When creating a business, we are so quick to judge always on what our customers want and need. Oftentimes, we assume that this is what they want and need because this is what we need and want for ourselves. To this, I say…
“Wag ka masayadong assuming ha!” (Don’t assume too much!). Just kidding!
But seriously, we need to look deeper into what drives our target audience to connect with us, engage and eventually buy from us. I have been a victim of this also. I used to take research and customer validation for granted. I know that one of my strengths is connecting bits and pieces of knowledge to create a solution with the help of gut feeling, and oftentimes, my gut is right. But I know that we can’t just rely on gut nor just rely on statistics that we see online. We need to — get out of the building to validate these assumptions.
One tool that we’re using now for our business is called the Javelin board. We learned about it from Paul Pajo when he talked at our Ideaspace bootcamp.
To understand more about the Javelin Board, check out this video!
Copy of the Javelin Board
It’s really easy to do and believe me, it does wonders. After validating your idea, you will basically have more than enough information to either push with the business idea that you have or to pivot and create/use a new approach, strategy, product or service.
This week and during the weeks to come, we will be validating our startup idea. If you are a freelancer, entrepreneur or doctor/lawyer, please help us by filling out this survey: http://goo.gl/forms/w11TS7hkYrlBWPTq1
Thank you for helping us! Get out of the building and validate!