At my company, Manila Workshops, we used to run workshops that focused on teaching micro-small-medium enterprises or MSMEs how to run Facebook Ads. They would normally understand everything and grasp all the concepts, but would be sad to find out that the only way you can run ads on Facebook is if you have a credit card or a PayPal account.

Credit card penetration in the Philippines (the last time I checked) is around 3% (*check out this report by We Are Social and Hootsuite: https://www.slideshare.net/DataReportal/digital-2018-philippines-january-2018). I think the reason for this really is that approval rate is low, because not a lot of us have credit history. There is a lack of basis for credit ratings.

So going back to this promotion concern of MSMEs, it was great to see this new partnership between Globe myBusiness and Facebook.

Derrrick Heng of Globe myBusiness and John Rubio of Facebook
Ces Porto, Marketing Head of Globe myBusiness

What is the Globe myBusiness x Facebook Promote mo ‘Yan, SME Partnership all about?

Basically, you can now create Facebook Ads and then charge your Globe myBusiness ThePlan. Just follow these three easy steps:

  • Create your Ad.
  • Promote your Ad.
  • Charge to Globe myBusiness The Plan.

Getting the Globe myBusiness ThePlan

If you want to learn more about the Globe myBusiness ThePLAN, there are 2 available plans — 1499 and 1799. Here are the details:

myBusiness ThePLAN 1499
*24 months contract period
myBusiness ThePLAN 1799
*24 months contract period
Unli Calls to all Networks
Unli Texts to all Networks
2GB Mobile Internet
Free DUO Landline (for 12 mos)
Inclusive of Samsung Galaxy A50
Unli Calls to all Networks
Unli Texts to all Networks
5GB Mobile Internet
Free DUO Landline (for 12 mos)
Inclusive of iPhone 6S + 32GB

To sign up for Globe myBusiness ThePLAN 1499, click here.

To sign up for Globe myBusiness ThePLAN 1799, click here.

After subscribing to a plan, you can now start creating your Facebook ad.

Creating an Ad

All you need to do is visit https://globe.onlinesales.ai/. You can also Call 121 or visit a Globe Store near you.

Once your account has been verified to be a Globe myBusiness number, you will see a dashboard. You can then start creating Facebook ads.

The first thing that you need to do is to choose the objective. In this particular Globe myBusiness system, they limited the choices to just 3 available objectives to choose from. This is so as not to overwhelm you anymore with the choices.

You can choose from Brand Awareness (to introduce your product or service to a target market), Messages (to promote your product or service using messenger) and Lead Generation (to collect information from potential leads).

After choosing the objective, you can choose between Display Ads or Carousel Ads (multiple images).

The next step is to add an image. You can upload your own image or choose from the Stock Photos available.

Then, add the headline (title), description (describe the value that you are extending your potential customers), URL (enter the link to your website or link to where they can learn more about your services), Call to Action button (you can choose from what’s available). You can then save and launch your ad!

By the way, you can choose to either have a Php 1000 or a Php 500 budget for running your ad. There will be a 15% management fee, so if you choose Php 500, the charge will be Php 575 (exclusive of VAT).

So that’s it, my dear business owners / entrepreneur followers. This is how you run a Facebook Ad charged to your Globe myBusiness ThePLAN.

So, what do you think? Will you use this product? Feel free to comment in the section below and share your thoughts about this partnership!

PROMOTE MO NA YAN! I loved the giveaway during the launch event! 🙂 hehe! Shout out to Nipa Brew, a local business!

For today, I interviewed a fellow blogger. I love interviewing bloggers that focus on technology and business, because, obviously, these are two things that I love, too! Today, I’ll be interviewing Sherwin Ramos-Yeo of Techglimpse.

Sherwin Ramos-Yeo is the founder of Techglimpse. With his passion on technology, he decided to gather all his research into one repository (the current site). He studied in De La Salle University with a degree in BS-Information Communication Technology Management. Sherwin started his career as an IT professional then shifted his focus to digital marketing, focusing now on eCommerce. Through this, he has learned a lot through his different projects, including the ins and outs of using technology for marketing. He also took up several certification courses to strengthen his skills.

Outside the “digital” world, he also joins billiard tournaments and plays the guitar. He is the eldest among the 3 siblings.

Techglimpse’s Story

Ginger: What is your brand or business, Sherwin?  Please tell the readers what is it about and how long have you been in business?

Sherwin: My blog started as a tech blog, but it focuses on innovations like AR/VR, tablets, mobile apps, etc. I have always been fascinated with technology, and how it affects our life. I had a shift in career, now focusing on digital marketing. I’m not a marketer. I graduated as an IT professional. Digital marketing lead me to see “creativity” and on how technology can be used as a marketing tool. Since then I started to do consulting from watch brands, restaurants, etc.

Ginger: Who is your target market? Why did you choose this market? Can you give us the insight behind this market?

Sherwin: My target market would be the the SME’s who don’t understand how they can leverage on digital platforms for their business. And my other market are people who are tech savvy, since I feature tech innovations.  When I started with the blog, it contained most of my research and findings. Later on, I saw the line between innovations in technology and digital marketing has become blurry.

Ginger: How did you come up with this idea? What made you decide to start this kind of business?

Sherwin: Everybody is into tech/digital nowadays, whether you are just an individual who most likely from time to time try to be updated with the latest gadgets and technology. Now the challenge for the entrepreneurs is how they can maximize this changing lifestyle. Small entrepreneurs can’t afford big ad agency to help their business, so this is where I come in. My aim is to focus on the SME’s or those organizations that are in the stage of “exploring” digital as one of their channels. Big agencies tend to amplify a digital campaign, what I can offer is lay down the basic foundation of your digital strategy. From building your social presence, to understanding how the data you collected can be maximized.

Ginger: Do you believe that everyone should become entrepreneurs?

Sherwin: As much as I want everyone to be an entrepreneurs, not all are fit to be one and has the mindset to go into entrepreneurship.

Ginger: Were there any obstacles that you faced when you decided to pursue becoming an Entrepreneur? What are these?

Sherwin: I’ve met with different clients, I tried to solve their problems. Even though all my solutions were good and all of them were theoretically correct but not all didn’t meet the right objective which mostly is creating additional revenue. Clients hire you because mainly they want to increase revenue, and be able to justify their ROI. I started with focusing the whole strategy for the client while the client wanted instant change.

Ginger: What are three traits that you think an Entrepreneur/Startup Founder should have when starting their own business?

Sherwin: Always continue learning. I have always been insecure with my skills. I’m not a marketing graduate and I’m just your average IT student in school.  Competing with others who graduated cum laude, masteral degrees, marketing graduates, I was thinking of how can I stay competitive compared to others? I started reading about digital marketing everyday before anything else, I open my favorite websites to keep me updated on what’s happening. Since I’m not a marketing graduate but doing actually marketing strategies, I took up a diploma course on marketing to at least gain my foundation on basic marketing principles. As of today, I already have more than 10 certifications from marketing, digital marketing, operations, excel, etc.

Ginger: Unforgettable moments or lessons that you learned as an Entrepreneur/Startup Founder

Sherwin: It is definitely getting that first client. When I started my blog I didn’t have the intention to earn from it, all I wanted was to have my own website. I then tried adding a section on my website offering my services, then eventually someone emailed me. After my first pitch/meeting with the client, it was a success, she actually made a follow up meeting inviting the rest of the team to discuss my plans for the company. It was then that I realized that I can actually be good at this, this is something that not all is knowledgeable with.

Ginger: What advice can you give to other Entrepreneurs?

Sherwin: Being an entrepreneur is not about having your own office, flexible schedule, or generating more income. It always goes back to doing what you love. It may sound cliche, but really when tough times come, the only thing that will get you moving is doing what you love. For me, the exciting part of being an entrepreneur is the challenge. The challenge of solving problems of your clients, seeing satisfied clients and thanking you on how you have contributed to their business.

Ginger: What are ways that you can do to raise capital?

Sherwin: For now I’m using up my personal money for my expenses, since it is still minimal. What I usually do is use my earnings from the business to expand the business. In this way I can always improve what I can offer to my clients.

Ginger: How do you market your products? Growth strategy?

Sherwin: Since my website is a blog, I usually write content that is made for my audience and potential customers. This is to establish my skill and knowledge in the field. Currently I have no plans yet of expanding the services since I still handle the business on my own.  For now, the focus is on digital marketing + eCommerce, I feel that this will be the next shift in digital.

Ginger: What are tech tools that you use for your business?

Sherwin: First important thing is to put your files on the cloud. Whether that’s dropbox, google drive (which i recommend), etc, It is always important that you have access and control towards your files. You may never know when you would need them. Website is another must have for any entrepreneur. You can start creating your own website for free, or invest with a freelancer which will cost you around Php 10,000. A website is your online business card, it will showcase what you have to offer and provide information to your potential customers.

Ginger: Thank you for spending your valuable time, Sherwin, in answering our questions for my readers. For those who want to contact Sherwin, I have placed different ways on how you can get in touch with him.

Talk to you soon! 

Contact information:
Website: www.techglimpse.ph
Email address: sherwin.yeo@gmail.com
Mobile Number: 0917-5328482
Facebook Page: www.facebook.com/techglimpseph
Twitter account: https://twitter.com/techglimpseph
Linkedin account: https://ph.linkedin.com/in/sherwinyeo