Imagine the heartwarming scene of your beloved grandparents attempting to navigate the world of smartphones or booking medical appointments online. Now, thanks to Globe, you have the opportunity to capture these priceless moments and share them with the world through the exciting “#SeniorDigizen: Teach Me How To ‘Digi’” TikTok contest!
In honor of Grandparents Day and Elderly Week, this contest aims to make technology enjoyable for senior citizens. It’s all about strengthening family bonds while guiding seniors into the digital age, with the support of their tech-savvy children and grandchildren.
Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer, expresses the company’s commitment to digital inclusion: “We believe that technology should be accessible to everyone, whether young or old. Through this contest, we celebrate family, learning, and the joy of discovery as we encourage our beloved senior citizens to become ‘senior digizens.'”
Do you want to join?
Participating is easy! Create a TikTok video in which someone from the younger generation, aged between 15 and 50, teaches their senior parent or grandparent a tech skill or two. This could include setting up a new app, using a mobile wallet, or even mastering the art of emojis. The key is to make it creative, engaging, authentic, and heartwarming.
Your submission should be between 30 seconds and 5 minutes long, include a one-liner caption, and be set to “public” access on TikTok. Don’t forget to tag @globeofgood and use the official hashtag #SeniorDigizen. Multiple entries are allowed, but you can only win once.
Ensure that your video is original, fun, and creative, following the popular TikTok format where situations unfold in real time from the viewer’s perspective. Both the senior citizen and the younger participant must be visible in the frame. Use only commercially available sounds, keep the spoken parts free of profanity and avoid mentioning other brand names under patent. Avoid depicting harmful actions or violence, and try to incorporate Globe’s signature color blue while avoiding other unrelated colors.
Your video must also adhere to TikTok’s community guidelines and promote positivity and respect. Aim to capture your video in high resolution, as low-quality or shaky videos won’t be considered.
Liza Reyes, Public Relations and Communications Strategy Head at Globe Group Corporate Communications, emphasizes the initiative’s message to senior citizens: “Embracing digital is easy, and you can do it! We are here, along with your children and grandchildren, to guide you through this journey. We invite our Lolos and Lolas, their children, and grandchildren to participate in this contest that not only bridges generational gaps but also the digital divide.”
What’s in store for the winners?
Entries will be evaluated based on creativity, engagement, and overall content. The top 25 entries will receive PHP 25,000 worth of Globe products and exciting prizes. Those who complete the #SeniorDigizen Ambassador program can win up to PHP 75,000 worth of Globe products.
Winning seniors should be physically able to attend an exclusive learning session hosted by Globe and complete the two-month #SeniorDigizen Ambassador program, with details to be announced later.
You can submit your entries from September 10, 2023, at 12:00 a.m. until September 30, 2023, at 11:59 p.m. In October 2023, stay tuned to Globe’s Globe Of Good TikTok and Globe of Good Facebook page for the exciting announcement of winners.
Don’t miss this opportunity! Encourage your grandparents to dive into the world of TikTok and prove that age is merely a number in the #SeniorDigizen contest.
For a comprehensive understanding of the contest mechanics and more, check out Globe’s official social media channels on Globe Of Good TikTok and the Globe of Good Facebook page, starting September 10, 2023.