Going Global as a Small Business

One of the end-game goals of most entrepreneurs is to reach a point where they’re recognized internationally. Thanks to the internet, it’s surprisingly easy for your product to reach different cultures, countries and languages. However, this alone isn’t enough to consider yourself as a global business. Unfortunately, small companies have a much harder time breaking into international markets because they don’t have the right connections, staff or knowledge required to make it overseas. While this can be something you slowly work on over a long period of time, there’s no doubt that it takes a lot of hard work and dedication.

However, there are a couple of strategies that you can employ today that will not only increase the number of international opportunities available to you but could help you enter foreign markets on a much lower budget.

Photo by Brett Zeck on Unsplash

Consider which countries you want to appeal to

While it’s possible to appeal to the world as a whole with your product, we highly suggest that you pinpoint your focus on a particular region of the world or country. Some products do much better on a global stage because it’s something that everyone can use, such as a smartphone. However, even such a widely-used tech product can have smaller markets and demands in certain areas. For instance, wealthy areas of the world love big-name brands such as Apple and Samsung. However, areas with dense populations and lower income might prefer budget smartphones with a heavy emphasis on value.

As a result, you need to consider which countries your products appeal to. This can be difficult to identify with minimal research. This is why it’s important to do some preliminary research on potentially viable markets before you decide to invest in your growth in another country’s markets.

Do your research as early as possible

Once you have identified those opportunities, it’s time to start doing research. Everything from financial options to production and even cultural differences needs to be considered when performing research. The idea here is that you’re looking for any risks or challenges involved in breaking into a new market.

On the financial side of things, it’s worth establishing flexible options so that you can easily pivot your business when you want to capitalize on overseas opportunities. For example, having a way to send money to Pakistan could be helpful if you wanted to set up a means of production in South Asia. Similarly, having support for local payment methods and not just cards and PayPal. In the context of Pakistan, this could mean local options such as EasyPaisa and payOrder. Doing this type of research will greatly improve your chances of breaking into an international market simply because you’ll be more relatable.

Establish a small team of experts

If you want to go global as a small business, you’ll need to organize a team of experts that can smooth out the process. This can include translators, local influencers and even support staff that can speak the language. With this small team of specialists, you’ll have a much easier time communicating with an overseas audience and also appealing to them through changes in your branding and products. It can be difficult to find the right people for the job. Networking is your best friend here and doing your research on local influencers to work with can make a huge difference in your success rates.

One of the essential skills of becoming an entrepreneur is being able to lead a team. Even if it’s a relatively small but diverse group of specialists, having a team that is focused on international growth will make a huge difference in the long run. Not only will you be able to communicate with overseas customers, but you’ll also be able to change your branding or products and services to fit a different market. You should never underestimate the cultural differences in overseas markets and how they can affect both the products you create and your marketing materials. By respecting these cultural differences, you’ll have a much easier time growing your business in a completely different environment.

Going global as a small business can be surprisingly challenging, especially if you’re working with a relatively small team or have a limited budget to spend on overseas expansion. However, with the right approach and a team to support you, we believe that it’s one of the most attainable goals for a confident entrepreneur. If you’re looking for something challenging to push your business to its limits, then attempting to break onto an international stage may be enticing thanks to the rewards it can offer.

5 Awesome Small Business Ideas You Can Start Quickly In 2019

More women are now leaving their jobs in the corporate world in exchange for raising a family. And while this is a decision that they whole-heartedly made, most moms are still on the lookout for small business ideas for extra income and of course, for self-fulfilment.

Thankfully, there are already a lot of small business ideas that let you have total control of your time and resources. And with today’s technology and connectivity, opportunities to put up a business have become limitless.

As an entrepreneur, I get asked questions about the best small business ideas almost all the time. Most of those who ask me are moms, too, so today, I decided to list down five of the best business ventures stay-at-home-moms can start in a jiffy.

Here we go!

Business Idea # 1: Consultation Services for Analytical Moms

In the past, consultants equate to high-level data processing for huge businesses. But today, consultants can refer to anyone that has a special set of skills.

And it’s not limited to business.

We now have beauty consultants, health, and wellness consultants, and even personal coaches.

So what qualifications or certifications do you need to become one?

Truth is, certifications will depend on the expertise that you offer.

For example, certifications from previous work is a plus for business consultancy. You can present certificates on project management or business analysis. You can also use licenses for supply chain management or business planning.

Your years of experience can also attest to your expertise as a consultant. You can create a portfolio to showcase your skills and the clients that you have worked with in the past. Make a note of all your skills and services you can provide, I would suggest using a Journal from Jofelo as it’s one of the best.

Here are some examples of skills and services you can offer consultancy for:

  • Accounting
  • Advertising
  • Auditing
  • Career counseling
  • Communications
  • Business Consulting
  • Editorial Services
  • Insurance
  • Marketing
  • Writing
  • Beauty
  • Self-care
  • Finance
  • Health and Wellness
  • Fashion Stylist
  • Events Management

Business Idea # 2: Food Services for the Foodie Mom

Filipinos are foodies by heart, and our meals are more than just for nourishment. And today, we are becoming more experimental with tastes and textures.

That’s why it’s a pretty good time for foodie moms to share their tried and tested recipes with others.

Food entrepreneurs can now choose from different delivery options to get their products to customers. While having a good location still matters, it is no longer a limitation when it comes to great food.

Food carts and food hubs have offered food entrepreneurs more venues to offer their unique tastes. Weekly meal plans and other specialized diets can now be delivered door to door.

This solves a much greater dilemma for the growing crowd who are too busy to prepare healthy and great-tasting meals.

Get more tips on how to start your food business from Tycoon.ph here.

Business Idea # 3: Essential Oils for the Holistic Mom

Essential oils have been in use even way before the rise of modern medicine. Ancient civilizations have used essential oils for healing.

And it’s only today that this practice is being revived.

So why are essential oils a good business for moms?

A recent search on Google Trends shows that the search for essential oils has increased over the past year. As you can see in the image below, more people are becoming interested in learning more about how essential oils can make their lives better.

You have two ways of selling essential oils. One is to create your own blends and sell them under your brand, or source them and resell them online.

Some oils can be used as rollers for instant application throughout the day. Others can be bottled for diffusers or for creating personal blends.

You can also sell popular brands like Plant Therapy, Young Living, and dOTTERA oils.

But what’s most important is to learn more about essential oils and its uses before you make it a business. This will help you recommend the best oils to use for ailments and situations.

If you’d like to learn more about essential oils, check out Essentially KP.

Business Idea # 4: Online Store for the Shopaholic Mom

If you’re a gadget geek, a shopaholic, or a mom who knows how to make great finds, then an online shop can be an awesome business for you.

Mobile marketing is one of the biggest trends today. With all the available apps like Shoppee, Lazada, and OLX, it’s now easier to sell products and services to your target market.

Even Facebook has created Marketplace, where you can sell your products to different people at different locations.

So what can you sell online? Virtually everything you can think of.

Now you can find mobile devices, clothes, beauty products, food product, gadgets, and other stuff with just a tap of a button. And it’s also easy to sell because of the popularity of these apps.

If you have a bigger budget or want to sell in higher volumes, you can even do dropshipping and e-commerce stores.

Want to learn more about how to start your own online store business? Watch out for our upcoming workshops at Manila Workshops (http://manilaworkshops.com/events)

Business Idea # 5: Learning Centers for the Number-savvy Mom

If you love teaching kids, then setting up a learning center may be the best option for you.

I’ve been toying about this business idea for a while now. I’ve been tutoring Zeeka a lot recently and I was thinking of accepting other kids for tutorial sessions in the afternoon.

It’s like hitting two birds with one stone. I get to earn extra, and Zeeka also gets to have playdates after the session is done.

But if you want to take it up a level higher, you can open up a tutorial center, a daycare, or even franchise your own Math and Reading centers.

Zeeka has been trying out S.A.M. Singapore Math and she enjoys it. Ever since we started, it’s been easier for her to see patterns and understand equations better. But most of all, doing the program helped her improve her analytical skills.

Read more about our S.A.M Singapore Math experience here.

Now the good thing about this is, S.A.M Singapore Math also offers franchise opportunities for anyone who loves to teach and want to make a difference in children’s lives.

Check out this video to learn more about how you can start your own S.A.M Singapore Math Center today:

https://youtu.be/eJVQX8JFdHs

Now what’s awesome with a franchise business is that you’re not in it alone.

Franchises have a higher success rate compared to starting up your own. Instead, you get all the support and assistance you need to make the business a success.

You will get access to programs and training, marketing assistance, and even get help in choosing the best location to put up your business. This saves you a huge amount of time and effort, especially if it’s your first time pursuing a business.

Here’s what you need to become a S.A.M. Singapore Math Instructor:

    • Passionate about children and education
    • Love for children, and share a genuine passion for educating young minds
    • Degree holder in any discipline or professional qualification
    • Excellent English skills, and have fair knowledge in Maths
    • Excellent interpersonal and communication skills
    • Full-time dedication and commitment
    • Able to invest a minimum of P680,000 in order to start a SAM center or have a Tutorial Centre that does not offer Mathematics curriculum.

For inquiries on how to become a S.A.M Singapore Math franchisee, visit their website here.

There are many reasons why mothers make awesome business women.

We’re so used to handling so many things in different things at the same time. We’re awesome at budgeting and making ends meet. We are so good at choosing the best products for our kids and selling them to our mommy friends. Amiga marketing at its finest!

But most of all, we women have the strength, the wits, and the ability to maximize our full potential in any way we see fit.

So go ahead and start your small business idea today! And I’ll be here to cheer you on.

Do you have any tips on how you successfully started own small business ideas? Let us know in the comments below.