When creating a business, we are so quick to judge always on what our customers want and need. Oftentimes, we assume that this is what they want and need because this is what we need and want for ourselves. To this, I say…
“Wag ka masayadong assuming ha!” (Don’t assume too much!). Just kidding!
But seriously, we need to look deeper into what drives our target audience to connect with us, engage and eventually buy from us. I have been a victim of this also. I used to take research and customer validation for granted. I know that one of my strengths is connecting bits and pieces of knowledge to create a solution with the help of gut feeling, and oftentimes, my gut is right. But I know that we can’t just rely on gut nor just rely on statistics that we see online. We need to — get out of the building to validate these assumptions.
One tool that we’re using now for our business is called the Javelin board. We learned about it from Paul Pajo when he talked at our Ideaspace bootcamp.
To understand more about the Javelin Board, check out this video!
Copy of the Javelin Board
It’s really easy to do and believe me, it does wonders. After validating your idea, you will basically have more than enough information to either push with the business idea that you have or to pivot and create/use a new approach, strategy, product or service.
This week and during the weeks to come, we will be validating our startup idea. If you are a freelancer, entrepreneur or doctor/lawyer, please help us by filling out this survey: http://goo.gl/forms/w11TS7hkYrlBWPTq1
Thank you for helping us! Get out of the building and validate!
That isn’t a great title for this post… Haha! Who places ‘oh yeah’ in a title of an article? I used to question a lot of things too, especially those done outside of rules that we know — rules that we have adhered to for the longest time. And then, I realized that sometimes, I would just follow because I was scared of being different. If I did it this way, people might think I was crazy. If I did things that way instead, people might think that I’m a bit too much (either a non-conformist rebel or a fame-hungry biatch). I realized that a lot of things that I did was just so as to conform and to be exactly like the others. By doing this, I panicked because I wasn’t achieving anything — I wasn’t happy, I wasn’t moving at the pace I wanted, and most importantly, my goal of helping 500 Filipino entrepreneurs start their own businesses by 2020 was becoming unattainable. I needed to move fast.
Mentoring Session — image from Jean of Angat Pilipinas Coalition for Financial Literacy
Why do I want to achieve this number?
If we, the Philippines, want to stay competitive, especially with the ASEAN Integration, we need to show the world that our economy is improving. The best way to help, in our own little way, is to create jobs for the unemployed. Jobs can be made if businesses succeed. If I can help aspiring entrepreneurs create 500 new businesses by 2020, given a conservative figure of 5 people per company, that will generate 2,500 jobs. I think that’s not bad for my own goal.
Why care so much?
If my daughter will live in a generation where the parents of these children have secured their children’s futures financially, and have concentrated on bringing up their children to be morally upright, independent, confident, happy and caring individuals, I will be happy. If i can help some people from our generation (probably the parentsof these batchmates of my daughter) achieve their entrepreneurial dreams, then maybe the future will be brighter. There is so much going on in the world (and country) today — violence, hunger, hatred that I think the least I could do is concentrate on things that would be of service to the country and the world even.
Launch of GTV
Fear is useless. That’s what I kept on telling myself during the past months of busily preparing for the launch of this YouTube Channel called GTV: Love the Leap. I created GTV with the purpose of trying to reach more aspiring entrepreneurs and those who want to start their own businesses all around the globe. I have been creating offline workshops, but I wanted to do so much more. I then thought that YouTube would be a good platform which I could use to reach more Filipinos all over the world. Each episode would deal with specific topics like digital marketing, branding, payment channels, etc. For each episode, it would either be me talking about my own experiences or I might have a guest/s that will contribute and share their ideas.
My little but very professional production team!
My Personal Challenges
I’m not really comfortable at speaking in front of the camera. I really admire how the likes of my idols Marie Forleo, Ramit Sethi, etc. do it. The shoot for the teaser, where I didn’t have to speak, was pretty easy. What was really difficult was the first day of the shoot for the episodes. Oh my! I had so many takes! I really appreciate my production team headed by my good friend, April Reyles (btw, she is a really really good producer — hire her!) and Joshua Reyles (and of course with my dear husband, Ej) because without them, I couldn’t have pulled this off. They were very professional and very patient with me. They understood that I wasn’t used to this kind of a thing. Oh my gosh! I really never knew that speaking in front of the camera as compared to speaking in a conference would be more difficult!
Can you feel the stress building up in this picture? haha!
Now, check out our teaser for GTV. We hope that you like it!
I would like to invite you to subscribe to GTV by going to http://bit.ly/gtvchannel 😉 please also subscribe to my mailing list at gingerarboleda.com. Also, please feel free to email me at email@example.com for questions on entrepreneurship that you might have or you can email me about things or people that you think I could feature or talk about. Also, (i’ll just say this) production of this series is quite costly. If you’re a brand who’s willing to sponsor any episode or episodes, please contact me at firstname.lastname@example.org 🙂
Thank you so much for reading this! I hope that you support me in achieving my dream.