Social Media Trends that You can Experiment on

Have you seen new social media trends?

Social Media Trends

I hope that you watched my interview with Melissa Profeta on my Facebook Page. If you haven’t seen my latest video, please do spend time and watch this.

Since we have already discussed at least the basics of Social Media and how to use the different platforms, I thought it best to share with you some of the trends that I see.

These trends are based on what I personally see and what I have experienced for my businesses.

Go for a more Niche approach!

With the pandemic, this is the time to monitor and measure marketing spending more than ever. And mind you, this is not so that we can lessen the budget for marketing, but to optimize our spending.

You’ll notice that the same kinds of buyers flock together in different platforms. I tend to always be on either Instagram or Facebook, because I love seeing webinars, live sessions and products and services that enterprising business and brands come up with. My daughter, on the other hand, loves watching videos of games, so she’s always on Youtube.

If you’re selling to a specific market, observe where they “flock” together.

The Rise of Social Commerce

If you are selling products on Lazada, Shopee or other platforms, these comapanies have started injecting features where the seller or brand ambassadors can sell products or feature products.

Inversely, I think more features to directly sell on social networking sites will be available. This will help sellers track strategies from reach and impressions to really measuring conversions and sales.

Video content will be King!

With people putting safety above everything else, a lot of people will still want to stay at home. An in staying at home, we all miss the interaction that we get when we go to malls, check out books at the bookstore, have dinner with friends or even just getting services done outside — like a simple haircut or nails done.

With this, one of the social media trends that I see (and it has been here for quite some time now!) that will continue is video marketing. The form of content that we will most likely attract our attention will be those that use more than just the sense of sight. If we can convey emotions via sounds and clips, people will appreciate that more. This is why video will still be the main form of content in the coming months

Influencer Marketing will still be an Option for Businesses

Trust is an important part of our lives and it takes a while for brands to earn the trust of people. Influencers have been earning the trust of its followers for years now, and so people believe what ever it is that they recommend.

I recently discussed influencer marketing with my friends, Trixie and Fran. If you haven’t watched the video, here it is:

To add to this video, I’d like to share some tips on how to choose influencers for your brands:

  1. Look for influencers that have the same values as your brand. Values last so you know that even if a potential customer sees an ad or a post years from now, that influencer will always be a good ambassador of your brand.
  2. All of us are content creators and influencers at this day and age. What varies is the circle of influence that we have. A strategy that i’m seeing from brands is that they get a lot of influencers so that they generate a lot of content to reach a lot of people. It’s true that this makes sense, but avoid getting influencers who have the same circle of influence. You might be wasting money if you do this.
  3. Related to tip #2, try as much as possible to track and measure your return on Ad Spending. As I run my own company, the metrics that matter is conversion, and not even engagement. It’s best to measure your Return on Ad Spending, Cost per lead, Customer Acquisition Cost, Lifetime Value, etc.
  4. Work with your chosen Influencers! You’re in this together. Share your brand’s and company’s objectives. Don’t just share it with the PR person or your agency. I’m sure your influencers will have a lot of great suggestions as well.

Let me know if you have observed other new social media trends, too! Let me know in the comments section below.

Stay safe!

P.S. Speaking of video content, hope you can like, subscribe and share my videos on my vlog:

Social Media Diet

OMG! Can I just tell you how hard it is to go on a social media diet? I don’t know if you guys felt it but I have I have been monitoring and posting less these past few days (well, it felt like that), but only to see that I haven’t missed a day of posting on Facbeook, Instagram and Twitter. It just felt like I did post less. Oh, I’m such a disappointment to myself.

Social Media Diet

I am actually enrolled with a yoga teacher training program which will last from January 12 to February 6 (i’ll tell you more about this some other time), and with that, I promised myself that I would be on social media less. Classes run from 8:30 AM to 5:30 PM so I told myself that this would be perfect time to go on a Social Media diet, and yet, for the past few days (three days to be exact), I have failed. Aside from that, I have told myself that I will not reply to emails and will take the time off from my businesses and working, but that too didn’t work. I went to a meeting after class yesterday evening and was actually a bad idea since I was keeping my eyes from shutting the entire morning. Luckily, I had amazing coffee which helped in keeping me awake the entire afternoon.

Now, my point is that we really need to disconnected sometimes to feel more connected. Wow! See what I did there! 😉

The past few days, we have been discussing the philosophy of yoga and it has really given me a lot of insights on how we behave as individuals, how I behave, how the world is, etc. Really deep stuff, guys! Like do you know that the word YOGA means ‘union between’ and that YOGAS refers to the practice?

Anyway, my point is that in the class, I realized, too, why I find it so difficult to follow through on this social media diet. One is that we can’t stop moving and we need to constantly be on the go. I have told everyone that I won’t be checking my Social Media accounts and yet, constantly during the day, I find myself logging on into it (and logging out) and browsing through the status and images. We have already created that habit that we need to be constantly connected.

Another thing that I realized that is that I personally feel left out when I don’t get a joke or a conversation that revolves around something that friends or family saw on social media. A lot of things happen in just a day that you don’t get to log on. I remember this instance when I think my VIBER went wonky and that day, I got a text from my mom that was just to check if I saw her message on Viber. We have arrived at an era where more conversations are made via messaging apps, rather than actually setting up coffee meetings or even calling people.

Do you know how hard it is for one to be ‘bored’ these days? Every day and every minute, there is something that we can do and we feel the urge to do it, and do it immediately! Keeping still for us is hard to do, especially now that we have all of these tools and gadgets that we use.

So, what I did is that I will bend my own rules a little when I start my social media diet again this coming Monday. My exceptions will be…
1. I will post at most two pictures a day
2. I will only check my accounts after my classes, which will be after 6:00PM.
3. I will pre-schedule my blog posts (which is really my commitment to myself).
4. I will only check emails on the weekends or try to check every other day during weekdays.

That’s it! How about you? Have you gone on a social media diet?