino women designers for my next post!
