How I got my first 4000 Subscribers on Youtube for GTV

I know that my chosen title “How I got my first 4000 subscribers on Youtube for GTV” sounds a bit clickbait-y, but I really wanted to write this article, not only for you, but for me. I wanted a way to document the things that I have done and the things that I am about to do.

Way back in 2015, I started creating YouTube videos. In that year, I actually had a team produce my videos. My best friend, April, helped me. The content that I wanted to share were videos that will inspire a lot of starting entrepreneurs and freelancers.

But that enthusiasm for creating videos was replaced by prioritizing the businesses that I was running and starting during that time. Don’t get me wrong. That’s not a bad thing. I just made my own decision on what things I needed to prioritize at that time. As you may know, 2015 was also the time that we thought of Taxumo, and I was also involved in creating two other startups that time. I didn’t have time to create videos for my YouTube channel, GTV.

Fast forward to 2017, the same thing happened again. This time, I wanted to create beauty vlogs. I love studying skin care products, that I created videos on different products. My subscriber base started going up again. But, again, I had to set vlogging aside as during 2018, we at Taxumo, had to prepare for the TRAIN law.

Looking back, I saw everything clearly. The things that I did and the decisions that I mad, and seeing my numbers now gave me clarity on what I could have done differently and what I can do moving forward.

So, I’m writing this blog today, to share with you what my thoughts are and also to remind myself later on what to do.

My Road to 4000 subscribers on Youtube

Tip #1: If you want to achieve something, it’s 100% possible. You just have to decide that you want it.

Looking back, I knew that I wanted to grow my channel. But, I wanted to grow my business more. And this was a decision that I made. I think there was no wrong decision (and I’m sure, as humans, we will justify our decisions regardless of how the decisions turn out… haha!).

Both of these things are important to me, but all of us have limited time, so we need to decide on what weighs more for you at a given point in time.

What I want to impart is that everything is 100% possible. All your dreams are 100% possible. You just need to decide to work on it if you want to turn it into reality.

Tip #2: Know where you are going, but celebrate small wins.

People don’t know the work that is done behind creating each video, no matter how short or long and no matter what the format is. For people like me, with no production team, I think of the content, I write down the script or questions (if it’s an interview), I think of the value the video might be able to bring, I look for the people to interview and invite them, I research about the products and I record the video.

After recording is done, I edit the video, fix the other elements and description on Youtube, check if it’s SEO friendly, monitor metrics, see if topic is engaging, promote the videos, and repeat the cycle.

I know that ultimately, at the end of the day, I want to help people learn something new everyday, especially when it comes to business, career and freelancing. Of course, I won’t let go of other things that I love talking about, too, like beauty, skin care, motherhood and cool, gaming, unique gadgets and purchases. I think that’s what the playlists are for really. Lol!

At the end of the day, what matters is if people get to learn from my videos. That’s what will make me smile. And to my point about celebrating small wins, I rejoice whenever I get to create a video. I celebrate that feeling, because this is what gets me motivated again to create other videos. I love the sense of accomplishment it brings (ako gumawa nyan!). Just take it one day at a time, and when you look back at your metrics (just like this one), you’ll be happy that you focused on creating value and moving the needle a little bit every day.

Views of GTV

Tip #3: Be consistent.

We all know this. When we do something consistently, from aloting one hour a day to develop a skill or one hour a day to workout, it’s impossible that you won’t see any positive change. We will definitely get to the goal that we have set for ourselves.

Things that stop us from being consistent are these things:

  1. You purposely chose to prioritize something else. (In this case, it’s fine. You probably realized that something “weighs” more in your life that you made that intentional decision.)
  2. You are demotivated to continue, because you are not achieving the numbers that you set for yourself. (In this case, revisit your numbers as you may have set the wrong ones. If these are big targets, you may want to break them down so you’re not overwhelmed by the end goal).
  3. You are doing this activity for the wrong reasons and give up easily because of this. (In this case, ask yourself why you are doing this. Is it for money, fame and popularity, selling another product or service, educating others, makes you happy, outlet for your emotions, to pass the time, revenge, etc. Be clear on why you are doing this.)

Tip #4: Look for things that you know you can do (skill) and will enjoy and provides value.

I have always admired people like Julie Nolke (she’s so funny!) because I always wanted to make people laugh. I just know that it’s not a skill that I have. Lol! But what I do have experience with and love talking about is business, entrepreneurship, creating and growing a startup, finance, productivity, marketing, and skin care.

When I started embracing these topics, people naturally gravitated to my channel because they knew exactly what they were going to get. They knew exactly what to expect. So this helped me a lot.

Tip #5: Learn and try out new tools, and invest in tools that works for you.

It was only this year that I got to learn about TubeBuddy. TubeBuddy is a tool that helps you optimize your videos. Honestly, it has helped increase the chances of my videos being seen on Youtube.

You can sign up and test it out: TubeBuddy.

You can learn more about how to get started from this video:

This tool really helped me a lot since I’m the only one preparing, editing, posting and marketing my videos. Check out TubeBuddy; it’s super worth it!

Tip #6: Learn from the most recent video that you did.

During the latter part of reaching 4000 subscribers on Youtube, I watched my metrics because data tells me the story of my viewers. I get to see what they love viewing, and what topics are most engaging for them. With the things that I learn from the previous uploads, I iterate and adjust content, topics, editing, etc.

These are the 6 things that I wanted to share and I, personally, wanted to take note of.

I’ve created 260 uploads since the time that I started and have 336K views so far. I have 4000 subscribers on Youtube as of date. More than these numbers, I’m more excited by the thought that I’ll be sharing the stories of more business owners and enablers in the MSME ecosystem. Looking forward to a great 2021 for all content creators, business owners, freelancers and entrepreneurs!

Social Media Trends that You can Experiment on

Have you seen new social media trends?

Social Media Trends

I hope that you watched my interview with Melissa Profeta on my Facebook Page. If you haven’t seen my latest video, please do spend time and watch this.

Since we have already discussed at least the basics of Social Media and how to use the different platforms, I thought it best to share with you some of the trends that I see.

These trends are based on what I personally see and what I have experienced for my businesses.

Go for a more Niche approach!

With the pandemic, this is the time to monitor and measure marketing spending more than ever. And mind you, this is not so that we can lessen the budget for marketing, but to optimize our spending.

You’ll notice that the same kinds of buyers flock together in different platforms. I tend to always be on either Instagram or Facebook, because I love seeing webinars, live sessions and products and services that enterprising business and brands come up with. My daughter, on the other hand, loves watching videos of games, so she’s always on Youtube.

If you’re selling to a specific market, observe where they “flock” together.

The Rise of Social Commerce

If you are selling products on Lazada, Shopee or other platforms, these comapanies have started injecting features where the seller or brand ambassadors can sell products or feature products.

Inversely, I think more features to directly sell on social networking sites will be available. This will help sellers track strategies from reach and impressions to really measuring conversions and sales.

Video content will be King!

With people putting safety above everything else, a lot of people will still want to stay at home. An in staying at home, we all miss the interaction that we get when we go to malls, check out books at the bookstore, have dinner with friends or even just getting services done outside — like a simple haircut or nails done.

With this, one of the social media trends that I see (and it has been here for quite some time now!) that will continue is video marketing. The form of content that we will most likely attract our attention will be those that use more than just the sense of sight. If we can convey emotions via sounds and clips, people will appreciate that more. This is why video will still be the main form of content in the coming months

Influencer Marketing will still be an Option for Businesses

Trust is an important part of our lives and it takes a while for brands to earn the trust of people. Influencers have been earning the trust of its followers for years now, and so people believe what ever it is that they recommend.

I recently discussed influencer marketing with my friends, Trixie and Fran. If you haven’t watched the video, here it is:

To add to this video, I’d like to share some tips on how to choose influencers for your brands:

  1. Look for influencers that have the same values as your brand. Values last so you know that even if a potential customer sees an ad or a post years from now, that influencer will always be a good ambassador of your brand.
  2. All of us are content creators and influencers at this day and age. What varies is the circle of influence that we have. A strategy that i’m seeing from brands is that they get a lot of influencers so that they generate a lot of content to reach a lot of people. It’s true that this makes sense, but avoid getting influencers who have the same circle of influence. You might be wasting money if you do this.
  3. Related to tip #2, try as much as possible to track and measure your return on Ad Spending. As I run my own company, the metrics that matter is conversion, and not even engagement. It’s best to measure your Return on Ad Spending, Cost per lead, Customer Acquisition Cost, Lifetime Value, etc.
  4. Work with your chosen Influencers! You’re in this together. Share your brand’s and company’s objectives. Don’t just share it with the PR person or your agency. I’m sure your influencers will have a lot of great suggestions as well.

Let me know if you have observed other new social media trends, too! Let me know in the comments section below.

Stay safe!

P.S. Speaking of video content, hope you can like, subscribe and share my videos on my vlog: