Have you seen new social media trends?
I hope that you watched my interview with Melissa Profeta on my Facebook Page. If you haven’t seen my latest video, please do spend time and watch this.
Since we have already discussed at least the basics of Social Media and how to use the different platforms, I thought it best to share with you some of the trends that I see.
These trends are based on what I personally see and what I have experienced for my businesses.
Go for a more Niche approach!
With the pandemic, this is the time to monitor and measure marketing spending more than ever. And mind you, this is not so that we can lessen the budget for marketing, but to optimize our spending.
You’ll notice that the same kinds of buyers flock together in different platforms. I tend to always be on either Instagram or Facebook, because I love seeing webinars, live sessions and products and services that enterprising business and brands come up with. My daughter, on the other hand, loves watching videos of games, so she’s always on Youtube.
If you’re selling to a specific market, observe where they “flock” together.
The Rise of Social Commerce
If you are selling products on Lazada, Shopee or other platforms, these comapanies have started injecting features where the seller or brand ambassadors can sell products or feature products.
Inversely, I think more features to directly sell on social networking sites will be available. This will help sellers track strategies from reach and impressions to really measuring conversions and sales.
Video content will be King!
With people putting safety above everything else, a lot of people will still want to stay at home. An in staying at home, we all miss the interaction that we get when we go to malls, check out books at the bookstore, have dinner with friends or even just getting services done outside — like a simple haircut or nails done.
With this, one of the social media trends that I see (and it has been here for quite some time now!) that will continue is video marketing. The form of content that we will most likely attract our attention will be those that use more than just the sense of sight. If we can convey emotions via sounds and clips, people will appreciate that more. This is why video will still be the main form of content in the coming months
Influencer Marketing will still be an Option for Businesses
Trust is an important part of our lives and it takes a while for brands to earn the trust of people. Influencers have been earning the trust of its followers for years now, and so people believe what ever it is that they recommend.
I recently discussed influencer marketing with my friends, Trixie and Fran. If you haven’t watched the video, here it is:
To add to this video, I’d like to share some tips on how to choose influencers for your brands:
- Look for influencers that have the same values as your brand. Values last so you know that even if a potential customer sees an ad or a post years from now, that influencer will always be a good ambassador of your brand.
- All of us are content creators and influencers at this day and age. What varies is the circle of influence that we have. A strategy that i’m seeing from brands is that they get a lot of influencers so that they generate a lot of content to reach a lot of people. It’s true that this makes sense, but avoid getting influencers who have the same circle of influence. You might be wasting money if you do this.
- Related to tip #2, try as much as possible to track and measure your return on Ad Spending. As I run my own company, the metrics that matter is conversion, and not even engagement. It’s best to measure your Return on Ad Spending, Cost per lead, Customer Acquisition Cost, Lifetime Value, etc.
- Work with your chosen Influencers! You’re in this together. Share your brand’s and company’s objectives. Don’t just share it with the PR person or your agency. I’m sure your influencers will have a lot of great suggestions as well.
Let me know if you have observed other new social media trends, too! Let me know in the comments section below.
Stay safe!
P.S. Speaking of video content, hope you can like, subscribe and share my videos on my vlog: https://youtube.com/c/gingerarboledavlog
